43
2015 Mark of Distinction Entry
2015
Mark of Distinction Entry
GSPRA’s Support for the SPARK! Campaign
In the summer of 2014, GSPRA entered into a formal partnership with the Georgia Vision Project (GVP) to support the SPARK! Campaign, an advocacy campaign to celebrate public education in Georgia and to change the perception of our schools by changing the conversation about our schools. The Georgia Vision Project is a joint venture of the Georgia School Boards Association (GSBA) and the Georgia School Superintendents Association (GSSA), formed in 2009 to create a comprehensive and coherent vision for public education in the state of Georgia.
GSPRA has committed time, talent, and resources to support the work of the SPARK! Campaign by providing a "toolkit" with ideas, examples, and inspiration from around the state, including logos, videos, a monthly idea generator for celebrating education, web resources, and examples. The digital SPARK! Campaign Toolkit is housed on the GSPRA website for use by districts around the state, many of which do not have a PR professional on staff. The toolkit includes a mix of statewide promotional pieces (video, print, etc.), promotional planning tools, and inspiring examples from our members.
The toolkit includes the following main elements:
The SPARK! logo… Multiple formats, suggestions for use.
Videos… Videos with positive messages about education, branded with the SPARK! logo, and for use statewide.
How to Tell Our Story… A month-by-month idea generator for celebrating education in our communities. (included)
Collection of Related Web Resources… Links to related materials from state and national organizations, as both resources and inspiration.
Examples of Success Stories… Stories and videos that tell the success stories in our districts. Submitted by GSPRA members, these materials can be used as inspiration as you look for success stories in your own district.
These sections will be refreshed as additional resources are identified and as GSPRA members provide additional examples. In the future, the Toolkit will be expanded to include other tools and examples to support the campaign. Possible items include fact sheets, brochures, sample letters to the editor, sample guest editorial and columns, sample blog post, sample superintendent’s message, sample principal’s message, key messages and talking points for leaders and key communicators, social media conversation starters, sample radio and television public service announcements (PSAs), sample PowerPoint, and sample SPARK! posters.
Districts are welcome to review the contents of the Toolkit for inspiration. GSPRA members are encouraged to submit materials (videos, stories, print materials, newspaper articles that were pitched, etc.) that illustrate how our schools and districts celebrate public education success stories.
Audience, Role, and Focus
The SPARK! Campaign is designed to highlight academic success stories through public service
announcements, billboards, and media coverage. SPARK! aims to stir a students’ devotion for
learning, to inspire enthusiasm in teachers and to elicit a commitment from parents, business
leaders and community members who may not know the best ways to stay active in a child’s
education. SPARK! facilitates these partnerships with the goal of showcasing the strengths of
the Georgia public school systems.
This public education advocacy program is targeted to the general public, particularly families and community members, as well as educators and education leaders, business and civic leaders, and lawmakers and other public decision-makers.
GSPRA’s role is to support the advocacy campaign with development and dissemination of new and existing promotional materials and to provide advice and counsel on outreach efforts.
GSPRA will design and maintain an online toolkit to support the campaign with ideas, examples, and inspiration.
GSPRA will provide guidance and counsel regarding statewide PSAs and other materials developed for statewide use.
GSPRA will serve in an advisory capacity to the statewide Georgia Vision Project. GSPRA will be an active partner in outreach efforts to form additional partnerships.
GSPRA’s collaboration with the Georgia Vision Project promotes advocacy for public education in our state, and supports the development of beneficial relationships among organizations that advocate for our schools. The overall focus of the campaign is to build support and trust for our schools, focusing on the success of our students, staff, and schools. This focus dovetails perfectly with the NSPRA mission.
Activities and Timeline
Planning:
GSPRA developed a communications plan for the SPARK! Campaign in the fall, previewing the plan with Dr. Stan DeJarnett, GVP executive director, in September, and revisiting the plan (included) in March for updates and additions. Based on the meeting in spring, additional materials (alternate logo, posters) are in development (samples included). GSPRA has committed to ongoing support for the campaign.
Toolkit: In support of the campaign, GSPRA members have submitted more than 75 items to the Toolkit to date. Additional items will be added on an ongoing basis, both examples submitted by GSPRA members and materials produced by GSPRA specifically in support of the campaign (videos, posters, etc.).
Presentations:
Tim Hensley, APR, GSPRA’s liaison to the GVP Advisory Board, along with GSPRA President Laura Nurse, APR, and Past President Sloan Roach made a presentation (included) to superintendents and school board members at the winter conference of the Georgia School Boards Association (GSBA) and the Georgia School Superintendents Association (GSSA) on Dec. 4. In addition, Laura presented on the Toolkit to the GVP Advisory Board meeting in December. Tim will represent GSPRA and present an update on the Toolkit at the summer GSBA/GSSA Conference in June.
Partnerships:
GSPRA’s SPARK! Campaign committee is chaired by Tim Hensley, APR, GSPRA’s liaison to the GVP Advisory Board. Tim and GSPRA President Laura Nurse, APR, represent GSPRA on the GVP Advisory Board.
Dr. DeJarnett has been a presenter at the GSPRA conference in both 2013 and 2014. In addition to providing materials and expertise, GSPRA made a financial contribution of $250 to support the promotional campaign.
In January, Laura met with Dr. DeJarnett, GSBA’s Justin Pauley (a GSPRA member), and representatives from Positive Athlete Georgia about a collaboration involving SPARK! Positive Athlete is the state affiliate of a growing national group that promotes positive school climate and culture. Positive Athlete has since entered into a formal partnership with GVP.
Since GSPRA became a partner with GVP in promoting the SPARK! Campaign, the list of partners has grown to 41 associations, agencies, and organizations, and more partners are joining all the time.
Other:
Campaign PSAs have run on GPB-TV (PBS), with 30-second videos featuring Georgia’s Teachers of the Year have run on both the standard GPB network and the GPB Creates network. And, 15-second audio PSAs about the Georgia Vision Project have run on GPB’s radio network. The TV PSAs also are running on two local network TV stations, reaching more than 813,000 Georgia citizens monthly. The PSAs were developed by GVP in partnership with an outside agency, and financial and creative support of partner organizations, including GSPRA.
SPARK! Campaign USB drives were provided to participants at the GSSA Spring Bootstrap Conference. The drives contain all relevant SPARK! public service announcement videos, Rewrite the Story (provided by a GSPRA member district), Talking Points about the positives happening in Georgia’s public schools, and other messaging tools local school systems can adapt to fit their local needs.
Partner Agreement
(GSPRA and Georgia
Vision Project)
GSPRA 2015 Mark of Distinction Entry
The Georgia Vision Project Partner Agreement The Georgia Vision Project (GVP) initiative, and the Georgia School Public Relations Association (GSPRA) agree to work in a collaborative partnership to promote the work of The Georgia Vision Project for the transformational change and support of public education in Georgia. The goals of The Georgia Vision Project are to 1) maximize student success in every public school system and 2) elevate the level of trust and support for those public school systems in every Georgia community. In partnership, both parties agree to the following:
The Georgia Vision Project’s Role o To convene and collaborate with Georgia education stakeholders to keep the work of the
GVP relevant and forward thinking. o To promote a culture of innovation, creativity, and high performance in public education in
Georgia. o To promote the value of public education in Georgia. o To communicate with GSPRA the work of and the resources available through the GVP. o To recognize GSPRA as a Partner, at the appropriate level, on the GVP website, in
marketing and other communications, and at presentations, conferences and meetings. o Authorize GSPRA to use the GVP and “Spark!” logos in their own marketing and publicity
as appropriate.
GSPRA’s Role o To publicly support the work of the GVP o To work collaboratively with GVP to communicate a clear, coherent, and compelling
message about the importance of a world-class public education system to the future of Georgia.
o Authorizes GVP the use of GSPRA’s name and logo in marketing and promoting the work of the GVP.
Additional Partnership Opportunities GSPRA is encouraged to consider the following opportunities to further support and promote the work of the GVP:
1. Financial Support
Make tax deductible contributions in support of the “Spark!” campaign.
Annual Recognition levels:
Diamond Level Sponsorship: $50,000 and above Platinum Level Sponsorship: $25,000 - $49,999 Gold Level Sponsorship: $10,000 - $24,999 Silver Level Sponsorship: $5,000 - $9,999 Spark! Premier Donor: $1,000 – $4,999 Spark! Donor: $1 - $999
Contributions to the Georgia Vision Project are made to the Georgia School Boards Association, fiscal agent for the Georgia Vision Project.
2. Conference/Event Programing GSPRA includes the GVP and the “Spark!” campaign in their conference/event programming. This is defined as one or both of the following:
GSPRA conference/event themes are linked to the Georgia Vision Project and/or “Spark!” Campaign.
GSPRA provides a representative of the GVP with a presentation opportunity at conferences scheduled during the year covered by this agreement.
3. Advertising and Promotion
GSPRA provides space for GVP and “Spark!” campaign in its newsletters,
magazines and/or other regular communication media. GVP will abide by space and subject guidelines established in a written agreement.
GSPRA includes a link to the Georgia Vision Project website on its homepage.
Term This agreement shall begin on the date of execution and continue through the next June 30
th. The
agreement shall automatically renew for additional one-year terms beginning each July 1st and ending
June 30th of the following year.
Termination Either party may terminate this agreement, with or without cause, upon providing 60 days written notice to the other party. Accepted by: The Georgia Vision Project on behalf of fiscal agent GSBA
The Georgia School Public Relations Association (GSPRA)
___________________________ By
___________________________ By
___________________________ Printed Name
___________________________ Printed Name
___________________________ Title
___________________________ Title
___________________________ Date
___________________________ Date
Communications
Planning for GSPRA’s
Support of
SPARK! Campaign
GSPRA 2015 Mark of Distinction Entry
SP
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tan
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AP
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all
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Part
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nd
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culture
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Som
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roups (
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-part
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So
luti
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s
Part
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Poste
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to th
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Sam
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l m
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cale
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t fo
r use
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busin
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om
munity
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Packaged info
gra
ph
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Talk
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lyer
So
cia
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ed
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Use (
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exis
ting
cale
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Possib
ly h
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part
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SP
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ucation
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PA
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Coord
inate
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to k
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vers
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oin
g
Gath
er
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lts a
nd s
hare
(S
torify
and
oth
er
pla
tform
s)
Vis
ua
l p
resen
ce
Consid
er
valu
e o
f a s
ing
le logo
Po
ssib
le s
hare
d t
ag
lin
e a
nd
vari
ati
on
s f
or
pa
rtn
ers
Teachers
+ L
ea
ders
+ Inn
ovation
= S
uccess
o
Music
Teachers
+ L
ea
ders
+ In
no
vation
= S
uccess
Music
Teach
ers
know
the s
core
o
T
eachers
+ B
usin
ess L
ead
ers
+ In
no
vation =
Success
Thanks to t
he b
usin
ess p
art
ners
who s
upp
ort
our
scho
ols
o
T
eachers
+ P
are
nts
+ L
ea
ders
+ In
no
vation =
Success
We a
ppre
cia
te o
ur
pare
nts
and t
he
ir invo
lvem
ent
in o
ur
schools
o
M
ath
Teachers
+ L
ead
ers
+ In
no
vation
= S
uccess
Math
teach
ers
are
part
of th
e e
quatio
n for
successfu
l stu
dents
o
S
cie
nce
Teachers
+ L
ead
ers
+ In
no
vation =
Success
Good t
eachers
have th
e form
ula
to p
rep
are
stu
dents
fo
r colle
ge a
nd
care
ers
o
T
ech E
d T
eachers
+ L
ead
ers
+ Inn
ovation =
Success
Our
teachers
pre
pare
stu
de
nts
for
colle
ge a
nd c
are
ers
SP
AR
K C
am
pa
ig
n T
oo
lk
it P
ro
po
sa
l, m
ost re
cen
t u
pd
ate
3/1
8/1
5
To
Do
in
Marc
h a
nd
Ap
ril
o
Tem
pla
te f
or
pro
mo p
ackage (
like B
e T
here
)… G
SP
RA
o
15
-second s
pots
… S
tan
an
d T
im
o
Optio
ns f
or
sin
gle
logo
… G
SP
RA
To
Do
in
Fu
ture
o
PS
As/a
ds/b
illb
oard
s w
ith s
uccessfu
l gra
duate
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Sta
n (
sourc
es…
Positiv
e A
thle
te, H
OF
fro
m d
istr
icts
, a
lum
ni gro
ups, fo
undations)
SP
AR
K C
am
pa
ig
n T
oo
lk
it P
ro
po
sa
l, m
ost re
cen
t u
pd
ate
3/1
8/1
5
Toolk
it P
roposa
l p
rep
are
d o
n b
eha
lf o
f G
SP
RA
by S
loan R
oach a
nd L
aura
Nurs
e, A
PR
, of
Gw
innett
(re
d r
eflects
first ste
ps b
y G
SP
RA
, blu
e r
eflects
GV
P w
ork
)
Po
ssib
le T
oo
lkit
Ele
men
ts
SP
AR
K l
og
o…
Mult
iple
fo
rmat
s, s
ugges
tio
ns
for
use
CO
MP
LE
TE
D
SP
AR
K F
ac
t S
hee
t… P
rovid
ed a
s P
DF
fo
r post
ing o
n w
ebsi
te
CO
MP
LE
TE
D
SP
AR
K B
roc
hu
re…
Pro
du
ced
at
stat
e le
vel
SP
AR
K v
ideo
… I
n m
ult
iple
fo
rmat
s (e
mb
ed o
n w
ebsi
te,
link f
or
elec
tronic
new
slet
ters
, et
c.);
pro
du
ced
at
stat
e le
vel
CO
MP
LE
TE
D
Ho
w t
o T
ell Y
ou
r S
tory
… A
mo
nth
-by
-mo
nth
idea
gen
erat
or
(see
att
ach
ed s
am
ple
) C
OM
PL
ET
ED
Sa
mp
le L
ett
er
to t
he E
dit
or
Sa
mp
le G
uest
Ed
ito
ria
l
Sa
mp
le B
log
Po
st
Sa
mp
le S
up
eri
nte
nd
en
t’s M
ess
ag
e…
One
for
use
in i
nte
rnal
pu
bli
cati
on f
or
staf
f an
d o
ne
for
exte
rnal
use
for
par
ents
and c
om
munit
y
Sa
mp
le P
rin
cip
al’s
Me
ss
ag
e…
For
use
in s
chool-
bas
ed p
ubli
cati
ons
for
par
ents
and c
om
mu
nit
y
Ke
y M
ess
ag
es
an
d T
alk
ing
Po
ints
… F
or
lead
ers,
key
co
mm
unic
ators
Co
lle
cti
on
of
Rela
ted
We
b R
es
ou
rces…
Mat
eria
ls f
rom
SP
AR
K,
GV
P,
GS
PR
A,
NS
PR
A, G
SB
A, G
SS
A, P
TA
, et
c. O
NG
OIN
G
Se
t o
f In
fog
rap
hic
s…
Ill
ust
rati
ng G
eorg
ia’s
good n
ews
in e
duca
tion
(im
pro
ving g
rad r
ate
, g
ain
s o
n a
sses
smen
ts, et
c.)
INC
OM
PL
ET
E
So
cia
l M
ed
ia C
on
ve
rsa
tio
n S
tart
ers
… W
ays
to u
se F
aceb
oo
k,
Tw
itte
r, I
nst
agra
m,
Fli
ckr,
an
d o
ther
pla
tfo
rms
to t
ell
ou
r sh
ared
sto
ry i
n
Geo
rgia
(#S
PA
RK
Edin
GA
) (s
ee a
ttach
ed s
am
ple
)
Sa
mp
le R
ad
io a
nd
Te
levis
ion
PS
As
… S
crip
ts f
or
loca
l ra
dio
an
d
tele
vis
ion P
SA
s, f
iles
of
reco
rded
PS
As
wit
h s
tate
wid
e fo
cus
CO
MP
LE
TE
D
Sa
mp
le P
ow
erP
oin
t… F
or
use
wit
h b
usi
nes
s an
d c
om
mu
nit
y
pre
senta
tions;
incl
ude
slid
es w
ith s
tate
wid
e fo
cus
and
tem
pla
te s
lides
to
loca
lize
(poss
ibly
make
avail
able
for
pri
nci
pal
s to
shar
e w
ith
sta
ff a
nd
par
ents
)
Sa
mp
le S
PA
RK
Po
ste
r P
roje
ct…
Sim
ilar
to
th
e R
ead
cam
pai
gn
, sh
ow
how
dis
tric
ts c
an u
se p
hoto
s o
f th
eir
ow
n s
tud
ents
, st
aff,
an
d c
om
mu
nit
y
mem
ber
s to
pro
mote
sim
ple
SP
AR
K m
essa
ge;
pro
vid
e te
mp
late
in
a
Mic
roso
ft p
roduct
(W
ord
or
Pu
bli
sher
) th
at e
mb
eds
logo
an
d m
essa
ge
bu
t
allo
ws
dis
tric
t to
add s
cho
ol
nam
e o
r dis
tric
t n
ame,
sch
oo
l or
dis
tric
t lo
go
,
and p
hoto
WO
RK
ING
Ex
am
ple
s o
f S
ucc
es
s S
tori
es…
Not
just
Iv
y-b
ou
nd
val
edic
tori
ans…
incl
ude
firs
t gen
erat
ion
coll
ege
gra
ds
or
hig
h s
cho
ol
gra
ds,
kid
s w
ho
over
cam
e obst
acle
s, k
ids
wh
ose
car
eer/
tech
cla
sses
or
inte
rnsh
ip h
ave
led
to
appre
nti
cesh
ip a
nd a
bil
ity t
o h
elp
fam
ily f
inan
cial
ly,
rela
tio
nsh
ips
bet
wee
n
kid
s an
d t
each
ers/
cou
nse
lors
/coac
hes
th
at m
ade
a d
iffe
ren
ce, fo
rmer
studen
ts r
eturn
ing t
o t
each
, n
on
-tra
dit
ional
tea
cher
s, e
tc.
ON
GO
ING
Mu
lti-
lan
gu
ag
e O
pti
on
s…
What
gen
eral
sta
tew
ide
SP
AR
K m
ater
ials
can b
e tr
ansl
ated
into
oth
er l
angu
ages
(an
d h
ow
wo
uld
th
at b
e fu
nd
ed)?
Po
ssib
le T
ag
lin
es
SP
AR
K S
upport
for
Our
Sch
oo
ls
SP
AR
K L
earn
ing f
or
Ou
r S
tud
ents
SP
AR
K I
magin
atio
ns
SP
AR
K C
reat
ivit
y
SP
AR
K I
nsp
ired
Stu
den
ts
SP
AR
K E
nth
usi
asti
c L
earn
ers
SP
AR
K F
utu
re L
eader
s
SP
AR
K C
riti
cal
Thin
kin
g
SP
AR
K S
ucc
ess
SP
AR
K a
Conver
sati
on
SP
AR
K I
dea
s
SP
AR
K a
Pas
sion f
or
the
Art
s
SP
AR
K T
ransf
orm
atio
n
SP
AR
K I
nnovat
ion
SP
AR
K I
nnovat
ive
Tea
chin
g
SP
AR
K C
on
nec
tio
ns
SP
AR
K D
ream
s
SP
AR
K C
eleb
rati
on
s
SP
AR
K I
mp
rovem
ent
SP
AR
K O
ur
Ow
n S
tori
es
SP
AR
K C
am
pa
ig
n T
oo
lk
it P
ro
po
sa
l, m
ost re
cen
t u
pd
ate
3/1
8/1
5
Ho
w t
o T
ell O
ur
Sto
ry
Mo
nth
E
du
cati
on
-Rela
ted
O
bse
rva
nc
es
an
d A
cti
vit
ies
Su
gg
es
ted
P
rom
oti
on
al F
ocu
s
Ex
am
ple
s o
f A
cti
vit
ies
Au
gu
st
Bac
k-t
o-s
chool
Hig
hli
ght:
Cla
ssro
om
tea
cher
s
Let
ter
to t
he
edit
or
cele
bra
ting t
he
school
star
t
Pro
file
s of
innovat
ive
teac
her
s on w
ebsi
te, in
publi
cati
ons
Engag
e au
die
nce
s w
ith
soci
al m
edia
(se
e bel
ow
) S
ep
tem
ber
Nat
ional
Pre
par
ednes
s M
onth
Const
ituti
on
Wee
k/C
itiz
ensh
ip D
ay
Inte
rnat
ional
Lit
erac
y D
ay
Gra
ndpar
ent
Day
Hig
hli
ght:
Publi
c ed
uca
tion a
s a
corn
erst
one
of
dem
ocr
acy
Rea
din
g, li
tera
cy
Saf
ety
Rea
din
ess
Conduct
a s
tuden
t vid
eo c
onte
st o
n p
ubli
c sc
hools
and
thei
r ro
le i
n o
ur
countr
y’s
pro
sper
ity
Blo
g p
ost
on h
ow
our
schools
pre
par
e st
ud
ents
fo
r th
eir
futu
re
Pro
file
s of
succ
essf
ul
studen
ts o
n w
ebsi
te, in
publi
cati
ons
Invit
e gra
ndpar
ents
and s
chool
“nei
ghbors
” w
ithout
chil
dre
n i
n s
chools
to a
tten
d s
pec
ial
acti
vit
ies,
tea
m
studen
t gro
ups
wit
h s
enio
r ce
nte
rs (
“sen
ior”
pro
m, et
c.)
Oc
tob
er
Com
pute
r L
earn
ing M
on
th
Nat
ional
Pri
nci
pal
s M
onth
Nat
ional
Sch
ool
Lun
ch W
eek
Nat
ional
/Ga.
Sch
ool
Bus
Saf
ety W
eek
Hig
hli
ght:
Outs
tandin
g l
ead
ers
Tec
hnolo
gy i
n s
chools
Support
sta
ff
Tec
hnolo
gy o
pen
house
wit
h s
tuden
t-pro
duce
d w
ork
and
pre
senta
tions
Pro
file
s of
outs
tandin
g l
eader
s on w
ebsi
te, in
publi
cati
ons
Shar
e fa
ct s
hee
t, m
ake
pre
senta
tion t
o b
usi
nes
s co
mm
unit
y
Hig
hli
ght
contr
ibuti
ons
of
support
sta
ff i
n s
chool
mar
quee
signs
(we
love
our
dri
ver
s!, sc
hool
lunch
rock
s!,
etc.
) N
ove
mb
er
Ga.
Apply
to C
oll
ege
Mo
nth
Ele
ctio
n D
ay
Vet
eran
s D
ay
Am
eric
an E
du
cati
on W
eek
Nat
ional
Par
enta
l In
volv
emen
t
Day
Than
ksg
ivin
g
Hig
hli
ght:
Cla
ssro
om
tea
cher
s
Succ
essf
ul
gra
du
ates
Publi
c ed
uca
tion a
s a
corn
erst
one
of
dem
ocr
acy
Involv
ed p
aren
ts
Than
kA
Tea
cher
: E
nco
ura
ge
studen
ts a
nd p
aren
ts t
o u
se
soci
al m
edia
to t
han
k a
tea
cher
(#T
han
kA
Tea
cher
,
#S
PA
RK
ED
inG
a)
Pro
file
s of
succ
essf
ul
gra
duat
es o
n w
ebsi
te, in
pub
lica
tions
VIP
even
t fo
r v
ery i
nvolv
ed p
aren
ts
Coll
ege-
goin
g C
eleb
rati
on
De
ce
mb
er
Bil
l of
Rig
hts
Day
Leg
isla
tive
Pri
ori
ties
Hig
hli
ght:
Sch
ool
fundin
g
Boar
d M
ember
s
Pro
file
of
Bo
ard o
n w
ebsi
te, in
publi
cati
ons
Shar
e in
fogra
phic
s th
at s
how
sta
tew
ide
gai
ns
Gues
t ed
itori
al a
bout
val
ue
of
publi
c ed
uca
tion f
rom
elec
ted o
ffic
ial
SP
AR
K C
am
pa
ig
n T
oo
lk
it P
ro
po
sa
l, m
ost re
cen
t u
pd
ate
3/1
8/1
5
Jan
ua
ry
Nat
ional
Men
tori
ng M
onth
Geo
rgia
Gen
eral
Ass
emb
ly
open
s
ML
K D
ay
Hig
hli
ght:
Val
ue
of
men
tors
Com
munit
y p
artn
ers
Import
ance
of
civic
engag
emen
t
Volu
nte
eris
m
Pro
file
s of
men
tors
, par
tner
s on w
ebsi
te, in
publi
cati
ons
Invit
e co
mm
unit
y f
or
sch
ool
tours
, ev
ents
, p
erfo
rman
ces
Hig
hli
ght
studen
t volu
nte
ers
who h
ave
mad
e a
dif
fere
nce
in t
he
com
munit
y
Pro
vid
e vo
lunte
er o
pport
unit
ies
for
com
munit
y
Feb
ruary
Nat
ional
Tec
hnic
al E
duca
tio
n
Month
Nat
ional
Sch
ool
Counse
ling
Wee
k
Nat
ional
PT
A F
ounder
s D
ay
Hig
hli
ght:
Car
eer
educa
tion
Counse
lors
Hom
e-S
chool
Par
tner
ship
Pro
file
s of
counse
lors
on w
ebsi
te, in
publi
cati
ons
PT
A a
ctiv
itie
s
The
Fac
e o
f P
ubli
c E
duca
tion i
n G
eorg
ia (
SP
AR
K p
hoto
album
via
Fli
ckr
or
Inst
agra
m,
#S
PA
RK
ED
inG
a)
Hig
hli
ght
innovat
ive
care
er/c
oll
ege
pre
par
atio
n i
nit
iati
ves
M
arc
h
Musi
c in
Our
Sch
ools
Month
Youth
Art
Mon
th
Ex
cepti
onal
Chil
dre
n’s
Wee
k
Nat
ional
Fore
ign L
anguag
e
Wee
k
Rea
d A
cross
Am
eric
a
Nat
ional
Agri
cult
ure
Wee
k
Nat
ional
Sch
ool
Bre
akfa
st W
k
Hig
hli
ght:
Art
s in
our
schools
Lan
gu
age
educa
tion
Spec
ial
educa
tion
All
ied s
ervic
es
Art
s ce
lebra
tion (
studen
t an
d s
taff
wo
rk a
nd p
erfo
rman
ce)
in t
he
com
munit
y
Inte
rnat
ional
fes
tival
(F
L s
tuden
ts, co
mm
unit
y p
artn
ers,
int’
l busi
nes
s)
Pro
file
s of
spec
ial
edu
cati
on t
each
ers
on w
ebsi
te, in
publi
cati
ons
Invit
e dig
nit
arie
s in
to r
ead f
or
RA
A
Pro
mote
far
m-t
o-s
chool
(SN
P, cl
assr
oom
) co
nnec
tions
Ap
ril
Sch
ool
Lib
rary
Med
ia M
onth
Nat
ional
Envir
onm
enta
l
Educa
tion W
eek
Wee
k o
f th
e Y
oun
g C
hil
d
Nat
ional
Volu
nte
er W
eek
Nat
l. S
tuden
t L
eader
ship
Wk
Adm
inis
trat
ive
Pro
f. W
eek
Hig
hli
ght:
Med
ia c
ente
rs a
nd
info
rmat
ion l
iter
acy
Ear
ly c
hil
dhood l
earn
ing
Sch
ool
volu
nte
ers
Stu
den
t le
ader
s
Support
Sta
ff
Pro
file
s of
med
ia s
pec
iali
sts
on w
ebsi
te, in
publi
cati
ons
Invit
e publi
c to
outd
oor
clas
sroom
s, p
rom
ote
gre
en
acti
vit
ies
Rea
ch o
ut
to p
re-K
fam
ilie
s w
ith k
inder
gar
ten a
ctiv
itie
s
Cel
ebra
te v
olu
nte
ers
and s
upport
sta
ff
Hig
hli
ght
studen
t le
ader
s… p
rinci
pal
/super
inte
nden
t fo
r a
day
, fa
cili
tate
mee
ting b
etw
een s
tuden
t le
ader
s an
d
law
mak
ers
or
school
boar
d m
ember
s M
ay
Nat
ional
Ph
ysi
cal
Fit
nes
s an
d
Sport
s M
onth
/Wee
k
Tea
cher
Appre
ciat
ion
Wee
k/D
ay
Appre
ciat
ion d
ays
for
SN
P,
school
nurs
e, s
chool
poli
ce,
cust
od
ians,
educa
tion b
oss
es
Gra
duat
ion
Hig
hli
ght:
Cla
ssro
om
tea
cher
s an
d
lead
ers
Appre
ciat
ion f
or
all
staf
f
Gra
duat
es r
ead
y f
or
coll
ege,
care
er,
and l
ife
Ask
gra
duat
es t
o “
Shar
e Y
our
Dre
ams”
… s
how
how
you
r
schools
hel
ped
pre
par
e st
uden
ts t
o p
urs
ue
thei
r dre
ams
Vid
eo w
ith
Tea
cher
of
the
Yea
r
Cel
ebra
te t
each
ers
and s
taff
SP
AR
K p
hoto
fra
mes
at
yo
ur
schools
, S
PA
RK
photo
booth
at
school
fiel
d d
ays
or
oth
er e
ven
ts
SP
AR
K C
am
pa
ig
n T
oo
lk
it P
ro
po
sa
l, m
ost re
cen
t u
pd
ate
3/1
8/1
5
So
cia
l M
ed
ia C
on
ve
rsati
on
Sta
rters
Use
SM
to e
ngag
e in
tern
al/e
xte
rnal
au
die
nce
s.
Ask
peo
ple
to p
ost
on y
our
Fac
ebook p
age
or
twee
t, u
sing #
SP
AR
KE
Din
Ga
as h
ashta
g.
Shar
e re
sult
ing “
quote
s” o
n y
our
web
site
, in
pro
moti
onal
cop
y.
Gat
her
res
ult
s an
d s
har
e w
ith S
tori
fy (
htt
ps:
//st
ori
fy.c
om
/) o
r oth
er p
latf
orm
.
[Ex
: htt
ps:
//st
ori
fy.c
om
/sro
ach/w
hy-g
cps-
should
-win
-the-
bro
ad-p
rize
]
How
do
es y
our
teac
her
SP
AR
K l
earn
ing? (
studen
ts)
How
does
your
chil
d’s
tea
cher
SP
AR
K l
earn
ing? (
par
ents
)
How
do y
ou S
PA
RK
lea
rnin
g f
or
you
r st
ud
ents
? (
staf
f)
Ho
w c
an w
e S
PA
RK
su
pp
ort
fo
r ou
r sc
ho
ols
?
Wh
at m
akes
our
pu
bli
c sc
ho
ols
gre
at?
Wh
at m
akes
XX
XX
XX
XX
X S
cho
ol
gre
at?
Ho
w c
an o
ur
com
mu
nit
y g
et m
ore
in
vo
lved
in
our
schools
?
Ho
w h
as a
tea
cher
mad
e a
dif
fere
nce
in
yo
ur
life
/your
chil
d’s
lif
e?
What
do y
ou i
mag
ine
in y
ou
r fu
ture
? (
stu
den
ts)
How
wil
l you k
now
yo
u’v
e b
een
a s
ucc
essf
ul
teac
her
? (
teac
her
s)
What
do t
each
ers
do t
o S
PA
RK
yo
ur
imag
inat
ion
? (K
-5 s
tud
ents
)
What
do y
ou w
ant
to d
o w
hen
yo
u g
row
up
?
How
hav
e your
teac
her
s p
rep
ared
yo
u f
or
the
futu
re?
How
do y
ou p
repar
e st
uden
ts f
or
thei
r fu
ture
?
How
can
par
ents
and t
each
ers
work
to
get
her
to
su
pp
ort
stu
den
ts?
How
does
the
med
ia c
ente
r at
yo
ur
sch
ool
SP
AR
K l
earn
ing?
Pla
ce
SP
AR
K “
fra
me
s” a
rou
nd
th
e
dis
tric
t. A
sk p
eo
ple
to
ta
ke
th
eir
ph
oto
s
in t
he f
ram
es a
nd
po
st
them
on
lin
e w
ith
the h
as
hta
g.
GSPRA’s Presentation on
SPARK! Toolkit to
GSBA/GSSA Conference
GSPRA 2015 Mark of Distinction Entry
WH
AT I
S T
HE
SP
AR
K!
CA
MP
AIG
N?
An
ad
voca
cy
ca
mp
aig
n t
o c
ele
bra
te p
ub
lic
ed
uca
tio
n in
Ge
org
ia a
nd
to
ch
an
ge
th
e
pe
rce
pti
on
of
ou
r sch
oo
ls b
y ch
an
gin
g t
he
co
nve
rsa
tio
n a
bo
ut
ou
r sch
oo
ls.
Th
e c
am
pa
ign
is
de
sig
ne
d t
o:
Ig
nit
e
Tr
an
sfo
rm
Fo
rtif
y
WH
O I
S I
NV
OLV
ED
IN
TH
E S
PA
RK
! C
AM
PA
IGN
?
Th
e G
eo
rgia
Sch
oo
l P
ub
lic R
ela
tio
ns
Asso
cia
tio
n (
GS
PR
A)
is p
art
ne
rin
g w
ith
the
Ge
org
ia V
isio
n P
roje
ct
to s
up
po
rt t
he
SP
AR
K!
Ca
mp
aig
n.
WH
AT’S
IN
TH
E C
AM
PA
IGN
TO
OLK
IT?
Th
e S
PA
RK
! C
am
pa
ign
To
olk
it is f
ille
d w
ith
id
ea
s,
exa
mp
les, a
nd
in
sp
ira
tio
n f
rom
aro
un
d t
he
sta
te.
Th
e T
oo
lkit
is lo
ca
ted
on
th
e G
SP
RA
we
bsit
e a
t
htt
p:/
/gsp
ra.o
rg/S
PA
RK
too
lkit
WH
AT’S
IN
TH
E C
AM
PA
IGN
TO
OLK
IT?
►Th
e S
PA
RK
! lo
go
►V
ide
os
WH
AT’S
IN
TH
E C
AM
PA
IGN
TO
OLK
IT?
Ho
w t
o T
ell O
ur
Sto
ry
WH
AT’S
IN
TH
E C
AM
PA
IGN
TO
OLK
IT?
►C
olle
cti
on
of
Re
late
d W
eb
Re
so
urc
es
►E
xam
ple
s o
f S
ucce
ss S
tori
es
WH
AT W
OU
LD
YO
U L
IKE
TO
SE
E I
N T
HE
TO
OLK
IT?
WH
AT S
TO
RIE
S C
AN
YO
U A
DD
TO
TH
E T
OO
LK
IT?
Wa
tch
fo
r p
eri
od
ic
up
da
tes t
o t
he
To
olk
it, in
clu
din
g
ne
w t
oo
ls t
o
su
pp
ort
th
e
SP
AR
K!
Ca
mp
aig
n.
►Fa
ct
sh
ee
ts
►B
roch
ure
s
►S
am
ple
le
tte
r, g
ue
st
ed
ito
ria
l, c
olu
mn
►K
ey
me
ssa
ge
s a
nd
ta
lkin
g p
oin
ts f
or
lea
de
rs a
nd
ke
y co
mm
un
ica
tors
►S
ocia
l m
ed
ia c
on
vers
ati
on
sta
rte
rs
►S
am
ple
ra
dio
an
d t
ele
vis
ion
pu
blic
se
rvic
e a
nn
ou
nce
me
nts
(P
SA
s)
►S
am
ple
Po
we
rPo
int
►S
am
ple
blo
g p
ost,
su
pe
rin
ten
de
nt’
s
me
ssa
ge
, a
nd
pri
ncip
al’s m
essa
ge
►S
am
ple
SP
AR
K!
po
ste
rs.
WH
AT’S
NE
XT?
QU
ES
TIO
NS
?
Tim
He
nsle
y, A
PR
, F
loyd
Co
un
ty S
ch
oo
ls
he
nsle
y@fl
oyd
bo
e.n
et
70
6-2
34
-10
31
La
ura
Nu
rse
, A
PR
, G
win
ne
tt C
ou
nty
Pu
blic S
ch
oo
ls
lau
ra_n
urs
e@
gw
inn
ett
.k1
2.g
a.u
s
67
8-3
01
-60
18
Slo
an
Ro
ach
, G
win
ne
tt C
ou
nty
Pu
blic S
ch
oo
ls
slo
an
_ro
ach
@gw
inn
ett
.k1
2.g
a.u
s
67
8-3
01
-60
20
“SP
AR
KIN
G S
UP
PO
RT F
OR
GE
OR
GIA
'S P
UB
LIC
SC
HO
OLS
” U
sin
g G
SP
RA
’s S
PA
RK
! C
am
pa
ign
To
olk
it
to P
rom
ote
Pu
blic E
du
ca
tio
n in
Ge
org
ia
Tim
He
nsle
y, L
au
ra N
urs
e, a
nd
Slo
an
Ro
ach
of
GS
PR
A
SPARK! Campaign
Toolkit Materials Promotional Handout
Talking Points
How to Tell Our Story Promotional
Calendar
GSPRA 2015 Mark of Distinction Entry
Sparking Support for
Georgia’s Public Schools
Using GSPRA’s SPARK! Campaign Toolkit
to Promote Public Education in Georgia
The Georgia School Public Relations Association (GSPRA) is partnering with the Georgia Vision Project to support the
SPARK! campaign, an advocacy campaign to celebrate public education in Georgia and to change the perception of our
schools by changing the conversation about our schools. GSPRA— the professional organization for the state’s school PR
practitioners— is the “voice” for public education in Georgia. GSPRA has committed the time, talent, and resources of its
90+ members to support the work of the SPARK! Campaign.
With this campaign, we will focus on the successes of our graduates, the inspired
work of our teachers, and the support of our communities for their schools. We
will do that through real data and stories about how public schools all over
our state are stepping up to the challenge of preparing our students for
college, career and life.
To support the campaign, GSPRA has developed a SPARK! Campaign Toolkit which will be maintained on the GSPRA
website. The Toolkit is filled with ideas, examples, and inspiration from around the state. http://gspra.org/SPARKtoolkit
In the toolkit, you will find a number of elements, including the following:
► The SPARK! logo… Multiple formats, suggestions for use.
► Videos… Videos with positive messages about education,
branded with the SPARK! logo, and for use statewide.
► How to Tell Our Story… A month-by-month idea
generator for celebrating education in our communities.
► Collection of Related Web Resources… Links to
related materials from state and national organizations.
► Examples of Success Stories… Stories and videos that tell
the success stories in our districts. Submitted by GSPRA members,
these materials can be used as inspiration as you look for success
stories in your own district.
If you have a suggestion for something that is needed or if you would like to submit an item for the
Toolkit, let us know! Send your suggestion or submission to [email protected].
Tim Hensley, APR, Floyd County Schools, [email protected], 706-234-1031
Laura Nurse, APR, Gwinnett County Public Schools, [email protected], 678-301-6018
Sloan Roach, Gwinnett County Public Schools, [email protected], 678-301-6020
GREAT TEACHERS + STRONG LEADERS + INNOVATION = SUCCESS!
Did You Know?
More than 1.7 million (92%) of Georgia’s school age children attend one of our state’s 2,200+ public schools.
These young people are our state’s future workforce - our future entrepreneurs, artists, scientists, lawyers,
researchers, teachers and civic leaders.
On Achievement:
1. The latest U.S. high school graduation rate of 81% is the highest in the history of public education in this country
and it’s up 8 percentage points from just six years ago. We are on track to reach 90% by 2020. Georgia is making
strides, with an average graduation rate of 72.5%, up 5.1 percentage points from just three years ago.
2. Our state’s flagship research universities boast that their entrance standards increase every year for entering
freshmen. Did you know that more than 80% of the in-state freshmen enrolled at the University of Georgia
graduated from a Georgia public high school?
3. In Georgia, 1 in 4 public high school juniors and seniors took at least one Advanced Placement (AP®) Exam in
2014, up from 1 in 10 a decade ago. Our more rigorous standards have given more students access to college-
level coursework all over Georgia. As a result, Georgia public school students are earning college credit and
advanced placement in college classes in record numbers.
On Teachers:
1. More than 112,000 teachers serve in Georgia public schools.
2. 2 in 3 (67%) hold an advanced degree in their field.
3. Across Georgia, school systems are enhancing their staffs with teachers who have completed alternative
preparation programs. These teachers come from distinguished careers in other areas – business, technology,
military service, medicine – and bring a wealth of experiences to our classrooms.
On Leaders:
1. Strong, stable leadership in our public schools have led to improved student performance and elevated
community trust and support. This leadership has resulted in national recognition such as Gwinnett’s 2014
Broad Prize and the Clarke’s 2015 National Superintendent of the Year.
2. Strong board/superintendent partnerships have distributed leadership to local school governance teams,
improving parent and community engagement. Fulton County, Decatur City and Marietta City Schools are three
metro Atlanta systems that have promoted local school governance through the Charter System model.
3. Georgia school systems grow future school and system leaders through strong professional development and
leadership programs, for example, Gwinnett’s Quality Plus Leadership Program.
On Innovation:
1. Public schools all over Georgia are innovating. We teach courses such as computer programming and Mandarin
Chinese, and have robotics labs in schools all over the state. Not just high schools - we have those same
innovative programs at all levels – primary, elementary and middle schools.
2. Currently, 337 charter schools are currently operating in Georgia, including community start-ups as well as
public schools that have voluntarily opted for charter school and/or charter system status.
3. More than 21,600 students are enrolled in the Georgia Virtual School, an online learning community. This
number increases every year.
4. Georgia is one of only 20 states nationwide that have adopted graduation requirements consistent with the
American Diploma Project’s definition of college and career ready, and one of a handful of states in the country
that requires four years of both math and science for graduation from our public schools.
BOTTOM LINE:
Public schools are an essential cornerstone of every community. Our schools are as necessary to the well-being of our
communities as utilities, public safety and healthcare. Strong public schools make strong communities, and strong
community support makes successful schools.
Pa
rt o
f th
e S
PA
RK
! C
am
paig
n T
oolk
it,
pro
du
ced b
y t
he G
eorg
ia S
ch
oo
l P
ublic
Re
lation
s A
sso
cia
tio
n,
10/1
4
Ho
w t
o T
ell
Ou
r S
tory
Mo
nth
E
du
cati
on
-R
ela
ted
Ob
servan
ces a
nd
Acti
vit
ies
Su
gg
este
d
Pro
mo
tio
nal
Fo
cu
s
Exam
ple
s o
f A
cti
vit
ies
Au
gu
st
Back-t
o-s
chool
Hig
hlight:
Cla
ssro
om
teachers
Lett
er
to t
he e
ditor
cele
bra
ting t
he s
chool sta
rt
Pro
file
s o
f in
novative t
eachers
on w
ebsite,
in
publications
Engage a
udie
nces w
ith s
ocia
l m
edia
(see b
elo
w)
Sep
tem
ber
National Pre
pare
dness M
onth
Constitu
tion
Week/C
itiz
enship
Day
Inte
rnational Litera
cy D
ay
Gra
ndpare
nt
Day
Hig
hlight:
Public e
ducation a
s a
corn
ers
tone o
f dem
ocra
cy
Readin
g,
lite
racy
Safe
ty
Readin
ess
Conduct
a s
tudent
vid
eo c
onte
st
on p
ublic s
chools
and
their
role
in o
ur
countr
y’s
pro
speri
ty
Blo
g p
ost
on h
ow
our
schools
pre
pare
stu
dents
for
their
futu
re
Pro
file
s o
f successfu
l stu
dents
on w
ebsite,
in
publications
Invite g
randpare
nts
and s
chool “n
eig
hbors
” w
ithout
childre
n in s
chools
to a
ttend s
pecia
l activitie
s,
team
stu
dent
gro
ups w
ith s
enio
r cente
rs (
“senio
r” p
rom
, etc
.)
Octo
ber
Com
pute
r Learn
ing M
onth
National Pri
ncip
als
Month
National School Lunch W
eek
National/
Ga.
School Bus
Safe
ty W
eek
Hig
hlight:
Outs
tandin
g leaders
Technolo
gy in s
chools
Support
sta
ff
Technolo
gy o
pen h
ouse w
ith s
tudent-
pro
duced w
ork
and p
resenta
tions
Pro
file
s o
f outs
tandin
g leaders
on w
ebsite,
in
publications
Share
fact
sheet,
make p
resenta
tion t
o b
usin
ess
com
munity
Hig
hlight
contr
ibutions o
f support
sta
ff in s
chool
marq
uee s
igns (
we love o
ur
dri
vers
!, s
chool lu
nch
rocks!,
etc
.)
No
vem
ber
Ga.
Apply
to C
ollege M
onth
Ele
ction D
ay
Vete
rans D
ay
Am
eri
can E
ducation W
eek
National Pare
nta
l
Involv
em
ent
Day
Thanksgiv
ing
Hig
hlight:
Cla
ssro
om
teachers
Successfu
l gra
duate
s
Public e
ducation a
s a
corn
ers
tone o
f dem
ocra
cy
Involv
ed p
are
nts
ThankATeacher:
Encoura
ge s
tudents
and p
are
nts
to u
se
socia
l m
edia
to t
hank a
teacher
(#ThankATeacher,
#SPARKED
inG
a)
Pro
file
s o
f successfu
l gra
duate
s o
n w
ebsite,
in
publications
VIP
event
for
very
involv
ed p
are
nts
College-g
oin
g C
ele
bra
tion
Decem
ber
Bill of Rig
hts
Day
Legis
lative P
riori
ties
Hig
hlight:
School fu
ndin
g
Board
Mem
bers
Pro
file
of
Board
on w
ebsite,
in p
ublications
Share
info
gra
phic
s t
hat
show
sta
tew
ide g
ain
s
Guest
editori
al about
valu
e o
f public e
ducation fro
m
ele
cte
d o
ffic
ial
Pa
rt o
f th
e S
PA
RK
! C
am
paig
n T
oolk
it,
pro
du
ced b
y t
he G
eorg
ia S
ch
oo
l P
ublic
Re
lation
s A
sso
cia
tio
n,
10/1
4
Jan
uary
National M
ento
ring M
onth
Georg
ia G
enera
l Assem
bly
opens
MLK D
ay
Hig
hlight:
Valu
e o
f m
ento
rs
Com
munity p
art
ners
Import
ance o
f civ
ic
engagem
ent
Volu
nte
eri
sm
Pro
file
s o
f m
ento
rs,
part
ners
on w
ebsite,
in p
ublications
Invite c
om
munity for
school to
urs
, events
,
perf
orm
ances
Hig
hlight
stu
dent
volu
nte
ers
who h
ave m
ade a
diffe
rence in t
he c
om
munity
Pro
vid
e v
olu
nte
er
opport
unitie
s for
com
munity
Feb
ru
ary
National Technic
al Education
Month
National School Counseling
Week
National PTA F
ounders
Day
Hig
hlight:
Care
er
education
Counselo
rs
Hom
e-S
chool Part
ners
hip
Pro
file
s o
f counselo
rs o
n w
ebsite,
in p
ublications
PTA a
ctivitie
s
The F
ace o
f Public E
ducation in G
eorg
ia (
SPARK p
hoto
alb
um
via
Flickr
or
Insta
gra
m,
#SPARKED
inG
a)
Hig
hlight
innovative c
are
er/
college p
repara
tion
initia
tives
March
Music
in O
ur
Schools
Month
Youth
Art
Month
Exceptional Childre
n’s
Week
National Fore
ign L
anguage
Week
Read A
cro
ss A
meri
ca
National Agri
culture
Week
National School Bre
akfa
st
Wk
Hig
hlight:
Art
s in o
ur
schools
Language e
ducation
Specia
l education
Allie
d s
erv
ices
Art
s c
ele
bra
tion (
stu
dent
and s
taff w
ork
and
perf
orm
ance)
in t
he c
om
munity
Inte
rnational fe
stival (F
L s
tudents
, com
munity p
art
ners
,
int’l busin
ess)
Pro
file
s o
f specia
l education t
eachers
on w
ebsite,
in
publications
Invite d
ignitaries in t
o r
ead f
or
RAA
Pro
mote
farm
-to-s
chool (S
NP,
cla
ssro
om
) connections
Ap
ril
School Lib
rary
Media
Month
National Envir
onm
enta
l
Education W
eek
Week o
f th
e Y
oung C
hild
National Volu
nte
er
Week
Natl.
Stu
dent
Leaders
hip
Wk
Adm
inis
trative P
rof.
Week
Hig
hlight:
Media
cente
rs a
nd
info
rmation litera
cy
Earl
y c
hildhood learn
ing
School volu
nte
ers
Stu
dent
leaders
Support
Sta
ff
Pro
file
s o
f m
edia
specia
lists
on w
ebsite,
in p
ublications
Invite p
ublic t
o o
utd
oor
cla
ssro
om
s,
pro
mote
gre
en
activitie
s
Reach o
ut
to p
re-K
fam
ilie
s w
ith k
inderg
art
en a
ctivitie
s
Cele
bra
te v
olu
nte
ers
and s
upport
sta
ff
Hig
hlight
stu
dent
leaders
… p
rincip
al/
superi
nte
ndent
for
a d
ay,
facilitate
meeting b
etw
een s
tudent
leaders
and
law
makers
or
school board
mem
bers
May
National Physic
al Fitness a
nd
Sport
s M
onth
/Week
Teacher
Appre
cia
tion
Week/D
ay
Appre
cia
tion d
ays f
or
SN
P,
school nurs
e,
school police,
custo
dia
ns,
education b
osses
Gra
duation
Hig
hlight:
Cla
ssro
om
teachers
and
leaders
Appre
cia
tion for
all s
taff
Gra
duate
s r
eady f
or
college,
care
er,
and life
Ask g
raduate
s t
o “
Share
Your
Dre
am
s”…
show
how
your
schools
help
ed p
repare
stu
dents
to p
urs
ue t
heir
dre
am
s
Vid
eo w
ith T
eacher
of th
e Y
ear
Cele
bra
te t
eachers
and s
taff
SPARK p
hoto
fra
mes a
t your
schools
, SPARK p
hoto
booth
at
school field
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SPARK! Toolkit Materials
in Development Logo Redesign Options
Posters (using draft logo)
GSPRA 2015 Mark of Distinction Entry
Logo Redesign (Ongoing) At a planning session for GVP/SPARK in March, we talked about logos and branding for the initiative. Right now, SPARK and GVP have competing logos that do not tie SPARK to GVP.
For the work that GVP has asked GSPRA to do (template design to use for ads, posters, billboards, etc.), a replacement logo has been developed for SPARK that brings it all together. For campaign promotional pieces, we would use the tagline of Teachers + Leaders + Innovation = Success (or a variation for Music Teachers, Science Teachers, etc., for partners). The GSPRA SPARK! Committee recommends that GVP use its new logo (above) on the GVP website and for GVP-specific work. The new SPARK logo would be used for the promotional campaign. It includes reference back to GVP in the logo itself. SUGGESTED LOGO OPTIONS Below are two versions in two formats. The first is the format for use on a white background, and the second is for use on a color background.
VERSION 1: Keeps the triangular "ray" element from SPARK and the font, maroon and gray colors, and "book" element from GVP.
VERSION 2: Keeps the triangular "ray" element from SPARK and the font and colors from GVP. It replaces the "book" element with a similar element representing a spark.
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Related SPARK!
Campaign Links Georgia Vision Project
GVP Partners
About the SPARK! Campaign
Overview of SPARK! Campaign Toolkit SPARK! Logos
SPARK! Videos
How to Tell Our Story
Web Resources
Success Stories (examples)
SPARK! Campaign on GVP website
GVP on NSPRA’s “All In for Public Education” web page
GVP featured in NSPRA This Week newsletter
Rewrite the Story Video
GSPRA 2015 Mark of Distinction Entry
Related Links
About the SPARK! Campaign: http://gspra.org/domain/92
Overview of SPARK! Campaign Toolkit: http://gspra.org/Page/299 The SPARK! logo… Multiple formats, suggestions for use. Videos… Videos with positive messages about education, branded with the
SPARK! logo, and for use statewide. How to Tell Our Story… A month-by-month idea generator for celebrating
education in our communities. Collection of Related Web Resources… Links to related materials from state
and national organizations, as both resources and inspiration. Examples of Success Stories… Stories and videos that tell the success stories
in our districts. Submitted by GSPRA members, these materials can be used as inspiration as you look for success stories in your own district.
Mailbox for Toolkit submission: [email protected]
SPARK! Campaign on Georgia Vision Project website: http://gavisionproject.org/?page_id=2219
Georgia Vision Project on NSPRA’s “All In for Public Education” web page:
http://www.nspra.org/all-in/advocacy-campaigns
Georgia Vision Project featured in NSPRA This Week newsletter: http://www.nspra.org/files/newsletter/nspra_this_week/NTW-2014-09-02.html
Rewrite the Story Video: http://link.brightcove.com/services/player/bcpid1525654889001?bckey=AQ~~,AAAA5-IfZlE~,YsAbjfjEZqnm81AvVrwWijaa-_W0afev&bctid=3849427152001
