2019 Marketing Directory
Contents
* Euromonitor, Eyewear 2019 edition; Essilor International SA Company; Retail value sales at RSP.
ORDER FROM:Fax: 01454 281 282
Contact your Essilor Business Develpment Manager or
Trade Marketing consultant
Trade marketing
Whether it is supporting a promotion or a big practice anniversary let Essilor help you to promote your practice. We can use our knowledge and expertise to be your own ‘pop up’ marketing department when you need us.
For more information please contact a member of the Trade Marketing team or your Essilor Business Development Manager.
Website supportTake advantage of our preferential rates for website development.
Servicesl New website buildl Improve existing websitel Search engine optimisation
Mail dropFind new patients with a targeted mail drop.
Servicesl New patient data purchasel Mailer design l Print and post service
Bespoke POSWhether it’s banners, posters, signage or leaflets let Essilor support your business with high quality point of sale.
Servicesl Artwork design servicel Comprehensive range of materials and finishesl Single items to large print runs
Contra Vision®
Looking to stand out with a striking window visual? Why not try a Contra Vision® window vinyl.
Services l Bespoke size and designl Professionally fittedl Lets light into the practice
Out of home mediaMake booking out of home media such as bus shelters and billboards easy.
Services l Site identification and bookingl Artwork designl Production and install service
PressInterested in press advertising? Let Essilor take out the leg work.
Servicesl Media buying servicel Publication audit including circulation, target market and catchment areal Advert design
Contents
EssilorEyezenBoost
Varilux
Eye ProtectSystem
VariluxX series
VariluxE series
DispensingMats
VariluxDigitime
TransitionsLove ‘em
or leave ‘em
CrizalSapphire UV
Sunwear MiscellaneousXperioPolarised Bolon
CrizalPrevencia
TransitionsLight
Intelligent Lenses
See More.Do More.
VariluxPhysio 3.0
TransitionsStyle Mirrors
EssilorEyezen
Start
See More. Do More.
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A Brand A1 PosterQuantity: 1Part No. 57-11-005
B Brand A2 PosterQuantity: 1Part No. 57-11-001
C Brand A4 ShowcardQuantity: 1Part No. 57-11-013
D POS CubeQuantity: 1Part No. 57-11-002
E Offer A1 PosterQuantity: 1Part No. 57-11-003
F Offer A2 PosterQuantity: 1Part No. 57-11-004
G Offer A4 ShowcardQuantity: 1Part No. 57-11-012
H Offer Recall DLQuantity: Pack of 50Part No. 57-11-011
I Offer Recall DLQuantity: Pack of 50Part No. 57-11-006
J Window StickerQuantity: 1Part No. 57-11-014
K Window StickerQuantity: 1Part No. 57-11-016
A
E
J
B
F
K
C
G
L
D
H
M
I
L Patient Reminder CardQuantity: 1Part No. 57-11-009
M Patient Reminder CardQuantity: 1Part No. 57-11-010
Varilux
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-015
B Varilux Boutigue BagQuantity: 1VLS points: N/APart No. 57-17-002
A
B
Varilux X series
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A Varilux Xclusive DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-260
B Varilux X Track 2 DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-262
C Varilux X design DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-261
D Varilux Did You Know DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-263
E Varilux Xclusive Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-272
F Varilux X series Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-271
G A1 PosterQuantity: 1VLS points: N/APart No. 57-04-172
H A2 PosterQuantity: 1VLS points: N/APart No. 57-04-173
A B C D
E F
G H I J
I Cleaning ClothQuantity: Pack of 10VLS points: 500Part No. 57-50-024
J Crib sheetsDownload from product page on Essilor website
ORDER FROM:Fax: 01454 281 282
For more information please visit: https://ecp.essilor.co.uk/supporting-you/
personalised-marketing
NEW
EMBRACEEVERYDETAIL
OF YOUR WORLD
ASK US ABOUT VARILUX® X SERIES™
LENSES TODAY
#1 PROGRESSIVE LENSBRAND WORLDWIDE*
#1 PROGRESSIVE LENSBRAND WORLDWIDE*
*Most sold progressive lens brand worldwide according to
Essilor’s market calculations.
NEW
EMBRACEEVERYDETAIL
OF YOUR WORLD
ASK US ABOUT VARILUX® X SERIES™
LENSES TODAY
#1 PROGRESSIVE LENSBRAND WORLDWIDE*
#1 PROGRESSIVE LENSBRAND WORLDWIDE*
*Most sold progressive lens brand worldwide according to
Essilor’s market calculations.
Your website here
NEW
EMBRACE EVERY DETAIL OF YOUR WORLD
ASK US ABOUT VARILUX® X SERIES™
LENSES TODAY
NEW
EMBRACE EVERY DETAIL OF YOUR WORLD
#1 PROGRESSIVE LENSBRAND WORLDWIDE*#1 PROGRESSIVE LENS
BRAND WORLDWIDE*
*Most sold progressive lens brand worldwide according to Essilor’s market calculations.
ASK US ABOUT VARILUX® X SERIES™
LENSES TODAY
Available in various sizes.Personalised versions available on request.
Varilux X series digital content
Web banners
Designs available for Facebook, Twitter and Instagram
Social media
Varilux E series
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-115
B Leaflet DispenserQuantity: 1VLS points: N/APart No. 57-08-230
C A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-046
D A1 PosterQuantity: 1VLS points: N/APart No. 57-05-040
E A2 PosterQuantity: 1VLS points: N/APart No. 57-05-045
F Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-100
A B C
D E F
Varilux E series reduce distortion to make
adapting to your new glasses easy so you can enjoy wearing them immediately
VARIFOCALS WHICH CUTTHE SWIM FACTOR
Varilux E series reduce distortion to make
adapting to your new glasses easy so you can enjoy wearing them immediately
VARIFOCALS WHICH CUTTHE SWIM FACTOR
Your website here
Varilux E series reduce distortion to make adapting to your new glasses easy so you
can enjoy wearing them immediately
VARIFOCALS WHICH CUTTHE SWIM FACTOR
Varilux E series reduce distortion to make adapting to your new glasses easy so you
can enjoy wearing them immediately
VARIFOCALS WHICH CUTTHE SWIM FACTOR
Available in various sizes.Personalised versions available on request.
Varilux E series digital content
Web banners
Designs available for Facebook, Twitter and Instagram
Social media
ORDER FROM:Fax: 01454 281 282
For more information please visit: https://ecp.essilor.co.uk/supporting-you/
personalised-marketing
Varilux Physio 3.0
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-021
B A4 ShowcardQuantity: 1VLS points: N/APart No. 57-04-108
C A1 PosterQuantity: 1VLS points: N/APart No. 57-04-085
D A2 PosterQuantity: 1VLS points: N/APart No. 57-04-107
E Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-029
A B
C D E
Varilux Digitime
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-255
B Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-255
C A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-100
D A1 PosterQuantity: 1VLS points: N/APart No. 57-04-160
E A2 PosterQuantity: 1VLS points: N/APart No. 57-04-155
F Crib sheetDownload from product page on Essilor website
A
B C
D E F
YOUR DIGITAL ACTIVITIESFULLY ENJOY
EXPERIENCE SUPER SHARP VISION,
WHATEVER YOU DO.
YOUR DIGITAL ACTIVITIESFULLY ENJOY
EXPERIENCE SUPER SHARP VISION,
WHATEVER YOU DO.
Your website here
YOUR DIGITAL ACTIVITIESFULLY ENJOY
EXPERIENCE SUPER SHARP VISION, WHATEVER YOU DO.
YOUR DIGITAL ACTIVITIESFULLY ENJOY
EXPERIENCE SUPER SHARP VISION,WHATEVER YOU DO.
Available in various sizes.Personalised versions available on request.
Varilux Digitime digital content
Web banners
Designs available for Facebook, Twitter and Instagram
Social media
ORDER FROM:Fax: 01454 281 282
For more information please visit: https://ecp.essilor.co.uk/supporting-you/
personalised-marketing
Crizal Prevencia
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-105
B A1 Poster (Woman)Quantity: 1VLS points: N/APart No. 57-08-108
C A2 Poster (Man)Quantity: 1VLS points: N/APart No. 57-04-168
D A2 Poster (Kids)Quantity: 1VLS points: N/APart No. 57-04-110
A
B C D
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks lastOrder with your VLS points via VLS Loyalty Portal
Crizal Sapphire UV
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A B C D
E F G H
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-275
B A6 PostcardQuantity: Pack of 50VLS points: N/APart No. 57-05-120
C Cleaning ClothQuantity: Box of 100VLS points: 2000Part No. 57-50-025
D POS CubeQuantity: 1VLS points: N/APart No. 57-06-020
E A1 PosterQuantity: 1VLS points: N/APart No. 57-04-181
F A2 PosterQuantity: 1VLS points: N/APart No. 57-04-182
G A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-116
H Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-285
I Leaflet DispenserQuantity: 1VLS points: N/APart No. 57-08-115
I
Essilor Eyezen Boost
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient Leaflet Quantity: Pack of 50 VLS points: N/A Part No. 57-01-046
B Optician Brochure Quantity: 1 VLS points: N/A Part No. 57-02-090
C A4 Showcard Quantity: 1 VLS points: N/A Part No. 57-05-102
D A1 Poster Quantity: 1 VLS points: N/A Part No. 57-05-017
E A2 Poster Quantity: 1 VLS points: N/A Part No. 57-05-020
F Smartphone Leaflet Quantity: 1 VLS points: N/APart No. 57-01-021
G Cubes Quantity: 1 VLS points: N/APart No. 57-08-227
H Crib sheetDownload from product page on Essilor website
AB C
G
D E F
H
Essilor Eyezen Start
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A Optician Brochure Quantity: 1 VLS points: N/A Part No. 57-02-090
B Crib sheetDownload from product page on Essilor website
A B
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
Your website here
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
KEEPYOURFOCUS*
KEEPYOURFOCUS*
*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.
©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.
Available in various sizes.Personalised versions available on request.
Essilor Eyezen digital content
Web banners
Designs available for Facebook, Twitter and Instagram
Social media
ORDER FROM:Fax: 01454 281 282
For more information please visit: https://ecp.essilor.co.uk/supporting-you/
personalised-marketing
Eye Protect System
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-256
B Leaflet DispenserQuantity: 1VLS points: N/APart No. 57-08-253
C A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-104
D A1 PosterQuantity: 1VLS points: N/APart No. 57-04-170
E A2 PosterQuantity: 1VLS points: N/APart No. 57-04-169
F Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-270
G Crib sheetDownload from product page on Essilor website
A B C
D E F
G
Transitions light intelligent lenses
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-098
B A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-037
E A2 PosterQuantity: 1VLS points: N/APart No. 57-04-070
F Collection GuideQuantity: 1VLS points: N/APart No. 57-02-006
G POS CubeQuantity: 1VLS points: N/APart No. 57-08-040
A B C
C Cleaning ClothQuantity: Pack of 100VLS points: 2000Part No. 57-50-023
D A1 PosterQuantity: 1VLS points: N/APart No. 57-04-115
GD E F
Transitions Love ’em or leave ’em
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-043
B Guarantee CardQuantity: Pack of 50VLS points: N/APart No. 57-20-001
A
B
Transitions Style Mirrors
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-050
B Dispensing sheetQuantity: 1VLS points: N/APart No. 57-10-012
C POS CubeQuantity: 1VLS points: N/APart No. 57-06-019
D A1 PosterQuantity: 1VLS points: N/APart No. 57-04-046
E A2 PosterQuantity: 1VLS points: N/APart No. 57-04-105
F Sample folderQuantity: 1VLS points: N/APart No. 57-99-030
A
D E
B
F
C
Sunwear
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A Sunwear BrochureQuantity: 1VLS points: N/APart No. 57-02-023
C Sunwear Dispensing matQuantity: 1VLS points: N/APart No. 57-04-166
C Sunwear Tint FolderQuantity: 1VLS points: 11,500Part No. 57-50-036
A
C
B
Xperio Polarised
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A DL Patient Leaflet Quantity: Pack of 50 VLS points: N/APart No. 57-01-025
B Xperio A5 Postcards Quantity: Pack of 50 VLS points: N/APart No. 57-02-230
C Demo Unit Quantity: 1 VLS points: N/APart No. 57-50-027
D A1 Poster Quantity: 1 VLS points: N/APart No. 57-04-072
E A2 Poster Quantity: 1 VLS points: N/APart No. 57-04-075
F Shelf Wobbler Quantity: 1 VLS points: N/APart No. 57-04-078
G A4 Showcard Quantity: 1 VLS points: N/APart No. 57-04-052
H Leaflet Dispenser Quantity: 1 VLS points: N/APart No. 57-08-056
I Guarantee Card Quantity: Pack of 50 VLS points: N/APart No. 57-20-010
J Cube Quantity: 1 VLS points: N/APart No. 57-06-017
Don’t forget your
prescription sunglasses!
Ask your optician about
Visit your optician to ask about Xperio polarised sun lenses
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All sunglasses are not the same. Xperio lenses
are so superior to other sun lenses that they
take outdoor vision protection to a whole new
level. From exceptional colour and clarity to
unparalleled UV protection, Xperio lenses gives
you the best vision under the sun! Optician’s Stamp:
www.essilor.co.uk
Don’t forget your prescription sunglasses.
Going on holiday?
Par
t N
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7-20
-010
TERMS AND CONDITIONS Your guarantee starts on the date shown overleaf which is the date the lenses were despatched to your optician.
The guarantee is valid for 60 calendar days. If you aren’t 100% happy your optician will replace your Xperio polarised sun lenses with the equivalent tinted lenses and will offer a refund for the price difference.
The guarantee is only valid at this practice and is not transferable.
Your XPERIO POLARISED SUN LENSES60 day guarantee
Your XPERIO POLARISED SUN LENSES60 day guarantee
Starts from date of despatch:(Your guarantee expires in 60 days)
Optician’s stamp:
A C
B
D
E F G H
I
J
every detail
Experience
every detail
Experience
Your website here
Experience every detail
Experience every detail
Available in various sizes.Personalised versions available on request.
Xperio polarised digital content
Web banners
Designs available for Facebook, Twitter and Instagram
Social media
ORDER FROM:Fax: 01454 281 282
For more information please visit: https://ecp.essilor.co.uk/supporting-you/
personalised-marketing
Bolon
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A Brand BookQuantity: 1VLS points: N/APart No. 57-30-005
B A4 Optical ShowcardQuantity: 1VLS points: N/APart No. 57-03-012
C A4 Sunwear ShowcardQuantity: 1VLS points: N/APart No. 57-30-006
D A1 Optical PosterQuantity: 1VLS points: N/APart No. 57-30-001
E A2 Optical PosterQuantity: 1VLS points: N/APart No. 57-30-002
F A1 Sunwear PosterQuantity: 1VLS points: N/APart No. 57-30-004
G A2 Sunwear PosterQuantity: 1VLS points: N/APart No. 57-30-003
A B C
D E F G
Bolon digital content
Designs available for Facebook, Twitter and Instagram
Social media
ORDER FROM:Fax: 01454 281 282
For more information please visit: https://ecp.essilor.co.uk/supporting-you/
personalised-marketing
Dispensing mats
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A Thickness Dispensing matQuantity: 1VLS points: N/APart No. 57-05-013
B Essilor Eyezen Dispensing matQuantity: 1VLS points: N/APart No. 57-05-103
C Crizal Sapphire Dispensing matQuantity: 1VLS points: N/APart No. 57-05-115
D Transitions Dispensing matQuantity: 1VLS points: N/APart No. 57-05-105
G Sunwear Dispensing matQuantity: 1VLS points: N/APart No. 57-04-166
A B
C D
E Varilux Series Dispensing matQuantity: 1VLS points: N/APart No. 57-05-112
F Varilux Classics Dispensing matQuantity: 1VLS points: N/APart No. 57-05-116
E F G
Miscellaneous
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks last
A Generic Di-test CardQuantity: 1VLS points: N/APart No. 57-07-060
B Reading ChartQuantity: 1VLS points: 1000Part No. 57-50-021
C PD RuleQuantity: 1VLS points: N/APart No. 57-10-008
C
B
A
Miscellaneous
A Optician Price ListQuantity: 1VLS points: N/APart No. 57-03-030
B Ireland Optician Price ListQuantity: 1VLS points: N/APart No. 57-03-065
C Essilor CatalogueQuantity: 1VLS points: N/APart No. 57-03-008
D Product Information CatalogueQuantity: 1VLS points: N/APart No. 57-03-002
A B
C D
ORDER FROM:Fax: 01454 281 282
Email: [email protected] your Essilor Business
Development Manager
Available while stocks lastOrder with your VLS points via VLS Loyalty Portal
ecp.essilor.co.uk