1
Companies Plan to Spend More Time and Money on Email Marketing in 2016 Expected Goals and Greatest Impact Top Trends for 2016 What will have the biggest impact on email marketing programs this year? Top email marketing goals for 2016 Biggest Pain Points in Email Creation: 2016 Email Marketing Insights Study Resource: Email on Acid conducted the survey online through SurveyMonkey from November 5-20, 2015. The study polled more than 3,550 U.S. adults (ages 18 and up) on trends related to email development, design and marketing goals for 2016. Additional email budget will be spent on: 71.8% will spend more time 86.7% will spend more money Companies currently spend 1-5 hours developing an email campaign. Companies plan to spend an additional 20+ hours a month on email. 60.2% list growth 38.4% development 37.7% design 32.5% 23.5% of companies will send more than 1 marketing email a day. believe that strategy development will have the biggest impact. 34.3% want to provide contextually relevant email experiences. 31.5% want to improve email content. 69.1% 30.6% 40.4% Coding for email was cited as the biggest problem overall. 36.3% Marketers cited developing content and creative. 39.8% More than a third would welcome tools that fix code for you. < > technology & tools 33.3% 28.4% Interactive Features 28.4% Fluid Hybrid Design 20% Contextual Relevance 18.8% Personalization
