SET UP YOUR STORES TO WIN THIS HOLIDAY SEASON

2015

DEALER HOLIDAY READINESS GUIDE

HOT PRODUCTS TO DRIVE SALES.

HOW TO MAKE SURE YOUR PROMOTIONS, DEALS AND PLANS ARE READY.

FLIP AHEAD FOR INFO ON:

Brightstar designed this handy guide to help you maximize your slice of the holiday sales pie. GET

YOUR STORE READY

THE 2015 HOLIDAY SEASON WILL BE

WITH RETAIL HOLIDAY SALES EXPECTED TO SURPASS

A BIG ONE FOR WIRELESS DEALERS,

$877 BILLION

HOLIDAY READINESS GUIDE1

While shoppers plan to spend more money on gifts this year, the economy continues to keep low prices and bargains top of mind.

• 65% of all Americans plan to buy tech gifts and more than a third of those surveyed said they plan to pick up wireless accessories.

• 87% of consumers say price will be the prime factor in deciding what to buy this holiday season.

• 78% of all 2014 holiday spending was influenced by coupons.

MOBILE DEVICES AND ACCESSORIESTOP HOLIDAY WISH LISTS

2015’S MOST-WANTED TECH GEAR

Earbuds

Bluetooth speakers

Speakers

Smartphones

Tablets

Smart watches

Fitness bands

Headphones

HOLIDAY READINESS GUIDE2

Holiday shoppers want smart sales associates who care about their shopping experience.

• Get to know your customers. Ask them how their shopping is going, what devices they have at home, etc. – and watch your sales grow.

• 48% of shoppers say a knowledgeable sales associate increases the chance of making a purchase.

• Millennials, the largest group of consumers by generation, place a huge value on brand loyalty, as well as personalized in-person experiences. And their purchasing power is on the rise — currently at $2.45 trillion worldwide.

Of shoppers expect personalized promotions and in-store experiences

More likely to buy if you provide targeted, personalized offers

70GET YOUR ASSOCIATES

78

%

%

UP TO SPEED

HOLIDAY READINESS GUIDE3

CREATE ACCESSORY BUNDLES

WHAT YOU CAN DO

Under $49.99: • Screen protector• Case • Earbud gels

THE GREAT DEAL

• Refresh your stock. Brightstar’s Accessory Merchandising Program can help you update your planogram as we update your stock model, creating new places for top products and removing dead stock.

• Case • Glass• Phone insurance

PROTECT THE TECH

TO INCREASE SALES

$40

MOST POPULAR PRICE POINT DURING THE HOLIDAY SEASON:

between

and$20

• Case• Colorful earbuds• Selfi e stick

THE STOCKING STUFFER

• Arm band• Protective case• Bluetooth headphones

THE GYM RAT

HOLIDAY READINESS GUIDE4

SKU 412131 SKU 413526

Full-range stereo + bass woofer

(REX only)

Bluetooth playback

Built-in speakerphone

(REX only)

Water resistant

• Track steps, sleep, calories• Wireless phone sync• Water resistant• 7-day battery life • Pair with iFit app• Four colors available

Rechargeable all-day battery

MSRP: $59.99 MSRP: $39.99 SKU 413034 SKU 413035MSRP: $59.99 MSRP: $99.99

STOCK UP ON IN-DEMAND GIFTS AVAILABLE ON

Make sure you have hot new tech, like these fi tness bands and portable speakers, ready to sell.

REX MINI IFIT LINK iFIT VUE

BLUETOOTH SPEAKERS

THE BRIGHTSTAR ACCESSORIES BUSINESS CENTER

FITNESS BANDS

HOLIDAY READINESS GUIDE5

CONTACT US

For more information reach out to these Brightstar teams:

ACCESSORY MANAGERS DEVICE MANAGERS

Jeana Bird

jeana.bird@brightstar.com

402-871-8197

McKenzie Harris

mckenzie.harris@brightstar.com

402-880-8897

Emily Marks

emily.marks@brightstar.com

770-545-0587

Jeremy Agrest

jeremy.agrest@brightstar.com

847-573-7005

Jason Dalke

jason.dalke@brightstar.com

847-573-2633

Samantha Moore

samantha.moore@brightstar.com

847-984-8061

Decmacmedia. 2015 Holiday Trends for Retailers and Merchants. 2015. Web.PWC. Retail & Consumer 2015 Holiday Outlook. 2015. Web.Signal. Retail Industry Trends for the 2015 Holiday Shopping Season. 2015. Web.CEA. More Americans Plan to Purchase Tech Amid Record-Setting Holiday Season. 2015. Web.B2C. How to Tap Into the Purchasing Power of Millennials with Social Media. 2015. Web. Creative Click Media. Maximize Your ROI this Holiday Season. 2015. Web.

Sources

From print and digital to point-of-sale material, promotional pieces, consultation and more, Brightstar’s Marketing team is here to help create and deliver marketing materials to drive your business.

GET MARKETING HELP FROM BRIGHTSTAR!

For more information, contact Craig Pollock at craig.pollock@brightstar.com.

HOLIDAY READINESS GUIDE6