2019 MEDIA
KIT
Engage the most important audience you’ll ever reach
Optimize your ability to reach 400,000+ buyers searching for industrial products and services through the power of
FRASERS Integrated Content Marketing Solutions.
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Our Audience
Where the serious buyer can be found.
Specify, influence, recommend or buy products/services on behalf of their company.
Are involved in business purchases totaling over $100,000 per year!
850,000
.com
Unique Visitors per month on THE FRASERS NETWORK.
450,000Emails of owners, managers
and executives.
2 Media Kit
of FRASERS visitors
86%
45%of FRASERS visitors
JOB FUNCTION:36.7% Exec/Admin10.6% Engineer/ Technologist/ Technician28.7% Manager (Plant/Materials Handling,
Production, Operations, etc.)
SIZE OF COMPANY:43.4% 1–9 employees29.2% 10–99 employees27.3% Over 99 employees12.8% Over 499 employees
INDUSTRY SECTOR:• Machinery, Equipment• Fabricated Metal Products• Automotive• Industrial/Mechanical Design• Energy, Oil & Gas• Food, Beverage, Tobacco• Electrical Components & Electronics
And many more!
AGE:3.1% Under 26 years55.6% 26–55 years32.3% Over 56 years
AUDIENCE DEMOGRAPHICS
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FRASERS Home Page
Featured Showrooms SELF SERVE ACCESS
Featured Products Featured REDWIRE
Featured Catalogues
Featured White Papers
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Content Platform
4 Media Kit
SHOWROOM on FRASERS is your Content Platform
Publishing your Company information in your Showroom is the best way to attract and engage qualified buyers as they search for industrial products and services.
Content Partners ProgramLet our Editors create great content for you through your REDWIRE News
and Product Pages. After we create it, it gets extended exposure through
FRASERS Media Network reaching 400,000+ Qualified Buyers
Categories:
Value Proposition:
Locations:
Certifications:
Catalogues:
REDWIRE:Contacts:
Areas of Expertise:
Help buyers find you by being listed under FRASERS product categories relevant to your industry sector. Buyers are looking for suppliers with
multiple locations for easy access to their products and services.
Offer buyers additional insight into your company. Companies with industry certifications are
highly valued by buyers as they search for industrial products and services.
Make it easy for buyers to connect with Key
Personnel. Let our Editors create and publish content useful to buyers. It’s the best way to reach qualified buyers as
they search online for industrial products and services.
Buyers are interested in companies with specific expertise in the industrial sectors they are searching. Post your catalogue on FRASERS,
where buyers can search for the products and services they need.
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Search Engine
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Supplier Search
Product Search
Product PagesEngage buyers with detailed content on your products and services by posting Product Pages to your Showroom, giving buyers another option to find what you have to offer.
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Media Network
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REDWIRE EnewsletterSupplier & Product news sent out twice weekly to 80k subscribers and syndicated through 11 industrial publications, reaching 400k+ buyers and includes qualified lead reports.
Syndicate Showroom content through FRASERS Media Network
Content Partner
With so much content online, Buyers are doing their own online research for the products and services they need and DO NOT contact suppliers until they are 60% to 90% through the buying process.
So, how do you engage these buyers during their online research period – by posting Online Content.
Engage these buyers with great content! Let the FRASERS REDWIRE Team, create and post great content about your company, its products and services. FRASERS Editors will write articles for you post them to your FRASERS Showroom, publish your articles in the twice weekly REDWIRE newsletter, reaching 80,000 opt-in subscribers, then syndicate your articles through 11 leading Industrial Publication websites, reaching an additional 400,000+ buyers.
FRASERS REDWIRE is Lead Generating – FRASERS will provide qualified Lead Reports each month, for your sales people to follow up.
Become a Content Partner! Reach out to your FRASERS Representative to subscribe to the REDWIRE newsletter.
“The No.1 factor separating winning suppliers from second-place finishers was the ability to educate buyers with new ideas and perspectives” That’s Content Marketing, and it’s key to success in today’s brave new marketing world. (Source: MarketingProfs: How Buyers Buy”, May 2014.)
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FRASERS Media Network includes 11 leading trade publications and e-newsletters, reaching 400k+ prospects.
MARKETING HAS CHANGED! BUYERS ARE NOW IN CONTROL OF THE BUYING PROCESS.
INCLUDESREDWIRE Lead
Report
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Media Network
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FRASERS Blazers Product E-newsletterProduct Text Ads sent out monthly to 40k subscribers and includes qualified lead report.
FRASERS Product Ad Network (FPAN)Product Text Ads appearing below all news articles in 11 leading industrial publications, reaching 230k+ buyers.
INCLUDESFrasers Blazers
Monthly Lead Report
INCLUDES Monthly
Traffic Report
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2019 Advertising Rates
Publish content useful to active buyers through your Company Showroom. It’s the best way to attract qualified buyers as they actively search online for industrial products and services. In your showroom, you have six channels to post content through: Overview, Product Pages, Catalogues, REDWIRE News, White Papers and Press Releases.
Content Platform
Media Network
Your Showroom content is search optimized for both external search engines and FRASERS, where over 100k+ supplier content pages are found every month by buyers actively searching for products and services. The more useful content you have in your Showroom, the more search optimization will benefit your business. Also take advantage of Ranking Boosters & Products Channel.
Extend your reach by having showroom content syndicated, reaching as many as 400k+ prospects in FRASERS Media Network — 11 manufacturing magazine web sites and newsletters.
Search Engine
Company Showroom $1,250/year
REDWIRE Articles
12 Articles $2,100/year
24 Articles $3,000/year
48 Articles $4,200/year
Catalogue $995/year
Premium Listing $500 per category/year
Featured Listing $25 per category/year
Product Page $40.00/year
Search Listing Merchandiser $300 per category/year
Leaderboard 728 x 90 $300.00/month
Big Box 300 x 250 $300.00/month
Wallpaper (ROS) 550 x 684 $25.00 per CPM
Product Ad Network (FPAN) $750/month
Blazers Product Enewsletter $750/monthly Issue
Where the serious buyer goes.
Sales Manager/PublisherDerek G. Morrison [email protected]
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