24
FUND YOUR ADVENTURE WITH TRAIL’S END POPCORN UNIT SALES GUIDEBOOK POPCORN 2019
FUND YOUR ADVENTUREWITH TRAIL’S END POPCORN
UNIT SALES GUIDEBOOKPOPCORN
2019
TABLE OF CONTENTS
nhscouting.org/popcorn
GENERAL SALES INFORMATION ............................................................. 2
KEY SALE DATES ....................................................................................... 3
KEY CONTACTS ......................................................................................... 4
TOP 10 REASONS TO SELL TRAIL’S END POPCORN .............................. 5
NEW FOR 2019 ........................................................................................... 6
UNIT POPCORN KERNEL ........................................................................... 7
SHOW-N-SELL RETURN POLICY ............................................................... 7
UNIT POPCORN KICKOFF ......................................................................... 8
SCOUT SALES TOOLS ............................................................................... 9
SELL $650 CHALLENGE ............................................................................ 10
FILL YOUR FORM ....................................................................................... 11
FREE SHIPPING ......................................................................................... 12
PATH TO ADVANCEMENT ........................................................................ 13
TRAIL’S END SCHOLARSHIP PROGRAM ................................................. 14
A SUCCESSFUL STOREFRONT SALE ....................................................... 15
PRODUCT LINEUP ..................................................................................... 16
2018 HIGHEST SELLING UNITS ................................................................ 17
$750 TOP SELLERS ................................................................................... 18
PRIZES AND INCENTIVES ......................................................................... 19-20
NEW TRAIL’S END APP ............................................................................. 21
SCOUT REWARDS PROGRAM ................................................................... 22
POPCORN SYSTEMLogin to the Trail’s End Popcorn System at Scouting.Trails-End.com
GENERAL SALES INFORMATIONWHY SELL TRAIL’S END POPCORNEvery journey begins with a good map, and, with Trail’s End, the path to new adventures is easy. Inside, you’ll find the following information and resources to successfully navigate the Sale Trail and raise money for the activities and ad-ventures you have planned for your Scout unit.
UNIT COMMISSION STRUCTUREUnits participating in the sale will earn 35% commis-sion. All invoices must be paid by December 7, 2019. Invoices paid after December 16, 2019, will be subject to a 2% reduction in commission earned by the unit.
WAYS TO SELL - USE YOUR APPSHOW & SELL STOREFRONT SALES - Your den, pack, troop, or crew gets permission to sell in front of a retail store or in the local mall. You set up a display with products for people to purchase as they walk by. Have plenty of products on display for people to buy.
TAKE ORDER SALES - This is the most tradition-al way to sell; going door-to-door with the take order form, which you receive from your lead-er or council. Your customer chooses the pro-duct(s) he or she wishes to buy and writes the or-der on your form, or places the order in the app.
SHOW AND DELIVER - This method is similar to Take Order, except you carry Trail’s End products with you to show to your customers as you visit them. The cus-tomer is able to select the products he or she wishes to buy from your product selection. You then hand over the product and collect the money right then and there.
SELL ONLINE - This is the best way to sell to your friends and family who live out of town. You can send emails to your customers asking them to purchase Trail’s End products online. Your customers click on the link in your email and can begin shopping right away. They order products online and pay with a credit card, and Trail’s End ships the products directly to your customers.*
*Free Shipping in 2019!
HIGH-PROFIT RETURN - Trail’s End returns more than 73% of the purchase price to local Scout-ing. The high profit margin earned provides many units enough money to fund their Scouting pro-gram needs for the entire year. The council uses its portion of the funds raised to support Scout-ing programs, camping, training programs, mem-bership resources, and other important needs.
A TURN-KEY PROGRAM - Everything you need for a successful fundraiser is included: or-der forms, online ordering, a mobile app, Scout prizes, training videos, and other sales tools.
PROVEN PRODUCT QUALITY - Trail’s End provides superior products and pricing with high consum-er appeal. Their products include no Trans-Fats and microwave products are made with canola oil. Nine-ty-two percent of customers are repeat customers.
TEACHES LIFE LESSONS - Popcorn sales help build self-confidence, while teaching youth the responsi-bility of “Earning Their Own Way.” Scouts also learn leadership and financial skills and have the oppor-tunity to earn advancements and merit badges.
PROGRAM SUPPORT - District volunteers and staff are available to assist and provide training locally to guide you through a successful sale.
TRAIL’S END POPCORN SYSTEMThe Popcorn Sales System provides units with en-hanced functionality to make running your popcorn sale easier.
• Place traditional popcorn sale orders in the system
• Enter and/or track your unit’s sales by Scout• Fully integrated with the Online Selling System -
Single login• Run multiple reports to help track your sales• New training modules available
KEY SALE DATESPopcorn Sale Dates Training Webinars
July 10, 2019 District Kernel Meeting Thursdays June 20 - September 12July 12, 2019 Early Sale Orders Due 6:30pm & 9:30pmJuly 26, 2019 Early Sale Product DistributionJuly 29, 2019 Popcorn Sale Kick-off June 22, 2019 12:00pm
August 23, 2019 Show & Sell Orders Due July 20, 2019 12:00pmSeptember 6, 2019 Show & Sell Product Distribtion August 24, 2019 12:00pm
October 25, 2019 Popcorn Return & Settlement DayOctober 28, 2019 Take Orders Due
November 15, 2019 Take Order Product DistributionDecember 7, 2019 Popcorn Payments Due
For the latest Popcorn Sale announcements, resources, training information, visit us onlinenhscouting.org/popcorn
or join us at facebook.com/groups/nhkernelkorner
app.trails-end.com
https://app.trails-end.com/unit-training/
KEY CONTACTS
nhscouting.org/popcorn
CouncilJeff Boyd Popcorn Kernel [email protected] Murphy Staff Advisor [email protected]
Product Info [email protected] End http://scouting.trails-end.com
Abnaki Jeff Slattery Popcorn Kernel [email protected] Forslind Popcorn Co-Kernel [email protected] Croston Sr. District Executive [email protected]
ArrowheadTed Drotleff Popcorn Kernel [email protected] Inzerillo Popcorn Team Member [email protected] Cindy Difillipo Popcorn Team Member [email protected] Deware Popcorn Team Member [email protected] Valcourt District Executive [email protected]
HistoricKim Goss Popcorn Co-Kernel [email protected] Woods Popcorn Co-Kernel [email protected] Chase Sr. District Executive [email protected]
MassabesicBette Cleveland Popcorn Kernel [email protected] Holloway Popcorn Team Member [email protected] Pinet Popcorn Team Member [email protected] Parker District Executive [email protected]
Mt MonadnockJen Colby Popcorn Kernel [email protected] Collin Butler District Executive [email protected]
SunapeeAlex Herzog District Chairman [email protected] Charlton District Executive [email protected]
WannalancitDawn Sedutto Popcorn Kernel [email protected] Beaucher District Director [email protected]
2 3 Pay for your entire Scouts build
4 Council supported
5 Digital Take Order
Scouting program confidence by prize program with App so Scouts can with just one being able to exciting incentives fund raiser. "Fund Their for Scouts of all
Adventures." ages.
7 Personalized online Popcorn System
8 Trail's End
9 Trail's End Path to
go door-to-door with a smartphone and accept credit card payments.
selling platform will allow Unit Training Dashboard Advancement flyer money for College where Scouts can Kernels to
offers Scout through the Trail's tell their story and administer the advancements or End Scholarship utilize social media sale easier than
provides sale training online at trails-end .com. Merit Badge Program. to sell more in less ever before.
opportunities. time.
Supporting Scouting Programsboy scouts of America
www.trails-end.com
6
1 Proven moneymaker for Units & Scouts 73% goes to local Scouting.
10Scouts can earn
TOP 10 reasons to sell trail's end popcorn
A LOOK AHEAD... COMING IN 2019
The only Scout fundraising mobile app that lets youschedule Scouts for storefronts, track storefront and
wagon sales, accept cash and credit cards, and manageunit inventory.
Saving you time!
Features for Scouts:• Scout incentive for downloading the app and
registering an account• Sign-up for unit scheduled storefront shifts • Record cash and credit card sales at storefronts and for wagon sales
• Built-in credit card processing
Features for unit leaders:• Invite Scout families to create accounts • Create, schedule, and manage storefront sites and shifts • Check out/in popcorn inventory and cash to storefront sites and Scouts • View real-time, dashboard reporting • Download detailed sales reporting for storefront, wagon, and online sales
NEW Trail’s End App
KEY BENEFITS:• Credit card ability in every Scout’s hands - Credit card sales 20% higher than cash sales - Square payment processing with swipe capability - Dedicated site for units to order card readers• FREE credit card processing• Trail’s End provided Square readers for - Scouts that sold $3,500+ - Every $5,000+ unit that registers in the UCT - 5 readers for every $10,000 a unit sold in 2018• Real-time, sales & inventory visibility for every unit and Scout• Better historical sales at every level
• Gamification - earn digital patches
• Goal setting and tracking, with rewards info and promotion
PROVEN RESULTS:• Piloted by 114 units, 2,300+ Scouts, and 560+ storefront sites in 2018• Over $1.8 million in sales logged by Scouts - $1.4M cash sales - $490k credit sales• 96% of leaders and 92% of Scouts would sell with the app again
A LOOK AHEAD... COMING IN 2019
The only Scout fundraising mobile app that lets youschedule Scouts for storefronts, track storefront and
wagon sales, accept cash and credit cards, and manageunit inventory.
Saving you time!
Features for Scouts:• Scout incentive for downloading the app and
registering an account• Sign-up for unit scheduled storefront shifts • Record cash and credit card sales at storefronts and for wagon sales
• Built-in credit card processing
Features for unit leaders:• Invite Scout families to create accounts • Create, schedule, and manage storefront sites and shifts • Check out/in popcorn inventory and cash to storefront sites and Scouts • View real-time, dashboard reporting • Download detailed sales reporting for storefront, wagon, and online sales
NEW Trail’s End App
KEY BENEFITS:• Credit card ability in every Scout’s hands - Credit card sales 20% higher than cash sales - Square payment processing with swipe capability - Dedicated site for units to order card readers• FREE credit card processing• Trail’s End provided Square readers for - Scouts that sold $3,500+ - Every $5,000+ unit that registers in the UCT - 5 readers for every $10,000 a unit sold in 2018• Real-time, sales & inventory visibility for every unit and Scout• Better historical sales at every level
• Gamification - earn digital patches
• Goal setting and tracking, with rewards info and promotion
PROVEN RESULTS:• Piloted by 114 units, 2,300+ Scouts, and 560+ storefront sites in 2018• Over $1.8 million in sales logged by Scouts - $1.4M cash sales - $490k credit sales• 96% of leaders and 92% of Scouts would sell with the app again
UNIT POPCORN KERNELYour role as a Unit Popcorn Kernel is to communicate, inspire, organize, and lead your unit in a successful popcorn sale that meets the unit’s planned funding needs.
Responsibilities
1. With the unit committee, create a unit budget that provides a quality program for your unit.2. Attend a district kick-off training.3. With the unit committee, schedule, promote, and conduct a unit popcorn kick-off.4. Ensure families understand the unit’s plan for selling popcorn and each Scout’s sales goal.5. With the unit committee, create a unit incentive plan to encourage Scouts.6. Arrange with other volunteers to help with picking up your unit’s popcorn during distribution day.7. Arrange and coordinate unit Show & Sale locations.8. Read communications from the council and district to keep up-to-date on the sale.9. Ensure all paperwork is submitted by the due date.10. Collect all popcorn orders from each Scout to input information into the Popcorn System by the due
date.11. Return any unsold popcorn on the designated date.12. Collect all money from each Scout.13. Make payment to the council by the due date.14. Promote all methods of selling, including the Online Sale, to all families in the unit.
nhscouting.org/popcorn
SHOW AND SELL RETURN POLICY
In order to ensure a successful Popcorn Sale for both your unit and the council, the Popcorn Committee has established a Show and Sell Return Policy. All popcorn is a liability for the council, so we encourage you to follow a few key practices:
• Check on your outstanding inventory and make frequent honest assessments on your unit’s ability to sell.• Subscribe to a time-based sales plan (i.e. we are halfway through the sale…have we sold at least half of
our inventory?).• Check with your District Kernel or District Executive if you have an inventory challenge…too much or too
little popcorn can usually find a home with enough notice.• Work toward a ‘Zero Return’ goal so that every dollar of popcorn revenue provides programs for your
Scouts.• Try to use unsold Show and Sell product to fill your Take Order requests and only order what you need to
complete the Take Orders.
The Show and Sell part of the Popcorn Sale is an excellent way for your Scouts to sell popcorn and provide the product directly to their customers. All returns of unsold product in original condition must be made to the Daniel Webster Council on or before October 25, 2019.
UNIT POPCORN SALE KICK-OFF
SCOUT SALES TOOLS
POPCORN SYSTEMLogin to the Trail’s End Popcorn System at Scouting.Trails-End.com
TRAIL’S END SCHOLARSHIP PROGRAMScouts who sell at least $2,500 (online, face-to-face, or combination) in any calendar year receive 6% of their total sales invested in their own college scholarship account administered by Trail’s End Popcorn. That is $0.06 of every dollar they sell!
Once Scouts are enrolled, 6% of their sales each year will be added to their account. Scouts only have to hit the $2,500 minimum one time. Online sales count!
BONUS: Every year, the Top 5 Scouts in each region (Northeast, South, Central, West) will receive an additional 6% of their Qualified Product Sales credited towards their scholarship, up to the $1,000 annual maximum.
Proceeds from the Trail’s End Scholarship are taxable. If a Scout earns more than $600**, Trail’s End will send a 1099 to the Scout for the year in which the payout was made. Consult with your tax preparer to learn how this may affect you. Even with a tax liability, the net proceeds from the program provide a positive benefit to participating Scouts.
*Calendar year is January 1 to December 31.**Or as IRS regulations may specify.
HOW SCOUTS ENROLL & REPORT SALES
1. Complete the Scholarship Form. (available at nhscouting.org/popcorn)
2. Submit the Scholarship Form and proof of sales to the Daniel Webster Council Service Center.
571 Holt AvenueManchester, NH 03109
or scan and email to: [email protected]
3. A Daniel Webster Council representative will sign the form and submit it to Trail’s End. The parent email indicated on the form will be included on the distribution.
SCHOLARSHIP PAYOUT REQUEST
1. Submit a completed Scholarship Payout Form. (available from www.trails-end.com)
2. The following documents must be submitted to [email protected] - A high school transcript
- A class schedule issued by the Registrar’s Office of your educational insitution - A letter of recommendation from an educator or Scout leader - A one-page essay on the impact Scouting had on your life.
3. Payouts are ONLY processed four times per year: March 15, June 15, September 15, and December 15.
4. Trail’s End send the Scout’s funds directly to their educational instutition to offset tuition, books, housing, and/or other fees.
nhscouting.org/popcorn
PRODUCT LINEUP
2018 HIGHEST SELLING UNITSDISTRICT UNIT TOTAL SALES* UNIT COMMISSION**
1 Arrowhead Pack 613 $52,000 $18,4842 Abnaki Pack 173 $29,271 $10,4113 Massabesic Pack 292 $22,670 $7,9564 Historic Pack 1 $20,365 $7,2485 Wannalancit Pack 68 $18,945 $6,6316 Arrowhead Pack 160 $16,955 $6,1147 Arrowhead Pack 19 $16,750 $5,9208 Arrowhead Pack 410 $15,665 $5,5089 Abnaki Pack 154 $15,265 $5,479
10 Historic Pack 201 $13,520 $5,00411 Wannalancit Pack 842 $13,445 $4,71612 Arrowhead Pack 525 $13,160 $4,84813 Abnaki Pack 186 $12,965 $4,58514 Mt Monadnock Pack 33 $12,835 $4,52215 Historic Pack 164 $12,270 $4,43816 Historic Pack 118 $12,085 $4,23417 Massabesic Pack 114 $11,310 $4,07918 Arrowhead Pack 253 $11,050 $3,97119 Massabesic Pack 111 $11,050 $3,96320 Historic Pack 167 $10,700 $3,78921 Sunapee Pack 219 $10,535 $3,68722 Arrowhead Pack 424 $10,490 $3,72823 Abnaki Pack 459 $10,380 $3,74924 Abnaki Troop 188 $10,340 $3,619
* Retail + Online sales** 35% Commission on Retail sales + 50% Commission on Online sales
nhscouting.org/popcorn
Scouts who well $750 or more in Trail’s End Popcorn will be invited to an all-inclusive party at a trampoline park in January 2020. The party will include:
• Trampoline time• Pizza• Prizes
Every Top Seller Scout that attends will get a prize! Watch for more details in the upcoming Kernel Journal.
JOIN THE $750 TOP SELLERS
UNIT INCENTIVES
INCREASE SALES BY $2,500(over 2018 sales)
PINEWOOD DERBY KIT(25) Pinewood Derby Cars(4) Pinewood Trophy – Small(4) Pinewood Trophy – Medium(4) Pinewood Trophy – Large
PACK OR TROOP CAMPING KIT(1) Two-Burner Camp Chef Stove(1) Five Piece All-Purpose Chef Kit(1) Six Piece Cast Iron Cookware Set
$200 SCOUT SHOP
GIFT CARDCHOOSE ONECHOOSE FROM ONE OF THE 3 OPTIONS.
INCREASE SALES BY $5,000(over 2018 sales)
PINEWOOD DERBY KIT(50) Pinewood Derby Cars(8) Pinewood Trophy – Small(8) Pinewood Trophy – Medium(8) Pinewood Trophy – Large
PACK OR TROOP CAMPING KIT(2) Two-Burner Camp Chef Stove(1) Five Piece All-Purpose Chef Kit(1) Flat Top Griddle(1) Six Piece Cast Iron Cookware Set
$400 SCOUT SHOP
OR 1 FREE WEEK AT
CAMP
CHOOSE ONECHOOSE FROM ONE OF THE 4 OPTIONS.
FREE WEEK AT CAMP IS FOR SCOUTOF UNITS CHOOSING (1 TOTAL ATTENDEE)
UNIT INCENTIVES
INCREASE SALES BY $7,500(over 2018 sales)
PINEWOOD DERBY KIT(75) Pinewood Derby Cars(12) Pinewood Trophy – Small(12) Pinewood Trophy – Medium(12) Pinewood Trophy – Large
PACK OR TROOP CAMPING KIT(2) Two-Burner Camp Chef Stove(2) Five Piece All-Purpose Chef Kit(2) Flat Top Griddle(2) Reversible Cast Iron Griddle(2) Six Piece Cast Iron Cookware Set
$600 SCOUT SHOP GIFT CARD OR 2 FREE WEEKS
AT CAMP
CHOOSE ONECHOOSE FROM ONE OF THE 4 OPTIONS.
FREE WEEKS AT CAMP IS FOR SCOUTSOF UNITS CHOOSING (2 TOTAL ATTENDEES)
INCREASE SALES BY $10,000(over 2018 sales)
PINEWOOD DERBY KIT(100) Pinewood Derby Cars(16) Pinewood Trophy – Small(16) Pinewood Trophy – Medium(16) Pinewood Trophy – Large
CHOOSE ONE
PACK OR TROOP CAMPING KIT(2) Two-Burner Camp Chef Stove(3) Five Piece All-Purpose Chef Kit(3) Flat Top Griddle(2) Reversible Cast Iron Griddle(2) Six Piece Cast Iron Cookware Set(1) Glacier Stainless Troop Cookset
$800 SCOUT SHOP GIFT CARD OR 3 FREE WEEKS
AT CAMP
CHOOSE FROM ONE OF THE 4 OPTIONS.FREE WEEKS AT CAMP IS FOR SCOUTS
OF UNITS CHOOSING (3 TOTAL ATTENDEES)
