2017 ne w dat es New Orleans, Louisiana USA
CONVENTION: Thursday–Saturday • October 19–21, 2017 EXPO: Friday–Saturday • October 20–21, 2017
2017 prospective exhibitor guide
Connect with current and prospective customers at the largest trade conference and exposition in the Western Hemisphere for the fresh produce and floral industries.
freshsummit.com • #freshsummit
WHERE BRIGHT IDEASMEAN BUSINESS
5 ways fresh summit helps deliver roi 1. Strengthen existing business relationships
2. Establish contacts for profitable new opportunities
3. Raise your company’s profile and stay top of mind with key buyers and industry leaders
4. Stay on top of ever-changing industry and consumer trends
5. Gain valuable insight to enter new and developing markets
join your peers on the expo floor • Grower-Shippers & Processors
• Floral Buyers & Suppliers
• Marketing, Trade & Promotional Organizations
• Government Agencies & Ministries of Agriculture
• Suppliers & Manufacturers of Packaging, Equipment, Labeling, Transportation, Merchandising & Technology Services
The average time attendees spend on the show floor.
The return on investment that participationin Fresh Summit gives is beyond measurement.It is a not-to-be-missed event.”
– GLEN BEZANSON West Coast Sales Director Greenhouse Produce Company, LLC Upland, California USA
ROI BEYOND MEASUREMENT
10.5 HOURS
REACH NEW MARKETS
The business landscape continues to shift in ways that few could expect and faster than anyone could fully
anticipate. That’s why, year after year, more than 19,000 attendees and 1,000+ exhibitors from 60+ countries
come together for three days of networking, education and deal-making at Fresh Summit.
If you want to capitalize on opportunity, particularly in today’s profoundly different and global economy,
then exhibit at Fresh Summit.
“Fresh Summit is cost-effective, creative and energizing for a small company on a limited budget, as well as for a larger company looking to reach new markets!”
– KELLEE HARRIS Western Region Business Manager The Giumarra Companies Los Angeles, California USA
Become an exhibitor today. Learn more at FreshSummit.com/Exhibit
total attendance by business type
8%
6%
5%
3%
2%
2%
2%
Promotional Organizations BrokersRetailers Wholesalers/Distributors Industry SuppliersGrower-Shippers
Foodservice Consumer & Trade Media Floral Other
15%
22%
35%
CONNECT WITH TOP DECISION-MAKERS
REACH OVER 3,300 BUYERS
PMA’s Fresh Summit is the must-exhibit event for your company. It draws influential buyers from across
the supply chain to one location, offering one of the best opportunities to grow your business and break
into new markets.
The pulse of business. The buzz of conversation. The electricity on the expo floor is energizing. And that’s
why Fresh Summit has become a magnet for produce and floral industry leaders and decision-makers all
along the supply chain—including top buyers from the world’s largest retail chains.
“We’re looking for the next big thing— that item that is going to leap off the shelf. Fresh Summit has over a thousand exhibitors, and we’re confident that we are going to find it.”
– CRAIG IGNATZ Vice President of Produce | Giant Eagle, Inc. Pittsburgh, Pennsylvania USA
In 2015, Fresh Summit had over 19,000 attendees, and exhibitors from 60+ countries.
19k / 60+
“Fresh Summit gives us the opportunity to be in the same place—face to face—with our buyers.”
– MARCO ALBARRAN Operations Director | Imalinx Cuernavaca Morelos, C.P., MEXICO
delivering quality connections and leadsWhat makes Fresh Summit a one-of-a-kind opportunity to grow your business? Connections. Connections to
each other. Connections to new ideas. Connections to innovations.
83% of exhibitors agreed the QUALITY of leads increased or remained steady.
80% of exhibitors agreed the QUANTITY of leads increased or remained steady.
52% of global produce retailers were represented at Fresh Summit.
75% of attendees are directly involved with purchasing decisions.
55% of retailers planned to buy products or services they saw at the show.
33% of attendees were top management personnel.
13 of the top 25 retailers on Supermarket News’ list
of “Top 25 Global Retailers” participate in Fresh Summit.
Ahold
Albertsons
ALDI
Casino Group
Coles Group
Costco
Kroger
Loblaw
Schwarz Group
Seven & i
Target
Tesco
Walmart
Become an exhibitor today. Learn more at FreshSummit.com/Exhibit
become an exhibitor todayEvery Fresh Summit exhibitor gains critical exposure to existing and
potential customers as well as incredible networking opportunities with
peers and industry leaders. As an exhibitor, you’ll benefit from the
following value as part of your booth package:
STAND OUT WITH SPONSORSHIP & ADVERTISING
FIND FRESH INSPIRATION IN 2017
• Access to the Fresh Summit Registration List, an electronic,real-time attendee list available 24-7
• Tickets to the Welcoming Reception
• Registration credits to use toward Booth Personnel Badges and Trade Show Only Passes
• Listing in the Fresh Summit Mobile App, Online Exhibitor Directory and Printed Exhibitor Directory
• The opportunity to showcase your new products or services in the Fresh Ideas Showcase located in the Innovation@workArea—a high-traffic destination for the latest innovations in technology, packaging, merchandising and more
• Year-round access to Exhibitor Resources and information available online, through webinars and videos, the Exhibitor Central Blog and direct contact with the Expo Team
• Free delivery of perishable product from refrigerated storage to your booth each day
• Access to lounges on the show floor or industry meeting rooms in the convention center to use for business meetings
• Pipe, drape and identification sign for all in-line booths (carpet, electricity, furnishings, etc., not included)
increase visibility at fresh summitMake your company top of mind for 19,000 attendees. Fresh Summit
advertising and sponsorship opportunities include print, digital, mobile
app, sampling and our Media Wall—a larger-than-life digital video display
located in the lobby of the convention center. Benefits include:
• Increasing company exposure and visibility
• Reinforcing branding messages
• Reaching a large audience in a cost-effective way
• Positioning your company as an industry leader
Questions? Contact: Colleen McDonnell, PMA’s Exhibit & Sponsorship Manager, at +1 (302) 607-2159 or [email protected]
For more information about tailored packages that support your business initiatives, contact:
PMA’s Business Development team at +1 (302) 738-7100 or visitFreshSummit.com/Sponsorship
benefits for first-time exhibitorsAll first-time exhibitors receive increased exposure in event promotions and online/printed guides for
attendees, insider tips directly from an Exhibitor Advisory Committee member, access to discounted
booth services and more.
2017 booth pricingMEMBER RATE US $37.00 per square foot
NON-MEMBER RATE US $74.00 per square foot
tap into pma’s expertise 365 days a yearThe value you experience at Fresh Summit doesn’t have to end when the show does. As a member of PMA, your company receives access to:
• PMA’s Global Membership Directory: An online listing of 2,800 companies and 27,000 member contacts
• Networking: Global opportunities to extend your reach and speed your business growth
• Information, insight and industry perspective: Stay on top of what’s happening in the industry, so you can leverage the information to make informed decisions and adjust your business strategy
• Savings: Enjoy substantial discounts on event registration and exhibitor fees
50% – the amount you could save on your exhibit space at Fresh Summit 2017 as a PMA member.
“PMA is absolutely essential to companies entering new markets.”
– EMMA TOWNSEND Group Sales & Marketing Manager Oryx Automation AUSTRALIA
“PMA’s global connections are helping us enter more countries and connect with local growers.”
– OLEEN SMETHURST General Merchandise Manager Costco Wholesale CANADA
p r o d u c e m a r k e t i n g a s s oci at i o n | + 1 ( 3 02 ) 7 3 8 - 7 1 0 0 | p m a . co m
Visit PMA.com/Membership and discover how we can be your resource for global connections and refreshing ideas
24 hours a day, 7 days a week, 365 days a year.
