2015 Western Exposure Sale

Auctioneer:John Schaben

Consultants:Brad Smith............................................712.209.1500Shannon Voegele.................................605.750.0207Tim Burke.............................................402.750.0440Gary Olrichs..........................................712.548.6481Chris Beutler.........................................402.380.8244John Sachau.........................................712.267.2200Kelvin Jorgenson..................................402.366.9475James Felt............................................402.369.0513Nick Tooker...........................................805.816.2620Brent Powell.........................................712.253.7256Chris Effling...........................................605.769.0142

Sale Day Phones: 712.643.5761Trevor Roche....................................... 208.880.7676 Nick Weaver.........................................712.870.1634

Settlement & Bidding:If you are unable to be present, contact one of the sale consultants to place a bid or be contacted during the sale or bid via dvauction.com.

Breeding Guarantee:All females are sold under the condition “safe in calf” and attested to by a license veterinarian. They sell with no further guarantee.

Liability:All persons attending this sale do so at their own risk, legal or otherwise, for their safety or the be-havior of the animals. The owners, auction service and sale staff assume no liability for property loss or any accidents that may occur.

Announcements:Announcements from the auction block will take precendense over the catalog. Buyers unable to attend may send their bids to the auction service, sale representatives or the auctioneer.

Hotels:Boulders Inn & Suites2511 Boulders Drive

Denison, Iowa866.700.2206

Days InnJunction Hwy 59 & 30 S


Super 8Junction Hwy 30 & 59 & 141


Air Transportation:Omaha Eppley Airfield - 90 min. West of Dunlap

PAGE 2 • WESTERN EXPOSURE

It is with great pleasure and anticipation to present the 2015 offering of the Western Exposure Female Sale. I would first like to thank all the supporters from last year and their interest in the cattle. I had great reports of the cattle performing at the highest level and saw many of the offspring in the September pasture sales. In fact, I know of many calves that sold for more than the factory on the first shot.

After testing the waters last year and having a successful sale I knew without a doubt that I needed to up the ante and bring a set of bred females that could really improve the quality of any herd. This group truly is that special, and I see many future donor candidates in the offering, including some that have been in embryo production with successful results. Please realize many of the females have been selected from the heart of our herd. They were not under special treatment the past year or in a dry lot on the fat ration. The majority of the cows have weaned a calf this fall or were fall calvers and spun for the spring. The heifers came home off of grass mid-October and the cows stayed out till the first of November. They have not been pampered and will not require special treatment. They are bred to produce, not just picture. I feel anyone could incorpo-rate these western genetics into their herd and feel the financial impact the first year and for years to come.

My good friend Nick Weaver is bringing another nice group of bred females that are my kind. We like the same cattle; big middled, nice fronted and good pedigreed with a cowy look that is des-perately needed due to the lack of focus for maternal genetics. We both certainly feel this offering will be the start of many successful cow families and donor cows for years to come. Please do not hesitate to call if you have any questions. - Trevor Roche

“We couldn’t be happier with the cattle we bought from Roche Cattle Company. The semi load of bred heifers calved in February 2013 in our hoop barn. They were very quiet and gentle to work with, easy calving, and extremely maternal. The weaning weights were through the roof and the keeper heifers look to have some real promise for the future of

our herd. You can’t go wrong with sound, functional cattle that are maternally and performance driven with elite show pedigrees. Thanks again for sharing your genetics and a piece of your program. It was great doing business with you.”

- Andy and Larry Platner from Lisbon Iowa

No reason to tag these, they are pretty easy to pair up: Reagan - 3Thatcher - 7 mos.Treyson - 5Oakley - 3

Roche SVA Galaxy 034 2013 Reg #17528546 PB Angus Preg Checked - Safe

1 SIRE: 4 Bar W Kodiak DAM: JR Galaxy 07X

You don’t say “Whoa!” in a mud hole, nor when this female walks in the ring, and the bidding begins. She will be easy to spot and sticks out like a turd in a punch bowl. Not only does she have an awesome look to her but she’s great haired, well bred and has a great personality. One of my fa-vorites in the sale and a special individual indeed. Built like a great cross-bred, but she comes with Angus papers. You will be hard pressed to find a purebred Angus female that carries down so much into that lower rear quarter. She is a special lady and a future donor prospect for sure.

AI 5/19 I-80 PE 6/1-7/30 Upgrade x CCC Invasion

LOT 1


McCoy Traveler 325 2013 Reg #17594083 PB Angus Ultrasound - Safe AI

2 SIRE: PVF Insight 0129 DAM: McCoy Traveler 8803

Nothing out of the ordinary or freaky with this female. She’s flat good and the true no holes kind. She is great on paper, exceptional phenotype, and when you get behind you must be impressed with the amount of muscle she possess. She’s built right from the ground up and should hit a home run with her AI baby in the oven.

AI 5/19 Connealy Packer 547 PE No Exposure

Roche 150/50 2013 Reg #RF707780 PB Charolais Preg Checked - Safe

3 SIRE: RC Mr. Incredible 1011 DAM: RR Miss Sky Wrangler W150

I’m not going to try to act like I have a clue about the Charolais breed because I don’t; however, I do know good stock when I see it. Last year’s Lot 1 was a Purebred Char that found her new home with my hillbilly friends: Nissen, Johnson and Matthews in Terril, IA. She raised an awe-some herd bull for them on her first shot and is currently in embryo pro-duction (or just finished). I don’t want to ruffle any feathers because they hit a home run with her, but, if you ask me, this one is even better. She is so different from her counterparts in the breed. She is moderate sized, soft sided, possess a ton of shape and carries that down to a well-struc-tured package. She was raised on a rocky desert ranch in Eastern Oregon. It’s not very high and the grass is weak. The last thing a Char would be called is easy doing, but she is truly a special individual to look the way she does. Her sire goes back to a little known bull called Troubador? I hear he has helped the Char breed a tick. How cool is that to have a PB Char with a shot of Troubador for the clubby look we all want!

AI 4/29 I-80 PE 5/2-7/30 Frank James

Roche 119 2013 Crossbred Ultrasound - Safe AI

4 SIRE: Monopoly 2 DAM: Who Made Who

Here is a really cool made Monopoly 2 that should have had a halter on her last fall but I’m too lazy. She’s super cool to look at and will be a favorite of many. If you like a long front with a spring of rib that looks like she swallowed the Goodyear blimp find this one. She has a great attitude and will be a great one to raise steers or heifers.


LOT 3

LOT 4

LOT 2

WESTERN EXPOSURE • PAGE 5

WVR 906A 2013 Maine/Angus Safe to I-80 - Due 3/6

5 SIRE: Yellow Jacket DAM: Dr Who x Lookout

Maternal bred as they come & char colored. Choke necked and cow power with Dr Who x BC Lookout on the dam side. This one bred to I-80 gets you the steers or heifers that sell in the fall.

AI 5/28 I-80 PE No Exposure

Roche 7206 2013 Reg # Eligible 1/2 Sim 1/2 An Ultrasound - Safe AI

6 SIRE: Broker DAM: PB Angus

Three year’s running for this gal’s mom of cranking out awesome Broker heifers. Extremely big middled, with a ton of thickness, is just the starting point for this one. She has an awesome blaze face, consistent mother with a beautiful udder and reads at a third grade level.

AI 4/29 Sex Hf. Pilgrim PE 5/2-7/30 Gohr Blindside

Roche 927V 2013 Reg #2761187 1/2 Sim 1/2 An Ultrasound - Safe AI

7 SIRE: GWS/SCF Rendition DAM: Shandar Martina 51W

This amazing half-blood bred is just like every club calf traders voicemail is full! (That drives me nuts, erase your dang messages!) When I say full I mean FULL. You have to see this lady in person. She is an absolute tank! I don’t think you could put more product in a sack of leather unless Timmy Burke busted out his leather pants. Her Vision heifer calf could easily pay for her in one shot.

AI 4/29 Sex Hf.Vision PE 5/2-7/30 Gohr Blindside

WVR 6A 2013 Not Registered 1/2 Sim 1/2 An Safe to I-80 - Due 3/7

8 SIRE: Northern Improvement DAM: Meyer 734

Don’t put your hand down till ya own this baldie. You will regret it. She is balanced, feminine & sound in her makeup. She’s as nice as you can make one. Don’t hold back.

AI 5/29 I-80 PE No exposure

WVR 490A 2013 Not Registered 1/2 Sim 1/2 An Safe to Catman - Due 4/28

9 SIRE: Driver DAM: RSVP

Big bodied, stout & broody. This is a whale of simmi/angus female. These driver daughters are making incredible cows. Get ya one right here. She’s bred to CATMAN, a Dr Who X BC Lookout son. 68 lb BW.

AI 7/20 Catman PE No exposure

LOT 5

LOT 6

LOT 7


Roche 280 2013 Reg #Eligible 3/4 Simmental Ultrasound - Safe AI

10 SIRE: Pilgrim DAM: Meyer 734

I treat my cow sale like the old naval generals, who would burn their boats after landing on shore and going to battle - forcing 100% commitment. You don’t need a masters in geography to know Idaho is a long ways from Iowa. My cows are like the soldiers. Once they see the trucks leave the yard after dropping them off, they realize there is no turning back. “No sales” aren’t allowed at my sale; there’s nowhere to come home to. These cattle will find a new owner and you better try hard for this one. Lot 10 is a special individual and I’m thinking I should have saved a life boat for her and sent her back to Idaho. She has a front end that is un-heard of for a Simmental; but, the most amazing thing about her is the amount of maternal power she exhibits with the freakiness of her front. She has an unseen spring of rib and shape that is packed with red meat. Ronnie Milsap could find this one sale day.


Roche 1586 2013 Reg #Eligible 1/2 Sim 1/2 An Ultrasound - Safe AI

11 SIRE: Upgrade DAM: PB Angus

The only time it’s okay to raise your hand at a female is when this gal walks in the ring and the bidding begins. If it was me, I would hit this one a few times to say the least! If I could pick one out of the whole group to duplicate for a 1,000 head cowherd here she is. Everything about her is ideal, her size, thickness, maternal development. You name it, she’s got it! Plus, this one was raised in the high country of Idaho where they run from wolves and chase down bears when the feed gets tight. The only time an Iowa cow runs is when they hear a feed truck start! If you want to see what a real cow is; buy this one and thank me later this summer. They don’t come any better than her. She is one of my favorites hands down. If you don’t like her stay home and watch your Cyclones play their bowl game - ya right! Go Broncos! BSU!

AI 4/29 Sex Hf.Vision PE 5/2-7/30 Gohr Blindside

LOT 10

LOT 11WESTERN EXPOSURE • PAGE 7

LOT 12

LOT 15

LOT 16


12 SIRE: Broker DAM: Duff New Edition

AI 4/29 Friskey Whiskey PE 5/2-7/30 Frank James


13 SIRE: Pilgrim DAM: Meyer 734



14 SIRE: Driver DAM: Meyer 734 GD

AI 4/29 Sex Hf. Vision PE 5/2-7/30 Frank James

Roche JR Fancy Lady A10 2013 Reg #2742535 PB Simmental Ultrasound - Clean-up

15 SIRE: ZKCC Chopper 844U DAM: Miss JR Family Moves 9N

You would be hard pressed to find a PB Simmental with a better front end then this one. Chopper really left his mark on her. Extremely long front with enough power to raise cripples or keep her Simmental. She’s moderate sized and has a white dot on her head that we all love but, I wish it was a blaze, right?


Roche LE808 2013 Reg #Eligible PB Simmental Ultrasound - Safe AI

16 SIRE: WS A Step Up X27 DAM: LE Ever Ready Y-932

Here is the natural calf out of a donor I purchased from James Felt. He purchased from the neighbor on the Callen Ranch in Southern Idaho. James has been doing a great job marketing their cattle. He finds the good ones, and he certainly did with this one’s mom. She is a powerhouse and I expect daughter to follow suit. Plus, she has the blaze face!

AI 4/28 Sex Hf Vision PE 5/2-7/30 Gohr Blindside


Roche 112 2013 Reg #Eligible 1/2 Simmental Ultrasound - Clean-Up

17 SIRE: Chopper DAM: Maine

AI 4/28 Friskey Whiskey PE 5/2-7/30 Gohr Blindside

Roche 514A 2013 3/8 Simmenal Preg Checked Safe In Calf

18 SIRE: Trademark x JBS Rockin Robin (3/4 Sim) DAM: Northern Improvement

Look at the amount of capacity this one exhibits but then look at her front third - flawless. Yes, she’s as good fronted as anything you will see and that all comes with a belly that is dragging to the ground. They aren’t supposed to made like this one. Very versatile and could be used in many circumstances. Her mother is going into ET once she calves this spring.

AI 5/27 Jesse James PE 5/28 - 7/30 Frank James

LOT 18

LOT 21

WVR 1A 2013 1/2 Angus Safe to I-80 - Due 3/1

19 SIRE: Northern Improvement DAM: Cattleac Jack/Meyer

Northern Improvements are hard to find because everyone keeps them. Help yourself here on a nice one bred to I-80.

AI 23-May I-80 PE No Exposure

Roche 20 2013 Reg #F1191346 PB Charolais Ultrasound - Safe AI

20 SIRE: WDZ FIREMAKER 6062 P ET DAM: RR Miss Easy Mac T134

This Char is a lot like my mother in-law. They are both a little easier to get along with when a shot of Ace is involved. She does have a tick of attitude, but she also has a zipper front end and a soft middle. That’s hard to come by in a PB char package. She might be on her tip toes for a tick but she will settle in to her new home just fine. Bid with confidence. Mark Johnson bought one last year with the same attitude. If you get a chance, ask him how he got along. The heifer settled in after a short time and her Frank James heifer sold in his September sale for $4,500. Paid for mom and made $1,000 dollars the first year!


Roche 17 2013 Reg #F1191345 PB Charolais Ultrasound - Clean-up

21 SIRE: JWX SILVER BUCKLE 524U DAM: RR MISS GRID MAKER U110

We didn’t get to picture hardly any Chars because of the mud. I believe no picture is better than a bad picture and these girls just looked rough after rolling in the mud all week. Plus, after a mediocre torch job over muddy wet hair it sure doesn’t help. But, make sure you stumble into their pen on sale day. They are a real nice group and will make great purebred cattle or zoo breds.



LOT 19

Roche 21/23 2013 Reg #F1191347 PB Charolais Preg Checked Safe In Calf

22 SIRE: WDZ FIREMAKER 6062 P ET DAM: JR MISS LIMINATOR S1

When there is smoke there is fire! Just take a look at that picture! Not sure if that was a pile of tires or a house, but it sure was neat to see that in the background once I loaded the pictures! She is really nice and will be a fantastic cow. The right type for the times.


Roche 47/27 2013 Reg #F1191348 PB Charolais Preg Checked Safe In Calf

23 SIRE: WDZ FIREMAKER 6062 P ET DAM: R-R MISS SK GOTCHA P-47


Roche 10/60 2013 Reg #F1191362 PB Charolais Ultrasound - Clean-up

24 SIRE: TR MR WHITE WATER 1701Y ET DAM: RR MISS SLASHER X10


Roche 100/38 2013 Reg #F1191349 PB Charolais Ultrasound - Clean-up

25 SIRE: RC RED ROCK 7007 PLD DAM: RR MISS WB K-100


Roche 09s 2013 Crossbred Ultrasound - Safe AI

26 SIRE: Alias DAM: Sim/Maine


LOT 22

LOT 26


Bucks resting on the lawn in Donnelly, Idaho.


27 SIRE: Troubador DAM: Heatwave



28 SIRE: Troubador DAM: Heatwave


WVR A8 2013 Crossbred Safe to I- 80 - Due 2/28

29 SIRE: Yellow Jacket DAM: Carnac/Meyer

This smokey, freak necked female originates from a Carnac/Meyer cow out of the Wents program. She’s as cool looking as you can make one with potential galore! This I-80 mating should be a homerun right out of the gate! Tested TH Free.


WVR A12 2013 Crossbred Safe to I-80 - Due 3/4

30 SIRE: Yellow Jacket DAM: Heatseeker/WMW

This orange colored female is broody, yet sexy! Great haired, soft bellied, bound to make some great steers! Coming from our oldest cow family, females like this are the kind that make a lot of money. Color is hot, think of the orange colored Monopoly steers out of this one! Tested TH Free.


WVR A113 2013 Crossbred Safe to I-80 - Due 3/1

31 SIRE: Net Worth DAM: My Turn/Char

The term “ground sow” comes to mind when trying to describe this white one. Extremely feminine thru her front 1/3 and massive middled. This is what momma cows are supposed to look like. Great things are to come from this female! Tested TH Free.


Roche 98 2013 Reg #17568159 PB Angus Preg Checked Safe In Calf

32 SIRE: Connealy Final Product DAM: PF Duchess 95

Here is a great Angus and look how she compares to my high selling steer in the background! I take my own pictures and my skills aren’t quite ca-pable of cutting him out so there he is in all his glory. He’s actually the bottle calf that only got fed for about a month because Dad got tired of always reminding the 5-year-old to do it. He’s the type that wouldn’t die if tied down to the railroad tracks but, I can guarantee my best cow every year will have some freak calving accident. Back to heifer, she is as stout as they come in a purebred Angus form. If capacity, functionality and flat good cattle wet your whistle be sure to give this one a nod. She will not disappoint!


LOT 32

4-wheelers can’t hold their breath at all!

Roche 40SK 2013 Reg #17637349 PB Angus Preg Checked Safe In Calf

33 SIRE: SAV Brilliance DAM: BSAR Ms Opportunity

Here is an Angus that is very similar to my high seller last year to Kerry Lawrence of Ohio. She is perfect sized, has a killer profile and a long goos-ey front. She is built ideal for raising a show heifer or cross her up for a percentage deal. This is what good stock looks like and if you could see her mother out of BSAR Opportunity it would be a no brainer.


Roche 5-7V 2013 Reg #17563070 PB Angus Ultrasound - Safe AI

34 SIRE: Dameron First Impression DAM: Shandar Princess 59P

Full sib just brought 11K in Utah for Shandar Angus. They have some of the most attractive Angus in this part of the world and this one fits the mold. Freak fronted with a great middle. Raise show heifers or clubbed up cripples with her, she’s a switch hitter.



35 SIRE: LHC Pioneer XE23 DAM: Weldon Blackbird 0261 (Bismarck)

Natural calf out of a great donor for Weldon Angus in Idaho. Maternal sister sells as Lot 36.

AI 4/29 Sex Hf. Vision PE 5/2-7/30 Gohr Blindside


36 SIRE: Connealy Thunder DAM: Weldon Blackbird 0261 (Bismarck)

ET calf out of a great donor. Maternal sister sells as Lot 35. AI 4/29 Sex Hf. Pilgrim PE 5/2-7/30 Gohr Blindside

Roche 97 2013 Reg #17667932 PB Angus Ultrasound - Clean-Up

37 SIRE: Connealy Final Product DAM: Ellstons Miss Blackbird J196

I would guess this is about as stout as you get as a papered Angus without fuzzy ears. She is papered and has great numbers, but where she is the most impressive is in person. Wow, there is a lot of heifer here. This one could easily stay Angus, or, breed her to a hard- doing, freak-necked clubby. She should click just fine either way.


LOT 33

LOT 37

LOT 34


J6 HV105 2013 Reg #Eligible PB Simmental Preg Checked Safe In Calf

38 SIRE: High Voltage DAM: Dream On

I love it when someone says, “Her full sister brought 10k last year,” with hopes of somehow trying to convince you that the ugly sister is worth close to the same. Look, that doesn’t work. My full brother is a doctor that models on the side. I haul cows from Idaho to Iowa and look like I’ve been beat with an ugly stick. See a little difference? Same thing with this one. Her flush mate sister (the model of this relationship) sold last year for 10K to Al Bruhn in Hartman’s December sale. No, she’s not as good as her sister but she certainly isn’t bad either. Just a real honest bred that will be a great cow.

AI 4/29 Sex Hf Vision PE 5/2-7/30 Gohr Blindside

Roche 102 2013 Reg #LFF2027618 Lim-Flex Ultrasound - Safe AI

39 SIRE: Connealy Final Solution DAM: CYWD Yogurt 29Y

Yup, we even have a Lim-Flex in this sale. How can you have a sale without a little Limousin influence? I’m not going to try to talk pedigree here. The only sire I know is hers because it came on the registration paper, but she is a really nice heifer. She’s very square hipped, powerful and sappy bellied. She could raise a show steer no problem. I wish I owned another 1,000 just like her.

AI 4/30 MAGS Unreal PE 5/2-7/30 Gohr Blindside

C Bar 1 Lady Era 3187 ET 2013 PB Hereford Ultrasound - Safe AI

40 SIRE: C New Era ET DAM: DCC 8006 Lady 2233 ET

This beast of a Hereford originated from the same herd as the now famous Miles McKee. He only won Denver, Forth Worth and was third in class at his county fair. He sold for a stingy $600K to some vets specializing in eye surgeries and semen sales. I was in at $599K, but I just couldn’t make him pencil at $601K. That alone makes this heifer great! She was born in the same barn, grazed the same pastures and even jumped and bent the same gate as Miles! How cool is that?! Actually, she is really sweet to be around and built extremely different for being a PB Hereford. She is soft haired, huge boned and super stout. I always say you can look at ones tail to tell you just how naturally stout they are and take a look at what she’s dragging behind her. When she croaks you could chop it off and use it as a baseball bat. This Hereford deal is smoking hot and this one could raise clubbed up freaks or stout purebred show heifers. She’s the real deal and extremely different from her counterparts! Full sib embryo lots sell as lot 40A.


LOT 40

3 Embryos PB Hereford

40a SIRE: C New Era ET DAM: DCC 8006 Lady 2233 ET

Here are three full sib embryos to the lot 40. Right out of Colyers tank. Take advantage on some of the most well known Hereford genetics in the world!


Genoa Miss 719T Victor 13085 2013 Reg #P43376734 PB Hereford Ultrasound - Safe AI

41 SIRE: TH 122 711 Victor 719T DAM: MHW Miss Barbara 637

AI 5/14 Revolution 4R PE No Exposure

C 1111 Bismarck Lady 3122 2013 PB Hereford Preg Checked Safe In Calf

42 SIRE: C The Dude 1111 ET DAM: C Reno Lady 0074

Take a look at this gal’s name. It starts with a C. The C stands for Colyer. Now is it making sense? That’s like having a stamp of approval from the start. Here is a PB Hereford that is stout and possess a ton of shape in a moderate package. You can thank me later for bringing this one to Iowa and not leaving her in Idaho.


CC 16V 862 MS Currency 2013 Reg # P43451994 PB Hereford Ultrasound - Clean-up

43 SIRE: Cache Currency 46A DAM: LC Keepsake 862

I can say with a surety that I will never be an ambassador for the Hereford breed. After taking this one’s picture (a true test of patience) I think I could handle 10 more kids. She is mellow headed and only gets excited if a nuclear bomb goes off next to her but please take note, she is very well balanced and extremely attractive. She will raise an overpriced show heifer all day or cross her up for the southern boys.


WVR 26A 2013 Sim/Angus Safe to I-80 - Due 2/26

44 SIRE: Final Answer/Dream On DAM: OccLegend/Dr Who/Hostage

Lots 44-47 are sired by our lead bull: a Final Answer x Dream On son. We have some as cows now and I’m here to tell ya, they milk, raise calves and maintain themselves. You breed anyway ya like after they calve to I-80. Very versatile set of females here.


LOT 44


45 SIRE: Final Answer/Dream On DAM: 3C Macho

Out of a Macho daughter. Pretty complete cow prospect here. AI bred. Get on board.



46 SIRE: Final Answer/Dream On DAM: RSVP

Rsvp,Final Answer & Dream on in the blood here. Very sleek fronted and feminine. Could raise them show heifers year after year.


WVR 22A 2013 Sim/Angus/Maine Safe to I-80 - Due 2/28

47 SIRE: Final Answer/Dream On DAM: Maverick

Very solid cow maker here with a shot of Maine and AI bred. Like I said, Lots 44-47 same sire, check this pen out and help yourself.



LOT 48

If you don’t like this one, blame it on Shannon Voegelle. I bought her in his online sale last year for the purpose of having a pedigree that would spark some interest. If you love this one, void the previous statement. I don’t know who Shannon is and somehow Who Da Man semen made it to Idaho. She does have a great pedigree for raising steers or show heifer. Did I forget to mention she is TH free but dirty haired! The breeding possibilities are endless with her. Take a look at her picture. Her neck goes for miles and she flat out knows how to flaunt the goods. Don’t let her slip in and out of the sale ring without giving Schaben a wave.


48 SIRE: Who Da Man DAM: Heatwave



49 SIRE: Driver DAM: Heatwave x OCC Next Step

One of my favorites for someone looking to bring a bred heifer home that will make your neighbors jealous and your banker happy. She is the right size, good pedigreed, awesome made, and extremely goose front-ed. Usually as the skin on the neck tightens so does conversion and milk. Ever seen a heavy milking giraffe? No such thing, same in cattle. This one is probably as extreme as I would want without losing the characteristics that will make her a great cow. Bid with confidence, she’s the right kind for the time!


Roche 90 2013 Crossbred Ultrasound - Clean-up

50 SIRE: Deadliest Catch DAM: Meyer x 6807

Here is a direct daughter of Lot 83. She is a very well balanced bred with a splash of white on the face that we all enjoy. If you want an almost guaranteed pass to miss the cut for feeder cattle, have a splash of white. I just can’t let a blaze face get away. Looking to make a killer set of bred heifers? Add this one to the list. They should all be made like this one.


LOT 49

LOT 50

Roche TD7 2013 Crossbred Ultrasound - Clean-Up

51 SIRE: Salty Dog DAM: Sim/Angus

This special lady has the look to raise those 40K show steers that are few and far between. She’s moderate sized, soft centered, big boned and great fronted. She also has a splash of color that makes her really stand out. Actually, I have no clue what it takes to raise a 40k steer. I have never done it. I don’t have that client, and people in Idaho prefer new trucks over banners but hey, I bet they somewhat resemble this female.


Roche 452PT 2013 Crossbred Ultrasound - Safe AI

52 SIRE: Dr. Oz DAM: Point Taken

If you are reading this comment and Lot 52 is in the ring, lift your hand now! She won’t bring what she’s worth. Trust me! This one will do great things. She was the most attractive calf in a group of 300 last summer coming off her mom. Not only is she pretty but, her Point Taken mother has been very consistent. She will be a home run.


Roche 128TD 2013 Crossbred Preg Checked Safe In Calf

53 SIRE: Breathe Easy DAM: Eye Candy



54 SIRE: Dr. Oz DAM: Draft Pick GD

This spring I was talking to a friend of mine in Nebraska that was get-ting ready to shave the winter hair off his cows. Really guys? We have raised our cattle to the point that we have to tell them when to shed? We complain about the youth today for their lack of work ethic, social skills, addiction to video games, etc. Look at almost every club calf herd; what is different? They are basically in the same boat as the entitled generation! They can’t calve on their own, they need convinced to like the calf that they will probably starve, round bale feeders are needed 365 days a year and they hopefully breed back every other year. It’s time to get back to the basics and let cows be cows. This one will do just that. She’s the “farm kid” of the entitled generation. She will lay down, spit it out, lick it off and have the afterbirth gone before you even know she had it. Yum!


Roche 39RS 2013 Crossbred Ultrasound - Safe AI

55 SIRE: Rocky Balboa DAM: Sim/Angus

We are still pretty wild west out here and this poor girl was the victim of our ignorance. She had a set of antlers so the vet and I decided we were going to be humane and surgically take them off. On paper it was a great idea, but in reality we probably should have practiced on a few horned mice first. We had no idea what we were doing and youtube didn’t have any tutorial videos to watch. Unfortunately, she got infected and was draining for months! It set her back in her condition, but don’t let that scare you. She is a great one for the future. Goosey fronted with a great middle to convert and raise the next great one.


LOT 51

LOT 54

LOT 55


56 SIRE: Monopoly DAM: Sim/Angus

Yes, she is a Monopoly, and no I’m not going to try to convince you that she is the next great donor, but take a second look here. She is made about as good they come and oozes cow. Not the typical dish headed Monopoly that was to sorry to sell as an open so now she’s a “great bred.” This thing is good stock and one of my favorites for being a crossbred and still keeping the essential maternal look.


WVR 12A 2013 Maine/Angus Safe to I-80 - Due 2/23

57 SIRE: Unstoppable DAM: Occ Legend

This is one to get jazzed up about when you go to a sale. Big middled, big bone & footed, hairy, kinda neat lookin you might say. An I-80 steer or heifer from this one will make the early fall sales.


WVR 85A 2013 Crossbred Safe to I-80 - Due 3/4

58 SIRE: Monopoly DAM: Dr Who x Whiplash Donor

Out a my Dr Who donor, she stamps them with ass, mass and class. Soggy made, make a great momma cow. Bred to I-80, an easy choice to bid and own a great bred heifer.


WVR 4A 2013 Crossbred Safe to I-67 - Due 2/21

59 SIRE: Walks Alone DAM: Meyer 734

Black n white xbred by Walks Alone and Meyer on the dam side, could make for one hell of an I-67 calf.


WVR 11A 2013 Crossbred Safe to Catman - Due 5/9

60 SIRE: Unsub DAM: Occ Just Right x Irish Whiskey

Chunky dunk! She’s stout and long bdied. Out of a Giswold donor by Just Right/Irish Whiskey, everyone knows that program, get some in your herd with this one. She’s bred to CATMAN, a Dr Who X BC Lookout son, 68# BW.

AI 7/31 Catman PE No Exposure

LOT 57 LOT 58

LOT 56



61 SIRE: Dream On x Meyer DAM: Northern Improvement

A baldie with Dream On, Meyer and Angus influence here. Her Meyer mother is one of the best around.


WVR A1 2013 Maine/Simm Safe to I-80 - Due 2/23

62 SIRE: I-67 DAM: Tin Man x Meyer

The sky is the limit with this one. I feel this one will pay big dividends! Take advantage of my poor decision of selling this one. Huge boned, soft middle, long extended front , and hairy. Boy’s in the south know what to do with a char colored one like this. She’s bound to raise some great ones! Her mother sells as Lot 86.


Roche 128TD 2013 Crossbred Preg Checked Safe In Calf

63 SIRE: Breathe Easy DAM: Eye Candy

Dam sells as Lot 106. AI 4/29 I-80 PE 5/2-7/30 Frank James

Roche 14TD 2013 Crossbred Ultrasound - Clean-Up

64 SIRE: Salty Dog DAM: Sim/Angus


Roche 23Y 2013 Crossbred Preg Checked Safe In Calf

65 SIRE: Paddy O’Malley DAM: Who Made Who


Roche 123 2013 Crossbred Preg Checked Safe In Calf

66 SIRE: Deadliest Catch DAM: Meyer x 6807

Here is another Deadliest Catch that is basically a full sister to Lot 50. Their mothers are full sisters and flat awesome Meyer Daughters. This one is a sweetheart to be around and will be an asset to any club calf herd.


LOT 65

LOT 66



67 SIRE: Man Among Boys DAM: Angus


LOT 67


68 SIRE: Monopoly DAM: Who Made Who



69 SIRE: Strictly Business DAM: Who Made Who


Roche BL24 2013 Crossbred Ultrasound - Safe AI

70 SIRE: Trifecta DAM: Who Made Who



71 SIRE: Driver DAM: Next Step x WMW


Roche 19 Callen 2013 Crossbred Ultrasound - Safe AI

72 SIRE: Whoever You Want DAM: Pick-A-Donor

Mystery # 1 if you read the catalog last year you might remember the few lots that came from the Callen Ranch in Southern Idaho. They deserve their own reality show. The stories are endless and so it is with this one. I really have no clue what her sire or dam is. She came in with 500 other calves and stood out like a sore thumb so I sorted her off and AI’d her. You know that other day I felt like she was an Irish Whiskey x Chill Factor. Every steer, after leaving the original owner, becomes a Heatwave or Monopoly so why can’t you do the same with this one?


Summer range, Osborn Ranch- New Meadows, ID



73 SIRE: NO IDEA DAM: NO IDEA

Mystery #2 coming at you here. I love how this heifer is built. She’s not some little curled up nosed, freak haired, calf starving vessel. This thing is a COW! In Iowa they measure calving ease by how many stitches it takes the vet to close her side. We never have this problem in Idaho, we have a natural way of finding the hard calvers. It’s called the “calve or die trying program.” We can’t get them all checked and this type of female is just made to spit them out. Lick them off, love them, and would even keep her baby mowed out if there was juice and clippers in the pasture. She will be a great cow you can take that to the bank.



74 SIRE: No Idea DAM: Maine

Mystery #3 is out of...ya, no clue here either. But hey, at least I’m being honest about it! I do know that she is out of one of the Duello influenced cows so take your pick between Meyer, Draft Pick, Macho, PB Angus, Beefmaster and Zebu. Kim Klotz bought my mystery cow last year and she is currently in ET production and doing a great job. If Kim wasn’t an honest man you could plan on buying her in Stillwater next year as a Whiskey.


LOT 73

LOT 74

LOT 75

Roche 324 2013 Crossbred Ultrasound - Clean Up

75 SIRE: Dr. Oz DAM: Aftershock


If some of the cattle seem a tick nervous,

spend all summer running from these beautiful creatures and see if you are a

little on your tip toes.

All of these were killed on the spring/summer country we

run on in Idaho.


Roche 126 2013 Reg # Crossbred Preg checked safe in calf,

76 SIRE: Monopoly 2 DAM: Amber (Ali Donor)


Roche GR8 2013 Reg # Crossbred Preg checked safe in calf,

77 SIRE: Jimmy the Greek DAM: Charolais


LOT 79


78 SIRE: Monopoly DAM: 2675 Donor



79 SIRE: Man Among Boys DAM: DeBull

If you haven’t figured it out by now, I like them nice fronted, sappy bellied, stout, yet feminine. Well, this one kind of breaks my mold but I know some go nuts over this type. She is the freak of the bred heifers. Extreme-ly pencil necked with a massive hip. Too freaky for me, but she ought to trip a few triggers.


Roche 105 2013 Crossbred Ultrasound - Clean Up

80 SIRE: Monopoly 2 DAM: Fear This



Roche 487 2010 Reg #Eligible PB Charolais Ultrasound - Safe AI

81 SIRE: HooDoo Slasher 1144 DAM: Miss HooDoo ZV148

In Idaho we have to do this thing called irrigation. I know in Iowa that is a foreign word but it means we need moisture in the fall/winter to fill our reservoirs. We are currently in a drought but thank goodness all the farmers are fasting and praying for moisture. Well, obviously they didn’t realize I had to picture cattle during the week of straight rain and two things that don’t go together are mud and Charolais cattle. Luckily this beast hadn’t laid down for a week and pictured half way decent. Please come see this one in person. She is as wide topped as anything I have ever seen and has a front end that ties in real nice with no extra leather like the other 99% of the breed! Possibly one of the most powerful Chars to sell this winter. Truly a special individual. Selling ½ interest. Possession is negotiable, please call for details. The only partner better than me is a dead one!

AI 6/9 Monopoly 4 PE 6/15-7-25 Meyer Son

LOT 81


Blackbird of RR 8363 2008 Reg #16196200 PB Angus Ultrasound - Safe AI

82 SIRE: RES Predestined 663 DAM: Blackbird of RR 5286

Three years ago I bought and sold a load of pairs to Brad Smith that would knock your eyes out. I wanted to keep them, but I was out of grass and my wife wouldn’t let me intensive graze our lawn. Ask Brad how he got along with them. They were a beautiful set of cattle. About a year later, the owner needed to sell more cows and he let me purchase a few of his papered cattle. This black beauty stood out like an albino in the streets of Ferguson. She is an absolute beautiful creature. Built great from the ground up and so smooth in her make up. I have flushed her three times with good results. I would guess she averages 6 to 7 good eggs.

AI 5/5 Sex Hf. Pilgrim PE No Exposure

Roche S-65 2005 1/2 Simmental Preg Checked Safe In Calf

83 SIRE: Meyer 734 DAM: DHD Traveler 6807

I flushed this cow last spring to Monopoly resulting in 4 good eggs that will be coming this spring. She stimulated great and actually gave 14 eggs but due to the great semen quality we all enjoy in this club calf industry. many were unfertilized. I swear, you can improve your AI conception rate 20 percent by using a bull that wasn’t on display in the yards, or by not using overpriced clubby semen because the bull won’t keep up with demand. Really, guys? There isn’t a demand problem when they produce 10 straws per jump! Back to the cow, she is the deepest Meyer female I have ever seen in my whole 29 years. She also has that splash of white that we all enjoy. Full sister is staying in Idaho and will be flushed this summer.

AI 6/19 Monopoly 4 PE 5/2-7/30 Gohr Blindside


84 SIRE: Draft Pick DAM: Meyer GD

Here is the mother of one my favorite donor cows on the place and possi-bly the most attractive cow I have ever raised. Her Chopper daughter is a great embryo producer and you can thank mother for that. She originated from Dave Duello and has stuck AI five years running, and we only give them one shot! She is extremely long fronted, great structured, stout, and has a beautiful bag. She has never been flushed but desperately needs some FSH. If I didn’t have the daughter cranking out about 15 eggs a whack I wouldn’t be parting with this one.

AI 5/29 Italian Stallion PE 6/15-7-25 Meyer Son

LOT 82

LOT 83

LOT 84


WVR 618 2006 Sim/Angus Safe to MAB - Due 3/11

85 SIRE: Adrenaline DAM: Angus

A Simmi donor in her prime. First time bred to MAB, buckle up for the ride! She’s averaged 8 G1 eggs on flushes to Monopoly, Walks Alone & BIM. Sold many of those calves from 3,500 to 7,500. A very solid investment. One of those being Champion Div 1 xbred steer at the 2013 Ohio State Fair.

AI 6/2 Man Among Boys PE No Exposure

LOT 85

2013 Ohio State Fair - Division I Champin - Crossbred Steer

Walks Alone x Lot 85


Believe In Me x Lot 85

WVR Y1 2011 Crossbred Safe to MAB - Due 3/18

86 SIRE: Tinman DAM: Meyer 734

Wouldn’t surprise me to see this smokey as a front pasture donor cow. Tinman out of a Meyer purchased from Pryor, bred for success. She is destined to raise some high dollar individuals, with good potential for this to happen with the MAB in her belly! Her I-67 daughter sells as Lot 62, just a glimpse of what she’s capable of!

AI 9-Jun Man Among Boys PE No Exposure

Roche HooDoo 929 Commercial PB Charolais Safe to MAB - Due 3/18

87 SIRE: HooDoo DAM: HooDoo

This summer my wife and I took our family camping for about 23 hours. My twins tried to roast marshmallows and after multiple failed attempts, their best effort looked exactly like this HooDoo cow in her picture. Dirt smeared all over, soot from the torch equal to the camp fire and a few burnt marks where things got a little toasty. Yet, even in her dirty state this one still looks more appetizing than my girl’s masterpieces. When she’s clean she looks flat awesome. She comes direct from the HooDoo ranch and even has their stamp of approval on her side. Yup, take note that is a brand on her side. No wonder they were famous. This one is so different for being a PB Char. Try to find a softer made female in the country! You would have better luck searching for a polled Longhorn.

AI 5/3 Man Among Boys PE No Exposure


88 SIRE: Uncle Cracker DAM: Commercial

These next two lots came from the largest fuzzy breeder of Cairo, Nebras-ka, and a real nice guy by the name of Rick Schultz. Not really western cattle, but they lived there for a while so that counts, right? Nice smokies here ready to raise the craze of char influenced clubbies.



89 SIRE: Uncle Cracker DAM: Commercial

The true 50 shades of grey right here. With all the dirt, manure, soot, and anyting else she could roll in she is truly 50 shades. I could not have planned a worst week to clip, picture and video known to man. In Idaho a 1/2 inch of rain makes us consider building an ark. Our ground won’t suck it up like the Midwest and we have received 2 1/2 inches since November 15th. We are swimming in soup. The only thing dry in this part of the world was the Turkey on Thanksgiving. Smokey is real powerful yet feminine. She should click great with Monopoly and raise a hard to sell smokey steer or heifer.


LOT 87

LOT 89


LOT 90

WAF Special Missie TF 5149 2005 Reg #15257150 PB Angus

90 SIRE: Hoff Limited Edition SC 694 DAM: WAF Special Missie 2002

I am a huge fan of Angus cattle until they are standing next to a crossbred. We love to look at the functionality they display but when we get behind them it is usually disappointing. Not the case with this beast. She is as stout, big boned and powerful as an Angus female can be without having scurs or fuzzy ears! I just flushed her to Broker and got 9 good eggs out of 12. She stimulates great and has many years ahead of her. Not only is she something special to look at but she comes with a great calf at side out of Big Star (Lookout x Lutton). Sells open and ready to flush.

Sells Open - Ready to Flush

3 Embryos

90a SIRE: Broker DAM: WAF Special Missie TF 5149

Proof that she flushes, and I have more if interested! I’m not going to say they are any good, but hey, at least we are making you believe our stories! Guaranteed one pregnancy if put in by certified embryologist.

Coleman Everelda Entense 7119 2007 Reg #16043169 PB Angus Ultrasound - Safe AI

91 SIRE: O C C Emblazon 854E DAM: Coleman Everelda Entense 434

This lot finally took AI after three years of running dry and not breeding! I’ve never been so excited to sell a cow! Actually, she was a fall that I held over flushed and bred for a spring. I even left her fall calf on her until this October but she still managed to get beyond greasy fat. Her BC Raven calf is a stud and will be one of the best bulls I sell this spring. She is a mater-nal marvel and a potential donor for sure. I have a group of her ET calves out of Maternal Perfection coming this spring, but they will probably all be bull calves and the heifer is cooking inside. She originated right out of the historic Coleman Angus herd in Montana, and he knows how to breed ‘em!

AI 5/29 Maternal Perfection PE 6/15-7-25 Meyer Son

Shaw Lady Bandwagon 196Y 2011 Reg #16934888 PB Angus Ultrasound - Safe AI

92 SIRE: LT Bandwagon 3105 DAM: Shaw Lady New Day 731T

AI 4/19 Barstow Cash PE 6/15-7-25 Meyer Son

Roche 9246 2009 Reg # Comm. PB Angus Ultrasound - Safe AI

93 SIRE: PB Angus DAM: PB Angus

AI 5/29 Walk This Way PE 6/15-7-25 Meyer Son


LOT 94

Roche CK 128 2010 Reg #2531885 3/4 Sim 1/4 An Ultrasound - Safe AI

94 SIRE: UI Flying H Resurrection DAM: Bar CK Ms. Lacey A312S

AI 5/29 Sex Hf. Pilgrim PE - No Exposure

I absolutely love this cow. If you want to see power, power and a tick more power lookie here. She is probably the most powerful cow in the offering in a Simmental package yet, she still maintains a maternal look and feminine front. I torched this one in the Strong Hold chute and the Strong Hold just barely had a hold. She looked like me trying to get into my high school jeans. After a lot of wiggling, straining and effort she made it to the head catch. Her Pilgrim baby could be a home run right out of the gate and will paper as a PB Simmental. Take a deep seat with this one, she’s one to own.

Roche CK 150 2009 Reg #2480998 PB Simmental Ultrasound - Safe AI

95 SIRE: Bar CK Mr. Vision 401S DAM: Bar CK Ms. Meat Maker A318

AI 5/28 Sex Hf. Pilgrim PE - No Exposure

LHR 3041 Dominett 9410 2009 Reg #P43024538 PB Hereford Ultrasound - Safe AI

96 SIRE: BR DM Channing ET DAM: RJH H45 Victress P54

You are looking at a former Arizona National Grand Champion Heifer for my good friends Brad and Dawn Gohr. She has gone on to produce like they hoped with a really nice pair of show heifers they sold in their September sale and a herd bull as well. She’s great to be around and has a neck that goes for miles. If I was to criticize the herfs I would want to trim their front third (for a start, I won’t mention their inability to get out of a mud hole, lack of desire to live, cancer eyes, and urge to prolapse when planes fly over), but not this one. Rocket fronted with a killer profile. She’s AI’d back and ready to crank out another great one.

AI 15-May Victor 719T PE No exposure

LOT 96WESTERN EXPOSURE • PAGE 27

/S Lady Advisor 1043Y Feburary 2011 Reg #P43183920 PB Hereford Safe AI

97 SIRE: PCR 286 Mr. Advisor 502R DAM: /S Lady Advance 7024T ET


Roche Whiskey 913 2009 Crossbred Ultrasound - Safe AI

98 SIRE: Irish Whiskey DAM: OCC Just Right

These next two lots originated in Washington at White Rooster Cattle. 913’s full sister is currently in ET production at home and doing a great job. I purchased the two sisters immediately after seeing their donor mother. She is a good sized, sappy middled OCC Just Right beast. Plus, she got out one night and was hit by a semi on the freeway and lived to tell about it. Now if that isn’t a great donor cow, I don’t know what is. How many of your donors have lived through eating the Kenworth emblem at 75MPH? These Whiskey daughters are pretty hard to move right now so, someone think about my 4 hungry kids at home in Idaho and throw a few bids this girl’s way.


Roche Whiskey 926 2008 Crossbred Preg Checked Safe In Calf

99 SIRE: Irish Whiskey x Whiplash’s Dam DAM: Aftershock

AI 5/29 Walk This Way PE 6/1-7/15 Meyer Son


100 SIRE: GCC Old School DAM: Draft Pick GD


Nevada

LOT 98

LOT 100

“Jag” helping with the heifers.



101 SIRE: Draft Pick Son DAM: Maine

I have chased this gal around home for a while. I don’t want to sound cocky, but I really don’t know how you change her. She is flat good and stunning to the eyes. There is stout and then there’s this one. I don’t know if they can get any thicker. Plus, she is rocket fronted with great hair and absolutely no concerns when it comes to structure like most stout ones. She has raised some awesome heifers I have kept back and few bulls we have sold as well. This is a good one here.


Roche 835-38Y 2010 Crossbred Preg Checked Safe In Calf

102 SIRE: Paddy O’Malley DAM: Who Made Who


Roche 938 14Y 2011 Crossbred Ultrasound - Safe AI

103 SIRE: Pale Face DAM: Meyer x 6807

AI 5/29 Monopoly 4 PE 6/15-7/25 Meyer Son

Roche PB10 2011 1/4 Sim 3/4 Angus Ultrasound - Safe AI

104 SIRE: Meyer x 6807 DAM: PB Angus

AI 5/5 Monopoly 2 PE 6/15-7/25 Meyer Son

LOT 98

LOT 103

LOT 104

Nevada



105 SIRE: Draft Pick Son DAM: Maine

I love it when I read in a catalog about a cow that has averaged 7K on her last four head but, the cow only brings 3K. Either we are the worst inves-tors/cattle buyers in the world or one of us is stretching the truth. Well, that will not be the case with this redhead. She has never been AI’d and I have no clue what she can do. In all honesty, her last three calves have sold for an average of $1.65 @ 625 with a 3% shrink. She did raise a great heifer this year that will be in next year’s sale as long as the bank keeps turning a blind eye. She has all the right parts to raise a great one. Plus a little color always helps with catering to the 8-11 year old steer/heifer buying bracket.

AI 6/18 Italian Stallion PE 6/15-7/25 Meyer Son


106 SIRE: Eye Candy DAM: Meyer x 6807


Roche 23Y ]Crossbred Ultrasound - Safe AI

107 SIRE: Who Made Who DAM: Chi/Angus

This Who Made Who cow has done a great job. She has had a pile of heifer calves that are currently in production including her natural calf in the sale, Lot 65. She is destined to have a bull so look out for the stallion to work his magic and sire you a humdinger.


Roche Maggie Who 2011 Crossbred

108 SIRE: Dr. Who DAM: Shorthorn

Here’s a true testament to the productivity and future genetic progres-sion of the club calf industry. This Dr. Who female is a knockout to look at and an absolute freak in terms of her neck extension and overall power. That’s the good news, the bad news is that she won’t settle. She never has had a natural calf, but I had to see what she would do. I flushed her to Monopoly, put in 4 of the 8 eggs, and the result was two pregnancies. The heifer calf sold for $3,500 in my online sale, and the bull brought $7,250. He sold to Randy Schurring of South Dakota. He was TH clean and had more hair and power then most double dirty calves! Now please realize those are prices for cattle standing in Idaho. Study your maps, and take note that it is a long way from Idaho to Iowa. When you apply the 4X Iowa multiplier to her she’s already a 40K cow on 2 ET calves. I also have two full sib ET pilgrim calves out of here right now that I will use to make replacements in Idaho. I have about 20 eggs in the tank and it’s time for someone else to give her a try. I thought of just holding her out of the sale but there was room on the truck so see her in Dunlap. She will be a tick greener since she was on pasture till Dec 1st. I recently flushed her in November and she produced 5 out of 8.

AI Sells Open Ready to Flush PE No Exposure


109 SIRE: Star Power Son DAM: Dubai

AI 29-Apr I-80 PE 5/2-7/30 Frank James

LOT 108


110 SIRE: Simmental DAM: Tyson

AI 29-Apr I-80 PE No Exposure


ROCHE CATTLE CO.Trevor Roche21635 Ten Davis RdParma, ID 83660

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2015 Western Exposure Sale

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