2015 Kombi Overview version 4.4

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Confidential – Do not redistribute.

An Invitation to aManaged Service Relationship:

http://www.kombicorp.com(206) 780-4163v 4.4

http://www.kombicorp.com/

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Adaptive. Smart. Mobile. Kombi.

Communicate Sense and Evaluate

Interface and Analyze Engage and Influence

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You should NEVER build “just an app” :

• Your business is a vibrant, dynamic, and evolving, and experiential

environment with multiple stakeholders.

• Each stakeholder deserves to have their independent goals and

priorities fully supported while guests are in their “zone” (e.g. Retail

floor, Back-office, etc.)

• Consumers should have an engaging, seamless, personal, intuitive &

memorable experience throughout their entire itinerary

• Experience building web pages and apps is no substitute for

experience building world-class destination and immersive experiences


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We become your strategic & long-term Managed Services Provider, Provisioning, evolving and synchronizing:

Digital Signage

Interactive Kiosks

Immersive Retail Environments

Adaptive Smart Cameras

Localized and Mass-personalized

smart-mobile solutions

for Consumers and

site-based Work-force


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• Kombi’s team and technology will become your

strategic and long-term communication and interaction

infrastructure

• A single platform, content management and distribution, device

control, and dashboard suite provide a single version of the truth for

guests, staff, investors, etc.

• For each user and unique context we integrate & synchronize with

appropriate stakeholder’s built & IT environments with complete

context awareness to achieve corporate goals

• We will drive and maximize consumer experience & retail spend.


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Our APoS Platform is, essentially,

purpose-built for the new retail landscape

We are the proven and accountable team

In all likelihood, all of your current and envisioned

features are fully supported by Kombi now.

Future proof, durable, and expandable solutions

Deal can be structured to fit your needs

(i.e. CapEx vs OpEx; structured payment plans, etc.)


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Experienced & Successful provider of technology and/or

Managed Services to 20K+ installations (all 50 states & 23 countries)

including numerous world-class tourist destinations

Same owner and team as Mercury Online Solutions / Fred Systems

(The company that named the Digital Signage industry)

Stable, Privately-owned Business on Bainbridge Is., WA since 1997

Established Samsung & Verizon M2M partners already in market


Decades of experience assuring intuitive, engaging,

and profit-building out-of-home experiences

M-Commerce, mobile coupon, and retail POS integration

Numerous revenue and value streams

A large, loyal, & valuable subscriber base

Dramatic and provable: revenue streams, stakeholder

engagement, transparency, safety, & accountability

Personalized, Secure, and Ubiquitous Connections

to any/all Enterprise Systems and resources

State-of-the-Art, Cloud-based, Compliant, robust Business Rules


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As a Kombi-enabled device moves through space, time, and process, it senses “proximity” to organizational objectives using:

Location and Route (Distance from a point/route, in/out of an area) Calendar and clock (Season, Day-of-week, Day-parting, etc.) User profile (Age, Gender, Rank, Loyalty profile, Face Book, etc.) Environmental data (Temp, Season, Stock market, Sales today, etc.) Type of Device (iPhone, Blackberry, Laptop, In-Dash unit, etc.) Relationship (How many people in a room, Number of friends

nearby, transactional history, etc) Manual Input / Triggers / Interactions Camera or other video images (Motion, Demographics, Recognition, etc.) Connected process gates and work-flow triggers Any number of other task-/value-/project-driven triggers…


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Kombi can adapt the user experience for

this person, in this place, at this time

Anything that their device , the Internet & /or your

back-end systems (e.g. dsn, kiosk, POS, security, lighting, etc.)

can do can be triggered in real-time.

e.g. Unique, personal “offers” / coupons appear and then evaporate if ignored;

e.g. send Text to staff, Sound Alarm , call police, etc. in response to events;

e.g. Stop advertising and show exits / Responder ETA in an emergency.

e.g. location/time/day/weather aware hosted video tour localized to passenger’s language/age/gender


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As circumstances change, APoS will switch to

whole new contingency rule sets in real-time.

(e.g. storm, emergency, holiday, closing time)

Kombi connects securely and compliantly with

legacy systems and can provide a single-version-

of-the-truth dashboard

Every participant will both learn and teach as

events unfold.


Advertise / Transact (m-commerce) / Monetize

Inform / Update / Alert

Plan / Schedule

Locate / Navigate / Track / Re-route

Analyze / Compare

Command / Control / Monitor

Respond / React / Escalate

Concatenate / Integrate disparate systems

Localize / Mass-Personalize

Educate / Test / Certify / Authorize…any, all, or none based on specific context, role, project, task, time, location, loyalty, weather, job, home area code, etc.


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Simultaneous value and functionality to all stakeholders:

Planning to travel to arrival to experience to home to planning for Consumer

Adapts to where and who the user is: Vessel, Venue, Wheel, Back-office Management

Works on Web, at Work or Home: Across entire ecosystem – and “out in the wild”

Facilitates Task management: creation, assignment, execution, completion, evaluation

Runs on any major Smart Phone and/or Operating Environments

Is ADDITIVE not DISRUPTIVE:Interfaces with virtually any/all existing systems via API and/or Web Services; B2B(2B)2CKombi will work with and utilize existing preferred vendors when- and wherever possible

Is Industry-standard, robust, and compliant:Platform and apps can be certifiable for HIPAA, PCI (level 2/3), ISO, etc.

Is a truly One-Stop, featherweight and profit-building choice


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One Platform for all your

consumer and workforce communications

Intuitive, easy-to-use, and “sticky” features

Same User Experience & User Interface

throughout entire solution suite

Single version of the truth on a

secure, role-based dashboard

Reliable, secure, and proven

High return on investment


We propose a call, then a one day summit meeting ASAP

• Following a live demonstration and a proof-of-concept we can

discuss project scope, timing and relationship structure.

• Together, we will find the intersection that is the highest

priority, highest value, fastest ROI, and least objectionable

starting place.

• Kombi will deliver a formal proposal

within one week of this meeting.

Opportunity Assessment (Brainstorm; Eliminate non-starters; Establish Goals/metrics)

Stakeholder Charrette to stack-rank ideas (~1 day retreat)

“SWAT Team” creates Straw Man Proposal (3-6 page : Budget, Calendar, High-level Spec, KPI/Metrics)

Limited and results-driven engagement (Agile process with weekly sprints)

Proof-of-concept (likely, in less than 4 months and less than $300K + inferred hardware)

Pilot (likely, in less than 6 months including evaluation)

Roll-out

Repeat for next value prop or locale (since platform then running, less time & $)


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App DevMobile, Console,Kiosk, UI/UX API/Web Services(Agile/T&M)

T&M (e.g. Development, Hardware, Installation, etc.), License Maintenance& Upgrades (20% or MRP Annually), Support (Annual &/or T&M)

Rule Hosting$5K - $240K / Month(monthly, based on # of rules & triggers)

Platform Fees$60K(one time, upon signing)

$5K/mo PaaS/Maintenance

What is the typical cost and structure?For most envisioned solutions, we anticipate:

~$250K-500K up front Dev and another ~$250K-$500K over the first year… + Direct CostsLikely mature relationship < $1M/yr “all-in”




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Date post:	12-Apr-2017
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2015 Kombi Overview version 4.4

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