CINCO DE MAYO REDEX

2 Wings + 1 Red Bull Yellow Case/Account

Delivery Date: May 4, 2015

10 Cases Sampled = 240 Cans

CINCO DE MAYO REDEX

CINCO DE MAYO REDEX

MISC topics to review

• Thursday and Friday schedules• Night tour? Dinner?

– CA PLANNED

Surprising way to excite the staff while keeping the new Red Bull Yellow top of mind

during a big moment.

RedEx Accounts: Beach, Bourbon Cowboy, Ricks Cab, Razzoos, Cat’s Meow, Bourbon

Bandstand, The Swamp, Superior Grill, Stilettos and Beerfest.

CINCO DE MAYO REDEX

Key Learnings:

• Have a photographer present to capture the moment

• Order a bigger variety of sizes for the RedEx uniform when the budget permits

• Have the RedEx WTMs use a targeted message upon delivery to decrease chance of receiver not being open to the package delivery. ex: “We have package for Cinco de Mayo to be delivered to…”

• WTMs use a wagon for deliveries to decrease number of people needing to be on-site for a successful mission.

• Have single, cold back up cans for accounts that are not receiving packages but ask.

• Incorporate Social Media • 10-20 Cases Per Mission Leading Up to Big

Moment – Memorial Day, 4th of July