2015 Primary Concepts

2015 Dealer CatalogActive Learning for Pre K-3 and Special Needs

Welcome to

1338 Seventh StreetBerkeley, CA 94710-1410800-660-8646FAX: 510-527-8760email: [email protected] Dealer.com

25 years ago, a couple of like-minded Early Childhood Special Education teachers crossed paths. Their students were often severely disabled, yet their performance levels were so high that teachers from regular education classes began asking to observe their techniques. These teachers all commented on the incredibly fun activities that were available – counting pigs and penguins, sorting three sizes of clowns, cars, and bugs, and learning phonics by sorting objects that represented short vowel words - and Primary Concepts was born!

Our products are now found in virtually every school district in the U.S, as we continue our mission of turning teachers’ needs into practical, down-to-earth teaching tools.

· Fast shipping!· Friendly, helpful service!· Award-winning packaging!· Great reputation for quality!· High teacher brand recognition!· Strict MAP policy!· PRODUCTS THAT SELL!

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Vocabulary ToolBoxPage 8

126 detailed miniatures in 16 vital categories!

Category PictureCardsPage 6

144 realistically-illustrated picture cards — 6-10 cards each

in 17 categories!

Alphabet Picture TilesPage 9

104 large plastic tiles with letters onone side and pictures on reverse!

Rhyme BasketPage 8

Bring rhymes to life with hands-on activities!

Canasta de rimas Rhyme basketavailable in Spanish too!

Mi libro de palabras

Page 2230-page personal dictionaries

en Español!

New Retail Packaging!

Page 16Magnetic Moveable Alphabet

3-D Sight Word SentencesPages 5

Dolch word practice with real-life objects!

3-D Phonics BingoPage 6

Multi-sensory consonant and shortvowel practice with real-life objects! 31

Best-selling Counting Kitsprovide outstanding value!

Counting Kits(Pre K–1) Our classic counting kits invite children to countthese charming objects, learn one-to-one correspondence,and a whole lot more. Students record their work with See-Thru™ Animal Stamps in their own I Can Read Numbersminibooks. Each kit includes 75 objects, matching See-Thru™

Stamp, counting tubs with labels, laminated counting cards,and I Can Read Numbers Minibook Masters, plus TeachingNotes.

Count-a-Ladybug PC2472 $49.95Count-a-Penguin PC2470 $49.95 Count-a-Pig PC2613 $49.95

Counting Cards Ten laminated cards with 1–10 dots. Use to teach one-to-one correspondence, counting, numeral to quantity, and more. PC2628 $7.50

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Magnetic SpinnerGame Board

Page 9Create unlimited games!

NEW FOR 2015!

™

Language Objects: Around the House

Page 1548 time-saving objects build oral language!

Language Objects: Sports and Toys

Page 1529 vocabulary-building hands-on miniatures!

Versa-Flips™Page 7

Indestructible, interchangeable flipcharts for math and phonics!

Magnetic Spinners Page 9

Extra-large spinners with strongmagnetic bases!

FlipChex™ SciencePage 4

Self-checking magnetic science games for PreK-2!

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Self-checking magnetic science games for PreK-2!

Earth Science. Learn about how animals change with the seasons, different types ofweather, dressing for the weather, and thewater cycle. PC4305 $9.95

Life Science: Life Cycles. See the amazingways animals grow and change! Includes illustrated life cycles of butterflies, frogs,chickens, and plants. PC4302 $9.95

Physical Science. Properties of liquid, solid,and gaseous states, magnetism, weight andmass, and soluability delivered in an easily-understood format. PC4307 $9.95

Space Science. Planets, our Solar System,satellites, stars, and galaxies; what happenswhen the Earth rotates; phases of theMoon, and amazing celestial facts to tanta-lize budding astronomers! PC4306 $9.95

Life Science: Living Things. Baby and adultanimals, different ways animals move aboutin their environment, what they eat, and thedifferences between living and non-livingthings are highlighted. PC4304 $9.95

Life Science: My Body. This set createsawareness of good and poor food choices,our internal organs, the musculoskeletal system, and the five senses. PC4303 $9.95

Step 1

Place a gamestrip on the

activity board.

Step 2Put the

5 magnetic answer squares in correct order on the board.

Step 3Flip over the

game strip. If thecolored boxes

match, the answersare correct!

new!FlipChex Science

Just match, flip, and check! (PreK–2) Each colorfully-illustrated 25-pieceset provides a perfect avenue for young chil-dren to learn about the wonders of the worldaround them. Aligned to state and nationalscience standards, magnetic FlipChex are self-correcting and easy to use. Just place the fiveanswer cards, flip the game strip, and checkyour answers. Color-coded game pieces makeclean up easy.

Each set includes four magnetic hands-on activities! Only $9.95 each!

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WARNING:CHOKING HAZARD–Small parts.Not for children under 3 years.

All items on p.5

5

new!3-D Sight Word Sentences(PreK-3) Every teacher knows that for many children, developing instantrecognition of phonetically irregular sight words can be a real struggle,requiring practice, practice, and more practice. And every student willlove getting that practice by creating their own fun sentences with thespecially selected manipulatives in these hands-on kits! Just place any ofthe objects in the blank spots on the sentence cards, and they’ll beamazed at the wacky results –and since every word in the sentences is acritically-important Dolch sight word, they’ll be mastering those trickyhigh frequency words in no time! Each set includes 15 real-life miniatureobjects, 20 sentence cards, and teaching suggestions.

PC5280 Preprimer Level Dolch Word Sentences $29.95PC5281 Primer Level Dolch Word Sentences $29.95PC5282 Grade 1 Level Dolch Word Sentences $29.95PC5283 Grade 2 Level Dolch Word Sentences $29.95PC5284 Grade 3 Level Dolch Word Sentences $29.95

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new!Categories Cards144 cards…17 categories!(PreK-Up) In childhood new objects, events, and people are constantly encountered. Without developing the essential cognitive ability to categorize, children would have to learn to respond anew to each newentity they experience. This set of 144 realistically-illustratedpicture cards delivers concrete practice in this fundamentalbuilding block of learning. 6–10 cards each in 17 categoriesand teaching suggestions provide activities ranging from thesimplest two-object associations to linking multiple objectsand actions according to complex functional relationships.PC1138 $39.95

new!3-D Phonics Bingo(PreK-2) Hands-on success with CVC words comes naturally in this new game your students will love. Create a brand new bingo card each time you play by placing 9 ofthe 36 realistic miniature objects on your card. Then choose a letter, say its name andsound (“P” says /p/), and remove any matching objects from your board. Three openspaces in a row WINS! Play initial consonant, final consonant, or medial vowel bingo.Includes 36 real-life 3-D objects, 4 multi-use bingo cards, 45 plastic alphabet tiles, self-checking answer card, and game play directions. PC5279 $39.95

Master consonant and

short vowelsounds using

multi-sensory real-life objects!


All items on p.6


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Indestructible, interchangeable flip charts for math and phonics!

VERSA-FLIPS provide superior

value, because they are virtually

indestructible, and the cards are

interchangeable! Printed on heavy-duty plastic, the

cards never tear or bend, and dirt wipes right off.

Unlike spiral bindings, the special fasteners can be

easily unlocked and re-closed, so it’s a snap to add,

remove, and switch cards for specific lessons. Teacher

cards 4"w x 61⁄4"h, Student cards 2"w x 31⁄8"h.

new!Phonics Flip ChartsExperienced teachers know that color-coded flip charts provide anideal way for teachers to explain the principles of phonetic decoding,and for students to demonstrate their understanding of the concepts.

Beginning Phonics Charts(PreK-1) Each set includes: • 33 black consonants (b,c,d,f,h,l,m,n,p,r,s,t,b,d,g,l,m,n,p,s,t, ck,ss,ll,s,j,k,q,v,w,x,y,z) • 10 red vowels (a,e,i,o,u,ai,ee,ea,oa,e)

PC4830 Beginning Phonics Teacher Versa-Flips $39.95PC4831 Beginning Phonics Student Versa-Flips (set of 5) $39.95PC4832 Beginning Phonics Student Versa-Flips (set of 20) $155.00

Complete Phonics Charts(Gr 1-Up) Each set includes: • 33 black consonants (b,c,d,f,h,l,m,n,p,r,s,t,b,d,g,l,m,n, p,s,t,ck,ss,ll,s,j,k,q,v,w,x,y,z) • 10 red vowels (a,e,i,o,u,ai,ee,ea,oa,e)• 23 blends (bl,cl,fl,gl,pl,sl,br,cr,dr,fr,gr,pr,tr,sk,sm,sn, sp,st,sw,mp,nd,nt,lt,nk)• 4 consonant digraphs (sh,ch,th,wh)• 7 vowel pairs (oo,ow,ay,oy,oi,ow,ou)• 5 r-controlled vowels (ar,er,ir,or,ur)

PC4833 Complete Phonics Teacher Versa-Flips $69.95PC4834 Complete Phonics Student Versa-Flips (set of 5) $69.95PC4835 Complete Phonics Student Versa-Flips (set of 20) $275.00

new!Place Value Flip ChartsExperienced teachers know that color-coded flip charts providean ideal way for teachers to explain the principles of placevalue, and for students to demonstrate their understanding ofthe concepts.

Hundreds/Tens/Units ChartsPC4836 HTU Teacher Versa-Flips $29.95PC4837 HTU Student Versa-Flips (set of 5) $29.95PC4838 HTU Student Versa-Flips (set of 20) $115.00

Thousands/Hundreds/Tens/Units ChartsPC4839 THTU Teacher Versa-Flips $34.95PC4840 THTU Student Versa-Flips (set of 5) $34.95PC4841 THTU Student Versa-Flips (set of 20) $135.00


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new!Rhyme Basket (PreK–1) Sock, clock, sail, snail, clown, crown…knowing how and whererhyming words are the same and different is a critical phonemic awarenessskill that’s essential to reading readiness. Fun, hands-on activities bringword play to life for young students and English language learners. In-cludes 30 realistic objects, handy storage basket, and teaching notes.PC1036 $29.95

new!Vocabulary ToolBox(PreK-Up) This compact collection of carefully-selected realia objects feature 126 beautifully detailed and difficult to find miniatures, organized into 16 vital categories:

African Animals Electronics Colors Birds Parts of the Body Things We Wear Food Money Transportation Insects & More Sea Life Fruits On the Farm Vegetables Sports Tools

Includes detailed, downloadable teacher’s guide featuringdozens of hands-on language-building games and activities, reproducible diorama backgrounds, and self-adhesive labels.Durable 16-drawer cabinet keeps everything organized!PC8502 $129.95

Bring rhymes to life withhands-on activities!

126 detailed miniatures in

16 vital categories!


All items on p.8

new! Also available in Spanish, Canasta de rimas Clavo, pavo, gato, pato, cuna, luna… PC1037 $29.95


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Create unlimited games!new!Magnetic SpinnerGame BoardMath, reading, spelling, science, you name it! Creating unlimited games is a snap with this unique new classroomGame Board! Large, top-quality 5" spinner for easy visibil-ity across the classroom features a super-strong magnetthat sticks to either side of the write-on, wipe-off GameBoard. 6 game spaces printed on one side, 10 on the other.12" x 12". Recommended for use with wipe-off markerpens (not included). PC1827 $19.95

Write on-wipe off board!

new! Alphabet Picture Tiles104 big plastic tiles with upper or lower-case letters on one side and matching pictures on the other! PC1175 $9.95

new!MagneticSpinners Extra-large 5" low-frictionspinners with strong magneticbases mount to any metallicsurface. Set of 3. PC1828 $6.95


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Now in all-new retail packaging! All four of these unique hands-

on activity kits are established top-sellers. Now they’ll fly off

your shelves in these brand new, exciting retail packages! Your

customers will love building critical language concepts of size,

prepositions, shape discrimination, and categorization as their

students manipulate the adorable hands-on objects included in

each of these popular kits!

Our best-selling hands-on games!

“Put the chick inthe hat”

biggrande

medianolittlepequeño

Objects may vary.

Size Sort (Pre K–1) Children practice size discrimination byplacing these charming objects on their appropriatemats and matching labels with the mats. Includes 30 objects (10 each of 3 sizes), mats, eight labels inEnglish and Spanish, storage basket, and TeachingNotes. PC1112 $39.95

In, On, Under, and More (Pre K–1) This preposition lotto game asks children to match cards to game boardsand then use objects to recreate the prepositions in, on, under, behind, in front,and next to. Put the penguin in the wooden tub, on the tub, or under it. Includes24 cards, 4 game boards, 4 chicks, 4 penguins, one wooden tub, felt hat, metalbaby carriage, storage containers, and Teaching Notes. PC1189 $39.95

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Objects may vary.

Objects may vary.


All items on pp.10–11

Category Sorting (Pre K–1) Children build classification, language, and thinkingskills as they sort these 50 realistic objects into 10 categories:• animals • people • toys• food • things to wear • baby items• vehicles • tools • musical instruments• eating utensilsIncludes sorting tubs, sturdy plastic basket, detailed TeachingNotes, and storage container. PC1110 $39.95

Match and Sort (Pre K–K) This kit is designed for a wide range of students. Younger children will be engaged by matching the realia objects to the boldsilhouettes on the sturdy canvas mat. Older students can sort, classify, andgraph the objects. They can also trace around them, turning this versatilelanguage and visual perception kit into a wonderful fine-motor activity. Kitcontains 60 objects, 12 sturdy sorting cups, washable canvas mat, storagecontainers, organizing basket, and Teaching Notes. PC1102 $39.95

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Sand Trays are perfect for handwriting practice, dioramas,

and sensory stimulation!

Jumbo Sand TrayYour students will love tracing letters and whole words in our new jumbo-sized sand tray! It’s also the perfect setting for all sorts of make-believe dioramas and action adventures featuring their favorite toys and manipulatives. Solid wood tray. 18" × 18" with dark blue laminate bottom. Includes lid and fine grain Safe Sand®, free of crystalline silica. PC4006 $59.95

Letter Formation Sand Tray (Pre K–2) Solid wood tray for handwriting practice measures8" by 8". The contrasting dark blue laminate bottom makesletters stand out clearly. Includes lid and fine grain SafeSand®, free of crystalline silica. PC2011 $24.95

Letter Formation Sand Trays (Set of 4) PC2012 $95.00



My ABC Book (Pre K–1) These interactive alphabet books in-vite children to cut and paste environmentalprint such as cereal labels, snack food wrappers,and toy logos—right on the page.

PC1291 My ABC Book (Set of 5) $7.95PC1292 My ABC Book (Set of 20) $27.95


See-Thru™ Stamps Children love our clear See-Thru™ stamps because theycan see straight through them, as they stamp and putthe image exactly where they want it. Each stamp ismounted on a solid 11⁄4" acrylic cube. $6.95 each

PC4245 Butterfly PC4246 ChickPC4253 Fish PC4255 Frog

PC4261 Ladybug PC4267 Penguin PC4268 Pig PC4282 Turtle

Bag/75 Bag/300Objects (peg packaged) (bulk packaged) Butterflies PC2503 $19.95 PC2509 $79.95Chicks PC2505 19.95 PC2542 79.95Fish PC2489 14.95 PC2491 49.95Frogs PC2518 14.95 PC2546 49.95Ladybugs PC2495 29.95 PC2497 99.95Penguins PC2519 29.95 PC2576 99.95Pigs PC2524 19.95 PC2596 79.95

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Counting Objects for Early Counting and Sorting! (Pre K–3) From butterflies to ladybugs, pigs to frogs, this wonderful collection of lifelike miniatures will bring joy to a child’searly counting and sorting experience. Matching See-Thru™ Stamps are available for every counting object. Create all sorts ofcounting, matching, and patterning activities.


AlphabetPocket Chart (Pre K–1) 30" by 20" charthas one pocket for each letter to show correspondingAlphabet Objects. PC1056 $49.95

Reinforce Recognition of Alphabet SoundsHands-On Alphabet (Pre K–1) Help children recognize the letters of the alphabet, connectupper and lowercase letters, and isolate initial sounds in words. Includes78 objects (3 for each letter), 26 sorting containers, alphabet stickers,and plastic organizing basket. Hands-On Alphabet teaching manual shows you how to get the most out of your alphabet materials. PC2020 $99.95

Alphabet Objects (Pre K–3) All 78 enticing objects (3 for each letter). PC2033 $59.95



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Objects may vary.


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Language Objects SetsYou asked for it! The irresistible objects

used in these new hands-on collections

will actively engage young students

while building their oral language skills

and saving teachers valuable time!

PC4943 Language Object Sets-People (31 pcs.) $39.95

PC4941 Language Object Sets-Food (18 pcs.) $14.95

PC4942 Language Object Sets-Animals (55 pcs.) $39.95

PC4938 Language Object Sets-Around the House (48 pcs.) $39.95

PC4939 Language Object Sets-Sports and Toys (29pcs) $29.95

new!

new!


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PC1386 & PC1387 include tildes and accents.

MAGNETIC

Moveable Alphabet

PC1022

Magnetic Moveable Alphabet SetSolid foam letters provide extra tactile feedbackand versatility. Set includes 4 of each uppercaseand lowercase letter, organizer tray with secure-locking lid, and Moveable Alphabet guidebookwith dozens of hands-on alphabet activities.PC1387 $49.95

Magnetic Moveable Alphabet 52 magnetic solid foam letters. 3⁄4" to 2" high (one of each upper and lowercase letter). PC1386 $9.95

Letter OrganizerPlastic 32-compartment organizer tray withsecure-locking lid. PC7400 $12.95

PC1017

Moveable Alphabet Complete SetIncludes two sets of letters—414 letters in all!—plusLetter Organizer and Moveable Alphabet guidebook.PC1022 $79.95

Moveable Alphabet LettersSet of durable plastic letters includes 10 of each lower-case vowel, 5 of each lowercase consonant, and twoof each uppercase letter— 207 letters in all! Red vowels and blue consonants, 3⁄4" to 2" high. PC1017 $34.95



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Actual size letter tile


!

All items on p.16–17

Tablitas con letras porambos lados (Two-SidedLetter Tiles) (4-pack) Each set contains two to four of each letter, accented vowels, ch, ll, ñ,and rr. Lowercase on one side, upper-case on the other. Four sets of tiles, 312 tiles in all, in Letter Tile Organizer. PC3202 $69.95

Word Family Tiles Children will love making words with this set of 42 onset tiles and 35 rime tiles. Onsets measure 1" by 11⁄4" and rimes 2" by 1".

Word Family Tiles (One Set) PC1428 $19.95Word Family Tiles (Four Sets) PC1869 $75.00

Practice Key Phonics SkillsWith Plastic Letter Tiles

Alphabet Letter Tile Set Contains two sets of two-sided letter tiles and one organizer. Contains 4 to 8 of each letter, lowercaseon one side, uppercase on the other–136 tiles in all!PC2603 $49.95

Letter Tile Organizer Store and organize all your alphabet letters or other small items in this versatile, clear plastic container. 131⁄2" by 81⁄2" by 11⁄3" deep, with push-tight lid. 30 fixed compartments measure 11⁄2" by 2". 2 fixedcompartments measure 11⁄2" by 11⁄4". PC7400 $12.95

Two-Sided Alphabet Letter TilesEach set contains 2 to 4 of each letter, lowercase onone side, uppercase on the other. Vowels are red, con-sonants are black. Tiles measure 1" by 11⁄4", in moldedplastic. 68 tiles in all. PC1412 $14.95

Two-Sided Letter Tiles (4-pack) Includes Letter Tile Organizer. PC1413 $69.95

Two-Sided Alphabet Letter Tiles (20-pack) Includes 5 Letter Tile Organizers. $409.00 Value!PC1411 $299.00


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Hands-OnFun with theseColorful Cubes

Explore language and math skills in a fun,non-threatening way with these colorfulword, letter, and number cubes. Sturdy 11⁄4" plastic cubes printed on all six sides.

Bloques formaoraciones Build-A-Sentence Cubes (1–3) Build sentences with high frequency Spanish words, then change or rearrange the elements simply by turning the cubes. Conjugate verbs in up to four tenses, and practice using irregular verbs. Changesingular to plural, make nouns agree with adjectives, andmuch more. Each of the six color-coded nine-cube sets has a grammar focus and includes punctuation marks. 54 cubes in all, plus Teaching Notes. PC3205 $49.95

Build-A-Sentence Cubes (1–3) Explore grammar and usage conventions in a fun, non-threatening waywith these colorful word cubes. Sturdy 11⁄4" plastic cubes have a related highfrequency word on all six sides. Sentence Building with Word Cubes teachingguide provides step-by-step lesson plans. Children build sentences, then varythem just by turning one or more cubes. Each of the six color-coded nine-cubesets explores a different sentence structure. Change declarative sentences intointerrogative ones or present tense into past, affirmative into negative, andmuch more. Especially useful for identifying children with syntax problems orworking with ELL students. 54 cubes. PC1775 $49.95

Word Building Cubes Your students will be amazed bythe hundreds of words they can create just by turning these 20 11⁄4"white cubes with red vowels andblack consonants. Consonant blendsand vowel pairs also included.PC3938 $24.95

Onset&Rime Cube SetThese 20 11⁄4" cubes with greenonsets and yellow word endingsreinforce common spelling pat-terns while your students makehundreds of real and nonsensewords! PC3939 $24.95

Learning Letters CubesLetter recognition and spelling fun – handson! 20 11⁄4" white cubes with red vowels andblack consonants feature two of each upperand lowercase letter. PC3937 $24.95

Number Cubes Roll or turn the cubes to changethe problems…or change the solution to challenge students tofind the right answer! 20 11⁄4"cubes with green numbers andyellow operators (+ = –).PC4615 $24.95


Final Consonants

Initial Consonants

Rhymes

Blends And Digraphs

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Initial Consonant Sounds Begin with easier distinctions like t vs. m and move on to more difficult ones like f vs. v. 124 picture cards, plus Teaching Notes. PC1070 $34.95

Rhymes Sort 24 common word families. 96 picture cards, plus Teaching Notes. PC1072 $34.95

Vowel Sounds Explore long, short, and variant vowels, diphthongs, and r-influenced vowels. 115 picture cards, plus Teaching Notes. PC1071 $34.95

Blends and Digraphs Sort words thathave beginning digraphs, and beginningand ending blends. 92 picture cards, plusTeaching Notes. PC1073 $34.95

Final Consonant Sounds Start with contrastslike pig vs. pin, then move on to bus vs. brush.Includes final digraphs. 95 picture cards, plusTeaching Notes. PC1074 $34.95

Portable Pocket Chart Tabletop chart measures a generous 20" wide by 18" high for small group work. Position the 8 SortingStrips to emphasize the distinctions betweenyour sorts. Includes back storage pocket; foldsflat when not in use. PC1934 $69.95

Complete Sound Sorting Kit with

Portable Pocket Chart All five picture card sets, in dividedorganizer box, with guidebook. Plusroyal blue Portable Pocket Chart fortabletop, with back storage pocketand storage strips. PC1109 $199.00

(Pre K–2) This huge assortment of beautifully illustrated picture cards will give children practice in sorting words by the sounds they hear in them.They will connect these sounds to letters and letter

combinations. Target sounds are easy to locate because most words contain only one syllable.Cards measure 21⁄2" by 2", with the word on the back. Each set comes in a storage box withlabeled dividers.

Sound Sorting with Picture Cards

Vowel Sounds

Complete Sound Sorting with Pictures Kit All five picture card sets in divided organizer box plus economyhanging pocket chart (green) and guidebook. $195.00 Value!PC1064 $169.00


Word Building With Magnetic Tiles

First Phonics StudioComprehensive Magnetic Phonics Program(Pre K–2) Help children build basic phonics skills through hands-on sorting and word building activities, using our colorful magnetic tiles and two-sided magnetic folder. Level I activities focus on beginning and ending consonants and short vowel sounds. Level II moves on to digraphs, vowel pairs, silent e, and more. Two sets of picture and letter tiles (picture tiles have words printed on reverse), plus First Phonics Folder and teaching manual with detailed, step-by-step lesson plans. PC4013 $79.95

Tablero magnetico formapalabras(K–3) This sturdy 11" by 12" magnet board has a space for making words, plus a place to store each Spanish letter. Use for word building or spelling practice with our High FrequencyWord Tiles. Comes with 98 Spanish magnetic letter tiles, including accented vowels. PC3225 $29.95

Tablero magnetico formapalabras (Set of 4) PC3226 $99.00

formapalabras

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!


Magnetic Word Builder (K–3) The 12" by 9" magnet board has markedspaces for storing each letter, plus an area forword building and spelling. Comes with 92magnetic letter tiles. PC1326 $29.95

Magnetic Word Builder (Set of 4)PC1327 $99.00

leaf

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Magnetic High Frequency Syllable Tiles (1–3) This set of 70 magnetic tiles represents the most fre-quently used syllables in children’s reading. Includes tiles,one Magnetic Build & Write Board, and Teaching Notes.PC1963 $29.95

Magnetic High Frequency Syllable Combo (4-pack) Foursets of tiles, four Magnetic Build & Write Boards, plus Teach-ing Notes. PC1339 $115.00

Build-A-Bigger Word Magnetic Tiles (1–3) Set of 70 magnetic prefix, suffix, and root wordtiles shows children how to make big words out ofsmaller, recognizable word parts. Includes tiles, oneMagnetic Build & Write Board, and Teaching Notes.PC1960 $39.95

Build-A-Bigger Word Magnetic Combo (4-pack) PC1312 $149.95

Build-A-Contraction Magnetic Tiles (1–3) 35 magnetic tiles will help childrenunderstand how contractions areformed, and remember how they arespelled. Magnetic functionality allowsthem to see exactly how letters are replaced by apostrophes. Includes tiles,one Magnetic Build & Write Board, andTeaching Notes. PC1962 $24.95

Build-A-Contraction MagneticCombo (4-pack) PC1315 $89.95

Build-A-Compound Word Magnetic Tiles (1–3) Make dozens of compoundwords with 50 carefully chosenroot words. Includes tiles, oneMagnetic Build & Write Board,and Teaching Notes. PC1961 $39.95

Build-A-Compound Word Magnetic Combo (4-pack)PC1318 $149.95

Magnetic Alphabet Tiles (K–3) Two to four of each lowercase let-

ter, plus 26 uppercase letters. 92 tiles in all,plus two apostrophes. Red vowels and black consonants. PC1421 $14.95

Actual size magnetic letter tiles

you are

was not

she

’’

will’

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Kids love magnets! And your customers

will love teaching them with these

durable, versatile magnetic kits! Safe,

strong magnetic-backed tiles adhere

firmly to any magnetic receptive surface

at school or home. The ideal approach

for active students who learn best by

trial-and-error exploration and manipu-

lation of those symbols that can seem so

indecipherable on the printed page!

Specific Skills Kits include Magnetic Build & Write Board!

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My Writing Journal (K–3) Get students writing every day withthese 30-page journals. Each page has lines for writing, plus space for illustration.Includes a word bank of frequently misspelled words and a list of topic ideas.(Set of 5) PC1266 $7.95

My Writing Journal (Set of 20)PC1267 $27.95

My Reading Journal (K–3) Give students a place to keep track of the books they have read. On each of the 30 pages, students write about a book, draw a picture, and give it a rating. (Set of 5) PC1268 $7.95

My Reading Journal (Set of 20)PC1269 $27.95

My Book About Me (K–1) These special little books have 16 pages for children to describe and draw themselves, their families, and theirfavorite things. A wonderful keepsake. (Set of 5) PC1256 $7.95

My Book About Me (Set of 20)PC1257 $27.95

My Word Book (K–3) Children record and keep track of thewords they learn in this 30-page personaldictionary. 254 high frequency words are listedalphabetically for easy reference, with lots ofroom to write in new words. Plus word listsfor colors, numbers, and more. (Set of 5)PC1053 $7.95

My Word Book (Set of 20) PC1054 $27.95

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dadedebajodeldentrodespuésdíadicedifícildijodiodonde¿dónde?doydulce

new! Mi libro de palabras My Word Book (K–2) 30-page personal dictionary lets children record and keeptrack of all the Spanish words they learn.More than 200 High Frequency Words arelisted alphabetically. (Set of 5)PC3220 $7.95

Mi libro de palabras (Set of 20)PC3221 $27.95

Word Family Notebook (K–1) This 30-page notebook gives chil-dren practice writing words for 25 com-mon word families. Students can buildwords right on the page using our tiles.(Set of 5) PC3900 $7.95

Word Family Notebook (Set of 20)PC3901 $27.95

My Rhyming Dictionary (1–3) Watch children expand their wordstudy skills as they create their ownRhyming Dictionaries. Especially rich rhymefamilies give young poets lots of rhymingpossibilities. (Set of 5) PC1260 $7.95

My Rhyming Dictionary (Set of 20)PC1261 $27.95

Word Study Notebook (1–3) Help students become better spellers byhaving them focus on over 50 common spellingpatterns. 30 pages. (Set of 5) PC1264 $7.95

Word Study Notebook (Set of 20)PC1265 $27.95

My Calendar (K–3) Give children practice applying calendarconcepts as they create their own individual12-month calendars. Besides filling in datesand illustrating their calendars, they canrecord weather, birthdays, special celebra-tions, and more. Makes a wonderful keep-sake or parent gift. (Set of 5) PC3927 $7.95

My Calendar (Set of 20) PC3928 $27.95

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Encourage writing with our best-selling journals

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Word of the Day: Bit by Bit(2–6) Head off the fourth grade readingslump by preparing children’s oral vocabular-ies for intermediate reading. Bigger wordslike pedestrian contain word bits (ped) thatgive clues to meaning. After each word is in-troduced, students discuss other words thatcontain the same word bit. Spiral boundbook. 64 pages. PC3915 $12.95

Word of the Day: Super Duper Words(K–3) Rambunctious… pandemonium…

extraordinary! The further adventures ofthe Wordly family will inspire your stu-dents to use the extra-long words theylearn in their everyday speech. Spiralbound book. 64 pages. PC3913 $11.95

Word of the Day: Synonyms(K–3) Enrich children’s oral language withthe power of synonyms. Students willenjoy substituting more sophisticatedwords such as humorous for commoneveryday words such as funny. Spiralbound book. 64 pages. PC3916 $12.95

Word Problem of the Day (K–2) Build comprehensionskills and teach vocabularywith these clever word problems. Children listencarefully, visualize, thensolve the problem using different strategies. Spiralbound book. 96 pages. PC3914 $15.95

Idiom of the Week (K–3) These short, weekly oral language les-sons make learning idioms “a piece of cake.”Includes colorful phrases such as “in the sameboat,” and easily misstated idioms such as“look up to.” Spiral bound book. 64 pages.PC1254 $12.95

Word of the Day (K–3) Each of these rich oral vocabulary lessonsbegins with a Word Story featuring the WordlyFamily, then invites children to answer questionsabout the word and think about what it means.Interactive follow-up activities make words mean-ingful as children act out word meaning, drawpictures, and find lots of ways to use each word.Spiral bound book. 192 pages. PC1272 $14.95

Build a lifelong love of words with these 10-minute-a-day oral vocabulary lessons. Yourclass will look forward to each day’s new WordStory, featuring the very large and loquaciousWordly family. Follow-up activities engage children actively in building meaningand making each word a part of their language repertoire.

Word of the Day


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Building Words Library

Building Bigger Words (2–3) Help children read and spell longer, morecomplex words, by building onto root wordswith prefixes and suffixes. Begin by adding sim-ple inflectional endings, then common prefixesand suffixes to root words. Once children learnto construct big words, they will be better ableto deconstruct big words into manageableword parts. For use with our Bigger WordsTiles. 80 pages. Reproducible. PC1240 $14.95

Bigger Words Tiles 52 transparent prefixesand suffixes for use with Building BiggerWords. Green prefixes, purple suffixes.PC1241 $7.95

Bigger Words Tiles (4 Sets)PC3703 $29.95

Time to Rhyme (1–3) Expand the study of rimes as you workwith words that have the same ending sound,but are spelled in two or more different ways.Students build words with letter tiles, sort thewords by spelling patterns, and use words thatrhyme to create sentences. For use with ourOnset Letter Tiles. 64 pages. Reproducible. PC1425 $14.95

Onset Letter Tiles Set of 42 transparent tilesfor use with Time to Rhyme. PC1410 $9.95

Onset Letter Tiles (4 Sets) PC3700 $34.95

Word Chains (1–3) Can you turn a cat into a dog? Justchange one letter at a time: cat-pat-pot-dot-dog! Research shows that the bestreaders and writers see analogies betweenwords they know, and those they are try-ing to decode or spell. Word Chains fosterthis strategy by having children buildwords from other words. Letter Tiles allowstudents to experiment with ways tochange words right on the page. 64 pages.Reproducible. PC1798 $14.95

Student Letter Tiles Set of 45 lowercaseplastic letter tiles for use with WordChains. Red vowels and black consonants.PC1437 $7.95

Student Letter Tiles (4 Sets)PC3702 $29.95

Vowel Power (K–2) Children will develop mastery of vowel/sound correspondence as they build words with common vowel sounds andregular patterns. For use with Vowel PowerTiles. 64 pages. Reproducible. PC1250 $14.95

Vowel Power Tiles Transparent tiles for usewith Vowel Power. Includes vowels, vowel pairs,consonants, and digraphs. PC1251 $9.95

Vowel Power Tiles (4 Sets)PC3701 $35.00

Rime Time(K–2) Tap into the power of rimes! Children willpractice letter/sound recognition while building,reading, and writing hundreds of words. Theywill add selected onset tiles (consonants, blends,and digraphs) to common rimes. For use withOnset Letter Tiles. 80 pages. Reproducible.PC1408 $14.95

Onset Letter Tiles Set of 42 transparent tilesfor use with Rime Time. PC1410 $9.95

Onset Letter Tiles (4 Transparent Sets) PC3700 $34.95


Articulation Box (all ages) This huge collection of wonderful objectsrepresents 12 of the earliest developing speechsounds. It will involve children and make them wantto talk. There are at least four objects for every sound,not only at the beginning of words, but in the middleand end of words as well. Includes more than 130 sen-sational, realistic miniatures, 13 object storage bagswith labels, and an organizing chart showing all thedifferent ways the objects can be used. PC1202 $99.95

Talk and Learn (Pre K–2) Extend your students’ oral language skillswith these rich and powerful daily language lessons.Centered on real objects (a potholder, a mirror, alamp), lessons coax students at all levels to talk: describing, comparing, asking questions, explaining.112 pages. PC3923 $17.95

Compound Words with Objects (1–3) Students read the word on the card, find objects to match each rootword label, then put the root word cards together to make compoundwords. 50 objects and matching root word cards, 25 compound word cards, storage containers, and Teaching Notes. PC1059 $59.95

Plays for Every Day(K–2) Build fluent reading skills with these seven engaging scripts,based on folktales from around the world. Specially written forbeginning readers, with each part color-coded. Printed on 24durable cards: enough copies for all parts. Plus cutout stick pup-pets perfect for retelling, and read-along audio CD to model reading skills. PC3951 $35.00

Scripts include:The Tortoise and the Hare Little Red Riding HoodThe Three Little Pigs The Three Billy Goats GruffThe Monkey and the Tiger The Tiger and the Big WindThe City Mouse and the Country Mouse

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Word Wall Pocket Chart 48" by 38", purple, with 16 rows of pockets. (Words not included.) PC1484 $49.95

Economy Pocket Chart 17" by 25", with 9 rows of pockets.PC1077 $19.95

Universal Pocket Chart 22" by 271⁄2", with 10 rows of pockets.PC2714 $19.95

100 Number Pocket Chart(1–3) This rich green pocket chart is perfect for ex-ploring beginning number concepts, place value,and number patterns. Slip provided yellow and redhighlighters over cards to illustrate number andpattern concepts. Includes chart measuring 271⁄2"by 28", 100 sturdy 2" by 2" number cards, high-lighters, and Teaching Notes. PC2633 $39.95

Classroom classics for every need and budget!

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Portable Pocket Chart Tabletop chart measures a generous 20" wide by 18" highfor small group work with 9 rows of heavy-duty pockets(1" height). Position the 8 Sorting Strips to emphasize the distinctions between your sorts. Includes back storagepocket; folds flat when not in use. PC1934 $69.95

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Puppet Theater Children will love performing at thistabletop theater and will improvetheir oral language skills at the sametime. 40" wide, folds flat for easy storage. PC3950 $49.95

Handy “backstage” pockets help organize your puppets and scripts.

Tri-Fold Activity Center Create your own center. 40" wide by 18" tall; foldsto 20" by 18" for storage. Includes lots of handypockets for convenient storage of books, work-sheets, manipulatives, and classroom tools. Acces-sories not included. PC1853 $59.95

Alphabet Pocket Chart (Pre K–1) Use this 30" by 20" chart to display Alphabet Objectsin individually labeled pockets. PC1056 $49.95

Pocket Charts and Organizers


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Sight Word Spellers (1–3) What are the most important words primary students need tolearn? High frequency words—many of which do not follow regular phonetic spelling patterns. The engaging games and activities in theseSpellers offer your students plenty of practice spelling, reading, and writing Dolch list words: word searches, sorts, scrambles, and much more. Book 1 tackles the Top 100 words young children need to know.Book 2 covers the next 120 words. 81⁄2" by 11"; 72 pages.

Sight Word Speller: Book 1 (Set of 5) PC3930 $19.95Sight Word Speller: Book 1 (Set of 20) PC3931 $75.00

Sight Word Speller: Book 2 (Set of 5) PC3932 $19.95Sight Word Speller: Book 2 (Set of 20) PC3933 $75.00

Instant Sentence Kit (1–3) Children will build a huge variety of sentences that are fun to read,using tiles that answer four basic questions: who? what? where? andwhen? 60 color-coded tiles make complete sentences easy to build, and en-joyable to read, record, and illustrate. These sentences can serve as capti-vating story starters, and motivate children to write whole stories thatexplain how or why, and what happens next. Four laminated write andwipe Story Builder Workmats, (17" x 9") work perfectly with the 23⁄4" x11⁄4" tiles, and set includes 8 write on wipe off color crayons and teachingnotes in plastic storage case. PC1766 $32.95

First Words Practice Kit (K–1) Invite young learners to practice reading, building,and writing the most common sight words. Children readthe words printed on First Word Tiles, spell them out withlarge molded plastic letters, and write them on our lami-nated Word Practice Boards. Perfect for a word building center. Includes 52 sturdy plastic First Word Tiles with largetype, two sets of Moveable Alphabet letters (414 letters inall), Letter Organizer, four laminated 18" by 11" Word Practice Boards, write & wipe crayons, and Teaching Notes.PC1086 $99.95


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Counting Grids1–10 Counting Grid This sturdy laminated grid lets children see numeral and quantity relationships. Grid measures 123⁄4" by 111⁄2".(Set of 5) PC2623 $14.95

11–20 Counting Grid Large grid measures 24" by 111⁄2". (Set of 5) PC2624 $29.95

Number TilesSturdy, heavy plastic 1" square number tiles, 0–100 plus blank tiles. PC2617 $12.95

Fast Facts Practice Book (1–3) Help children recall basic addition and subtraction facts with speed and accuracy. Students complete basic fact exercises, then score their own work. Progress charts let them watch their skills grow. 48 pages.

Fast Facts Practice Books (Set of 5) PC4590 $10.95Fast Facts Practice Books (Set of 20) PC4591 $42.00

Time, Sort, and Sequence Kit (K–2) These hands-on activities invite children to practice basic time conceptsby sorting and sequencing 15 illustrated time events. Sort events by time ofday. Sequence events, and assign specific times to them. Do more difficultconcepts like before, after, early, late. Includes 15 illustrated time event cards,5 clocks, Clock Stamp, Blackline Masters for child-size books, and TeachingNotes. PC2727 $39.95

Magnetic Hundred Number Set Practice counting, number patterns, place value,operations, and more with this two sided hundrednumber board. Numbers 1–100 on one side andblank squares on the other. Comes with 101 mag-netic number tiles. PC2840 $24.95

Early Math Intervention Kit (K–2) Bring your students up to speed with thiscomplete set of early math manipulatives. Teach-ing Notes provide detailed instructions for count-ing, number, and addition/subtraction activities.Enough materials for four children:

n 225 each of Pig, Penguin, and Ladybug countersn 4 each of See-Thru™ Pig, Penguin, and Ladybug stamps, plus 3 stamp padsn 4 sets counting tubs and 4 sets counting cardsn 5 each of 1–10 and 11–20 Counting Gridsn 26 Jumbo Stamps for 0–20 plus Operationsn 4 sets of Number and Operation Tilesn 8 Addition/Subtraction Work Mats, plus countersn Sturdy plastic storage box for kit contents

PC3661 $399.00


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Frog Sorting (Pre K –1) These marvelous attribute frogs offer a huge variety of patterns that encourage young learners toobserve, compare, sort andcount. Children sort the frogsonto green felt lily pads, bycolor, design (stripes or dots),etc., then count each type offrog. Includes 75 frogs, 6 lilypads, and Teaching Notes.PC2086 $29.95

Think and Draw (K–2) These developmentally sequenced, cre-ative math exercises provide important math,reading, and reasoning practice. Each repro-ducible page contains one math problem, withage-appropriate phonetic and high frequencywords. Children read the problem, draw theirsolution, and fill in the answer. Three levels ofdifficulty. 96 pages. PC2850 $14.95

Hands-on activities makemath concepts real!

Super Sort and Count (Pre K–2) Sort and count 150 different animals, vehicles, and food items, manyin two sizes. You get 10 sorting rings and 8 laminated, two-sided sorting matswith 2, 3, 4, or 5 columns. Plus 15 illustrated classifying cards and 15 label cards.Includes Teaching Notes. Objects may vary. PC2445 $129.95

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Vocabulary ToolBoxPage 8

126 detailed miniatures in 16 vital categories!

Category PictureCardsPage 6

144 realistically-illustrated picture cards — 6-10 cards each

in 17 categories!

Alphabet Picture TilesPage 9

104 large plastic tiles with letters onone side and pictures on reverse!

Rhyme BasketPage 8

Bring rhymes to life with hands-on activities!

Canasta de rimas Rhyme basketavailable in Spanish too!

Mi libro de palabras

Page 2230-page personal dictionaries

en Español!


Page 16Magnetic Moveable Alphabet

3-D Sight Word SentencesPages 5

Dolch word practice with real-life objects!

3-D Phonics BingoPage 6

Multi-sensory consonant and shortvowel practice with real-life objects! 31

Best-selling Counting Kitsprovide outstanding value!

Counting Kits(Pre K–1) Our classic counting kits invite children to countthese charming objects, learn one-to-one correspondence,and a whole lot more. Students record their work with See-Thru™ Animal Stamps in their own I Can Read Numbersminibooks. Each kit includes 75 objects, matching See-Thru™

Stamp, counting tubs with labels, laminated counting cards,and I Can Read Numbers Minibook Masters, plus TeachingNotes.

Count-a-Ladybug PC2472 $49.95Count-a-Penguin PC2470 $49.95 Count-a-Pig PC2613 $49.95

Counting Cards Ten laminated cards with 1–10 dots. Use to teach one-to-one correspondence, counting, numeral to quantity, and more. PC2628 $7.50

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2015 Dealer CatalogActive Learning for Pre K-3 and Special Needs

Welcome to

1338 Seventh StreetBerkeley, CA 94710-1410800-660-8646FAX: 510-527-8760email: [email protected] Dealer.com

25 years ago, a couple of like-minded Early Childhood Special Education teachers crossed paths. Their students were often severely disabled, yet their performance levels were so high that teachers from regular education classes began asking to observe their techniques. These teachers all commented on the incredibly fun activities that were available – counting pigs and penguins, sorting three sizes of clowns, cars, and bugs, and learning phonics by sorting objects that represented short vowel words - and Primary Concepts was born!

Our products are now found in virtually every school district in the U.S, as we continue our mission of turning teachers’ needs into practical, down-to-earth teaching tools.

· Fast shipping!· Friendly, helpful service!· Award-winning packaging!· Great reputation for quality!· High teacher brand recognition!· Strict MAP policy!· PRODUCTS THAT SELL!

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