Date post: | 18-Feb-2017 |
Category: |
Marketing |
Upload: | seer-interactive |
View: | 296 times |
Download: | 0 times |
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Hit goals, be lazy with great content
Companies do RCS and forget
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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“Campaign” Mentality Leads to This
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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Great content that gets ignored breaks my heart
Campaign never ends
Go Find your old content that is still helping people & getting shared (Topsy)
Wait?!! Myold content is my highest performing content?
Build Look-a-Like Audiences
Really Advanced, fire a pixel at 50% scroll and build audience lists to remarket to when you update it.
PAID SOCIAL VS OUTREACH
Encourage Photo Theft!
Photo Library - Travel
Build a great photo library, advertise it to journalists and bloggers who have written 10x on this region in the last year.
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@hannah_bo_banna
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Copied Images for the taking
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Logo + Sponsorship -> @adammelson
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OUTCOME
Do it to a competitor!(Build a biz case for your boss/client)
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GREAT CONTENT GETS COPIED
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copyscape
When you produce content people actually want it gets copied.
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Misspelled domains -> @Allie_OBrien
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Misspelled domains
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Misspelled domains
Build a list of influencers
Use Buzzsumo get their twitter handlesFull Contact to match Twitter to Email(Gmail plugin)
Upload your email list
Takes 5 minutes, build in
Twitter – 500 audience minFacebook – 20 audience minAdwords – 1000 audience min
2 Layers1 (in my email list)2 (influencer).
Great targeting opp
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Check Buzzsumo, do they share stuff from others often
© 2015 Seer Interactive • All Rights Reserved • Page 43
Catch someone on a slow day
I’ve only spent $75.12 bux to get 57 clicks from people who work at companies with high amplification rates.
Pace is 38/mo.
I’ll do that in perpetuity.
Should I bid the minimum suggestion on Twitter? YES
More targeted = more $$$, others want to target them too
Must be better than this!!
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Bloggers worth outreaching to
Laziness is not possible without epic content.
ORGANIC IS COSTLY!
https://www.flickr.com/photos/abradyb/3604783784/
How do you feel about seriouseats.com?Would you ever go there again?Why?
© 2015 Seer Interactive • All Rights Reserved • Page 67
Does the content level you up?
If you made better steaks, might you get more compliments?
How do you feel when you get compliments?
Makes me feel better about myself, I attribute that to Setiouseats.com
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MEDIOORBITAL FRONTAL CORETEXIT’S WIKIHOW!!
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Make it