2015 Popcorn Kickoff

Welcome!

Welcome Scouters-Popcorn “General”

Mr. Rich Levenson

Pledge-American Legion, Post 346 Commander Jorge Montes

PRIZEPATROL!

When you see this, it’s Door Prize time!Whoop, Holler, Shout, Yell, Scream,Applaud or just Make some Noise

(or we won’t do it!)

Council Top SellerDavid

MarguliesTroop 160

Pine Island

Council Top Selling Units

Pack- 346 Pine Island $11,240

Troop- 460 Seminole $7,480

2015 Council Goal

$ 250,000 (Retail)or

$ 92,500 to your Units

What are you fundraising for?• What impact can this have for your

scout/unit?• Summer Camp, National Jamboree,

Philmont, Unit camping trips • New equipment, tents, trailer, supplies• One fundraiser for Year-round program

PRIZEPATROL!

What’s New in 2015

New Bag Design- More Scout Branding

& Action- Either 1, 6, or 12 per

case

Bag Design

Collections

Chocolate Lover’s Collection Chocolatey Pretzels

White Chocolatey Pretzels Chocolatey Caramel Crunch Chocolatey Triple Delight

Sweet & Savory Collection Butter Toffee

White Cheddar Cheese Chocolatey Triple Delight

Cheese Lover’s Collection Jalapeño Cheddar Cheese

White Cheddar Cheese White Cheddar Cheese

Bags

Jalapeno Cheddar Cheese

White Cheddar Cheese

ChocolateyTriple Delight

Chocolatey Caramel Crunch

White Chocolatey Pretzels

Premium Caramel Corn with Almonds, Cashews

& Pecans

Classic CaramelCorn

Microwave

Kettle Corn – 18 Pack Unbelievable Butter – 18 Pack Butter Light – 18 Pack

$30 Silver Level Donation

In SFC over $5,000 donated to SOUTHCOM and the American Legion for military families and veterans! Nationwide - $45M worth of popcorn donated to U.S.

Troops!

Popcorn For Our Troops

$50 Gold Level Donation

Important Dates

August (early as possible)Unit Kick-Offs

Thursday, August 27th*Show-n-Sell Orders Due

Saturday, September 12thShow-n-Sell Pick-Up/Distribution

Thursday, October 29th Take Orders Due/Any returns

Saturday, November 14th Take Order

Pick-Up/Distribution

Friday, December 4thPopcorn Payments & Prize Orders

Due

PRIZEPATROL!

South Florida Council Scout RewardsMore Ways for Every Scout to Win!

• All Scouts Eligible for Scout Rewards—

All Sales methods count towards Drawing• Go For 30 Drawing: Better Prizes: Boe Bot

Robot, R/C Helicopter, iPad, 5 person Tent • Grand Prize Drawing: GoPro!

Online Sales Recognition

• Every Scout with online sales of $150 or more will win a terrific Audio earbud set w/splitter and South Florida Council monogrammed case

POPCORN FOR THE MILITARY RECOGNITION

Military Donation -Thank you Decal

Commander Montes and Vice Commander Gorrin accepting popcorn donations at the Scout Florida Council office, November 2015.

American Legion Post Commander Montes and Second Vice Commander Gorrin, accept popcorn donations from SFC with Troop 83 Scouts. 11/14.

Popcorn distribution at SOUTHCOM December 2014.

District Director, Annette Hungler and District Executive, Linn Spiller.

Popcorn distribution at SOUTHCOM Family Holiday event December 2015.

Popcorn distribution at SOUTHCOM Family Holiday event December 2015.

Popcorn For Our Troops• In SFC over $5,000 donated to

SOUTHCOM and the • American Legion for military

families and veterans!• Care packages made by American

Legion for elderly Veterans of Elks Lodge and

VA Hospital

Veteran’s Appreciation• Show Video• Present MAB Director, Gus Cruz, present pin. • Certificate of Appreciation, Mr. Montes.

PRIZEPATROL!

Popcorn Incentive Program-BSA

• Linda Hill, Territory Manager-National Supply• Great brand name & variety of prizes• Easier format, one form per scout• Items shipped straight to Kernels home• Help is available at any time during ordering

process!

Sell $ 100 $ 225 $ 350 $ 450 $ 600 $ 850

$ 1,000 $ 1,500

Prize Mania Prize levels All Sellers get Popcorn Patch-More levels to Win!

Once submitted, is entered in week’s drawing. So sooner the better!

Drawings held on these Fridays:September 25October 2October 9October 16, 23rd and 30th

“Go For 30” Fill It Up Drawings

Products & Commission

ITEM

SHOW AND SELL

TAKE ORDER

RETAIL PRICE PER

CONTAINER

ITEMS PER

CASE

$ TO UNIT with

prizes

$ TO UNIT No

prizes

$ Due to

Council Prizes

$ Due to

Council No

Prizes 8 PACK Ultimate Butter Microwave X $10.00 12 $3.30 $3.70 $6.70 $6.30 Classic Caramel Corn X X $10.00 12 $3.30 $3.70 $6.70 $6.30 White Cheddar Cheese X X $15.00 12 $4.95 $5.55 $10.05 $9.45 Chocolatey Triple Delight X $20.00 12 $6.60 $7.40 $13.40 $12.60 Premium Caramel Corn w/ACP (Nuts) X X $20.00 12 $6.60 $7.40 $13.40 $12.60 18-Pack Butter Light Microwave X X $20.00 6 $6.60 $7.40 $13.40 $12.60 18-Pack Unbelievable Butter Microwave X X $20.00 6 $6.60 $7.40 $13.40 $12.60 18-Pack Kettle Corn Microwave X X $25.00 6 $8.25 $9.25 $16.75 $15.75 White Chocolatey Pretzels X $25.00 12 $8.25 $9.25 $16.75 $15.75 Chocolatey Caramel Crunch X $25.00 12 $8.25 $9.25 16.75 $15.75 Cheese Lover's Collection X X $30.00 1 $9.90 $11.10 $20.10 $18.90 Sweet & Savory Collection X $40.00 1 $13.20 $14.80 $26.80 $25.20 Chocolate Lover's Collection X $55.00 1 $18.15 $20.35 $36.85 $34.65 Food Bank Donation X X $20.00 1 $9.90 $11.10 $20.10 $18.90 Silver Military Donation X X $30.00 1 $9.90 $11.10 $20.10 $18.90 Gold Military Donation X X $50.00 1 $16.50 $18.50 $33.50 $31.50

All monies owed to the Council are due to the Council Scout Service Center No later than Friday, December 4, 2015.

Remember : 4 Ways to Sell

1. Show N Sell2. Take Order-

Friends & Family

3. Online4. Military/Veteran

Show & Sell

Make arrangements for Scouts to set up in front of stores to sell.

• Ask store manager for permission several weeks in

advance

• Assign Scouts (2-3) and parents in two hour blocks

• DO NOT open up microwave boxes

• Divide sales equally among Scouts who participate

• Use leftover product to fulfill take order needs

• *Apply donations received towards your Military

Sales

Take Order

Scouts use an order form (in the family guide)to sell to family and friends or go door-to-door.

• Establish your dates – take order sales typically start immediately after kickoff.

• Determine sales territory• Create a “Blitz Day” to have Dens sell as a group

activity

• Have parent(s) take an order form to workREMEMBER!

Two out of three people will buy when asked,but less than 20% of households have been contacted.

Top Selling Scout in USA• Scout, Luke F.• In an urban metropolitan area• Sells Show N Sell• Goes to public places (with Adult)• Goes to businesses

Online Selling

Scouts sell to far-away friends and family across the USA.

Trail’s End ships the product directly to the consumer.• Create your account to view online

sales at sell.trails-end.com

• Encourage ALL Scouts to create an online selling account and send 10 emails

• Online sales COUNT toward Scout Rewards!(starting August 1 through your council’s fall sale end date)

Top Selling Online Unit• Ron Cika, Pack 383, Pine Island • Any unit & scout can have success online• Easiest, fastest way to sell • 15 minutes of effort sending emails = $$$• Key to success: Personalize & follow-up• Every Unit in SFC can & should do online sales

Personalize your Online letterDear (Person), Did you know that you can help me earn my way in Scouting? Just click on this link: http://trails-end.com?scout=5bb5071966c2ff0&utm_source=Sales%20Application&utm_medium=email&utm_campaign=Scout%20Email%20-%20Support%20my%20Scouting%20Activities and place an order on my behalf. Trail’s End has made a lot of improvements this year. All microwave products are made with canola oil and all chocolate products contain no hydrogenated oils, so there are plenty of healthy, flavorful snacks to choose from. 70% of your purchase will be credited to my unit, Cub Scout Pack 383, and my Scout rewards. Online purchases help us fund fun, educational activities and help more kids experience all the things that make Scouting great. Thanks for your support, Joshua Cika, Bear Scout www.CubScoutPack383.com P.S. If you would like to share this message with friends or family, please do so. You may also “like” my Facebook page to get the message out. Just click here: Facebook

Top Online Seller, P383J. Cika

Trail’s End Ordering: Scouts

Scouts will email friends and family via

this link

Trail’s End Ordering: Scouts

Use Facebook & Twitter

Trail’s End Ordering: Scouts

“Personalized” template with

personalized link.

Online Selling

The average online order is $52!

• Wide variety of flavors

• 5% discount when customers purchase 2 or more popcorn products

• Flat rate shipping on all popcorn orders

• Free shipping for Military Donations

Trail’s End Online Sale Begins August

1st

Trail’s End Ordering: LeadersDownload Online Sales Report

• Units can download their online sales from the Scouts and Reports menu

Online Selling Incentive

PRIZEPATROL!

Military/Veterans Donations• Bob Merkel, ASM Troop 242, Fireball• Why I think it’s a good idea• What it teaches your Scout• What it does for the Unit, leadership

Trail’s End Scholarship• Sell $2500 or more of popcorn in one

sale period (traditional & online)

• 6% goes into Scholarship Fund

• 6% of all FUTURE sales(regardless of sales $) goes intoScholarship Fund

• Parent must complete application each year, Council Advisor sign, return to TE

Trail’s End Scholarship• See Status On Line

Boys’ Life Challenge• Is your Unit 100% Boys’ Life?• Boys’ Life Readers stay in Scouting 1 ½

years longer, ADVANCE MORE• Nationally awarded Magazine• Every Scout just sells 3-4 products, will

have made enough $ to get their own Boys’ Life Magazine

Keys to Success

Work Smart.Toil Less.

Earn more.

Why Train and have Kick-Offs?

Keys to Success

Why Train and have Kick-Offs?

More $$ in Less TimeShow N Sell 6 Weeks

“Well Begun is Half Done.”

The Kernel “Top 5 List”

#5: Communicate

• Keep MOMENTUM going• Weekly / Bi-weekly reminders• Keep sales in front of parents.

5 Keys to Success

#4: Recruit

• Don’t Kernel alone. Find help.

• Recruit for “tasks” not “titles”.(“Help with kick-off” not “Be Kick-Off Leader”)

5 Keys to Success

5 Keys to Success

#3: Unit Incentives

• For both Scouts ($$s, toys) and Parents (cheaper scouting year).

• These are in addition to Trail’s End & Council prizes

#2: Awesome Kick-Off

• Sets up excitement• Learn why sale is important• Units with Kick Offs

sell more. (Momentum!)

5 Keys to Success

KICK OFF!!!

#1: Have Goals

Scouts with goals: sold 2.6 times more

Units with goal: Average $11,470(Avg. $5,710 with no goal)

5 Keys to Success

PRIZEPATROL!

Unit Kick Off – Ticket to Success!USE THE TOOLS-Calendars & Stickers to Make your Goals!

• Trail’s End partnered with Square• Sign Up through Trail’s End Popcorn

System• 2.4% Promotional Rate

(normally 2.75%)

• No fee on first $100 sales

Tool-Credit Card Readers

Credit Card Readers

Be a Top Selling Unit1. Encourage Unit participation

2. Have Unit & Scout Goals

3. Have a Scout Incentive Plan

4. Use every Method: Show N Sell, Take Order, On-line, Military/Veteran’s donations

5. Use LY order to determine what to order for Show N Sell, then Use any left Show N Sell to Fill Take Order

6. Use all the Marketing Tools available to YOU!

• Tools to Grow Your Sale

• Scout and Unit Incentives

• Product Nutrition Information

• Marketing Images & Templates

• Training Videos & Tutorials

• Online Sales• Virtual Sale

Planner

Everything You Need at Sell.Trails-End.com!

Every Scout, Every Leader, Every Unit is Needed

• Every Scout/Scouter is called upon to consider buying or selling 1 Military donation

• Scouts selling 2-3 Products to earn Boy’s Life• Sending emails to far away Friends & Family

BEFORE YOU LEAVE TODAY• Complete & Turn In Unit Commitment Form• RSVP for Monday, Aug. 17th Online Training• Pick-up your BANNER & Sales Packet• Kernel w/most Social Media Posts by Monday,

August 17th, 1 PM- Advisor Prize• District Chair Challenge-Most Sales per Scout

Questions?Go over your ?’s with your DE &

Kernel over lunch

Follow Trail’s End

Follow Trail’s End on social media:Facebook: facebook.com/TrailsEndPopcorn

Twitter: twitter.com/trailsendsnacksYouTube: youtube.com/user/TrailsEndScouting

Don’t forget to tune in this fall to Trail’s End TV!

©2015 Trail’s End®. All rights reserved.

Thank You!

Ready for Lunch?!So are we.

“A Scout is Reverent”

INVOCATION“Thank YOU”