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CROSSROADS OF AMERICA COUNCIL | BOY SCOUTS OF AMERICA 2018 Popcorn Kernel Guide
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2018 Popcorn Kernel Guide
2 | POPCORN KERNEL GUIDE
KEY DATES
Product Pick-up and Returns Product pickups at Camp Belzer and Integrated Distribution Services (IDS - Airport Warehouse) are open from 1-6p on the dates below. Orders must be placed by noon on Monday of that week. For example, orders must be placed by noon on August 27 for the August 28 pick up date. See page 6 & 7 for more instructions.
September 11 September 25
Cash & CarryCash & Carry pickups are open 1-6p at Camp Belzer. Product is available at a discounted rate after the sale is over to Units who need additional popcorn to fulfil orders. Product is paid for at the time of pick-up. Units will not receive credit on their unit invoice for these sales, however they can still sell the product at retail value to earn a portion of the money sold.
November 20 November 27
December 4 December 11
August 1 Online Sale begins
August 19 Scout Popcorn Festival at Camp Belzer--earn the “I’m Trained” patch!
August 6 August Orders Due in the Popcorn System at scouting.trails-end.com
By August 16 Recommended...all Units hold Kick-Off Parties
August 23 & 24 August Order Product Distribution by Unit
August 25 SALE BEGINS!
October 21 FINAL SALES DAY!
October 23 Final day for Product Returns & Fulfill Take Order if products are available
October 28 Final Popcorn Orders and Prize Order due at scouting.trails-end.com
October 28 Unit-to-Unit Transfers due on scouting.trails-end.com
November 15-16 Final Order Product distribution by Unit
November 30 Final Payments due to CAC Offices
August 28 September 4
September 20 & 21 September Order Product Distribution by Unit
September 10 September Orders Due in the Popcorn System at scouting.trails-end.com
October 2
All Popcorn orders are submitted through the popcorn system: Scouting.trails-end.com
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Key Dates ..................................................................page 2
Contact Information ............................................page 3
Why Popcorn & Ways to Sell ..........................page 4
Prizes and Incentives ...........................................page 5
Unit Commission ..................................................page 5
Placing Orders .......................................................page 6
Getting Your Popcorn ........................................page 6
NEW! Show N Sell App.......................................page 7
Getting More Popcorn.......................................page 7
Unit-to-Unit Transfers ..........................................page 8
Wrapping Up the Sale .......................................page 8
Returning Unsold Products .............................page 9
Ordering Prizes ......................................................page 9
Final Payments .......................................................page 10
2018 Patch Set ........................................................page 10
TABLE OF CONTENTSFor support, please go to
crossroads.trails-end.com and click the "Need Help?" link in
the top right-hand corner
Don’t know your district? Check out
crossroadsbsa.org/districts
DISTRICT POPCORN KERNELS
After SchoolElizabeth Valencia(317) [email protected]
Bear CreekJane Belvis(765) [email protected]
Del-MiShane Langemeier (317) 432-5897shanelangemeier@ bestequipmentco.com
Golden Eagle Katie Bohnert(765) [email protected]
Hou KodaAlex Alcalde(317) [email protected]
NortheastJess Jarrett(317) [email protected]
North StarKimberly Gorham(317) [email protected]
PathfinderAbby Barnes(317) [email protected]
PioneerCandice Flagg(317) [email protected]
SakimaChris Burnworth(765) [email protected]
Sugar CreekMichele Enlow(765) [email protected]
Wabash ValleyMary Carlton(720) [email protected]
Council Popcorn Kernel Kevin Fife (317) [email protected]
Congratulations on making the choice to have your unit fund its Scouting program through the 2018 Popcorn Fundraiser!
The funds you raise can be used to cover registration fees, magazine subscriptions, uniforms, trips, activities, awards, day camps, summer camps, and high adventure experiences (for the youth) with less out-of-pocket expense for your families.
Help all of your families save money by encouraging 100% of your Scouts participate! This year’s popcorn fundraiser can be the best fundraiser EVER!
LET’S make this your best sale ever!
Council Popcorn Staff Advisor
Crys Gilliatt(317) 813-7098
4 | POPCORN KERNEL GUIDE
Important Sales InformationWhen selling popcorn, keep these best practices in mind:
• Always sell popcorn while wearing a full Scout uniform• Units should accept credit cards via the Trail's End Scout Selling App to avoid the “no cash” objections• Never sell alone, always have an adult present during neighborhood sales and storefront sales• Customers paying with a check should make payable to the unit, not to the Council• Set a goal based on selling for 8 hours can fund a whole year in Scouting! Scouts with a goal sell more popcorn• Combine any cash donations given for military orders so Scouts can gain sales and reach higher prize/incentive levels as well as
the military-order patch
Why Sell popcorn...
BOOKING LOCATIONS • Start Early! Late Spring, Early Summer
• Google Analytics: High Traffic Volume
• Unique Locations: Malls, Truck Stops, etc.
• Shifts Dependent on Unit Size & Goal
• Popcorn Kernel Team
• Shared Ideas & Effort
• Tribal Knowledge Passed Down
• Scalable
SALES TRACKING • Point of Sale Software
• Accept Credit Cards
• Individual Sales Tracking
• Real-Time Reporting
PARENT BUY-IN• Personal Growth Program
• One Fundraiser Per Year
• No Dues
• Unit Culture: It’s What We Do
RECRUITING• Recruit at Show N Sells
• Train the Parents
• Distribute Flyers
• Take Contact Information
MOTIVATING SCOUTS• Start Prizes at Per Scout Goal
• Recognition for Top Sellers
• Fun, Games, Pie Face
• Exciting Prize Program
• Turn-key unit fundraiser: No upfront money required- No Risk to Unit• Scouts can earn their own way in Scouting with just one fundraiser a year• Personal growth program for Scouts with BSA advancement opportunities• Over 73% supports local Scouting program• High quality and best tasting products
• Multiple ways to Sell - Show N Sell, Take Order, Show N Deliver and Online Sales
• BUILD A TEAM SHOW N SELL FOCUS • Scalable - More Scouts, More Shifts
• One Scout Per Shift
• 8 Hour Selling Commitment
• Easy Sales Forecasting
Best ways to sell• “Show N Sell” or “Storefront Sales” - Involves coordinating booths in high foot traffic locations throughout your community. Begin the
reservation process early (in the summer) to reserve to the best locations. It is best practice to have ONE Scout and ONE parent at eachShow N Sell shift to cover more shifts during the course of the sale.
• “Show N Deliver” or "Wagon Sales" - Involves the Scout soliciting orders at the customer’s residence. This method is preferred forneighborhoods close to home. A large percentage of home-owners say that no Scout has ever come to their door, missing this greatopportunity. Product is brought along (in wagon or vehicle), making it a quick and easy process for the customer. If the desired product isnot on hand, an order can be taken and product delivered later.
• Order Form / Take order - Scouts collecting orders on their order form. The Scout turns in the order form to the unit’s popcorn team (i.e.Unit Popcorn Kernel). The product is then ordered and delivered later. This can also be taken through local neighborhoods, but it is greatfor parent’s co-workers, friends and family. It is at unit’s discretion whether money is collected up front or upon delivery.
• Online Sales - Online sales are easier than ever and you make a 50% commission! Scouts sell to out-of-town friends and family. It alsoworks well for tech-savvy Scouts who are familiar with social networking sites like Facebook, YouTube and Twitter. Scouts set up theiraccount on the Trail’s End Website (with parental approval if under the age of 13). The customer pays securely online and the product isshipped directly to them. The unit has no involvement in the ordering or shipping process and receives 50% commission from all onlinesales. Online sales are open year-round!
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SCOUT PRIZES AND INCENTIVESSelling popcorn is all about helping Scouts and units pay for their Ideal Year of Scouting. This year’s prize / incentive lineup will excite all Scouts - Cubs to Venturers! Refer to page 9 on how to order prizes.
Scout Sales Prize ProgramPrizes in levels $350-$750 and patches are physical prizes you order from Keller Marketing. See page 9 for details on ordering Keller prizes as well as the Prize Flyer.
• Pie-in-the-face of a DenLeader!
• Gift cards for ice cream• Gas card drawings for
Mom and Dad!
• Anything that excitesthe Scouts and families!
Bonus IncentivesScouts wanting to stretch for higher sales now have incentives to reach for the stars! Events, gift cards, and the Trail's End scholarship are available for those top sellers.$1,000 - $3,500 sales earn the Scout Champions Prize Program above and the bonus prizes listed below:
Prize-related Questions?
For patches & prizes from $350, $500, and
$750 levels - Call Keller Marketing at 888-351-8000.
Keller will replace any defective or broken prizes.
For Scout Champions (levels $1,000-$10,000+) - go to crossroads.trails-end.com and click the "Need Help?" link in the top right-hand
corner.
Units are encouraged to add their own prizes or awards!
$750 Total Sales Top Sellers Bonus Prize$1,000 Sales LEGO 2 Movie Experience
$1,500 SalesMonster Jam or Kentucky Kingdom Experience
$2,500 Sales Trails End Scholarship
Amazon.com Gift Card -- earn one gift card from the list below. SCOUTS MUST HAVE A REGISTERED TRAIL'S END ACCOUNT ON TRAILS-END.COM IN ORDER TO REDEEM!
$1,000-1,499 Sales $55 Gift Card$1,500-2,499 Sales $85 Gift Card$2,500-3,499 Sales $150 Gift Card
UNIT COMMISSIONUnits earn a base commission based on the gross sales total of all Scouts combined. Bonus commission amounts will be awarded for the following:Base Commission 32%Attend Ideal Year of Scouting training at District Roundtable + 1%Attend District Popcorn Kickoff (dates by district) + 1%Exceed your unit’s 2017 total sale + 2%Sell between $20,000 - $29,999 ----or---- + 2%Sell between $30,000 - $39,999 ----or---- + 3%Total sale exceeds $40,000 + 4%---Maximum Commission--- 40%
$3,500 Sales Vans Gift Card for customized shoes
$3,500-4,999 Sales $250 Gift Card$5,000-7,499 Sales $400 Gift Card$7,500-9,999 Sales $600 Gift Card$10,000 Sales and up $1,000 Gift Card
Troop ONLY - prize opt-out + 3%
new! trail's end scout champions prize Program
More information on the Scout Champions
Prize ProgramUse the Scout Tracking page
in the Popcorn System to track sales by Scout. This is how Trail's End will verify which Scouts sold $1,000+ for the distribution of Amazon.com
Gift Cards
The Amazon.com Gift Cards for levels $1,000+ will be
delivered electronically to the email address of the Scout's
registered Trail’s End account no later than December 17,
2018.
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PLACING ORDERS• Please confirm your username and password well BEFORE the due date.• There are three available dates to place orders in the Trail's End site. Go to scouting.trails-end.com to place
your order by the specified due dates (see page 2 for dates).• Double check your order before submission.• Units have the ability to order in August, September, and October• Only take product if you are going to sell before the next order date.• Chocolate products will be available on the September and October orders only.
1. Log into the Popcorn System at scouting.trails-end.com2. Click the ORDER POPCORN button at the top of the page3. Click the Select Order button and choose the correct month that you are ordering4. Enter the quantities that you wish to order in the adjustment column5. Click SUBMIT when you are finished with your order6. You will receive an order confirmation to your email address once your order is approved by the Council
GETTING YOUR POPCORNYour district has a local warehouse for all three orders (August, September, and October). Exact dates, locations, and times will be communicated by your District Kernel. For more information on your district's warehouse, please visit crossroads.trails-end.com.
Orders may be pre-sorted or on-site product sorting may be required depending on warehouse space and volunteers available. Be prepared to count and load your order as volunteers on-site are limited. Those picking up the popcorn will sign a packing slip and take ownership of the product on the unit’s behalf. No children under the age of 18 are allowed in the warehouses due to safety reasons.
Steps for ordering
CROSSROADS OF AMERICA COUNCIL | 7
Vehicle Capacity Estimates* Mid-size Car: 20 casesSmall SUV: 40 casesCrossover: 40 casesMini-van: 60 casesLarge SUV: 70 cases
GETTING MORE POPCORNExtra popcorn will be available on the following Tuesdays during the sale at Camp Belzer and IDS (Airport Warehouse) from 1-6p.
To pick up extra popcorn at Camp Belzer or IDS
trail's end scout selling appSell with the Trail’s End Scout Selling App – Simplify Your Popcorn Sale! Imagine an app that allows you to easily schedule families for storefront sales like Signup.com, track Scout sales, process credit cards like Square, and manage inventory better than your homegrown Excel spreadsheet. Dream no more! Require your Scout families to sell with the Trail’s End Scout Selling app, and running the popcorn sale becomes so much easier!
Unit Leaders log into trails-end.com and manage their unit’s sale…
Key Functionality for Leaders:
• Invite Scout families to create accounts• Create, schedule and manage storefront sites and shifts• Check out/in popcorn inventory and cash to storefront sites and Scouts• View real-time, mobile-enabled, dashboard reporting• Download detailed sales reporting for storefront, wagon, and online sales.
*Only Scout accounts can log into the Scout Selling app
How will my unit receive their credit card sales?
• Credit card sales will be credited on your popcorn invoice minus transactionfees ($.25 per credit card transaction)
For more information, instructions and helpful videos, go to crossroads.trails-end.com
• Place an online reservation atscouting.trails-end.com, click “OrderPopcorn”
• Reservations open at 1p Wednesday (theweek before) for pickup the followingTuesday and close at noon on theMonday (the week of pickup).
o For example, for pickup onSeptember 4, the reservations willopen at 1p on Wednesday,August 29 and close at noon onMonday, September 3)
• Any reservations not picked up by 6p willbe canceled and re-entered into thecouncil’s general inventory. A new orderwould be necessary for the next pick update.
• Mid-sale additional popcorn is designed to restock your unit’s storefront inventory or Show-and-Deliver inventory. Please do not fill take order sales with mid-sale popcornorders.
Full-size van: 70 cases
*Note: the VehicleCapacity Estimatesabove are estimatedwithout kids, car seats,strollers, etc
Camp Belzer6102 Boy Scout Road Lawrence, IN 46226
IDS (Airport Warehouse) 5425 Exploration Drive Indianapolis, IN 46241
Scout families download the Scout Selling app from the app store (Apple and Android)
Key Functionality for Scouts:
•
•
•
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Scouts register a Trail’s End Scout account by clicking the "Register" button on the home page of the app (Scouts can also login with their existing online selling account from trails-end.com)Sign-up for unit scheduled storefront shiftsRecord cash and credit card sales at storefronts and for Wagon Sales(individual Scouts selling door to door with product) Built-in credit card processing ($.25 per credit card transaction fee – a better deal than Square!)
• View sales history
September 11 September 25
August 28 September 4
October 2
8 | POPCORN KERNEL GUIDE
UNIT-TO-UNIT TRANSFERS
WRAPPING UP THE SALEThe final day of the sale is Sunday, October 21. This leaves 7 days to collect remaining products and orders, order prizes, and place final orders in the Trail's End system by Sunday, October 28 at 11:59p. Steps to follow:
• Collect and add together all popcorn orders from your Scouts.• Use leftover popcorn from your August/September orders to fill take orders if possible. Prepare any unused
products for return by Tuesday, October 23. See “Returning Unsold Products” on page 9 for more details• Use the Scout Tracking page in the Popcorn System to track sales by Scout. This is how Trail's End will verify
which Scouts sold $1,000+ for the distribution of Amazon.com Gift Cards.*For more information on Scout Tracking, please log into the Popcorn System, click Help Documents from theleft side bar, and select the Unit Reference Guide.
• Place a final order in the Trail's End system by Sunday, October 28 at 11:59p.• Click the ORDER PRIZES button on scouting.trails-end.com to place $350-$750 level prize orders. Prize orders
are also due by Sunday, October 28 at 11:59p.• The Amazon.com Gift Cards for levels $1,000+ will be delivered electronically to the email address of the
Scout's registered Trail’s End account no later than December 17, 2018.• Pick up final popcorn order at your district warehouse on the assigned date (November 15-16 by district).• Distribute popcorn immediately to Scouts for delivery and payment collection.• Pay the unit’s invoice by Friday, November 30. The amount due will be the total sales less the unit’s commission-
this will be stated on the invoice.• Check payable to “CAC-BSA” - units paying by check must send ONE check (checks made out to units cannot be
accepted.) Delays in payment will result in delays in prize shipments.• Hold a unit celebration for a job well-done--distribute prizes/have Scouts bring what they bought on Amazon
and thank Scouts..., parents, and leaders!• Hold a session to discuss sale pros and cons to improve next year.
If your unit is going to be transferring products with another unit, make sure that you are following the process outlined below.
Giving Unit1. Log into your Popcorn System account at scouting.trails-end.com2. Go to the Unit Orders tab3. Click the magnifying glass next to the order with the inventory to be transferred4. Click the Transfer Inventory button and select the District and Unit from the dropdowns that is receiving the
inventory5. Enter the quantities (cases and containers) to be transferred6. Click the Submit Transfer Request to complete the form
Receiving Unit1. After the giving unit submits the transfer request, the receiving unit will be notified via email.2. Log into your Popcorn System account at scouting.trails-end.com3. Go to the Unit Transfers tab4. Review the pending product transfers. If correct, click the Approve button, and the Reject button if they are
incorrect
Once the receiving unit has accepted the transfers, each unit’s invoice will be updated.
The last day to complete Unit-to-Unit Transfers on scouting.trails-end.com is October 28th!!
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RETURNING UNSOLD PRODUCTSEight popcorn products may be returned in full cases or individual containers in the original box. Returned products will be credited to the unit if they are in excellent condition, returned in the original packaging, and do not contain any writing or stickers. Unblemished products are required in order to repurpose the popcorn to another unit or sell to another council at the end of the sale.
Reference this product mix to determine what products may be returned. THREE products cannot be returned after they are ordered by a unit. Remember, the final popcorn return day is October 23. Unsold, unreturned popcorn remains the property and financial responsibility of the unit.
Product Containers/Case Retail Price Returnable?Caramel Corn 12 $10 Yes
Popping Corn 12 $10 YesWhite Cheddar Cheese Corn 12 $15 YesPremium Caramel Corn (w/ Almonds, Cashews, & Pecans)
12 $20 Yes
Kettle Corn--Microwave 6 $25 Yes
Unbelievable Butter--Microwave 6 $20 Yes
Chocolately Caramel Crunch Tin 6 $25 NOSalted Caramel Corn 12 $25 YesWhite Chocolately Pretzels 12 $25 NOCheese Lover’s Collection Box 1 $30 Yes$30 Military Donation 1 $30 Yes$50 Military Donation 1 $50 YesChocolate Lover’s Collection Tin 1 $60 NO
Once all non-returnable products are depleted at Camp Belzer, IDS, Terre Haute & Muncie Service Centers, no more product will be ordered until the November final order dates at district distribution sites.
2018 will be the final year for the White
Chocolatey Pretzels flavor. Stock up!
HOW AND WHEN TO ORDER PRIZES• All patches & prizes in levels $350, $500, and $750 need to be ordered by going to the
ORDER PRIZES link in the Popcorn System to place $350-$750 level prize orders. Prize orders are due by Sunday, October 28 at 11:59p and they ship to you (the Unit Leader).
• All Amazon.com gift cards will be emailed on December 17, 2018 to each Scout via their email associated with their Trail’s End account. Scouts must have a Trail’s End registered account at www.trails-end.com to receive the emailed gift card.
• Prizes are earned based on individual sales. There will be no combining of sales with other Scouts.• Scouts who sell $350 will select their choice of prize from the $350 level.• Scouts who sell $750 or more will select a prize from the level they achieve or select prizes from lower
levels as long as the total of the prize levels does not exceed the prize level achieved. Example: if they sell$750 in popcorn, they may receive one prize from the $750 level or two prizes from the $350 level.
• If a prize at levels $350, $500, and $750 is no longer available a substitute of equal or greater value will be shipped.
• All bonuses are above and beyond the prize level achieved.
1. From the unit homepage, click the Scout Tracking tab.2. Double check to make sure that the current campaign is set (This automatically defaults to the
current year) to display the Scout Tracking fields.3. Next to each Scout’s name, enter the all non-take order sales in the empty allocation boxes.4. TAKE ORDER SALES TRACKING: Once you have entered all of your Scouts’ orders, the Enter Order
hyperlinks will change to reflect the retail dollar amount sold by each Scout.
TrACKING SCOUT SALES
10 | POPCORN KERNEL GUIDE
Visit crossroads.trails-end.com for more information on the 2018 popcorn fundraiser!
FINAL PAYMENTSPopcorn payment is due to a Crossroads of America Council office no later than Friday, November 30.
To view your final invoice, log into the Trail’s End Popcorn System. Click on “Reports” and then “Unit Invoice.” Units may pay with one check (from the unit’s checking account), cash, credit card (VISA or Mastercard) via over the phone or in-person at a Crossroads of America Council office, or charge to Scout Shop Unit Account (through appropriate account signers).
Unit prizes for levels $350-$750 (physical prizes from Keller Marketing) will not be released until popcorn is paid for in full. Please make sure your popcorn is paid on time.
Online Sales “Crunchula”Sell at least one item online
6 Hour Seller “Frankenpop”Sell for at lealeast 6 hours
$750 Club “Salted Carly” Total at least $750 in sales
I’m Trained “Caramel Mummy” Attend your Unit's Popcorn Kickoff Training or the Scout
Popcorn Festival at Camp Belzer on August 19
Military “Choco Wolf”Sell at least 1 Military Order
2018 PATCH SETEarn the Mad Scientist center patch by participating in the 2018 popcorn sale. Participating Scouts should have at least one sale credited to them during the August 25 through October 21 fundraiser.
