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2016 MEDIA GUIDE Public Risk, the official publication of the Public Risk Management Association PRIMA’s Annual Conference Program 2016 Advertising Information and Rate Card for:
2016 MEDIA GUIDE
Public Risk, the official publication of the Public Risk Management Association
PRIMA’s Annual Conference Program
2016 Advertising Information and Rate Card for:
For more information, call 888.814.0022 or e-mail [email protected] or [email protected]
Public risk managers influence how millions of dollars are spent. And no publication reaches them better than Public Risk, the flagship publication of the Public Risk Management Association (PRIMA).
2 out of 3 readers say that if all five leading publications serving the risk management and insurance professions arrived on their desks on the same day, Public Risk would be the one publication that they would read FIRST. PRIMA members rank Public Risk magazine at the MOST IMPORTANT BENEFIT of membership.
REACH EVEN MORE READERS!Reach even more readers with PRIMA's online version of Public Risk. Readers will be able to click through your “print” ad in this fully digital version of Public Risk and reach your company's Web site.
Continue to reach readers long after your ad runs in the print version of Public Risk.
*This service is free with your paid print ad. Online-only ads are not available.
Magazine
READERSHIP HIGHLIGHTS
Read Public Risk on a regular basis(at least 3 of every 4 issues)
85.6%Used an article for ideas, discussed
an article with a colleague, referenced an article in a meeting or other action
as a result of reading Public Risk
93.5%Give Public Risk a high
satisfaction rating
94%
This is what you can expect:Public risk managers are an influential group with tremendous purchasing power. They provide
influential evaluations to senior managers that impact how their organizations handle risk—high-speed
police pursuits, violence in schools, natural disasters, indoor air quality, power outages and much more.
The overwhelming majority of public risk managers purchase a variety of products and services, including
computer hardware and software, education and training resources, insurance and consultant services.
Their recommendations have broad financial implications. In making evaluations, they rely on cutting-
edge articles in Public Risk magazine. Readers of Public Risk account for billions of dollars in annual
spending power. Public Risk provides practical information that can be applied on the job. Public Risk
is the only magazine exclusively that targets risk management practitioners in the public sector.
For more information, call 888.814.0022 or e-mail [email protected] or [email protected]. 3
ISSUEWRITER’S DEADLINE
FEATURESSPACE
DEADLINEMATERIALS DEADLINE
JANUARY November 13, 2015• Third-party administration• Winter hazards
• Health & wellness• Public safety December 2, 2015 December 9, 2015
FEBRUARY December 18, 2015• Enterprise risk management/ISO 31000• Police• Fleet safety
January 4 January 8
MARCH January 20• Colleges & schools• Regulatory compliance • Information technology
January 29 February 4
APRIL February 12• Customer service• Human resources• Employment practices liability
February 26 March 4
MAY/JUNE March 31• Special Coverage: PRIMA’s President-Elect Terri Evans• Cyberliability• Claims management
April 11 April 15
JULY May 18• Loss control• Disaster recovery
• Transit• Enterprise Risk
Management/ISO 31000May 27 June 3
AUGUST June 17• Special Coverage: Public Risk Manager of the Year• Crisis management • Information technology
July 1 July 7
SEPTEMBER July 15• Schools & colleges• Pools• Reinsurance
July 29 August 5
OCTOBER August 19• Risk management 101• Future trends• Self-insurance
September 2 September 8
NOVEMBER/ DECEMBER
September 26• Workers compensation• Enterprise risk management/ISO 31000• Health & wellness
October 7 October 12
2016 Editorial Calendar
2016 PRIMA ANNUAL CONFERENCE PROGRAMJUNE 5–8, 2016 • ATLANTA, GEORGIA
Each year, PRIMA’s Annual Conference draws more than 1,100 risk management professionals for
three days of learning and networking. PRIMA’s Annual Conference program puts your company in the
hands of every attendee! Drive traffic to your exhibit booth or advertise a new product in THE guide to
the only conference specifically for public risk managers!
For more information, call 888.814.0022 or e-mail [email protected] or [email protected]
Advertising MaterialsPlease note that all advertising materials should be submitted digitally or on compact disc. PRIMA cannot be held responsible for the reproduction of ads submitted without printed proofs. Artwork not prepared according to these specifications may be rejected or alterations deemed necessary will be billed to the advertiser.
Electronic FilesApplications/Software recommended: PDF/X-1a (preferred) or Photoshop JPEG/TIFF, Illustrator EPS, or InDesign.
Artwork File Requirements• PDF/X-1a preferred • All ads must have 1/8" (0.125'') bleed and have crop marks• All PDFs need to be formatted for high-end printing. All embedded images
should be hi res (300 dpi). CMYK color mode, all fonts embedded. For more information about PDF files, visit http://createpdf.adobe.com.
• If submitted on CD, include all postscript type fonts, type 1 and 3; screen and printer fonts including fonts in any EPS files
• Include all digital artwork on CD (hi-res, 4/c process art, logos)• Artwork files must be saved as PDF, JPEG, TIFF, or Adobe Illustrator EPS• All art must be high-res and submitted in CMYK, not RGB• Remove all unused colors from files (including graphic files)• Correct colors must be indicated in the format• For 2-page spreads, prepare each page separately to allow 1/8" (0.125'')
bleed and 1/8" (0.125'') gutter
BleedsAvailable (no extra charge).
Special PositionsPosition requests other than premium positions cannot be guaranteed.
Short RatesAdvertisers will be short-rated if, within a 12-month period from the date of the first insertion, the amount of space upon which billings have been based has not been used.
CancellationNotice of cancellation of scheduled advertising must be received in writing by the space deadline of the date of publication. Advertisers will be billed if cancellation is received after this date.
Insertion Orders/ContractsFax Insertion Orders/Contracts to 302.436.1911 or mail to:Public Risk Magazine, c/o AHI116 Church Street, P.O. Box 519, Selbyville, DE 19975Phone: 888.814.0022 • Fax: 302.436.1911E-mail: [email protected] or [email protected]
Materials/Shipping InformationPlease notify the advertising offices prior to shipping any material. To post files to our FTP site, please e-mail Liz Edelson at [email protected]. All artwork should be sent to:
Liz Edelsonc/o Moiré Marketing Partners407 North Washington Street, Suite 102, Falls Church, VA 22046Phone: 703.237.0045 • Fax: 703.237.7538E-mail: [email protected]
The publisher reserves the right, without liability, to reject, omit, or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted or published.
Advertising RatesFOUR-COLOR 1X 5X 10X
Full page $2,459 $2,339 $2,219
2/3 page $2,063 $1,967 $1,871
1/2 page $1,823 $1,739 $1,659
1/3 page $1,475 $1,403 $1,327
Cover 2 $2,931 $2,787 $2,651
Cover 3 $2,691 $2,559 $2,431
Cover 4 $3,171 $3,011 $2,859
* PLEASE NOTE: All rates listed herein are net rates. Agencies please add commissions.
PUBLIC RISK MAGAZINE AD SPECS
UNIT SIZE WIDTH DEPTH
Full page non-bleed 7.5" 10"
Full page bleed 8.75" 11.25"
Spread non-bleed 16" 10"
Gutter-bleed spread 17.25" 11.25"
2/3 vertical 4.6833" 9.285"
1/2 horizontal 7.5" 4.625"
1/3 square 4.4333" 4.4333"
1/3 vertical 3.15" 9.285"
Trim size: 8.5" x 11"
Printing Method: Sheet-fed offset
2016 PRIMA ANNUAL CONFERENCE PROGRAMJUNE 5–8, 2016 • ATLANTA, GEORGIA
Material Specifications:If you wish to use an existing ad that is a standard magazine size of 8.75'' x 11.25'' it can be resized to fit the convention program. If you are providing a hi res PDF, please keep in mind that the ad may not reduce proportionately to allow for full bleed.
For more information, call 888.814.0022 or e-mail
[email protected] or [email protected].
$3,620 • Two page spread, 4 color ad
$2,130 • Full page 4 color ad
$2,449 • Outside Back Cover
$1,550 • Full page black & white ad
$2,343 • Inside Front or Inside Back Cover
Space Deadline: April 29Materials Deadline: May 4Program Finish Trim Size: 5.5" x 9"
Full Page Non-Bleed Ad Size: 4.5" x 8"Full Page Bleed Ad Size: 5.75" x 9.25" (Live Area is 4.5" x 8". Please make sure all graphics and text are within this area.)
*Please note: the ad specs for the conference program are DIFFERENT than the ad specs for Public Risk magazine.
