Traditional Marketing
Advertising
Passion for Red Fall Fashion
Bruun's Galleri
Aarhus C, Denmark
Management Company: Steen & Strøm Denmark
Owner: Klepierre
Buskerud Storsenter & Krokstad Senter - Quickest way to your cabinâ
Buskerud Storsenter & Krokstad Senter
Krokstadelva, Norway
Management Company: Sektor Gruppen
Owner: Sektor Gruppen
Green Christmas Campaign
Emporia
Malmö, Sweden
Management Company: Steen & Ström
Owner: Steen & Ström
Lose Yourself in Fashion
Field's
Copenhagen/Denmark
Management Company: Steen & Strøm Denmark
Owner: Klepierre
Gateway to the Lost World
Gateway Theatre of Shopping
Durban, South Africa
Management Company/Owner: Old Mutual Property
Burle & Birbe
Gran Sasso Gran Shopping
Teramo, Italy
Management Company: Larry Smith Srl
Owner: Foruminvest Srl
Liverpool ONE Where Style Comes to Life
Liverpool ONE
Liverpool ONE, United Kingdom
Management Company: Liverpool ONE Management Company
Owner: Grosvenor
Let´s Beautify
Vestsaell and Centret
Slagelse, Denmark
Management Company: Steen & Strøm
Owner: Danica
Winter Wonderland
Vestsaell and Centret
Slagelse, Denmark
Management Company: Steen & Strøm
Owner: Danica
Alternative Revenue
Summer Tribute Concerts - Almada Forum
Almada Forum
Almada, Portugal
Management Company: Multi Mall Management Portugal
Owner: CRI
Gateway's Sponsorship & Income Generating Strategy 2013
Gateway Theatre of Shopping
Durban, South Africa
Management Company: Old Mutual Property
Owner: Old Mutual Property
Champions League Final @ Golden Hall
Golden Hall
Athens, Greece
Management Company: ECE-Lamda Hellas S.A
Owner: Lamda Developments S.A
Digital Dream
Les Quatre Temps
Paris, France
Management Company: Espace Expansion
Owner: SCCD, SCIDEF
Content Innovation
Primedia Lifestyle
Sandton, South Africa
Primedia Unlimited Mall Division - Alternative Revenue
Primedia Unlimited
Sandton, South Africa
Business-To-Business
SPAR Job Days
ATRIO Shopping Senza Confini
Villach, Austria
Management Company/Owner: SES Spar European Shopping Centers
ESPLO! Moving Mall
CENTRO*Sesto
Sesto Fiorentino, Italy
Management Company: SVICOM - Sviluppo Commerciale - S.r.l.
Owner: Unicoop Firenze
OC Games
Oslo City
Oslo, Norway
Management Company: Oslo City AS
Owner: Dnb Naeringseiendom
Customer Service Experience
LEGO teca (Playground)
Centro Comercial H2O
Rivas Vaciamadrid, Spain
Management Company: CBRE Gestión Inmobiliaria S.L.
Owner: Alpha Tiger Spain 1, S.L.
Mall 3.0 - Future Labs by ECE
ECE Projektmanagement G.m.b.H. & Co. KG
Hamburg, Germany
Poetry Peep
EUROPARK Salzburg
Salzburg, Austria
Management Company: SES - Spar European Shopping Centers
Owner: SES - Spar European Shopping Centers
Kanyon's: "We Bubble"
Kanyon
Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama
Owner: Eczacibasi Holding and Is Real Estate
Compromiso Xanadú
Madrid Xanadú
Arroyomolinos, Spain
Management Company/Owners: Ivanhoé Cambridge
Gift-Wrapping Service Marikenstraat
Marikenstraat
Nijmegen, The Netherlands
Management Company: CBRE SCM
Owner: Syntrus Achmea Real Estate & Finance, MN & Generali
The Beach 2013
Menlyn Park Shopping Centre
Pretoria, South Africa
Management Company: Old Mutual Property
Owner: Old Mutual Life Assurance Company South Africa (50%) and Pareto Limited (50%)
Puerto Venecia Customer Experience
Puerto Venecia
Zaragoza, Spain
Management Company: CBRE
Owner: Orion Capital Managers
Playgrounds
Portugal
Management Company: Sonae Sierra
Participating Centres: Centro Colombo, Maia Shopping, Parque Atlântico, and Estação Viana
Family Meal Area
Germany and Portugal
Management Company: Sonae Sierra
Participating Shopping Centres: Gaia Shopping, Rio Sul Shopping, Loure Shopping, 8a Avenida, and
Hofgarten Solingen.
Cause Related Marketing
212's Entrepreneur Kids
212 Istanbul Power Outlet
Istanbul, Turkey
Management Company: AVM MFI Partners
Owner: Edip Uluslararasi Gayrimenkul ve Turizm A.S.
Bluewater's 2013 Jobs Fayre
Bluewater
Greenhithe, United Kingdom
Management Company: Lend Lease
Owner: Lend Lease and co-owners
S.M.I.L.E with Canal Walk
Canal Walk Shopping Centre
Century City, South Africa
Management Company: Canal Walk
Owner: Hyprop Pty Ltd & Ellerine Bros Pty Ltd
The Exchange
Cavendish Square
Claremont, Cape Town, South Africa
Management Company: Old Mutual Property
Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Itaca Top Chef.... Let's Pack Camorra
Centro Commerciale Itaca
Formia, Italy
Management Company: Larry Smith Italia
Owner: Pradera
Community Rewards
Chantry Shopping Centre
Andover, United Kingdom
Management Company: Capita
Owner: Axa
Santa’s Laughter Laboratory
Churchill Square Shopping Centre
Brighton, United Kingdom
Management Company: Jones Lang LaSalle
Owner: Standard Life Investments
Cotton Mill Mini Museum
Crompton Place Shopping Centre
Bolton, United Kingdom
Management Company: Jones Lang LaSalle
Owner: LaSalle Investment Management
Banc dels Aliments/Espai Gironès
Espai Gironès
Salt, Spain
Management Company: Multi Mall Managent Spain SA
Owner: Commerz Real Investmentgesellschaft mbH
Mr. Toti's X-Mas Surprise
Forum Gliwice
Gliwice, Poland
Management Company: Jones Lang LaSalle
Owner: Deka Immobilien GmbH
Frozen World
Forum Gliwice
Gliwice, Poland
Management Company: Jones Lang LaSalle
Owner: Deka Immobilien GmbH
Mickey makes the wishes come true
Forum Istanbul
Istanbul, Turkey
Management Company/ Owner: Multi Turkey
Take Time and Tribute Madiba
Fourways Mall
Fourways, South Africa
Management Company: JHI Properties (Pty) Ltd
Owner: Accelerate Property Fund Limited
Mall Wall Art
Galeria Krakowska
Kraków, Poland
Management Company/Owner: ECE Management
Galleria Arad Summer School
Galleria Arad
Arad, Romania
Management Company/ Owner: GTC Romania
Call of the Mall
Hoog Catharijne
Utrecht, The Netherlands
Management Company/Owner: Corio Nederland
Future Teachers
Istanbul Cevahir Shopping and Entertainment Center
Istanbul, Turkey
Management Company: Pradera - AM PLC
Owner: St Martins Property Corporation Ltd
NASA, A Human Adventure Exhibition
Marmara Forum
Istanbul, Turkey
Management Company: Multi Mall Management
Owner: Multi Corporation BV & ARES
Race For Life
Meadowhall
Sheffield, United Kingdom
Management Company: Smith Young
Owner: British Land
MEGAsupport of Universiade's 2013 Volunteers movement
MEGA Kazan Family shopping Centre
Kazan, Russia
Management Company: IKEA Shopping Centres Russia
Owner: IKEA
Discover Your Shape
Port Lodz
Lodz, Poland
Management Company/Owner: Inter IKEA Centre Poland
Children Course and Parents Workshops
Q19 Shopping Center
Vienna, Austria
Management Company/Owner: SES European Shopping Centers
I'll Never Abandon You
Romaest Shopping Center
Rome, Italy
Management Company: Larry Smith s.r.l.
Owner: Gemma s.r.l.
Household Charity Days
Shopping Complex Spice
Riga, Latvia
Management Company: "Tirdzniecibas centrs Pleskodale" Ltd.
Owner: E.L.L. Real Estate
Snow Festival in the Sunny City TARSUS
Tarsu Shopping Center
Tarsus, Turkey
Management Company: Corio Türkiye
Owner: Corio Türkiye
Gromit Unleashed at The Mall
The Mall at Cribbs Causeway
Bristol, United Kingdom
Management Company: CBRE
Owner: JT Bayliss, INTU and M&G
Golf for All
Multi Mall Management
Alges, Portugal
10.000 steps to stay healthy
Cogest Retail
Milano, Italy
Grand Opening, Anniversary, Refurbishment or Extension
Opening ceremony of Aéroville
Aéroville
Tremblay en France, France
Management Company: Espace Expansion
Owner: SCI Aéroville
Guilt & Ganache 40th Birthday Anniversary
Cavendish Square
Claremont, Cape Town, South Africa
Management Company: Old Mutual Property
Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Forum Gaziantep's: "Paris of the East" Grand Opening
Forum Gaziantep
Gaziantep, Turkey
Management Company: Multi Development Turkey
Owner: Forum Turkey Fund
Mimosa Mall: Food Loves Fashion Week
Mimosa Mall
Bloemfontein, South Africa
Management Company: Pareto Limited
Owner: Pareto Limited
We celebrate...YOU
Oslo City
Oslo, Norway
Management Company: Oslo City AS
Owner: DNB Naeringseiendom
Launching Trinity Leeds
Trinity Leeds
Leeds, United Kingdom
Management Company: Land Securities Group PLC
Owner: Land Securities Group PLC
Construction yard for kids
Wijnegem Shopping Center
Wijnegem, Belgium
Management Company: Group Hugo Ceusters- SCMS
Owner: CBRE and AXA
Public Relations
Do you want to go to Optimus Alive Music Festival?
Alegro Alfragide Shopping Center
Carnaxide, Portugal
Management Company: Immochan
Owner: Immochan / Auchan
Taste of Winter
Cavendish Square
Claremont, Cape Town, South Africa
Management Company: Old Mutual Property
Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Art Arrived at Colombo Andy Warhol - Icons
Centro Colombo
LisBoa, Portugal
Management Company: Sierra Portugal S.A.
Owner: Sonae Sierra / CBRE RPFI Fund
Sicilia’s Got Talent
Centro Sicilia
Misterbianco, Italy
Management Company: CBRE
Owner: FELIX SRL
Mickey makes the wishes come true
Forum Istanbul
Istanbul, Turkey
Management Company: Multi Turkey
Owner: Multi Turkey
Superheros
Galeries St Lambert
Liège, Belgium
Management Company: Group Hugo Ceusters- SCMS
Owner: CBRE Global Investors
Utilization of Empty Stores
Golden Hall
Athens, Greece
Management Company: ECE-Lamda Hellas S.A.
Owner: Lamda Development
Kanyon's: "Locks of Love"
KanyonK
Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama
Owner: Eczacibasi Holding and Is Real Estate
Kanyon's: "Magic Bikes"
Kanyon
Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama
Owner: Eczacibasi Holding and Is Real Estate
Liverpool ONE - Where Christmas Comes to Life PR Campaign 2013
Liverpool ONE
Liverpool, United Kingdom
Management Company: Liverpool ONE Management Company
Owner: Grosvenor
In Summer We Trust
Manufaktura
Lódz, Poland
Management Company: Apsys Management
Owner: Union Investment
OZ, The Great and Powerful Movie Turkey Sponsorship
Marmara Forum
Istanbul, Turkey
Management Company: Multi Mall Management
Owner: Multi Corporation BV. & ARES
NASA, A HUMAN ADVENTURE EXHIBITION
Marmara Forum
Istanbul, Turkey
Management Company: Multi Mall Management
Owner: Multi Corporation BV. & ARES
Housewives Olympics
Shopping Complex Spice
Riga, Latvia
Management Company: "Tirdzniecibas centrs Pleskodale" Ltd.
Owner: E.L.L. Real Estate
'1D or another'. 1D World pop-up shop
Waasland Shopping Center
Sint-Niklaas, Belgium
Management Company: Devimo Consult
Owner: CBRE Global Investors
Novada Outlet Söke Is At The Beaches
Turkmall Real Estate
Istanbul, Turkey
Sales Promotion
Chiado Summer Week
Armazéns do Chiado
Lisbon, Portugal
Management Company: Multi Mall Management Portugal
Owner: CRI - Commerz Real Investmentgesellschaft mbH
BACK TO HAPPY SHOPPING
Centro Comercial Islazul
Madrid, Spain
Management Company: Grupo Lar & Ivanhoé Cambridge
Owner: Grupo Lar & Ivanhoé Cambridge
If The Shoe Fits
Churchill Square Shopping Centre
Brighton, United Kingdom
Management Company: JLL
Owner: Standard Life Investments
Yellow Wednesday
City Center one Split
Split, Croatia
Management Company: CC Real d.o.o.k.d.
Owner: Kaufmann i Hofmann d.o.o.
Around The World: From Hong Kong To Rio
Forum Gliwice
Gliwice, Poland
Management Company: Jones Lang LaSalle
Owner: Deka Immobilien GmbH
1 Direction pop-up store
Hoog Catharijne
Utrecht, Holland
Management Company/Owner: Corio
Privilege Passport
Istanbul Cevahir Shopping and Entertainment Center
Istanbul, Turkey
Management Company: Pradera - AM PLC
Owner: St Martins Property Corporation Ltd
Give Me a Smile
Istanbul Cevahir Shopping and Entertainment Center
Istanbul, Turkey
Management Company: Pradera - AM PLC
Owner: St Martins Property Corporation Ltd
TweetBox
Istanbul Cevahir Shopping and Entertainment Center
Istanbul, Turkey
Management Company: Pradera - AM PLC
Owner: St Martins Property Corporation Ltd
Kanyon's “Please Please Me – New Year Sales Campaign”
Kanyon
Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama
Owner: Eczacibasi Holding and Is Real Estate
Win With Nata Vega Outlet & Opet
Nata Vega Outlet
Ankara, Turkey
Management Company: Jones Lang LaSalle Turkey
Owner: Nata Holding Company
Springtime with a Star
Shopping Complex Spice
Riga, Latvia
Management Company: "Tirdzniecibas centrs Pleskodale" Ltd.
Owner: E.L.L. Real Estate
PromoFans Portugal
Portugal
Management Company: Sonae Sierra
Participating Centres: 21 Sonae Sierra Shopping Centres
Student Lock-In 2013 at Land Securities Shopping Centres
United Kingdom
Participating Centres: St David’s Dewi Sant, Cardiff, Trinity Leeds, Cabot Circus, Bristol, Gunwharf Quays,
Portsmouth, Princesshay, Exeter, The Galleria, Hatfield, The Bridges, Sunderland, Overgate, Dundee
Buchanan Galleries, Glasgow, Bon Accord & St Nicholas, Aberdeen
New Media
Emerging Technology
Augmented Reality Baby Reindeer
Cavendish Square
Claremont, Cape Town, South Africa
Management Company: Old Mutual Property
Owner: Old Mutual Life Assurance (SA) LTD and Business Venture Investment No 1360 (PTY) LTD
Self-Esteem Bag
Diagonal Mar
Barcelona, Spain
Management Company: CBRE
Owner: Avestus
Kanyon's "We Bubble" Augmented Reality App
KanyonK
Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama
Owner: Eczacibasi Holding and Is Real Estate
Kringlukröss
Kringlan Iceland
Reykjavik, Iceland
Management Company: Rekstrarfelag Kringlan
Owner: Reitir
Digital Magazines
Rødovre Centrum
Rødovre, Denmark
Management Company/Owner: Rødovre Centrum A/S
Multi Mall Management's: "iButterfly"
Multi Mall Management
Gouda, Netherlands
Virtual Mirror
Warsaw, Poland
Management Company: APSYS Polska S.A.
Participating Shopping Centres: Centrum Handlowe Janki, Centrum Handlowe 3 Stawy, Centrum
Handlowe NoVa Park, Centrum Handlowe Plantan, and Centrum Handlowe Pasaz Lódzki.
Integrated Digital Campaigns
My Chiado My Fashion My Style
Armazéns do Chiado
Lisbon, Portugal
Management Company: Multi Mall Management Portugal
Owner: CRI - Commerz Real Investmentgesellschaft mbH
Super Classifica Shopping
C. C. Carosello
Carugate, Italy
Management Company: Larry Smith S.r.l.
Owner: Eurocommercial Properties Italia S.r.l.
Klubshopping
K in Kortrijk
Kortrijk, Belgium
Management Company: Group Hugo Ceusters - SCMS
Owner: Union Investment Real Estate
Mongofiera Fan Lovers Club
Mongofiera Lecce
Surbo, Italy
Management Company: SVICOM - Sviluppo Commerciale - S.r.l.
Owner: Schroder Property Investment Management (Italy) S.r.l. - Coop Estense s.c.
Riverside Mall - Coolest School Competition
Riverside Mall
Nelspruit, South Africa
Management Company/ Owner: Old Mutual Property
Interactive Look Book
Serdika Center Sofia
Sofia, Bulgaria
Management Company: ECE Project Management
Owner: ECE Project Management and Sparkassen Immobilien
Digital Brand Building #byStDavids
St David's Cardiff
Cardiff, United Kingdom
Management Company: Land Securities
Owner: St David's Partnership - JV between Land Securities and Intu Properties
Trinity Leeds “An Omni-Channel Approach
Trinity Leeds
Leeds, United Kingdom
Management Company/Owner: Land Securities PLC
Be part of (y)our Christmas Decoration
Wijnegem Shopping Center
Wijnegem, Belgium
Management Company: Group Hugo Ceusters- SCMS ROUP
Owner: CBRE & AXA
PromoFans Digital Campaign (Portugal + Spain)
Sonae Sierra
Lisbon, Portugal
Fashion show - Model Hunt
Sweden
Management Company: Steen + Ström
Participating Centres: Etage Shopping and Allum
Digital Calendar Games
Steen & Ström
Stockholm, Sweden
Social Media
Bluewater's Christmas Cracker
Bluewater
Greenhithe, United Kingdom
Management Company: Lend Lease
Owner: Lend Lease and co-owners
Web Marathon
C.C. Carosello
Carugate, Italy
Management Company: Larry Smith S.r.l.
Owner: Eurocommercial Properties Italia S.r.l.
Forum Sintra Harlem Shake
Forum Sintra
Rio de Mouro, Portugal
Management Company: Multi Mall Managment Portugal
Owner: Multi Corp.
TweetBox
Istanbul Cevahir Shopping and Entertainment Center
Istanbul, Turkey
Management Company: Pradera - AM PLC
Owner: St Martins Property Corporation Ltd
Kanyon's: "A Day at Kanyon"
Kanyon
Istanbul, Turkey
Management Company: Kanyon Yonetim Isletim ve Pazarlama
Owner: Eczacibasi Holding and Is Real Estate
House of Temptations
Kolding Storcenter
Kolding, Denmark
Management Company: Steen & Strom
Owner: Danica Pension
The Impossible Golfshot
Kringlan Iceland
Reykjavik, Iceland
Management Company: Rekstrarfelag Kringlan
Owner: Reitir
Tweetseat and Blogger Outreach
Manchester Arndale
Manchester, United Kingdom
Management Company: CBRE
Owner: M&G Real Estates and Intu
Friends Trivia@The Mall Athens
The Mall Athens
Athens, Greece
Management Company: ECE-Lamda
Owner: Lamda Development
Multi Development's: "Person of the Year"
Multi Development Turkey
Istanbul, Turkey