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DIGITAL MEDIA KIT MAINSTREETHOST.COM 2 0 1 8 DIGITAL MARKETING AGENCY SINCE 1999
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Page 1: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

DIGITAL MEDIA KITMAINSTREETHOST.COM

2 0 1 8

DIGITAL MARKETING AGENCY SINCE 1999

Page 2: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

SINCE 1999, MAINSTREETHOST HAS

WORKED WITH 20,000+ CLIENTS | MANAGED 5,000+ DOMAINS | DEVELOPED3,000+ WEBSITES | CREATED 7,000+ SOCIAL MEDIA PROFILES

WRITTEN 15,000+ PIECES OF CONTENT

FEATURED ON:

OUR ACCREDITATIONS:

Page 3: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

Utilizing proven effective marketing strategies, we’ve helped businesses like yours achieve their goals including increasing website traffic, attracting new customers, improving search engine rankings, and publishing attractive content on social networks around the web.

At Mainstreethost, we only succeed when our customers do, and we’ve lived by this motto since we opened our doors in 1999. Today, our operation has grown to over 200 marketing professionals working with more than 4,000 small, medium-sized, and enterprise-level businesses.

Our digital marketing services include search engine optimization (SEO), paid search advertising (Google AdWords, Bing Ads, Facebook Advertising, etc.), social media marketing, and content marketing. We also stress the importance of an all-encompassing inbound marketing strategy, which is proven to attract qualified leads and turn them into delighted customers.

In addition to our marketing services, Mainstreethost staffs a team of talented website design and development professionals, as well as custom programmers, all versed in developing stellar experiences for your visitors and users.

The company originally occupied an office on Ridge Lea Road before moving in 2011 to its 19,000 square-foot facility at 207 Commerce Drive in Amherst, NY. Mainstreethost also has a small sales support office in Las Vegas.

Thank you for considering Mainstreethost as your digital marketing provider.

ABOUT MAINSTREETHOST

MAINSTREETHOST IS A DIGITAL MARKETING AGENCYOFFERING EVERYTHING YOU NEED TO ATTAIN AND

MAINTAIN A SUCCESSFUL ONLINE PRESENCE.

Page 4: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

OUR LEADERSHIP

MICHAEL MARRANCAPRESIDENT & FOUNDER CHIEF EXECUTIVE OFFICER

ROSS MARRANCA KEVIN DEVORECHIEF OPERATING OFFICER

VP OF OPERATIONSRUSSELL MARRANCA

VP OF SALESPAUL MARRANCA

VP OF SALES, LAS VEGASRALPH NERO

Page 5: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

ANDREW GRECOWEB DEVELOPMENTENTERPRISE DIVISION

EMILY DILONARDO

CUSTOMER CAREJUSTIN SCHULTZ

DENNIS JAMESSEO

I.T.JACOB DRAGER

BUSINESS DEVELOPMENTBRYAN HARTMAYER

LEONARD DANILOVICHPROMOTIONS

SOCIAL MEDIA MARKETINGERIN SHIPLEY

CONTENT MARKETINGKRISTEN SHERWOOD

HUMAN RESOURCESDREW KREBUSZEWSKI

DIRECTORS

MANAGERS

MANAGEMENT STAFF

SALES, LAS VEGASROBERT MARTIN

CLIENT SERVICESROBERT ROYAL

JENNY LIPOMIEXECUTIVE ASSISTANT

Page 6: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

At Mainstreethost, we’re proud of our roots. Giving back to our community and assisting local charities is very important to us.

For the past three years, Mainstreethost has taken part in The Ride for Roswell, an annual cycling event that raises money for research and care at Roswell Park Cancer Institute.

IN THE COMMUNITY

PROUDLY DONATING TO:

Page 7: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

HERE ARE JUST A FEW SATISFIED COMPANIES WE’VE SERVICED:

We’re honored to have built long-term partnerships with over 4,000 small, medium-sized, and enterprise-level businesses in an array of different industries across North America.

WHO AREOUR CLIENTS?

Page 8: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

AN OVERVIEW OFOUR SERVICES

CONSULTING

ENTERPRISE

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMIZATION (SEO)

With our wide range of consulting services, we’ll develop detailed and action-oriented recommendations to take your current digital strategy to the next level.

USER EXPERIENCE

SITE FLOW

USER CONVERSION ISSUES

CONTENT LAYOUT

PROJECT-BASED MARKETING

HUBSPOT CONSULTING/TRAINING

SOCIAL MEDIA STRATEGIES

FACEBOOK MARKETING

INSTAGRAM MARKETING

TWITTER MARKETING

YEXT SOLUTIONS

CONTENT DEVELOPMENT

SEO STRATEGIES

MONTHLY ANALYSIS/REPORTS

PINTEREST MARKETING

LINKEDIN MARKETING

YOUTUBE MARKETING

REVIEW GENERATION

Our flexible, project-based program is structured to advance your online marketing strategy and help your business grow.

We’ll help you develop a strong, successful presence on sites like Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Instagram.

SEARCH ENGINE OPTIMIZATION

CONVERSION TRACKING

ANALYTICS/REPORTS

SEO-FOCUSED SITE AUDITS

LOCAL SEO CAMPAIGNS

PAY-PER-CLICK SOLUTIONS

We’ve been practicing SEO since 1999, and we have the knowledge and tools to increase your site’s organic rankings.

TECHNICAL ISSUES

GRAPHIC LAYOUT

LEAD GENERATION

UX CONSULTING

REPUTATION MANAGEMENT

SOCIAL MONITORING

PAID ADVERTISING

IMAGE OPTIMIZATION

BACKLINK CLEANUP/ANALYSIS

Page 9: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

CONTENT MARKETING

INBOUND MARKETING

USER EXPERIENCE (UX)

BLOG WRITING

EMAIL MARKETING

WEBSITE CONTENT

PRESS RELEASES

VIDEO PRODUCTION

EBOOK CREATION/DESIGN

We create and promote interesting, valuable content to both improve your rankings and keep visitors coming back to your site.

STRATEGY

SEARCH ENGINE OPTIMIZATION

KEYWORD RESEARCH

EMAIL MARKETING

SOCIAL MEDIA MARKETING

USER EXPERIENCE

“FIRST IMPRESSION” ANALYSIS

DATA ANALYSIS

UX MARKETING STRATEGY

UX DESIGN

We help businesses attract qualified leads to their website, turn those leads into happy customers of their business, and keep those customers delighted.

We look at your entire online presence with a discerning eye, creating a marketing strategy and website design that satisfies your users’ wants and needs, and helps them to complete the goals you want them to.

INFOGRAPHIC DESIGN

CONTENT CREATION

WEB DESIGN/DEVELOPMENT

LEAD GENERATION

USER PROFILING/ANALYSIS

UX ANALYTICS

WEBSITE DESIGN & DEVELOPMENT

USER EXPERIENCE

RESPONSIVE WEBSITE DESIGN

ECOMMERCE SOLUTIONS

MOBILE APPLICATIONS

We staff talented, experienced web design and development professionals who will create a beautiful and functional website you can be proud of.

CUSTOM PROGRAMMING

LOGO DESIGN/BRANDING

Page 10: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

OUR PACKAGES

All of Mainstreethost’s services and packages can be tailored to help reach your goals - regardless of budget.

DEDICATED SEO ACCOUNT MANAGER

WEBSITE CONSULTATION

BRANDED/NON-BRANDED KEYWORD TARGETING

KEYWORD RESEARCH/ANALYSIS

OPTIMIZATION OF WEBSITE PAGES

METADATA ALTERATIONS

INTERNAL LINK MODIFICATIONS

SETUP/IMPLEMENTATION OF BING, GOOGLESEARCH CONSOLE, GOOGLE ANALYTICS

ON-SITE CONTENT

LOCAL SEARCH SETUP/OPTIMIZATION

SOCIAL MEDIA SETUP/OPTIMIZATION

IMPLEMENTATION/CREATION OF BLOG;MONTHLY BLOG POSTS

RANKING STATISTICS/ANALYTICS

STRATEGY DEVELOPMENT

Maybe you’re new to online marketing or your new website has just launched. Basic search engine optimization (keyword research, metadata alterations, and local search optimization) will help attract visitors by becoming more visible to search engines. Search engine optimization may be new to you, but you understand the importance of marketing for the web and being present in results. Mainstreethost will implement strategic SEO and digital marketing tactics to help take your business to the next level.

Making sure your website is up to speed with the demands of Google and other prominent search engines is the first step to online marketing.

1 | BASIC

Page 11: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

OUR PACKAGES

DEDICATED SEO ACCOUNT MANAGER

INITIAL WEBSITE CONSULTATION

RESPONSIVE WEBSITE REDEVELOPMENT

LOGO/FAVICON DESIGN

BACKLINK ANALYSIS/CLEANUP

WEEKLY BLOG POSTS

ON-SITE CONTENT

BRANDED/NON-BRANDED KEYWORD TARGETING

KEYWORD RESEARCH/ANALYSIS

OPTIMIZATION OF WEBSITE PAGES

SOCIAL MEDIA MARKETING/MAINTENANCE

RANKING STATISTICS/ANALYSIS

METADATA ALTERATIONS

STRATEGY DEVELOPMENT

CONSULTATION/TRAINING

INTERNAL LINK MODIFICATIONS

2 | INTERMEDIATE

You’ve established some credibility on the internet, and your website is either ready for redevelopment or was recently updated. You understand the importanceof having a fully functional, responsive website to appeal to visitors on any device. You’ve seen improvement from a previous marketing implementation, but you’re ready to invest more heavily with an inbound approach in mind.

With a solid foundation to work from, Mainstreethost will provide a broad range ofdigital marketing services to help continue that growth.

This may include targeting long-tail key phrases (which can garner overlooked sitetraffic), rectifying any “black hat” SEO you may have fallen victim to in the past,content marketing (such as weekly or biweekly blog posts, content editing, and consulting in-house content creators), as well as strategic social media marketing and maintenance.

Page 12: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

OUR PACKAGES

Enterprise clients need a full-service inbound marketing program that will both generate high-quality leads and solidify a quality position on search engines. For this reason, our Enterprise clients have all of our services at their disposal - including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software.

As an Enterprise client, you will benefit from the combined skills of a team ofdedicated marketing experts including SEO specialists, backlink analysts, social media specialists, content marketers, and website designers and programmers.

Based on your chosen budget, your marketing team will devise a priority-based strategy, with no restrictions on what services you can choose.

DEDICATED TEAM OF MARKETING SPECIALISTS

PROJECT-BASEDMARKETING STRATEGIES

BRANDING STRATEGY

BRANDED/NON-BRANDED KEYWORD TARGETING

BACKLINK ANALYSIS/CLEANUP

2-5 BLOG POSTS PER WEEK

ON-SITE CONTENT REDEVELOPMENT

AGGRESSIVE SOCIAL MEDIAMARKETING/MAINTENANCE

SOCIAL MEDIA STRATEGIES

EMAIL MARKETING

COMPETITIVE ANALYSIS

OPTIMIZATION OF WEBSITE PAGES

PRESS RELEASES

RANKING STATISTICS/ANALYSIS

METADATA ALTERATIONS

INTERNAL LINK MODIFICATIONS

PAY-PER-CLICK MANAGEMENT

VIDEO PRODUCTION

ON-LOCATION VIDEO SHOOTS

LANDING PAGE DEVELOPMENT

CTA/CONTACT FORM REORGANIZATION

HUBSPOT INTEGRATION/TRAINING

3 | ENTERPRISE

Page 13: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

01/

KICK-OFF CALL(WITHIN 24 HOURS)

WHAT TO EXPECT

We strive to deliver efficient and effective services to every new customer. Here's what you can expect from our team:

Discuss project details, obtain business information and goals

Google Analytics implementation throughout website

After foundational analytics data has been gathered, research keywords, industry, location, competition, etc.

On-site SEO work implementedon designated pages

02/

ANALYTICS INSTALLATION(AFTER 1-3 DAYS)

03/

KEYWORD RESEARCH(AT 3 WEEKS)

04/

SEO IMPLEMENTATION(AFTER 3 WEEKS)

Page 14: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

Nick of Time joined Mainstreethost in 2009 with the primary goal of increasing sales nationwide. Nick of Time needed to organically increase product exposure while decreasing spending on pay-per-click advertising.

We help companies by applying an integrated, data-driven approach to improving their web presence, from local SEO services to full-fledged inbound marketing strategies. See a few examples of Mainstreethost client successes below.

SUCCESS STORIES

NO TWO BUSINESSES ARE ALIKE, AND EVEN THOSE THAT SHARE A COMMON TRADE

WILL HAVE UNIQUE NEEDS.

60%ORGANICTRAFFIC

78%SALES

358%“CHEAP FABRIC”

KEYWORD

150%SALES IN2 YEARS

Page 15: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

SUCCESS STORIES

Chalet Village needed our help to better position their website on search engines. The ultimate goals were to drive more qualified traffic to the site, increase website leads, and increase reservations.

35%NEW VISITORS

63%VISITS

109%UNIQUE

VISITORS

Their goals were to increase quality traffic to the website and ultimately generate more leads and sales from those heading to the Charleston, S.C. area for a destination wedding, elopement, or nuptials.

373%PAGE VIEWS

638%VISITS

800%UNIQUE

VISITORS

Page 16: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

SUCCESS STORIES

We sought to grow Artpark’s Twitter account by developing an active, engaged community around Artpark and its summer concert series.

To accomplish this, we aimed to get people talking on social media about the Tuesday and Wednesday night concert series, drive visitors to Artpark.net, and increase ticket sales.

14%FOLLOWERS

2,164%

TOTALMENTIONS

7,779%

RETWEET REACH

To remedy Platinum Drivers’ slow website speeds, Mainstreethost updated WordPress core and optimized Wordfence plugin options for speed. We also updated active plugins, while deleting the inactive ones.

All .jpg and .png images were compressed to reduce file size, and more.

1960.33

957.13TOTALPAGE SIZE

71%WEBSITE

LOAD TIME

42

36AVG. FILEREQUESTS

Page 17: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

SUCCESS STORIES

Mainstreethost started by conducting an extensive backlink cleanup for Fogco.com and eliminated other preexisting domains that may have tarnished its online presence.

With an inbound marketing strategy in full swing, Mainstreethost also decided that it was in Fogco’s best interest to redesign thewebsite. For optimal search engine results and user-friendliness, weredesigned the website on the WordPress platform in a responsive format. The new design featured key user experience elements that drove visitors to Fogco’s most informative pages.

57% 60% 77%UNIQUE

VISITORS VISITORS PAGEVIEWS

Page 18: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

WHAT IS SEO/SEM?

SEO stands for Search Engine Optimization, and is the process of enhancing a website’s organic (or unpaid) visibility in search engine results using a variety of techniques (altering coding, metadata, writing effective content, etc.) that adhere to the specifications of the search engines’ various, consistently updated algorithms.

SEM, or Search Engine Marketing, is the practice of marketing your website to perform at its highest potential on the search engines for specific and non-specific keywords and key phrases.

DOES MAINSTREETHOST GUARANTEE KEY PHRASE PLACEMENT?

Mainstreethost is not affiliated with any search engines and therefore cannot guarantee any key phrase placement. Doing so would be unethical and deceptive to potential clients. We encourage those interested in our services to review our past case studies for an accurate view of our performance.

WHAT TYPES OF RESULTS CAN I EXPECT?

Although Mainstreethost cannot guarantee first page results, a successful online presence is comprised of more than just search engine placement. With a wide range of marketing services including SEO, website and UX design, content marketing, and social media marketing, Mainstreethost works closely with each client to developa custom online marketing strategy to meet their needs.

While results vary from client to client, depending on individual goals as well as the services purchased and implemented, clients can expect to see a number of results, including increased key phrase placement, website traffic, sales, and brand awareness.

FAQS

Page 19: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

HOW QUICKLY WILL I NOTICE RESULTS?

Unfortunately, there is no concrete answer to this question. With constant algorithm updates and the continuous growth of search results, there are many factors that can affect the rate at which we see results. One of the best ways to accelerate results is to implement an all-encompassing online marketing strategy. With multiple marketing channels working together, there is a better chance you’ll see the results you seek earlier.

While many Mainstreethost clients see a positive boost in rankings and traffic within a month of service, depending on the competition of keywords and phrases, it can take months for your website to reach the first page, even if you’re implementing all the best practices of digital marketing.

HOW DO I PAY FOR THESE SERVICES?

Mainstreethost accepts checks, PayPal, or any major credit card. Terms and payment plans are negotiable.

IF I DO NOT SEE RESULTS, WILL I BE REFUNDED?

Because we cannot and do not guarantee any key phrase placement or results, Mainstreethost does not offer refunds based on lack of results. However, because we strive to build enduring business relationships with each client, our marketing professionals implement all services purchased in a timely fashion, meeting the quality criteria we deem central to successful marketing.

Despite timely and quality services, Mainstreethost understands that customers may become displeased if the services they purchased do not result in achieving specific goals, such as first page placement. For this reason, we stress the importance of incorporating web design, content marketing, and social media marketing into your online marketing plan; taking an all-inclusive approach to digital marketing increases the probability of seeing a positive result.

At the conclusion of your contract, Mainstreethost will provide a detailed report of work implemented; this ensures that you’ve received exactly what you have paid for.

Page 20: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

WHAT SETS MAINSTREETHOST APART FROM OTHER SEO COMPANIES?

With over 18 years of experience and a diverse team of talented and passionate professionals, Mainstreethost is one of the few digital marketing companies offeringall SEO and marketing-related services in-house.

Our success with thousands of clients proves our ability to evolve in the ever-changing, highly competitive online marketing industry.

DO YOU OUTSOURCE WORK TO FREELANCERS/OTHER COMPANIES?

Mainstreethost staffs more than 200 people working in SEO, website design and development, IT, social media marketing, content marketing, video production, graphic design, and sales. Aside from a small sales office in Las Vegas, Mainstreethost operates inside a 19,000 square-foot facility in Amherst, NY, located 10 miles north of Buffalo. All of Mainstreethost’s marketers work full-time, except for a small staff of trusted and experienced freelance writers who work closely with our content marketing department.

Mainstreethost welcomes and encourages the involvement of each client, althoughit’s not required to achieve optimal results. Through regular phone calls and emailcorrespondence, Mainstreethost employees keep their clients up-to-date andinformed of completed work and implemented changes.

Page 21: 2016 Mainstreethost Digital Media Kit · including the utilization of HubSpot’s industry-leading marketing automation and inbound marketing software. As an Enterprise client, you

LET’S CONNECT:

From SEO and web development to complete inbound marketing solutions, Mainstreethost offers everything you need to have a successful online presence. Through our proven marketing strategies, you’ll turn strangers into vistors, visitors into leads, leads into customers, and customers into advocates of your brand.

ABOUT US

DISCOVER DIGITAL SUCCESS

SEE WHAT WE CAN DO FOR YOU

You have challenges and we have solutions.

Local: (716) 831-9716Toll Free: (888) 874-3791Fax: (716) 831-9698

Toll Free: (888) 874-3791Fax: (702) 222-0852

Corporate Headquarters:207 Commerce DriveAmherst, NY 14228

Las Vegas Office:1050 E. Flamingo Rd. Ste 252Las Vegas, NV 89119


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