2017 Media Kit

Content Overview

For more information, please contact our Publisher, Jeff Williams at jwilliams@tennis.com

Lifestyle & Travel

Gear, Apparel & FootwearPro Game & Players

History & Heritage

Health, Fitness & Nutrition

Instruction

As the premier provider of tennis lifestyle content and pro game coverage, The Tennis Media Company produces Tennis Magazine, Tennis.com and Baseline. Appealing to both the fan and the player, each platform offers a comprehensive and authoritative look at one of the nation’s most popular sports.

OUR EDITORIAL COVERAGE INCLUDES

Staff Writers & Expert Contributors

For more information, please contact our Publisher, Jeff Williams at jwilliams@tennis.com

One of the most prominent female athletes of our time, Chris Evert won 18 Grand Slam titles during her Hall of Fame Career. Chris contributes a regular column in Tennis Magazine, as well as instructional videos and feature stories on Tennis.com and Baseline.

CHRIS EVERT Partner & Contributor

A preeminent voice in tennis for more than four decades, Peter Bodo began his career in an early 1970s edition of Tennis Magazine. Since then, he has written hundreds of essays and more than a half a dozen books, including “The Courts of Babylon.” Peter has covered every major tennis tournament multiple times and is a two-time winner of the WTA Writer of the Year Award.

PETER BODO Senior Writer/Columnist

Stephen Tignor has covered the sport for 15+ years and currently writes a daily blog on Tennis.com in addition to numerous features and cover stories in both Tennis Magazine and Baseline. He is the author of the 2011 critically acclaimed book “High Strung,” in which The Associated Press reviewed his approach of “descriptive prose and flair for dramatic writing”as a “true page turner.”

STEPHEN TIGNOR Senior Writer/Columnist

An influential legend, Nick Bollettieri has coached 10 players that have gone on to rank No. 1 in the world and is the founder of the IMG Bollettieri Tennis Academy. Bollettieri has written numerous books on tennis, contributed to television programs and is recognized for his promotionof the sport.

NICK BOLLETTIERI Instruction Consultant

Billie Jean King | Tracy Austin | Cliff Drysdale | Paul Annacone | Peter Burwash | Alan Fox | Darren Cahill | Stan SmithADDITIONAL CONTRIBUTING TENNIS PERSONALITIES

Tennis Magazine On-Sale / Closing /Materials Due

For more information, please contact our Publisher, Jeff Williams at jwilliams@tennis.com

January/February 11/23/16 11/29/16 1/10/17

March/April 1/18/17 1/25/17 3/7/17

May/June 3/8/17 3/15/17 4/25/17

July/August 4/26/17 5/3/17 6/13/17

September/October 6/28/17 7/5/17 8/15/17

November/December 9/20/17 9/27/17 11/7/17

Issue Ad Close Materials Due On-Sale Date

Rebel in Reverse

SWISSA R M Y

BY S T E P H E N T I G N O R

AP

PH

OT

O

In Switzerland, and anywhere else he plays in the world, Federer's crowd support is unmatched.

ROGER FEDERER’S TRADITIONALIST APPEAL HAS GARNERED HIM A FOLLOWING THAT’S MORE

DEDICATED THAN ANY IN THE SPORT

August 2010 tennis.com 20

SerenaFLASHBACK It’s been a decade since Andre Agassi’s memorable farewellP A G E 8

PATRIOT GAMES Sam Querrey sparks a potential upswing in American tennis

P A G E 1 0

PRIZE FIGHTER Bethanie Mattek-Sands sounds off about equality

P A G E 3 8

GREAT SHOT Breaking down the force that is Jack Sock’s forehand

P A G E 6 6

US Open Special

FREEZE FRAME The three keys to Williams’ unrivaled

return of serve

P A G E 2 5

Plus:

A S S H E G O E S F O R A R E C O R D

S E V E N T H U S O P E N T I T L E , can the all-time great

turn her toughest defeat into her biggest

inspiration?

S E P T E M B E R / O C T O B E R 2 0 1 6

T E N N I S . C O M

AS HE SAT DOWN TO BEGIN HIS FIRST PRESS CONFERENCE AT THE MIAMI OPEN this spring, Andy Murray made for an unlikely-looking radical. Dressed in a blue Under Armour fleece and black sweatpants, with his uncombed hair pushed hastily to one side after a workout, Murray leaned back, put his hands in his pockets and calmly began answering questions. If you knew the world’s No. 2-ranked player only from the steady stream of rants, raves and semi-intelligible soliloquies that flow from his mouth when he’s on court, you might have had trouble recognizing the soft-spoken, levelheaded, 28-year-old new father who sat before the media.

On this day, though, reporters suspected that Murray, despite his easygoing demeanor, was going to have a juicy quote or two for them. They swarmed his table and pushed their cameras, microphones, notepads and whatever recording device they could find into his face.

July/August 2016 tennis.com 15

Rebel in Reverse

Andy Murray isn’t the best player of his era, but he may be

remembered as its most important.B y S t e p h e n T i g n o r

+ F O L L O W A N D Y M U R R A Y D U R I N G W I M B L E D O N A N D T H E O L Y M P I C G A M E S A T T ENN I S . COM

Murray always lets you know how he’s feeling on the court, and the same holds true off of it. In recent years, he’s become one of the sport’s most outspoken players about issues ranging from doping to equal pay.I N T E R ACT I V E

D I G I TA L E D I T I O NJanuary/February

Issue Launch

Tennis Magazine 2017 Editorial Calendar

For more information, please contact our Publisher, Jeff Williams at jwilliams@tennis.com

CLOSING: November 23MATERIALS: November 29ON-SALE: January 10

CLOSING: January 18MATERIALS: January 25ON-SALE: March 7

CLOSING: March 8MATERIALS: March 15ON-SALE: April 25

January/FebruarySEASON PREVIEW

March/AprilRACQUET GUIDE

May/JuneFRENCH OPEN SPECIAL

Will 2017 be the year that SerenaWilliams is challenged for the top spot in women’s tennis? Can Roger Federer and Rafael Nadal make triumphant returns afteran injury-riddled 2016 season? The AnnualSeason Preview addresses these questions and more, while also highlighting the game’s future stars.

Our comprehensive Buyer’s Guideto the year’s new racquets reflects the results of many months of thorough analysis by our panel of more than two dozen including instructors, players, coaches, stringers and retailers. Racquets are tested to identify possible matches for a variety of player types.

The centerpieces of the 2017French Open Special are defendingchampions Novak Djokovic and Garbine Muguruza, each of whom captured their first career titles at Roland-Garros last season. The issue also includes Shoe and Bag Guides with Editors’ Choices highlighting the best options.

CLOSING: April 26MATERIALS: May 3ON-SALE: June 13

CLOSING: June 28MATERIALS: July 5ON-SALE: August 15

CLOSING: September 20MATERIALS: September 27ON-SALE: November 7

July/AugustWIMBLEDON SPECIAL

September/OctoberUS OPEN SPECIAL

November/DecemberHEROES ISSUE

Wimbledon always offers a widearray of compelling storylines, andthis year is no different. We’ll explore the potential changing of the guard in men’s tennis and what it might take for a big hitter like Milos Raonic, last year’s finalist, to finally break through on the grass.

Whether you’re there in person ortaking in all the live action on TV, it’s our annual fan guide to the best ways to enjoy the most attendedsingle annual event in all of sports—the US Open. Among the highlights of our coverage will be a breakdown of up-and-coming young Americans.

Our final installment of the year highlights the people and organizations who makea difference in the tennis world,either by using the sport and theirplace in it as a forum and catalystfor charity and/or change, or byhelping to improve the sport itself.

*All editorial content subject to change.

FRENCH OPEN SPECIAL

Stanthe

Man

FRENCH OPEN SPECIAL

Stanthe

ManM AY / J U N E 2 0 1 6

T E N N I S . C O M

Wawrinka takes aim at

another major title

Plus:Roger and Rafa: A golden decadePAGE 36

Secret weapons for winning doublesPAGE 48

2016 Shoe Guide: This year’s top kicks PAGE 52

Martina Hingis returns to the top PAGE 62

2016PREVIEW

ISSUE

NOVAK DJOKOVIC

SERENAWILLIAMS

VENUSWILLIAMS

RAFAELNADAL

KEINISHIKORI

GARBINEMUGURUZA

ROGERFEDERER

Insight, Opinions and Predictions

A R E T H E S T A R S A L I G N I N G F O R

O N E M O R E M A J O R T I T L E R U N ?

I F H E R E A L L Y W A N T S I T ,

N O W I S T H E T I M E T O S H O W I T

T H E C O M P L E X I O N O F T H E M E N ’ S G A M E H I N G E S

O N H I M

T H E W T A ’ S N E X T N E W

G R A N D S L A M C H A M P I O N

H E ’ S F O U N D A W I N N I N G F O R M U L A F O R 3 0 - S O M E T H I N G

T E N N I S

C O U L D T H I S B E T H E Y E A R H E R R E I G N C O M E S T O A N E N D ?

T H E W O R L D ’ S T O P P L A Y E R T A K E S A I M A T T H E O N E E L U S I V E M A J O R

BEL INDA BENC ICA Y O U N G M A R T I N A H I N G I S I N

B O T H P L A Y I N G S T Y L E A N D M E N T A L S T R E N G T H

ANDY MURRAYW I L L H E R E T U R N T O

T H E O L Y M P I C P O D I U M T H I S S U M M E R I N R I O ?

BOB & MIKE BRYAN

I D E N T I C A L T W I N S , A H A R M O N I O U S L Y

S U C C E S S F U L D O U B L E S T E A M — A N D T W O V E R Y

D I F F E R E N T P E O P L E

JACK SOCKT H E A M E R I C A N I S A S G I F T E D

A S A N Y Y O U N G P L A Y E R

Plus:

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August 2010 tennis.com 20

FIND THE RIGHT NEW FRAME FOR YOUR GAME

THE RESULTS ARE IN

2016 RACQUET GUIDE

M A R C H / A P R I L 2 0 1 6

T E N N I S . C O M

Instruction:WIN FROM EVERY FORMATION

SERVE LIKE MADISON KEYS

MASTER THE HIGH BACKHAND VOLLEY

T H R E E W A Y S T O L E A D A N Y D O U B L E S T E A M T O V I C T O R Y

A S I X - S T E P B R E A K D O W N O FF T H E R I S I N GS T A R ’ S S M O O T H M E C H A N I CC S

T HH E K E Y I S S T R O N G F OO O T W O R K A N D A C OO M P A C T S W I N G

T H E 10 M O S T I M P O R TA N T R AC Q U E T S O F A L L T I M E

F R A M E S T H A T B R O U G H T A B O U T C H A N G E A N D W E R E

E M B R A C E D B Y T H E M A S S E S

( PAGE 54 )

T H E B E S T- I N - C L A S S P I C K S B Y O U R PA N E L O F

R A C Q U E T M A V E N S

Our Annual

Plus:

S T R I N G T H E O RY

C H O O S E T H E

P A T T E R N

T H A T S U I T S

Y O U R G A M E

( P. 46 )

FAVO R I T E R AC Q U E T SL O V E L E T T E R S

T O F I N E

F R A M E S O F

T H E P A S T

( P. 38 )

G E T A G R I P

T H E R I G H T

W A Y T O

H O L D A

R A C Q U E T

( P. 36 )

B E S T

N E W L I N E

B E S T

L I G H T W E I G H T F R A M E

B E S T

U P D A T E

B E S T

H E A V Y H I T T E R

B E S T

A L L- A R O U N D F R A M E

EDITORS’CHOICE

AWARDS

1603_COVER_Shipped.indd 1 2/8/16 10:23 AM

August 2010 tennis.com 20

FIND THE RIGHT NEW FRAME FOR YOUR GAME

THERESULTSARE IN

2016 RACQUET GUIDE

M A R C H / A P R I L 2 0 1 6

T E N N I S . C O M

Instruction:WIN FROMEVERYFORMATION

SERVE LIKE MADISON KEYS

MASTER THEHIGH BACKHANDVOLLEY

T H R E E W A Y S T OL E A D A N Y D O U B L E ST E A M T O V I C T O R Y

A S I X - S T E P B R E A K D O W N O FF T H E R I S I N GS T A R ’ S S M O O T H M E C H A N I CC S

T HH E K E Y I S S T R O N GF OO O T W O R K A N D AC OO M P A C T S W I N G

T H E 10 M O S T I M P O R TA N TR AC Q U E T S O F A L L T I M E

F R A M E S T H A T B R O U G H T A B O U TC H A N G E A N D W E R E

E M B R A C E D B Y T H E M A S S E S

( PAGE 54 )

T H E B E S T- I N - C L A S SP I C K S B Y O U R PA N E L O F

R A C Q U E T M A V E N S

Our Annual

Plus:

S T R I N GT H E O RY

C H O O S E T H E

P A T T E R N

T H A T S U I T S

Y O U R G A M E

( P. 46 )

FAVO R I T ER AC Q U E T SL O V E L E T T E R S

T O F I N E

F R A M E S O F

T H E P A S T

( P. 38 )

G E T AG R I P

T H E R I G H T

W A Y T O

H O L D A

R A C Q U E T

( P. 36 )

B E S T

N E W L I N E

B E S T

L I G H T W E I G H T F R A M E

B E S T

U P D A T E

B E S T

H E A V Y H I T T E R

B E S T

A L L- A R O U N D F R A M E

EDITORS’CHOICE

AWARDS

1603_COVER_Shipped.indd 1 2/8/16 10:23 AM

Tennis Magazine Circulation / Demographics

For more information, please contact our Publisher, Jeff Williams at jwilliams@tennis.com

600,000

Audience

1,400,000

Demographics

Adults 25-54 64%

Male/Female 60/40

Married/Living in Partnered Relationship 86%

Median HHI $158,479

Average HHI $266,994

Median Net Worth $1,063,362

Average Net Worth $2,019,607

College Education+ 98%

Professional/Managerial 78%

C-Suite Title 37%

Active Tennis Players*

Average # of times tennis is played per year 85

Have been playing 10+ years 77%

Upper intermediate or better 81%

Engaged Readers*

Have read 3 or 4 of the past 4 issues 85%

Spend 30+ minutes reading the magazine 69%

Rate Base

Sources: IPSOS Affluent Survey, Fall 2016*Sports Marketing Surveys, Audience Survey 2014

August 2010 tennis.com 20

WIMBLEDON SPECIAL

ANDY MURRAY

IS NOT THE BEST

PLAYER OF HIS ERA . . .

J U LY / A U G U S T 2 0 1 6

T E N N I S . C O M

Plus: Top secret: Dominic Thiem’s new Babolat stick PAGE 12

Venus Williams’ love of the Summer Games PAGE 30

Olympic Quiz: Put your tennis knowledge to the test PAGE 36

Horror and hope: The story of Syria’s Davis Cup team PAGE 40

Harness the power of Roger Federer’s serve PAGE 64

. . . but he may be ultimately remembered

as the most important one

PA G E 1 4

00 tennis.com Jan/Feb 2013

TURNING the GAME to GOLDJan/Feb 2013 tennis.com 00

TURNING the GAME to GOLD

T E N Y E A R S A G O , R O G E R F E D E R E R A N D R A F A E L N A D A L K I C K E D O F F T E N N I S ' G O L D E N

A G E — A N D F O R G E D A G A M E - C H A N G I N G R E L A T I O N S H I P —

D U R I N G A F I V E - H O U R F I N A L I N R O M E .B Y S T E P H E N T I G N O R

Tennis Magazine 2017 Rates

For more information, please contact our Publisher, Jeff Williams at jwilliams@tennis.com

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Cover 1X 3X 6X “The sport has attracted a more diverse range of participants in recent years, but the core players remainan active, educated, affluent group.”-Active Marketing Group

July/August 2016 tennis.com 31

AP

Well, almost nothing. Even after 20 demanding years on tour, there is one tennis-related topic that can make this 36-year-old veteran break into a mile-wide smile and giggle with the uncontrol-lable enthusiasm of a girl half her age: the Olympic Games.

Sixteen years after making her Olym-pic debut at age 20 in Sydney, Williams still describes the experience of playing for her country as “the pinnacle of my career,” and her four gold medals as “icing on the cake with a cherry on top.” The last time she played the Games, in 2012, it took some time before the nor-mally reserved Venus could stop gushing.

Venus Williams, by all outward appearances, is the most unflappable of tennis players. Unlike her theatrically demonstrative younger sister, Serena, Venus doesn’t beat her opponents with fist pumps, stare downs or exultations. She uses something equally as daunting: a majestically stony game face that nothing can dislodge.

How Venus Williams—playing a record fi fth Olympics this summer in Rio—caught the

American team spirit, and never lost it.

F O R T H E L O V E O F T H E

G A M E S

At 36, Williams doesn’t play as often as she used to. But given her unrivaled Olympic exprience, it would be foolhardy to discount her chances in Rio de Janeiro.

30 tennis.com July/August 2016 + S T A Y U P T O D A T E W I T H V E N U S ’ F I F T H O L Y M P I C G A M E S T H I S S U M M E R A T T E N N I S . C O M

AP

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G A M E S

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Source: Sports Marketing Surveys, Audience Survey 2014

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Additional Demographic Details

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Median HHI $175,000

College Degree+ 65%

Active Tennis Players

Average # of times tennis is played per year 78

Have been playing 10+ years 69%

Upper intermediate or better 72%

Source: Google Analytics, January - September 2016

Audience Breakdown

Adults 18-44 56%

Male/Female 65/35

*Note: Desktop

1.8% ENGAGEMENT RATE (VS. 0.07% INDUSTRY AVERAGE)

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RE-DESIGN: A NEW LOOKLaunched in August 2016

Baseline Digital Platform Overview

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• Most relevant and trending tennis content of the day

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Dedicated to the lifestyle and the game, Baseline is the one-stop experience for today’s digitally-savvy tennis enthusiast. Designed to streamline the ability to stay on top of what’s most important, most interesting and most engaging, Baseline provides variety and on-the-go discovery of all things tennis—on and beyond the court.

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