| Date post: | 24-Jul-2016 |
| Category: |
Documents |
| Upload: | dropboxmaisberger |
| View: | 212 times |
| Download: | 0 times |
Maisberger - Gesellschaft für strategische Unternehmenskommunikation mbH Claudius-Keller-Straße 3c, D-81669 München Tel.: +49 (0)89 / 41 95 99 - 10, Fax: +49 (0)89 / 41 95 99 – 12 E-Mail: [email protected], Internet: www.maisberger.com
�
www.maisberger.com
Maisberger PR for Dropbox Germany
2015 Highlight Clipping Review
Maisberger - Gesellschaft für strategische Unternehmenskommunikation mbH Claudius-Keller-Straße 3c, D-81669 München Tel.: +49 (0)89 / 41 95 99 - 10, Fax: +49 (0)89 / 41 95 99 – 12 E-Mail: [email protected], Internet: www.maisberger.com
�
www.maisberger.com
Overview
1. Thought Leadership
2. Dropbox Open (T3N)
3. Dropbox Business Product Reviews
4. Case Studies
5. Highlight Press Release Coverage
THOUGHT LEADERSHIP
Computerwoche Experts Circle
Silicon Experts Blog
Computerwoche Interview
Trend Report Interview
Handelsblatt Interview
Funkschau
Frankfurter Allgemeine
��
MEDIA
Computerwoche
DATE
13.08.2015
HEADLINE
How�to�solve�the�
productivity�paradox��
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
http://www.computerwoche.de/a/wege-zur-produktivitaetssteigerung,3213683
��
MEDIA
Computerwoche
DATE
13.08.2015
HEADLINE
How�to�solve�the�
productivity�paradox��
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Computerwoche
DATE
13.08.2015
HEADLINE
How�to�solve�the�
productivity�paradox��
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Computerwoche
DATE
13.08.2015
HEADLINE
How�to�solve�the�
productivity�paradox��
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Computerwoche
DATE
13.08.2015
HEADLINE
How�to�solve�the�
productivity�paradox��
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Computerwoche
DATE
14.12.2015
HEADLINE
Don´t�ruminate�too�
much�about�
digitalization�
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
http://www.computerwoche.de/a/die-digitalisierung-nicht-vergruebeln,3220336
��
MEDIA
Computerwoche
DATE
14.12.2015
HEADLINE
Don´t�ruminate�too�
much�about�
digitalization�
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Computerwoche
DATE
14.12.2015
HEADLINE
Don´t�ruminate�too�
much�about�
digitalization�
CIRCULATION
Views:�4.100.000�
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Silicon
DATE
22.09.2015
HEADLINE
Working�after�the�
CCC�principle�
CIRCULATION 170.200�Unique�
Users/Month
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
http://www.silicon.de/blog/always-on-arbeiten-nach-dem-ccc-prinzip/
��
MEDIA
Silicon
DATE
22.09.2015
HEADLINE
Working�after�the�
CCC�principle�
CIRCULATION 170.200�Unique�
Users/Month
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Silicon
DATE
22.09.2015
HEADLINE
Working�after�the�
CCC�principle�
CIRCULATION 170.200�Unique�
Users/Month
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Silicon
DATE
27.11.2015
HEADLINE
The�chief�and�the�
young�rebel�
CIRCULATION 170.200�Unique�
Users/Month
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
http://www.silicon.de/blog/vom-haeuptling-jungen-wilden/
��
MEDIA
Silicon
DATE
27.11.2015
HEADLINE
The�chief�and�the�
young�rebel�
CIRCULATION 170.200�Unique�
Users/Month
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Silicon
DATE
27.11.2015
HEADLINE
The�chief�and�the�
young�rebel�
CIRCULATION 170.200�Unique�
Users/Month
REPORTER/AUTHOR�
TL�article�by�CM�
Germany�Oliver�
Blüher��
www.maisberger.com
Byliner highlighted as top story on landing page!
��
MEDIA
Computerwoche�
DATE
17.06..2015
HEADLINE
3�Questions�to�Oliver�
Blüher�
CIRCULATION 475.000�readers
REPORTER/AUTHOR�
TL�interview�with��CM�
Germany�Oliver�
Blüher��
www.maisberger.com
http://www.computerwoche.de/a/oliver-blueher-country-manager-dach-von-dropbox,3210936
��
MEDIA
Computerwoche�
DATE
17.06..2015
HEADLINE
3�Questions�to�Oliver�
Blüher�
CIRCULATION 475.000�readers
REPORTER/AUTHOR�
TL�interview�with��CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Computerwoche�
DATE
17.06..2015
HEADLINE
3�Questions�to�Oliver�
Blüher�
CIRCULATION 475.000�readers
REPORTER/AUTHOR�
TL�interview�with��CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Trend�Report�
DATE
14.09..2015
HEADLINE
Collaboration�in�the�
country�of�the�cloud�
sceptics�
CIRCULATION 475.000�readers
REPORTER/AUTHOR�
TL�interview�with��CM�
Germany�Oliver�
Blüher��
www.maisberger.com
http://trendreport.de/collaboration-im-land-der-cloud-muffel/
��
MEDIA
Trend�Report�
DATE
14.09..2015
HEADLINE
Collaboration�in�the�
country�of�the�cloud�
sceptics�
CIRCULATION 475.000�readers
REPORTER/AUTHOR�
TL�interview�with��CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Trend�Report�
DATE
14.09..2015
HEADLINE
Collaboration�in�the�
country�of�the�cloud�
sceptics�
CIRCULATION 475.000�readers
REPORTER/AUTHOR�
TL�interview�with��CM�
Germany�Oliver�
Blüher��
www.maisberger.com
��
MEDIA
Handelsblatt�
DATE
21.10..2015
HEADLINE
Safe�connection�
CIRCULATION 432.000�readers
REPORTER/AUTHOR�
TL�Interview�with�
Oliver�Blüher�by�
Jakob�Struller��
www.maisberger.com
��
MEDIA
Funkschau�
DATE
11.12.2015
HEADLINE
Cloud�security:�The�
ultimate�benchmark��
CIRCULATION 40.000�readers
REPORTER/AUTHOR�
Statement�by�CM�
Germany�Oliver�
Bllüher��
www.maisberger.com
��
MEDIA
Frankfurter�
Allgemeine�Zeitung
DATE
15.12.2015
HEADLINE
All��agile�
CIRCULATION 270.000�readers
REPORTER/AUTHOR�
TL��byliner�by�CM�
Germany�Oliver�
Bllüher��
www.maisberger.com
��
MEDIA
Frankfurter�
Allgemeine�Zeitung
DATE
15.12.2015
HEADLINE
All��agile�
CIRCULATION 270.000�readers
REPORTER/AUTHOR�
TL��byliner�by�CM�
Germany�Oliver�
Bllüher��
www.maisberger.com
DROPBOX OPEN
T3N Exclusive Press Visit to San Francisco
Event Review
Exclusive Interview with Drew Houston
MEDIA
T3N�
DATE
5.11.2015
HEADLINE
Dropbox�Enterprise:�
Winning�new�
customers�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
http://t3n.de/news/dropbox-enterprise-653561
MEDIA
T3N�
DATE
5.11.2015
HEADLINE
Dropbox�Enterprise:�
Winning�new�
customers�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
5.11.2015
HEADLINE
Dropbox�Enterprise:�
Winning�new�
customers�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
5.11.2015
HEADLINE
Dropbox�Enterprise:�
Winning�new�
customers�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
5.11.2015
HEADLINE
The�market�is�
changing�at�the�
speed�of�light�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
http://t3n.de/news/hp-meg-whitman-653578/
MEDIA
T3N�
DATE
5.11.2015
HEADLINE
The�market�is�
changing�at�the�
speed�of�light�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
5.11.2015
HEADLINE
The�market�is�
changing�at�the�
speed�of�light�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
1.12.2015
HEADLINE
”Securing�your�
company�means�
taking�away�the�toys�
from�your�
employees”�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
http://t3n.de/news/dropbox-ceo-drew-houston-interview-661503/
MEDIA
T3N�
DATE
1.12.2015
HEADLINE
”Securing�your�
company�means�
taking�away�the�toys�
from�your�
employees”�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
1.12.2015
HEADLINE
”Securing�your�
company�means�
taking�away�the�toys�
from�your�
employees”�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
1.12.2015
HEADLINE
”Securing�your�
company�means�
taking�away�the�toys�
from�your�
employees”�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
1.12.2015
HEADLINE
”Securing�your�
company�means�
taking�away�the�toys�
from�your�
employees”�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
MEDIA
T3N�
DATE
1.12.2015
HEADLINE
”Securing�your�
company�means�
taking�away�the�toys�
from�your�
employees”�
CIRCULATION
70.000�readers
REPORTER/AUTHOR�
Florian�Blaschke��
DROPBOX BUSINESS PRODUCT REVIEW
Com Professional!
MEDIA
com!�professional
DATE
Issue�
08.2015
HEADLINE�
Dropbox�Business�
Product�Review�
CIRCULATION
265.798��readers�
REPORTER�
n/a�
www.maisberger.com
MEDIA
com!�professional
DATE
Issue�
08.2015
HEADLINE�
Dropbox�Business�
Product�Review�
CIRCULATION
265.798��readers�
REPORTER�
n/a�
www.maisberger.com
CASE STUDIES IN MEDIA
Kayak in Werben & Verkaufen
Kayak in Lead Digital
Max Azria in IT Zoom
MEDIA
Lead�Digital�&�
Werben�und�
Verkaufen�
DATE
09.09.2015
HEADLINE
The�Way�Out�Of�The�
Data�Chaos�Leads�
Into�The�Cloud�
CIRCULATION
Website:�80,000�Ad�
Impressions�
Newsletter:�25,000�
REPORTER�
Kayak�Case�Study�
www.maisberger.com
http://www.lead-digital.de/aktuell/work/der_weg_aus_dem_daten_chaos_fuehrt_in_die_cloud
MEDIA
Lead�Digital�&�
Werben�und�
Verkaufen�
DATE
09.09.2015
HEADLINE
The�Way�Out�Of�The�
Data�Chaos�Leads�
Into�The�Cloud�
CIRCULATION
Website:�80,000�Ad�
Impressions�
Newsletter:�25,000�
REPORTER�
Kayak�Case�Study�
www.maisberger.com
MEDIA
W&V�
DATE
09.09.2015
HEADLINE
The�Way�Out�Of�The�
Data�Chaos�Leads�
Into�The�Cloud�
CIRCULATION
Website:�1,7�Mio�
Visits�
REPORTER�
Kayak�Case�Study�
www.maisberger.com
http://www.wuv.de/karriere_job/der_weg_aus_dem_daten_chaos_fuehrt_in_die_cloud
MEDIA
W&V�
DATE
09.09.2015
HEADLINE
The�Way�Out�Of�The�
Data�Chaos�Leads�
Into�The�Cloud�
CIRCULATION
Website:�1,7�Mio�
Visits�
REPORTER�
Kayak�Case�Study�
www.maisberger.com
MEDIA
W&V�
DATE
09.09.2015
HEADLINE
The�Way�Out�Of�The�
Data�Chaos�Leads�
Into�The�Cloud�
CIRCULATION
Website:�1,7�Mio�
Visits�
REPORTER�
Kayak�Case�Study�
www.maisberger.com
�
MEDIA
IT-Zoom.de
DATE
20.07.2015
HEADLINE�
Haute�Couture�in�the�
Cloud�
CIRCULATION
12.376�readers�(print�
edition)
REPORTER/AUTHOR�
n/a�
www.maisberger.com
http://www.it-zoom.de/it-director/e/haute-couture-in-der-cloud-11123/
�
MEDIA
IT-Zoom.de
DATE
20.07.2015
HEADLINE�
Haute�Couture�in�the�
Cloud�
CIRCULATION
12.376�readers�(print�
edition)
REPORTER/AUTHOR�
n/a�
www.maisberger.com
�
MEDIA
IT-Zoom.de
DATE
20.07.2015
HEADLINE�
Haute�Couture�in�the�
Cloud�
CIRCULATION
12.376�readers�(print�
edition)
REPORTER/AUTHOR�
n/a�
www.maisberger.com
PRESS RELEASES
Announcement Oliver Blüher
ISO 27018 Certificate
Dropbox iOS Updates
U2 F Security Key
Enterprise Ready
Adobe Partnership
Dropbox Open
PRESS RELEASE: OLIVER BLÜHER NEW COUNTRY MANAGER DACH REGION | MAY 2015 MORE THAN 30 POSITIVE CLIPPINGS IN BUSINESS & TRADE PRESS �
PRESS RELEASE: ISO 27018 CERTIFICATE | MAY 2015
MORE 10 POSITIVE CLIPPINGS IN BUSINESS & TRADE & SECURITY PRESS �
PRESS RELEASE: IOS UPDATE | MAY 2015
MORE 40 POSITIVE CLIPPINGS IN BUSINESS & TRADE & APPLE PRESS IN THE DACH REGION �
PRESS RELEASE: U2 F SECURITY KEY | AUGUST 2015
MORE 20 POSITIVE CLIPPINGS IN BUSINESS & TRADE & SECURITY PRESS �
SUCCESFUL PITCH TO
NEWS AGENCY DPA!
PRESS RELEASE: ENTERPRISE READY | JUNE 2015
MORE THAN 15 POSITIVE CLIPPINGS IN BUSINESS & TRADE PRESS �
PRESS RELEASE: ADOBE PARTNERSHIP | OCTOBER 2015
MORE THAN 50 POSITIVE CLIPPINGS IN BUSINESS & TRADE PRESS IN THE DACH REGION�
PRESS RELEASE: DROPBOX OPEN | NOVEMBER 2015
MORE THAN 15 POSITIVE CLIPPINGS IN TRADE & CHANNEL PRESS�
