2019 Media Kit - wfx.informaexhibitions.com · Banner Size Investment 1st Position 300x250...

2019 Media KitConnecting Your Business to the Worship Market

Print | Online | Events

A part of

worshipfacilities.com | 2Joanne Zola, Sales Manager, AVL Market • [email protected] • 415-310-2802Jeff Donnenwerth, Sales Manager, WFX Exhibitors • [email protected] • 678-427-1535

Sales Contacts

The Worship Facilities community of events and publications offers you a connection to the Worship market, with the largest total audience of worship facility decision makers, who purchase a wide range of services, including audio, video, lighting, architectural services, furniture, insurance and more. The WFX portfolio includes:

Worship Facilities Magazine is the authoritative source for churches, seeking to maximize the ministry impact of resources, people and technology. Worship Facilities’ industry-leading content is designed to be read and shared as a resource for executive pastors, pastors, facilities managers, business administrators, operations managers, building committee members and other senior leadership.

Worship Tech Director is an online destination for church technical and creatives leading the technology and creative strategy, direction and execution for churches. Worship Tech Director’s industry-leading content dives deep into technology, leadership, and visual and creative processes.

Worship Facilities Conference and Expo (WFX) is the most respected information resource for churches, where attendees gain practical knowledge from respected church leaders, ministry experts, and industry professionals about products, services, and solutions that solve the everyday problems churches face today. Three full days of education and training in the areas of technology, facilities, safety and security, worship, and communications ensure there is something for everyone on your church teams. In addition, the WFX Conference & Expo features the largest dedicated church expo in the United States, making it a one-of-a-kind solutions center for churches of all sizes.

21,000Worship Facilities Magazine Subscribers

29,000Email Subscribers

41,500Postal Records

58,935Audience Extension Reach

72,763Total Audience Reach

The Worship Facilities Community


Sales Contacts

Key DemographicsThe WFX Network audience includes key decision makers.

CHURCH SIZE● Under 300 Seats● 300 - 800 Seats● 800 - 2000 Seats● Other

31%

42%

19% CHURCH LOCATIONS● Single Location● Multi-Site82%

18%

ARE RENOVATING OR UPGRADING THEIR CHURCHES WITHIN THE NEXT 3 YEARS

55%

ARE BUILDING A NEW CHURCH OR ADDING

A NEW LOCATION

18%

MAKE FINAL PURCHASING DECISIONS

40%

SPECIFY OR RECOMMEND PRODUCTS

56%


Sales Contacts

WFX Preview Issue

Bonus InfoComm Distribution

WFX Show Guide Issue

Bonus LDIDistribution

Categories Jan/FebAd Close: 1/9

March/AprAd Close: 3/13

May/JuneAd Close: 5/10

July/AugAd Close: 7/9

Sept/OctAd Close: 9/30

Nov/DecAd Close: 11/1

Security Survey Protocols Keyless Access Video Surveillance Systems Risk Management Solomon Awards

Design & Construction Expansion Cafe Trends Youth Ministry Kids/Youth Area Trends Digital signage Solomon Awards

Facilities Maintenance Scheduling Flooring Capital Expense Building Project Solomon Awards

Featured Building Project Every Issue Every Issue Every Issue Every Issue Every Issue Solomon Awards

Featured AVL Project Every Issue Every Issue Every Issue Every Issue Every Issue Solomon Awards

Administration Digital Giving CMS Capital Campaign Cyber Security Loan Solutions Solomon Awards

Church Communication Outreach/Websites Internal Social Media Evaluating Video Announce Solomon Awards

Audio Personal Monitors Mics Console Upgrades Speaker Set-ups Mixing for Streaming Solomon Awards

Lighting Moving Lights Lighting Design LED House Lighting/LED Wall Maintenance Lighting Consoles Solomon Awards

Video/Streaming Streaming Platforms Video Switchers Projection Video Director Roles Sanctuary Cameras Solomon Awards

Pastors Guide Portable AVL Acoustics Video Lighting Rigging & Safety IMAG Solomon Awards

2019 Editorial Calendar


Sales Contacts

Worship Facilities 2019 Print Rates

Worship Facilities Marketplace 1x Gross Rate

1/8 Page Vertical $395



1/3 Page Square $695

1/2 Page Horizontal $995

Worship Facilities Magazine 1x Gross Rate 3x Gross Rate 4x Gross Rate

2-Page Spread $3,450 $3,275 $3,105

Full Page & Bleed $2,865 $2,720 $2,578

Back Cover Call Sales For Pricing

Cover Two Call Sales For Pricing

Cover Three Call Sales For Pricing

2/3 Page $2,148 $2,084 $1,998

1/2 Page Horizontal $1,825 $1,770 $1,667

1/2 Page Island $1,825 $1,770 $1,667

1/3 Page Vertical $1,595 $1,548 $1,484

1/3 Page Square $1,595 $1,548 $1,484

1/6 Vertical $1,215 $1,179 $1,130

1/6 Horizontal $1,215 $1,179 $1,130


Sales Contacts

NewslettersWith 23,950+ Worship Facilities and over 15,300 Worship Tech Director Editorial Newsletter subscribers, our digital newsletters are an essential marketing tool to reach the decision makers in Worship Facilities management . Our focused newsletters feature all the important industry news, views, blogs, videos, and columns, making it a must-read.

The WFX network will send open and click-thru rates so that you can monitor the effectiveness of your campaign on a regular basis. Use our emails to accomplish multiple marketing objectives: • drive traffic to your website or online catalog

• generate leads fast

• create demand for new products

• build brand awareness

• and more…

Banner Size Investment

1st Position 300x250 $525/deployment

2nd Position 300x250 $275/deployment

3rd Position 300x250 $225/deployment


Sales Contacts

Dedicated E-mail Blasts & Audience ExtensionE-MAIL BLASTSThe WFX Design Network has the largest email database in the industry – over 72,000 unique names – so you have the opportunity to reach the widest possible audience.

But just as important, we can filter our list by job title, denomination, church size, purchasing influence, program and geographic location, allowing you to reach only those designers and technicians you want to target. Not only is it highly effective, it’s also cost-effective.

And most important of all, we also provide open rates and click thru-rates for all of our e-mail blasts. So you get immediate feedback on the effectiveness of your message.

Investment $110/CPM: 100% share of voice

1.

A PENTON SITE

YOUR AD

YOUR AD

YOUR AD

Your Target Client visits aWFX Network site or receivesan email communication

2.They leave without clicking on your ad

3. 4. Your Target Clientresponds to ad

A PENTON SITE

A PENTON SITE A PENTON SITE

Later, while browsing the web, they see your ad again, recapturing their interest

1.

A PENTON SITE

YOUR AD

YOUR AD

YOUR AD

Your Target Client visits aWFX Network site or receivesan email communication

2.They leave without clicking on your ad

3. 4. Your Target Clientresponds to ad

A PENTON SITE

A PENTON SITE A PENTON SITE

Later, while browsing the web, they see your ad again, recapturing their interest

AUDIENCE EXTENSIONStay in front of your most valuable prospects online

Millions of decision makers engage with Informa brands daily to get critical information to grow and run their businesses successfully. Audience Extension helps you stay in front of those business people, keeping your brand top of mind and encouraging response.

Investment $50/CPM

BENEFITS OF AUDIENCE EXTENSION: • Increasing ad visibility with your identified audience

• Lifing response with additional touch points

• Account-based marketing

• Reaching identified targets on Facebook

• Account-based targeting

• Audience targeting based on demographics

• Turn-key audience segments

• Extension from Live Design, LDI, WFX and Informa sites


Sales Contacts

CLIENT OBJECTIVESA leading importer and distributor of lighting products wanted to promote its new video series, Caught in the Act, featuring interviews with industry experts and influencers. The goal was to drive awareness and continue to build on their strong and respected name in the industry. Act Lighting chose Informa Engage for this initiative because of our deep reach into the lighting and live entertainment industry.

INFORMA SOLUTIONHighly targeted multichannel marketing to lighting designers utilizing email,video pre-roll, and Facebook ads over a period of 3 months.

CAMPAIGN RESULTSInforma Engage exceeded client expectations with high engagement by the target audience throughout the campaign.

*As compared to Informa online averages

Case Study: Multi-Channel Marketing


Sales Contacts

Run of Site Advertising (ROS) CPM

Leaderboard 728x90 $52/CPM

Interstitial 728x90 $47/CPM

300x600 Right $50/CPM

300x250 Right $45/CPM

300x240 Left $45/CPM

Standard Banner Advertising


Sales Contacts

Rich Media AdvertisingRich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing way with videos, photos, animation and endless creative and content-related scenarios.

FLOOR/FOOTNOTE ADFEATURES

• Full rich media interactivity fixed, adhesion ad unit that sits at the bottom of the browser, remaining in the user’s view, even as they scroll the page

• Begins collapsed, on click or extended hover the ad spawns a larger canvas that can support social, video and custom content integrations

BENEFITS• Spotlighting content• Persistent visibility• Product awareness

PRICING: $150 CPM*

JUMBOTRON ADFEATURES

• Full rich media interactivity half-Page page ad unit expands to one of our largest screen sizes at user click

• Opportunity to fit multiple assets – advertiser messaging, video, image gallery, product samples, content integrations

• The viewer stays in control of the ad experience

BENEFITS• Large visual canvas, great for images, messaging, and

showcasing multiple assets• Product awareness• Persistent visibility

PRICING: $200 CPM*

FLOOR ADS HAVE A 3.5X HIGHER CTR THAN DISPLAY BANNERS

*Creative services available for an additional charge

RISING STAR PUSHDOWN ADFEATURES

• Full rich media interactivity half-Page page ad unit expands to one of our largest screen sizes at user click

• Opportunity to fit multiple assets – advertiser messaging, video, image gallery, product samples, content integrations

• The viewer stays in control of the ad experience

BENEFITS• Large visual canvas, great for images, messaging,

and showcasing multiple assets• Product awareness• Persistent visibility

PRICING: $200 CPM*


Sales Contacts

In-Article VideoGet optimal user experience and visibility with this in-article video placement.

VIDEO CAMPAIGNS AVERAGE 14,000 VIDEO STARTS

This unique video ad sits between two paragraphs in an editorial article, providing interactive engagement within the flow of the readers experience. The video starts playing, without sound, as the the video comes into the users view so you are assured your message is getting impact.DETAILS

• Auto plays when more than 50% in view on user’s screen• Audio starts on mouse rollover• Video disappears from body of article once played to completion, making it less intrusive to the user’s

experience• Premium environment for short 30-60 second videos

USEFUL FOR• In-stream branding, viewable within editorial content flow• Content Marketing• Product demonstrations• Lead generation

INVESTMENT: $1,750/MONTH • 100% SHARE OF VOICE

*Creative services available for an additional charge


Sales Contacts

E-mail CreativeHave a great idea but don’t have the creative team to execute it?

Live Design can provide email templates for your use or creative resources to design an email targeted specifically for your campaign. Templates begin at $100, while creative services range from $300-$500 depending on the complexity of the campaign.

SAMPLES INCLUDE:


Sales Contacts

Your best prospects are individuals who are actively looking for solutions and education – the key principle that makes webcasts so successful. Our webcasts are a cost-effective way to generate a large number of leads and align your company with industry experts.

BRAND VISIBILITYYour logo will be front and center in marketing campaigns, and included on

• Information/registration web pages• Up to 3 email blasts prior to the webcast• Follow-up thank you message e-mailed to registration

and attendee list• Logo as live hyperlink on viewer panel during live

event

LEADS• Registered contact list for all event registrations• Feedback reports for live event traffic statistics and

statistical reports of viewer surveys taken during and after the event

• Archive webcast for one year & updated registration contact information provided quarterly

FULL SERVICE EXECUTION• Up to 1 hour in length, with live Q&A• Industry expert moderator• User-friendly production and recording• Marketing & promotions included• Attendance reporting upon completion

USEFUL FOR• Generating leads• Increasing ROI• Elevating expert recognition• Placing your message, product or service infront of

targeted professionals

Exclusive Sponsorship, $3,500: 100% share of voiceContact us for other shared webcast sponsorship opportunities!

Webcasts/Lead GenerationWhen you want to attract high-quality customers you can’t reach anywhere else.


Sales Contacts

CONTENT CHANNELAlign your products and services with the leader in the live experience marketplace to generate awareness and position your company as a thought leader in your industry. Live Design’s Content Channel gives you an exclusive, competitor-free environment to surround your brand with a relevant topic of your choice. Your assets live on a dedicated landing page with our brand trusted editorial content.

DETAILS• 100% exclusivity and customized channel design• Mix of editorial and sponsor content (3 per month)• Ability to surface sponsor assets and social feeds• Option to run banners across associated pages• Promotional marketing campaign included• Monthly performance metrics reporting• Minimum 3-month commitment

ENHANCEMENT OPTIONS• Custom newsletter to drive traffic• Custom content development• Incremental sponsored content posts• Webinars• Research• In-Feed Native Ads across web and social channels to

promote sponsor assets

WHITE PAPERS White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results. Live Design developed white papers help you establish subject-matter expertise and thought leadership. They are also effective at generating high-quality leads when paired with a lead generation program.

DETAILS• End-to-end program management including topic discovery,

content development, design, and production• Can include text, images, graphs/charts, embedded links,

and sidebar with existing client content (e.g. testimonials or case history)

• Own the content asset and use across various content marketing initiatives

USEFUL FOR• Positioning as industry expert• Educating & persuading without selling• Generating demand• Accelerating decision making

Content Marketing and Lead GenerationWe write solution-oriented content that resonates with our users, you build brand credibility. Take advantage of our built-in business process for creating and distributing valuable and compelling content to attract, acquire and engage clearly defined target audiences.


Sales Contacts

INFOGRAPHICSBring your message to life through visual design.

Infographics are one of the most popular forms of content on the web today, driving more traffic than most traditional content due to their highly visual and easy to digest format that helps users translate data into insights. Infographics draw a wider viewing audience into information that might otherwise be hidden in long-form content. They also encourage social sharing of your content.

DETAILS• Custom design based on content• Optimized images for sharing & social search• Marketing and promotion (optional)• Own the asset & use in multiple programs

USEFUL FOR• Content marketing• Social sharing• Research data sharing• Highlighting trends

CONTENT ENGAGEMENT CENTERAggregate your content into a digital hub designed for deep engagement.

Package your valuable content marketing assets into a user-friendly digital hub where users can self-educate themselves. Our multi-touch marketing campaign and single-sign-on approach help generate quality leads. And, the always-on nurturing lets prospects choose the time and place in which they engage – leading users to spend more time binging on your content.

DETAILS• Customized hub design• House up to 9 content assets• Users consume your content assets directly within the CEC• Allows users to “self-nurture”• Leads to higher time spent binging on your assets• Social sharing tools embedded• Deep user engagement metrics provided• Great for lead capture and scoring

Content Marketing and Lead GenerationWe write solution-oriented content that resonates with our users, you build brand credibility. Take advantage of our built-in business process for creating and distributing valuable and compelling content to attract, acquire and engage clearly defined target audiences.


Sales Contacts

WFX Show AdvertisingCreate brand awareness, announce new products and drive foot traffic to your WFX booth.

THE WFX UNIVERSE ADVERTISING BUNDLE DELIVERABLES:

• Recognition as a WFX Featured Exhibitor, which includes: Company, logo and booth highlighted in all listing and search results on the WFXevents.com website, the WFXMobile App, show guide exhibitor listings, and the WFX show floor map

• (3) Gear Gallery listings (includes one listing that all exhibitors receive).

• (1) 200-word message push notification sent directly into the “inbox” of all WFXMobile App users

• (1) Full Page print ad in the 2018 WFX issue of Worship Facilities/WFX Show Guide

• (1) dedicated pre or post show e-blast to all registered 2018 WFX attendees to promote your booth location, new products and show promotions

• (1) Banner ad on the WFXMobile App during month of show• (1) Banner on the WFX email newsletter two leading up the

show

COST: $3,500

DIGITAL/ADVERTISING ASSET VALUE: $6,865

THE WFX GALAXY ADVERTISING BUNDLE DELIVERABLES:

• Full Page print ad in the 2018 WFX issue of Worship Facilities/WFX Show Guide

• A dedicated pre or post show e-blast to all registered 2018 WFX attendees to promote your booth location, new products and show promotions.

• Banner ad on the WFXMobile app OR banner on the WFX newsletter

COST: $2,500

DIGITAL/ADVERTISING ASSET VALUE: UP TO A $4,865

DEDICATED EMAIL TO WFX ATTENDEESSend an email to the exclusive list of registered 2018 WFX attendees pre, during and post show. (first come, first served. 3 emails per day max)

COST: $1,200

AUDIENCE EXTENSION TARGETING WFX ATTENDEESPlace your banner or video in font of WFX attendees via FaceBook, Instagram and LinkdedIn.

VIDEO PRE-ROLL ALSO AVAILABLE.

CPM: $50


Sales Contacts

CLIENT OBJECTIVESMartin | Harman – an industry leader in innovative audio and lighting technology – sought to unveil a new lighting technology designed for optimal mobility. To reach influencers and decision makers in the lighting, design and performance industry, they turned to As the leading conference and tradeshow for live design professionals from all around the globe, LDI hosts over 14,000 members of the production community, working in a wide range of international live and broadcast venues – festivals; corporate events; theatre; concerts; clubs; theme parks; architainment; and houses of worship.

OUR SOLUTIONMulti-channel marketing campaign comprised of booth exhibition, Audience Extension and multi-touch emails leading up to the LDI show to announce the product launch, create interest and drive participation and engagement at Martin | Harman’s live demonstrations and unveilings at the show. To reinforce branding, Audience Extension was continued a month following the event.

CAMPAIGN RESULTSEmail promotions and Audience Extension drove high interest and participation in live demos on-site.

Case Study: LDI Attendee Email & Targeting Campaign


AVG EMAIL CAMPAIGNOPEN RATE

18%1.8x

STANDARD*OPEN RATES

AVG AUDIENCE EXTENSIONCLICK RATE

.28%5x

STANDARD*OPEN RATES


Sales Contacts

CLIENT OBJECTIVESIn the live event production marketplace how do you stand out and rise above average? That was the challenge that Wenger | JR Clancy – a theatre equipment solutions company – was faced with when they wanted to launch three new acoustical solutions to the theatrical world.

Wenger | JR Clancy choose the Live Design platform as their marketing solution, to leverage the audience and presence of the production industry’s leading event, As the leading conference and tradeshow for live design professionals from all around the globe, LDI hosts over 14,000 members of the production community, working in a wide range of international live and broadcast venues – festivals; corporate events; theatre; concerts; clubs; theme parks; architainment; and houses of worship.

OUR SOLUTIONBooth exhibition and highly targeted multi-touch email promotions leading up to the LDI show to our rich audience pool of live design professionals to create awareness, pique interest and drive foot traffic to the booth for the great “reveals.”

CAMPAIGN RESULTSLive Design maintained high engagement with the target audience throughout the multi-touch campaign driving traffic to their product unveilings and demonstrations.

Case Study: LDI Attendee Email Campaign


CTOR

6.6%OPEN RATE

20% 2xSTANDARD*OPEN RATES

EMAIL CAMPAIGN RESULTS


Sales Contacts

The Worship Facilities website is a powerful and effective way to reach and influence new and expanding churches through our enhanced advertorial spotlight opportunities. We can create a dedicated landing page that will feature your entry and award with eye-popping design based on your submission. Every sponsor will be featured for a month.

NATIVE CONTENT SPONSORSHIP• Feature multiple images and videos of your project or product, plus a detailed and expanded description (300-400 words) on a

dedicated landing page on the Worship Facilities website for one month. • We will drive traffic to your case study via a banner and text ad campaign that runs across the Worship Facilities website, email

newsletters and social media outlets.

COST: $2,295/MONTH

CASE STUDY/FEATURED PRODUCT EMAIL• A dedicated email highlighting your award-winning project, service or product• Sent to 20,000 key names on the WFX/Worship Facilities database, targeting Senior Pastors, Pastors and Technical Directors.• Detailed email campaign report supplied 48 hours after the email deploys• Cost: $1,295 if you supply the HTML

COST: $1,550 IF WE BUILD/DESIGN THE HTML

WEBSITE AND ENEWSLETTER CAMPAIGN• Promote your award with banner ads that run across the Worship Facilities website and in the WF Newsletters for one month• 10,000 banner impressions• 4x email newsletters (one per week)

$1,000/MONTH

Awards Advertising OpportunitiesPromote your 2018 Solomon Award and WFX New Product Award on the new and improved Worship Facilities website!

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2019 Media Kit - wfx.informaexhibitions.com · Banner Size Investment 1st Position 300x250...

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