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© 2016 Training Industry, Inc. 2016 Trends In Training Doug Harward CEO and Founder
© 2016 Training Industry, Inc.
2016 Trends In Training
Doug Harward CEO and Founder
© 2016 Training Industry, Inc.
3 © 2016 Training Industry, Inc.
Typical age: Mid 40s
Stays up-to-date on industry
trends and news
Characteristics of Training Leaders
Source: Training Industry, Inc. and The Training Associates: Sourcing Training Solutions – Best Practices for the Best Partnerships, 2015
Bachelor’s degree or
above
Looking for new ways to improve
performance
Wants up-to-the-minute best
practices from experts
Wants information
fast Needs specific information on
how to implement best practices
Needs help selecting the right partner for learning
needs
Who should I work with?
How can I be better?
What’s new?
How can I solve my problem?
?
Active in industry
associations (ATD, SHRM,
etc.)
Wants info to be fresh and easy to obtain from
trusted resources
How can I create
results within budget?
4 © 2016 Training Industry, Inc.
• Director of Learning and Development • Director of Training • Corporate University Manager • Director/Manager of Learning Administration • Consultant/Manager of Learning Services/IT • Senior Manager of Instructional Design • Vice President of Learning • Senior Manager of Customer Education • Director of Sales Performance Improvement • Chief Learning Officer
What are their titles?
? ?
Source: Training Industry, Inc. research (2015-16), n=606
5 © 2016 Training Industry, Inc.
Who do they report to?
? ?
Information Technology, 32%
Human Resources/L&D, 29% Operations, 11%
Other, 11%
Finance/Accounting, 8%
Customer Service, 6%
Research and Development, 2%
Department by Percentage
Source: Training Industry, Inc. research (2015-16), n=606
6 © 2016 Training Industry, Inc.
What services do they source?
8% 24%
27% 31% 31%
34% 36%
41% 41% 42%
43% 54%
0% 10% 20% 30% 40% 50% 60% 70%
None of the above Metrics/ROI
Gamification LMS/CMS support
Deployment logistics Training delivery
Content transformation Learning technology selection and implementation
Instructional design Training-related project/program management
Content development Training strategy
Percent of Companies that Source L&D Services
Source: 2016 Training Industry, Inc. Research, n=222
7 © 2016 Training Industry, Inc.
What topics do they source?
13% 18%
22% 23%
24% 26%
28% 30%
31% 32%
33% 33% 33% 34%
36% 36%
38% 41%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Lean/six sigma training Customer service
Sales training Language training
Change, transformation and culture Regulatory/compliance training
Health and safety training Project management
Onboarding/orientation Leadership development
Product/service knowledge Diversity/ethics/HR training
Hard skills (e.g., technical skills/non-IT) Team collaboration
IT training Large-scale business technology rollouts
Soft skills (e.g., communication and relationship building) Certification programs
Percent of Organizations that Source for Each Topic
Source: 2016 Training Industry, Inc. Research, n=222
8 © 2016 Training Industry, Inc.
Who do they buy from?
61%
34% 36% 35% 35%
58%
38% 40%
27%
38% 46%
31%
19% 23% 23%
34%
0%
10%
20%
30%
40%
50%
60%
70%
Independent training contractor/very small firm
Specialized solution provider (subject matter expert)
Specialized solution provider (process or capability)
Comprehensive solution provider
Content services (e.g., design, materials fulfillment)
Delivery services (e.g., instructor, facilities)
Learning technology product/services (e.g., LMS management, delivery platforms, authoring tools)
Administrative services (e.g., scheduling, financials, planning)
Source: Training Industry, Inc. Research (2016), n=413
9 © 2016 Training Industry, Inc.
Why do companies source externally?
55%
56%
56%
57%
62%
64%
65%
70%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Avoid in-house political issues
Match sourcing practices of competitors
Reduce bureaucratic obstacles by sourcing
Follow recommendation of others
Company policy for regulatory/compliance/legal reasons
Lack of internal staff
Corporate directive to source
Scope/scale of training project
Specialty is outside of in-house staff competencies/qualifications
Percent of Companies who “Agree” with these Reasons to Source Training Solutions
Source: 2016 Training Industry, Inc. Research, n=426
10 © 2016 Training Industry, Inc.
How do they buy? Competitive Differentiators Model for
Training Suppliers
© 2016 Training Industry, Inc.
2016 Trends In Training
Doug Harward CEO and Founder
© 2016 Training Industry, Inc. 12
Training Industry Trends
© 2016 Training Industry, Inc.
New technologies and training techniques are extending the learning experience beyond the classroom
Neuroscience
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© 2016 Training Industry, Inc.
Rapid evolution of learning technology has changed how we access, deliver and monitor learning
Learning in the Cloud:
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© 2016 Training Industry, Inc.
Links Competencies with Specific Jobs and Performance Expectations
Competency-Based Program Development
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© 2016 Training Industry, Inc.
Most Important Challenge: Reduce skills variation across all learners, business units and global regions
Consistency of Performance Drives Ongoing Training
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© 2016 Training Industry, Inc.
Real world experiences provide training relevancy
Renewed Emphasis on Instructor Quality
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© 2016 Training Industry, Inc.
© 2016 Training Industry, Inc.
© 2016 Training Industry, Inc.
© 2016 Training Industry, Inc.
Thank You!
Doug Harward CEO and Founder
Author of
“What Makes a Great Training OrganizaCon”
and
“10 Things You Must Do When StarCng a Training Company” on TrainingIndustry.com
