2018 Sponsorship Opportunities

RiversideFestivalofLights.com

Special EventsSpecialEvents@RiversideCA.gov• (951) 826-2391

The Riverside Festival of Lights welcomes guests for six weeks to experience holiday lights and decoration, live entertainment and lots of goodies in Downtown Riverside. The Riverside Festival of Lights is a time-honored tradition for generations of Southern California residents. Attractions at the Riverside Festival of Lights include the Artisans Collective, lighted displays, rides,

entertainment, food vendors, Santa Claus and much more. Come join the celebration at the Riverside Festival of Lights!

2 0 1 7 F O L B Y T H E N U M B E R S

S W I T C H - O N C E R E M O N YEvery year, Riverside’s historic Mission Inn Hotel & Spa, attracts visitors far and wide to kick-off the celebration of Festival of Lights. This single-night event features more than four-million lights, fireworks, live performances and a variety of attractions, the Switch-On Ceremony draws over 75,000 attendees.

Kenny Loggins performing at the 2017 FOL Switch-On Ceremony

Switch-On

750KTotal Attendees

Artisan VendorsEach WeekSocial Media Reach

Gender of Attendees

$129.7MEconomic Impact

24%

20-29 30-39

24%

Under 20

3%

40-49

21%

50-59

15%

60-69

10%

Over 70

3%

Age of Attendees$701Per Family

Average Spent

58% Increase Over Prior Year

55%Female

45%Male

Increase Over 2014175%

Winter Wonderland Sponsor - $50,000Sponsorship Includes:• Sponsor Placement in prominent area of Festival for the entire event• Entertainment Stage Banner with Business Name & Logo for

duration of event• Business Name or Logo on all marketing materials including:

radio, television, press releases, website, print ads, posters & flyers, and social media

• One Night Participant 10’x10’ Space (Anyday)• One Night Artisans Collective Booth (Thursday-Sunday)• Recognition during Switch-On Ceremony• Two Attraction Display Banners with Business Name & Logo

for duration of event seen by more than 700,000 attendees• Business Logo on Directional Map(s)

Market StreetMarket StreetMarket Street

5th Street

Orange StreetOrange Street Orange Street

Lemon StreetLemon Street

Lime StreetLime Street

9th Street9th Street

University Avenue

University Avenue

Mission Inn A

venue

6th Street

5th Street

4th Street4th Street

10th Street10th Street

Mission Inn A

venue

6th Street

Main StreetSanta

MainLibraryRiverside

MetropolitanMuseum

Fox PerformingArts Center

RiversideArt MuseumRiverside

Fire Station 1

RiversideMunicipalAuditorium

Hyatt PlaceCalifornia Tower Marriott

Riverside atthe Convention

Center

Riverside Convention

CenterMission Inn Hotel and Spa

City Hall

Poppy Hi l l

CreativeCorner

Century Wheel

Pedestrian Access Only

Pedestrian Access Only

Carousel

CreativeCorner

Main Street

RiversideFestivalofLights.com

Main Street Riverside

Pedestrian Mall

SponsorshipAreas

Snowflakes & Mistletoe Sponsor - $20,000Sponsorship Includes:• Business Name or Logo on all marketing materials

including: radio, television, press releases, website, print ads, posters & flyers, and social media

• One Night Attraction Participant Space (Monday – Wednesday) - 10’ x 10’ space

• Recognition during Switch-On Ceremony• One Attraction Display Banner with Business Name &

Logo for duration of event, seen by more than 700,000 attendees

• Business Logo on Directional Map(s)

Happy Holiday Sponsor - $30,000Sponsorship Includes:• Entertainment Stage Banner with Business Name & Logo for

duration of event• Business Name or Logo on all marketing materials including:

radio, television, press releases, website, print ads, posters & flyers, and social media

• One Night Participant 10’x10’ Space (Anyday)• One Night Artisans Collective Booth (Thursday-Sunday)• Recognition during Switch-On Ceremony• Two Attraction Display Banners with Business Name & Logo

for duration of event seen by more than 700,000 attendees• Business Logo on Directional Map(s)

North Pole Sponsor - $10,000Sponsorship Includes:• Business Name & Logo at Attractions ticket box and

various locations around event• Official Sponsor Attraction night when your

marketing piece will be distributed to each rider at the ticket box (Monday – Thursday)

• One Night Attraction Participant Space (Monday or Tuesday). Share information about your service or product with Festival of Lights visitors.

• One Attraction Display Banner with Business Name & Logo for duration of event, seen by more than 700,000 attendees

Artisans Collective Sponsor - $5,000The ARTISANS COLLECTIVE is an innovative arts market where the community may purchase original art from local artists, hear local musicians and participate in free public arts workshops.The ARTISANS COLLECTIVE will be held from 5-10 p.m., Thursday-Sunday.

Sponsorship Includes:• Business Name & Logo on Artisans Collective signage

and directional signs• Business Name & Logo on all Artisans Collective

marketing materials including: radio, television, press releases, website, print ads, posters & flyers, and social media

Santa’s Workshop Sponsor - $8,000Santa’s Workshop is open daily for pictures with Santa beginning November 24th until December 24th.

Sponsorship Includes:• Business Name & Logo on all marketing materials

including: radio, television, press releases, website, print ads, posters & flyers, and social media

• Your marketing piece will be distributed to each visitor taking a photo at Santa’s Workshop for one day (Monday – Wednesday)

• Recognition during Switch-On Ceremony

Santa Sled Sponsor - $6,000Santa will be bringing his sled this year for pictures & selfies.

Sponsorship Includes:• Business Name & Logo on Santa Sled signage and

directional signs• Business Name & Logo on marketing materials

including: radio, television, press releases, website, print ads, posters & flyers, and social media

If you are interested in participating as a sponsor and do not see a sponsorship level which adequately suits your needs, please do not hesitate to contact us. We are more than happy to customize a sponsorship package that will best suit your business.

For more information please contact the Arts and Cultural Affairs Division at SpecialEvents@RiversideCA.gov

RiversideFestivalofLights.com

Build Your Own Sponsorship • Ask for Details

Entertainment Sponsor - $3,000Feature your business with your Business Name and Logo. Daily performances will include professional and community groups. Performances are scheduled daily from 5:00 pm to 10:00 pm. Saturday and Sunday hours are 2:00 pm – 10:00 pm. Not only is your business name going to be displayed on a stage, but regular announcements of sponsors will be made throughout the performance.

Holiday Attractions Display Banner • $1,500• Over 700,000 festival attendees expected! Highly visible advertising space is available at multiple

attraction locations to market your business• Advertising space is approximately 6’ x 3’ and includes full color logo

Sponsorship Response FormI/We would like to participate as a Festival of Lights Sponsor at the following level:

Sponsor InformationSponsor Name: _____________________________________________________________________

Contact Name & Title: ______________________________________________________________

Mailing Address: ____________________________________________________________________ Street Address City State Zip

Phone Number: _____________________________ Cell Number: ______________________________

E-Mail Address: _____________________________________________________________________

Website: ___________________________________________________________________________

Card Number: _______________________________ Expiration Date: ______________________

Name as it appears on card: _______________________________________________________

Signature: _____________________________________ Date: ______________________________

Billing Address: _____________________________________________________________________

Please call me at ________________________________ to discuss a Customized Sponsorship.

$10,000 - North Pole

$8,000 - Santa’s Workshop

$50,000 - Winter Wonderland

$30,000 - Happy Holiday

$20,000 - Snowflakes & Mistletoe $6,000 - Santa Sled

$3,000 - Entertainment

$5,000 - Artisans Collective

$1,500 - Holiday Attractions Ad

Please remit payment to:Attn: Festival of Lights Sponsorships

City of Riverside, by contacting Margie Haupt(951) 826-2391 or MHaupt@RiversideCA.gov

Enclosed is my/our Sponsorship payment in the amount of $ __________________________

Please make check payable to: The City of Riverside

OR

Please charge $ _________________to my/our (check one):VISA

Master CardDiscoverAmerican Express