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2020 IFA MEDIA KIT PRIME EXPOSURE YOUR WAY
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Page 1: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2020 IFA MEDIA KIT

PRIME EXPOSURE YOUR WAY

Page 2: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 2

About the International Franchise Association

IFA is a membership organization representing over

1,300+ franchise brands and their franchisees and 600

supporting suppliers. We are the only organization that

promotes, protects and strengthens the franchising

business model worldwide. Working with our

members, we educate the public about the positive

aspects of the franchise community.

TABLE of

CONTENTS

DIGITAL

3 Franchise.org

5 Dedicated E-Blast

6 Shared E-Blast

7 IFA SmartBrief

PRINT

10 Franchise

Opportunities Guide

13 Franchising World®

2020 IFA MEDIA KIT

Carly WooleySenior Manager, Regional [email protected]

Jessica WilliamsSenior Manager, Regional [email protected]

International Members

IFA Regional Advertising Managers

“In business for yourself, but not by yourself.”

Page 3: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 3 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

BY THE

NUMBERS

195,000Average Monthly

Unique Views

45%of traffic goes to

member profile pages

40%of visitors on mobile

FRANCHISE.ORG

Franchise.org gives you the competitive edge in your

online advertising matrix. Entrepreneurs are savvy and

sophisticated when it comes to accessing the latest

information to find the best opportunities that fit

their unique investment strategies, personal desires,

interests and personalities. Franchise.org is the most

comprehensive, and informative franchise opportunity

web portal available today. With a complete suite of

credible tools designed for prospective franchisees

to find your opportunity, Franchise.org is continually

evolving to meet the demands of today’s marketplace.

Why advertise on Franchise.org

Franchise.org provides one of the largest searchable databases of franchise opportunities

Franchise.org boasts the most useful content anywhere as it includes a vast library of related articles on franchising, useful references and economic statistics, and several “help directories” on franchising

Advertising members appear at the top of chosen category search results

Advertising members profile pages include a direct link to their website

You must be an IFA member to be listed and to advertise on our site

Page 4: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 4 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

FRANCHISE.ORG

FRANCHISOR MEMBER PACKAGES

Franchisor Introductory Value Package

$3,000/year with Standard Color LogoBilled in three installments

$3,400/year with Jumbo Color Logo UpgradeBilled in three installments

1. Featured category logo and listing

2. Enhanced company profile — includes a direct link to advertiser’s franchise development site

3. Standard Color Logo placements in next 2 editions of Franchise Opportunities Guide or upgrade to a JUMBO Color Logo for only $400 additional.

Premium Package

$850/month** Minimum 6-month contract

1. Featured category logo and listing

2. Enhanced company profile — includes a direct link to advertiser’s franchise development site

3. Run of Site Banner 300 x 250 (rotating)

4. Homepage Rotating Spotlight (slider)

5. Homepage Static Banner placement (1 week per 6 month contract)

6. (1) FranBlog Content Post (per 6 month contract)

7. (1) Shared Prospective Franchisee Eblast (per 6 month contract)

8. Jumbo Color Logo placements in next edition of Franchise Opportunities Guide

A-LA-CARTE

Featured Category Logo and Listing

$1,200/12 months

Enhanced Company Profile

Includes a direct link to advertiser’s franchise development site $1,500/12 months

VetFran Directory Static Banner

300w x 250h pixels$750/One month continuous placement

Run of Site Banner

300w x 250h pixels$400/One month

Franchise Opportunities Blog Post

Promote your brand to franchise opportunity seekers on IFA’s Franchise Opportunities Blog. Describe your system and its culture in your own words through this exclusive native format.$500/post

Enhanced Company Profile sample

Featured Category Logo and Listing Sample

Page 5: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 5 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

Dedicated Franchisee E-blast Sample

100% Share-Of-Voice Opportunity!

DEDICATED PROSPECTIVE FRANCHISEE E-BLAST

Overview

The Dedicated Prospective Franchisee E-blast is sent on

your behalf from the IFA to 36,000+ opt-in prospective

franchisees. Bypass spam filters and gatekeepers with this

direct email opportunity!

Facts:

Sent by IFA on behalf of the client to prospective franchisee list of 36,000+

Purchase a maximum of 4x/year

Includes:

• Standard template (see example on right side of page)

• Subject line: 55 characters max, excluding spaces

• One clickable banner: 600w x 250h pixels

• Text: average 150 words

• URL to landing page on your site

Dedicated Prospective Franchisee E-Blast Pricing:

$2,500 each$2,250 each when reserving 4x together over a 12 month period

BY THE

NUMBERS

36,000+ Average Sent

10% Average Open Rate

2% Average Click-Thru Rate

Text & URL of your choice included.

Clickable Banner600 x 250 pixels

Page 6: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

Franchise Opportunities for You

Are you ready to be your own boss? The below IFA member franchise companies are waiting for you to take the next step

to becoming an independent franchise business owner.

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Link

Mosquito JoeLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce sed nisl eget metus vehicula volutpat in vitae nibh. Cras vestibulum laoreet nisi, ut varius quam faucibus eget. Aliquam diam neque, hendrerit vitae rhoncus et, ultrices sed neque. Pellentesque id mi vitae nibh tincidunt sodales.

Link

Home InsteadLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce sed nisl eget metus vehicula volutpat in vitae nibh. Cras vestibulum laoreet nisi, ut varius quam faucibus eget. Aliquam diam neque, hendrerit vitae rhoncus et, ultrices sed neque. Pellentesque id mi vitae nibh tincidunt sodales.

Link

Dream VacationsLorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce sed nisl eget metus vehicula volutpat in vitae nibh. Cras vestibulum laoreet nisi, ut varius quam faucibus eget. Aliquam diam neque, hendrerit vitae rhoncus et, ultrices sed neque. Pellentesque id mi vitae nibh tincidunt sodales.

Link

Shared Prospective Franchisee E-blast Sample

Reach Key Prospects Instantly!

2 0 2 0 I F A M E D I A K I T 6 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

SHARED PROSPECTIVE FRANCHISEE E-BLAST

Overview

Our “Franchise Opportunities for You” is a shared

e-blast that includes a maximum of six advertisers per

email, and is sent out monthly to 36,000+ opt-in

prospective franchisees!

Facts:

Sent by IFA on member’s behalf to our prospective franchisee list totaling more than 36,000

Reserved on first-come, first-served basis

Purchase a maximum of 4x/year

Includes:

Shared Prospective Franchisee E-Blast Pricing:

$995 each

Ad Image300 x250 pixels

• Company Name

• Description and Call to Action (up to 55 words)

• URL to landing page on your site

BY THE

NUMBERS

36,000+ Average Sent

10% Average Open Rate

2% Average Click- Thru Rate

Page 7: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 7 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

The IFA SmartBrief e-newsletter is the premier source

of franchise-industry news coming directly to your inbox

every Monday, Wednesday and Friday.

Franchisor senior executives, decision makers, fran-

chisees and other individuals interested in franchising

read IFA SmartBrief on a regular basis.

IFA SmartBrief delivers the news our readers need to

stay successful and, in doing so, offers advertisers an

ideal vehicle to reach tens of thousands of readers each

week. IFA SmartBrief has quickly become a destination

for business-to-business advertising because our readers

anticipate our email news service each week.

Why advertise in the IFA SmartBrief?

The e-newsletter format delivers the message straight to your readers

Limited number of advertisers in each issue guarantees you great positioning

Billboard ad format grabs the reader’s attention the moment they open the email

Content ad formats appear as articles within the brief and are read and considered seamlessly

IFA SMARTBRIEF

IFA Smartbrief e-newsletter Sample

Integrate Your Brand Into Today’s Top News Stories

Billboard Banner Ad970 x 250 pixels

BY THE

NUMBERS

15,000 Opt-In Subscribers

Distribution 3x/weekly on Mondays,

Wednesdays, and Fridays

Readership

Prospective Franchisees

Other

Single & Multi-Unit Franchisees

Franchise Executives

43%

25%

22%

10%

News Section SponsorshipsRectangle-Text Ad

Page 8: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 8 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

IFA SMARTBRIEF

Dedicated editorial and promotional e-mails sent in addition to

regularly scheduled newsletters give you 100% share-of-voice

and guarantee your message will make an impact with readers.

The Special Report is an excellent way to align your brand with criti-

cal industry topics. SmartBrief editors supplement the daily news-

letter on a topic you choose related to trending news and industry

developments. As the exclusive sponsor of a Special Report, you

can position your brand as a source of industry expertise and take

advantage of six advertising placements to promote your message.

Features and Benefits

Exclusive 100% SOV opportunity. Work with the SmartBrief team

to define a relevant and engaging topic that aligns well with your

brand. SmartBrief editorial experts create the reports using a

combination of curated news and resources from our association

partners. Use above-the-fold IAB standard ad units to gain

visibility for your brand and in-section native sponsorships to drive

engagement to your assets. Receive reporting on clicks by job title

and company name.

Special Reports are only available to IFA members and pricing starts

at $12,000 per send.

EXCLUSIVE SPONSORSHIPS IFA Smartbrief Special Report Sample

Special ReportTop Seven Tips for AdvertisersHere are our top seven tips to maximize ad

performance in SmartBrief e-mail newsletters.

1. Succinct Language = Successful Campaign

2. Update Your Ad Copy Frequently

3. Choose an Ad Format That Fits Your Objective

4. Use Attention-Grabbing Graphics

5. Hit Hot-Button Issues

6. Create an Enticing Call to Action

7. Monitor, Measure, Refresh

Page 9: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 9 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

IFA SMARTBRIEF

2020 IFA SMARTBRIEF AD RATES

Email Advertising Tips

1. Include branding and important information on the first frame. When using animated GIF’s, keep in mind that they will not animate in many versions of Outlook 2007 and later.

2. Flash files will not render in email.

3. SmartBrief can use 3rd party click tags, but cannot allow 3rd party ad serving.

NOTE: AD MATERIALS ARE DUE 10 DAYS

PRIOR TO THE SEND DATE.

IFA SmartBrief Ad RatesPrices are per insertion

IFA Member Non-Member

Frequency 4-12 Issues 12+ Issues 4-12 Issues 12+ IssuesMasthead Billboard Banner Ad $600 $500 $780 $650

News Section Sponsorships Rectangle-Text Ad

Franchise News, Best Practices & Business Leadership, Trend Watch, News from IFA

$500 $400 $650 $585

Material Requirements

Masthead Billboard Banner Ad

• Size: 970 x 250 pixels. 40k maximum; .gif or .jpg

• Click through URL

• Alternate text (100 characters max.) can be embedded behind image

• No limits on animation, max. 4 frames recommended

News Section Sponsorships Rectangle-Text Ad

• Advertiser Logo: 120 x 60 pixels, 30k maximum, .gif or .jpg

• Headline: 40 characters, excluding spaces

• Ad Image: 180 x 150 pixels. 30k maximum; .gif or .jpg

• Copy: 250 characters maximum, excluding spaces

• Click through URL

File Transfer

All artwork must be emailed to your Ad Representative.

Page 10: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 10 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

AALLLL PP

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NNSS

FRANCHISE OPPORTUNITIES GUIDE

BY THE

NUMBERS

15,000Total print circulation

57,000Total Readership

3.8% Average Pass Along Rate

The Franchise Opportunities Guide® is the most

comprehensive print resource for entrepreneurs

and opportunity seekers interested in franchising.

Published semi-annually (Spring/Summer

and Fall/Winter), the Franchise Opportunities

Guide® is distributed free-of-charge at franchise

expos. The Franchise Opportunities Guide®

is sold in more than 4,000 major bookstores

and newsstands across the U.S. The Guide is a

leading publication for reaching entrepreneurs

and connecting high quality leads for franchisors.

More than just a business directory, the Franchise

Opportunities Guide® contains vital information

about more than 1,300 franchise opportunities,

legal issues, FTC information, financing and other

tools designed specifically to assist potential

franchisees with starting their ventures.

Why advertise in the Franchise Opportunities Guide®?

Inclusion in a publication that has vital tools a potential franchisee needs to start search for the right franchise

Print publications are the most consistent performer in the purchase funnel with particular strength in the key stages of brand favorability and purchase intent

The Franchise Opportunities Guide® supplies credibility, as multiple sources show that consumers trust ads in print publications

You must be an IFA member to be listed and

advertise in the Franchise Opportunities Guide®

www.franchise.org

Detailed information for more than

1,300franchises.

All are members of the International Franchise

Association.

Everything you need to start your search for the right franchise for you!

Franchises listed by business category with investment levels and

training/support provided.

FEA

TU

RING FRANCHISE OPPORTUNITIES FOR VETERANS

FALL/WINTER2019

FALL/WIN

TER 2019

THE OFFICIAL GUIDE TO FRANCHISING

CHECK OUT OUR

FEATURED MEMBERS

ON PAGE 72!

Get Excited About Your FutureBe a business owner, reach your goals and experience how exciting life can be when you’re The King of Clean®.

Jani-King offers the best value for your investment:- Initial and ongoing training and education- Local support from your regional office- Administrative assistance - accounting- Advertising and brand awareness- Customized uniform and equipment programs- Ongoing business offerings- Business insurance- Customized technology programs

*Master Franchise territories also available.

©2018 Jani-King International, Inc. | CD818-0115

*Contact Sean Ayres - Executive Vice President: +1.972.991.0900 | [email protected]/franchise

www.franchise.org

Detailed information for more than

1,400franchises.

All are members of the International Franchise

Association.

Everything you need to start your search for the right franchise for you!

Franchises listed by business category with investment levels and

training/support provided.

FEA

TURIN

G FRANCHISE OPPO

RTUNITIES FOR VETERA

NS

SPRING/SUMMER

2019

SPRING

/SUM

MER 2019

THE OFFICIAL GUIDE TO FRANCHISING

CHECK OUT OUR

FEATURED MEMBERS

ON PAGE 48!

Get Excited About Your FutureBe a business owner, reach your goals and experience how exciting life can be when you’re The King of Clean®.

Jani-King offers the best value for your investment:- Initial and ongoing training and education- Local support from your regional office- Administrative assistance - accounting- Advertising and brand awareness- Customized uniform and equipment programs- Ongoing business offerings- Business insurance- Customized technology programs

*Master Franchise territories also available.

©2018 Jani-King International, Inc. | CD818-0115

*Contact Sean Ayres - Executive Vice President: +1.972.991.0900 | [email protected]/franchise

FOG_SS_2019_Covers_no UPC.indd 1 3/25/19 5:51 PM

2EDITIONS

SPRING/SUMMERFALL/WINTER

Page 11: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 11 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

FRANCHISE OPPORTUNITIES GUIDE

Time to Fly

You’ve always dreamed of owning your own business. In

fact, you’ve went as far as planning out what it would take to leave your career and follow your entrepreneurial spirit. So what’s held you back? For many, taking that leap can feel too risky. For others, maybe they don’t have enough money to get started. Whether its risk or resources holding you back, the fact is you’ll never fly if you don’t leave the ground.

IT’S TIME TO FLY.

Investing in a proven franchise concept eases the risks, and many franchise companies offer plans that allow you to start with little money down. If we can help solve those concerns for you, wouldn’t you be interested in learning more?

Let’s start with the franchise model. According to the latest Franchise Business Economic Outlook for 2017 published by the International Franchise Association, the U.S. franchise industry accounts for over 744,000 establishments, 7.9 million jobs and $710 billion in economic output. Those numbers are astoundingly impressive and reflect the real power of the franchising concept.

According to the IFA’s report, the franchise industry

drives America’s economy by bringing together brands, local business owners, employees, and the local community. It’s also a uniquely accessible business model which allows you to start at the entry level and have the opportunity to own your own business.

Around the world it’s no different. From Springfield to Shanghai, the franchise model continues to create success story after success story. Following a proven system allows business owners to focus their time on

growing their business, not reinventing the wheel and overcoming failed ideas.

So, we know the franchise industry offers proven systems and networks of other franchisees to tap for advice and assistance, but which franchise is right for you? The answer may not be as obvious as you think.

Finding the right business that fits your goals may be a matter of looking outside the box. While there are plenty of quick-service restaurants, hotels and automotive brands

that are familiar to you, they may be out of reach financially or require you to open more than one location. Retail franchises also require brick and mortar store fronts that can quickly bring your starting investment into six figures in the build-out alone.

What about an opportunity that allows you to use your home as your office? That’s sure to keep your start-up costs and ongoing operational costs down. And what if that same company provided a local support office so that you could benefit from their

expertise in the local market? That opportunity exists.

Franchise companies like Jani-King offer their franchisees the opportunity to be homebased and receive all of their support from a fully staffed local office. From the local Jani-King support office, franchisees receive training, administrative assistance, a place to network with other franchisees, equipment vendors and business partners that are in place to help franchisees better manage and grow their businesses.

Jani-King has been a leader in the commercial cleaning franchise industry since it started franchising in 1974. Since then, the company has grown to become one of the largest franchise companies in the world with 8,000 franchisees in 10 countries. And they are still growing.

What Jani-King discovered over 45 years ago was that the commercial cleaning industry offers unlimited opportunity to generate revenue month after month, year after year. Customers need their facilities to be

cleaned on a regular basis as well as periodic specialty cleaning. When Jani-King franchisees want to grow their business, it’s simply a matter of partnering with new customers and hiring additional crew members to clean. What may start out as a few customer accounts can quickly grow into multiple accounts, and with each new account added recurring revenue is being generated by your business.

Here’s another great part about Jani-King’s franchise opportunity; there are multiple franchise plans to get you started at a level you can afford. Jani-King’s low-investment franchise plans include training, equipment and uniform programs, complete support from a local regional office that includes sales, operations and administrative professionals, access to vendors and Jani-King’s global buying power, a brand name that is established around the world, local and national advertising, insurance programs and so much more.

While the franchise industry continues to grow and demonstrate the concepts success, Jani-King offers you their proven opportunity to get started. Stop dreaming of owning your own business and discover the opportunities that are available to you today with Jani-King. We’ll help you fly.

Special Advertising Feature Special Advertising Feature

Brand Spotlight

We offer a discounted franchise fee for military veterans.

For more information, visit:anytimefitness.com/franchise

ANYTIME FITNESS, LLC, 12181 MARGO AVE. S., HASTINGS, MN 55033, PHONE: 1-800-704-5004, MINNESOTA FRANCHISE REG. #4424. FOR NEW YORK RESIDENTS: THIS ADVERTISEMENT IS NOT AN OFFERING. AN OFFERING CAN ONLY BE MADE BY PROSPECTUS FIRST FILED WITH THE DEPARTMENT OF LAW OF THE STATE OF NEW YORK. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THE DEPARTMENT OF LAW.

JOIN THE #1 FRANCHISE IN THE WORLD

“Owning an Anytime Fitness gym has helped me fulfill my American Dream. I’m helping others in my community and enjoying life to the fullest.”

Aaron SkinnerMarine Corps, 2001-2007

Full Page Display Ad Sample Franchisor Brand Spotlight Sample

ADVERTISING OPPORTUNITIES

297

THE JOINT CORP.(480) 245-5960(480) 513-7989 FAX16767 North Perimeter Dr. Suite 240, Scottsdale, AZ [email protected]://www.thejoint.com

TYPE OF BUSINESS: Based in Scottsdale,Arizona, The Joint Corp. began franchising clinicin 2003. Based on a proven franchise model, eachlocation offers walk-in chiropractic adjustment,with no insurance necessary, as well as an afford-able membership program for patients to receiveroutine chiropractic care. With more than 400+locations open or in development nationwide, TheJoint Corp. is still awarding new franchise unitsthroughout the United States.

HISTORY: 133 franchised units; in business since1999; franchising since 2003.

CASH INVESTMENT: $125,000-$150,000 start-up cash required.

TRAINING/SUPPORT: On-site training for 1week at headquarters and 3 days of training at thefranchisee’s location.

CONTACT: Chad Everts, VP of Franchise Sales

KEEPSAKE COMPANIONSKC Franchises Inc.(858) 371-1437(800) 505-1730 FAX7128 Miramar Road, Suite 11, San Diego, CA [email protected]://www.keepsakecompanions.com

TYPE OF BUSINESS: Non-Medical In HomeCare for Seniors. One of the top two issues seniorshave is that the caregivers do not know how toproperly prepare foods that are comforting to thesenior or that they are able to eat. We turn this issueinto a marketing advantage for our franchisees. Weare the only home care franchisor that offers asenior focused culinary training program through:

http://www.Keepsake Cuisine.com. Additionally,after 6 months of operating, franchisees are eligibleto add a referral/placement component to provideadditional revenue potential and added value toreferral sources.

HISTORY: 1 franchised unit; 1 company-ownedunit; in business since 2007; franchising since2012.

CASH INVESTMENT: $57,671-$116,521 start-up cash; $57,671-$116,521 total investmentrequired. Initial franchise fee is $33,721.

TRAINING/SUPPORT: Includes a full fun filled5 day training week in our corporate office plus 2additional days at your location. A personalKeepsake Coach with scheduled hourly coachingcalls once a week for the first three months tohelp you through the startup of your new businessas well as online culinary training for youremployees through our unique online KeepsakeCuisine Culinary Training program.

QUALIFICATIONS: Candidates will have apassion for working with seniors, the ability tonetwork and clearly communicate the missionand have a long term goal of prioritizing qualityof service over quantity of clients which will leadto higher profits through a solid reputation asbeing a compassionate business owner who caresabout clients and is not just focused on bottomline. Our candidates are as interested andmotivated in making a difference as they are inmaking money and have the credentials to care.

CONTACT: Henri Chazaud, CFO; KristenChazaud, CEO

KOSAMALift Brands(952) 474-5422(952) 474-5416 FAX2411 Galpin Court, Suite 110, Chanhassen, MN [email protected]://www.kosama.com

CONTACT: Robert Kral, President

See page 186 for full listing.

LAVIDA MASSAGE FRANCHISE DEVELOPMENT, INC.(248) 360-61573050 Union Lake Road, Suite 3D, Commerce Township, MI [email protected]://www.lavidamassage.com

CONTACT: Peggy Davis, President; EvanKaltschmidt, COO

See page 304 for full listing.

LEARNINGRX(866) 679-1569(719) 955-6708(719) 218-9944 FAX5085 List Drive, Suite 200, Colorado Springs, CO [email protected]://www.learningrx-franchise.com

CONTACT: Tanya Mitchell, VP, FranchiseDevelopment

See page 139 for full listing.

HealtH aidS & ServiceS

INTERIM HEALTHCARE INC.(800) 840-6568(954) 858-6000 (954) 858-2854(954) 858-2720 FAX1601 Sawgrass Corporate Parkway, Sunrise, FL [email protected]://www.interimhealthcare.com

TYPE OF BUSINESS: Founded in 1966,Interim HealthCare’s locally owned andoperated home care, hospice, and medicalstaffing franchises have become a trustedsource of care and services. The InterimHealthCare franchise system offers franchiseesan affordable investment with multi-unit expan-sion potential and an opportunity for adiversified service mix to build additional cashflow. Interim has an unmatched depth ofexperience in non-medical, medical, hospice,and healthcare staffing services. We have thebest franchise support team, the most compre-hensive systems, and a brand that is legendary.With the larges

HISTORY: 347 franchised units; in businesssince 1966; franchising since 1966. Founded in1966, Interim has an average franchisee tenureof more than 18 years which speaks to thestrength of the Interim HealthCare brand.

CASH INVESTMENT: $90,000 start-up cash;$115,500-$188,500 total investment required.

Start-up (including Working Capital) is$115.5K-$188.5K. Liquid capital is $50K. Networth is $400K.

TRAINING/SUPPORT: 5 day training at theNational Headquarters. All of the franchisetraining is developed by industry experts withdecades of experience in all aspects of thebusiness. This includes: marketing, sales,finance, human resources, and business andclinical operations. Each franchise trainingexpert understands what it takes to make ahealth care franchisee successful and contributeto franchise growth.

QUALIFICATIONS: Our selection of prospec-tive Interim HealthCare franchisee candidates isbased on an assessment of overall businessexperience and personal qualificationsincluding a caring attitude and passion forhelping others. We look for individuals withgood “common business sense”, a demon-strated ability to effectively lead and developpeople, and a history of previous success inbusiness and life endeavors. Experience in thehealth care or senior care industry is a definiteadvantage but not a necessity.

CONTACT: Mike Bohannon, Vice PresidentFranchise Development; Christine Faverzani,Franchise Development Manager

297

THE JOINT CORP.(480) 245-5960(480) 513-7989 FAX16767 North Perimeter Dr. Suite 240, Scottsdale, AZ [email protected]://www.thejoint.com

TYPE OF BUSINESS: Based in Scottsdale,Arizona, The Joint Corp. began franchising clinicin 2003. Based on a proven franchise model, eachlocation offers walk-in chiropractic adjustment,with no insurance necessary, as well as an afford-able membership program for patients to receiveroutine chiropractic care. With more than 400+locations open or in development nationwide, TheJoint Corp. is still awarding new franchise unitsthroughout the United States.

HISTORY: 133 franchised units; in business since1999; franchising since 2003.

CASH INVESTMENT: $125,000-$150,000 start-up cash required.

TRAINING/SUPPORT: On-site training for 1week at headquarters and 3 days of training at thefranchisee’s location.

CONTACT: Chad Everts, VP of Franchise Sales

KEEPSAKE COMPANIONSKC Franchises Inc.(858) 371-1437(800) 505-1730 FAX7128 Miramar Road, Suite 11, San Diego, CA [email protected]://www.keepsakecompanions.com

TYPE OF BUSINESS: Non-Medical In HomeCare for Seniors. One of the top two issues seniorshave is that the caregivers do not know how toproperly prepare foods that are comforting to thesenior or that they are able to eat. We turn this issueinto a marketing advantage for our franchisees. Weare the only home care franchisor that offers asenior focused culinary training program through:

http://www.Keepsake Cuisine.com. Additionally,after 6 months of operating, franchisees are eligibleto add a referral/placement component to provideadditional revenue potential and added value toreferral sources.

HISTORY: 1 franchised unit; 1 company-ownedunit; in business since 2007; franchising since2012.

CASH INVESTMENT: $57,671-$116,521 start-up cash; $57,671-$116,521 total investmentrequired. Initial franchise fee is $33,721.

TRAINING/SUPPORT: Includes a full fun filled5 day training week in our corporate office plus 2additional days at your location. A personalKeepsake Coach with scheduled hourly coachingcalls once a week for the first three months tohelp you through the startup of your new businessas well as online culinary training for youremployees through our unique online KeepsakeCuisine Culinary Training program.

QUALIFICATIONS: Candidates will have apassion for working with seniors, the ability tonetwork and clearly communicate the missionand have a long term goal of prioritizing qualityof service over quantity of clients which will leadto higher profits through a solid reputation asbeing a compassionate business owner who caresabout clients and is not just focused on bottomline. Our candidates are as interested andmotivated in making a difference as they are inmaking money and have the credentials to care.

CONTACT: Henri Chazaud, CFO; KristenChazaud, CEO

KOSAMALift Brands(952) 474-5422(952) 474-5416 FAX2411 Galpin Court, Suite 110, Chanhassen, MN [email protected]://www.kosama.com

CONTACT: Robert Kral, President

See page 186 for full listing.

LAVIDA MASSAGE FRANCHISE DEVELOPMENT, INC.(248) 360-61573050 Union Lake Road, Suite 3D, Commerce Township, MI [email protected]://www.lavidamassage.com

CONTACT: Peggy Davis, President; EvanKaltschmidt, COO

See page 304 for full listing.

LEARNINGRX(866) 679-1569(719) 955-6708(719) 218-9944 FAX5085 List Drive, Suite 200, Colorado Springs, CO [email protected]://www.learningrx-franchise.com

CONTACT: Tanya Mitchell, VP, FranchiseDevelopment

See page 139 for full listing.

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INTERIM HEALTHCARE INC.(800) 840-6568(954) 858-6000 (954) 858-2854(954) 858-2720 FAX1601 Sawgrass Corporate Parkway, Sunrise, FL [email protected]://www.interimhealthcare.com

TYPE OF BUSINESS: Founded in 1966,Interim HealthCare’s locally owned andoperated home care, hospice, and medicalstaffing franchises have become a trustedsource of care and services. The InterimHealthCare franchise system offers franchiseesan affordable investment with multi-unit expan-sion potential and an opportunity for adiversified service mix to build additional cashflow. Interim has an unmatched depth ofexperience in non-medical, medical, hospice,and healthcare staffing services. We have thebest franchise support team, the most compre-hensive systems, and a brand that is legendary.With the larges

HISTORY: 347 franchised units; in businesssince 1966; franchising since 1966. Founded in1966, Interim has an average franchisee tenureof more than 18 years which speaks to thestrength of the Interim HealthCare brand.

CASH INVESTMENT: $90,000 start-up cash;$115,500-$188,500 total investment required.

Start-up (including Working Capital) is$115.5K-$188.5K. Liquid capital is $50K. Networth is $400K.

TRAINING/SUPPORT: 5 day training at theNational Headquarters. All of the franchisetraining is developed by industry experts withdecades of experience in all aspects of thebusiness. This includes: marketing, sales,finance, human resources, and business andclinical operations. Each franchise trainingexpert understands what it takes to make ahealth care franchisee successful and contributeto franchise growth.

QUALIFICATIONS: Our selection of prospec-tive Interim HealthCare franchisee candidates isbased on an assessment of overall businessexperience and personal qualificationsincluding a caring attitude and passion forhelping others. We look for individuals withgood “common business sense”, a demon-strated ability to effectively lead and developpeople, and a history of previous success inbusiness and life endeavors. Experience in thehealth care or senior care industry is a definiteadvantage but not a necessity.

CONTACT: Mike Bohannon, Vice PresidentFranchise Development; Christine Faverzani,Franchise Development Manager

291

ANGEL COMPANIONS, LLC(610) 644-8780(610) 644-3770 FAX582 Lancaster Avenue, Berwyn, PA [email protected]://www.angelcompanions.net

CONTACT: Edward A. Rofi, Chairman/CEO;Hiram Torres, Vice President of FranchiseOperations

See page 424 for full listing.

ANY LAB TEST NOWAny Test Franchising, Inc.(678) 431-0623(866) 489-0623 FAX5815 Windward Parkway, Suite 205, Alpharetta, GA [email protected]://www.anylabtestnow.com

TYPE OF BUSINESS: Any Lab Test Nowpresents the perfect opportunity to take advantageof the changes taking place in the Americanhealthcare system and offers a franchise opportu-nity in the high-growth medical lab testingindustry! You don’t have to be a doctor ormedical professional, to succeed in the rapidlygrowing direct-to-consumer healthcare market!

HISTORY: 149 franchised units; 1 company-owned unit; in business since 1992; franchisingsince 2007. The business to business opportunityof owning an Any Lab Test Now location is notjust about selling to consumers. There are literallythousands of businesses that make excellent B2Bselling targets and potential partners.

CASH INVESTMENT: $100,000-$170,000 start-up cash; $100,000-$170,000 total investmentrequired. High volume corporate buying power. 16years of a proven system. Best-in-class partners.

TRAINING/SUPPORT: Before Any Lab TestNow® created the direct access testing market,consumers had to visit their doctor or have adoctor’s order to complete simple medical tests.This required them to pay for a doctor visit orprescription and then use labs that charged over-inflated prices. If they didn’t have insurance, theywere simply out of luck (and several hundreddollars).

QUALIFICATIONS: The right company at theright time, over the last several years there hasbeen a gradual retailing of healthcare in the U.S.coupled with direct-to-consumer pharmaceuticaladvertising and the popularity of HSA accounts,today’s consumers are more informed than everbefore. They don’t just want information anddirect access testing - they’re demanding it.

CONTACT: Clarissa Bradstock, COO & ActingCEO

ANYTIME FITNESS(800) 704-5004(651) 438-5099 FAX12181 Margo Avenue South, Hastings, MN [email protected]://www.anytimefitness.com

TYPE OF BUSINESS: Ranked #1 onEntrepreneur’s prestigious “Franchise 500” list,Anytime Fitness is the world’s largest and fastest-growing co-ed fitness club franchise, serving over2,000,000 members in 2,400 clubs in 50 statesand 20 countries. Clubs are open 24 hours a day.Join one club and use them all. A proven businessmodel that works in communities large and small.Previous experience in the fitness industry is notneeded to own a successful club. All you need isthe passion to help people and to follow thebusiness model. “One of America’s MostPromising Companies,” according to Forbes.

HISTORY: 2,400 franchised units; 25 company-owned units; in business since 2002; franchisingsince 2002. Anytime Fitness is an undisputedleader of the fitness franchise industry with theresources and experience to help entrepreneursrealize their dreams of owning their ownbusinesses. Forbes named Anytime Fitness one ofAmerica’s Most Promising Companies and a TopFranchise For Your Buck. CNN Money namedAnytime Fitness one of 10 great franchise bets.

CASH INVESTMENT: $56,299-$353,900 start-up cash; $61,599-$215,299 total investmentrequired. Our financial services division will helpyou find financing options, including SBA loansfor qualified individuals.

TRAINING/SUPPORT: One week of mandatorycomprehensive training at our corporateheadquarters in Hastings, MN. On-going supportfrom an experienced team of franchise consult-ants. Additional “vitals” training at numerouslocations throughout the year.

QUALIFICATIONS: Experience in running abusiness and/or in the fitness industry preferred,but not necessary. All that’s truly needed is apassion for helping others improve their livesthrough regular fitness routines.

CONTACT: [email protected]

ARCPOINT LABS(864) 271-3210(864) 297-0727 FAX220 North Main Street, Suite 325, Greenville, SC [email protected]://www.arcpointlabs.com

CONTACT: Randy Loeb, Vice President ofFranchise Development; Felix Mirando, President& CEO

See page 106 for full listing.

ASSISTING HANDS HOME CARE LLC(208) 321-5510(208) 321-5511 FAX5700 E. Franklin Road, #105, Nampa, ID [email protected]://www.assistinghands.com

CONTACT: Lane Kofoed, President & CEO;Diane Wright, Director of Franchise Development

See page 425 for full listing.

ATC HEALTHCARE SERVICES, INC. ATC Healthcare, Inc.(800) 444-4633(516) 750-1694(516) 750-1783 FAX1983 Marcus Avenue, Suite E-122, Lake Success, NY [email protected]://www.atchealthcare.com

CONTACT: Mitchell Pinckney, Vice President -Franchise Development; Irv Braun, Director,Franchise Development

See page 437 for full listing.

BRAIN BALANCE ACHIEVEMENTCENTERS(201) 387-1797(201) 221-8120 FAX2500 Plaza 5, Harborside Financial Center, Jersey City, NJ [email protected]://www.brainbalancecenters.com

TYPE OF BUSINESS: At Brain Balance Centers,we offer a nationwide, drug-free program thathelps kids overcome their learning and behavioraldisabilities and reach their social, academic, andphysical potential. The Brain Balance Program isa groundbreaking, alternative medicine approachto childhood neurological disorders that utilizes acomprehensive array of holistic components toaccelerate a child’s social, physical, and academicachievement. Using the most recent cutting-edgebrain research, we offer each child an individual-ized course of action geared specifically for theirspecial needs.

HISTORY: 70 franchised units; 1 company-owned unit; in business since 2007; franchisingsince 2008. One of the most respected specialistsin childhood neurological disorders in America,Dr. Melillo has been helping children overcomelearning disabilities for over 20 years. He createdBrain Balance in 1994 and began franchising in2008.

CASH INVESTMENT: $55,000 start-up cash;$215,000-$300,000 total investment required.Third party financing available. We are on theSBA registry.

HealtH aidS & ServiceS

291

ANGEL COMPANIONS, LLC(610) 644-8780(610) 644-3770 FAX582 Lancaster Avenue, Berwyn, PA [email protected]://www.angelcompanions.net

CONTACT: Edward A. Rofi, Chairman/CEO;Hiram Torres, Vice President of FranchiseOperations

See page 424 for full listing.

ANY LAB TEST NOWAny Test Franchising, Inc.(678) 431-0623(866) 489-0623 FAX5815 Windward Parkway, Suite 205, Alpharetta, GA [email protected]://www.anylabtestnow.com

TYPE OF BUSINESS: Any Lab Test Nowpresents the perfect opportunity to take advantageof the changes taking place in the Americanhealthcare system and offers a franchise opportu-nity in the high-growth medical lab testingindustry! You don’t have to be a doctor ormedical professional, to succeed in the rapidlygrowing direct-to-consumer healthcare market!

HISTORY: 149 franchised units; 1 company-owned unit; in business since 1992; franchisingsince 2007. The business to business opportunityof owning an Any Lab Test Now location is notjust about selling to consumers. There are literallythousands of businesses that make excellent B2Bselling targets and potential partners.

CASH INVESTMENT: $100,000-$170,000 start-up cash; $100,000-$170,000 total investmentrequired. High volume corporate buying power. 16years of a proven system. Best-in-class partners.

TRAINING/SUPPORT: Before Any Lab TestNow® created the direct access testing market,consumers had to visit their doctor or have adoctor’s order to complete simple medical tests.This required them to pay for a doctor visit orprescription and then use labs that charged over-inflated prices. If they didn’t have insurance, theywere simply out of luck (and several hundreddollars).

QUALIFICATIONS: The right company at theright time, over the last several years there hasbeen a gradual retailing of healthcare in the U.S.coupled with direct-to-consumer pharmaceuticaladvertising and the popularity of HSA accounts,today’s consumers are more informed than everbefore. They don’t just want information anddirect access testing - they’re demanding it.

CONTACT: Clarissa Bradstock, COO & ActingCEO

ANYTIME FITNESS(800) 704-5004(651) 438-5099 FAX12181 Margo Avenue South, Hastings, MN [email protected]://www.anytimefitness.com

TYPE OF BUSINESS: Ranked #1 onEntrepreneur’s prestigious “Franchise 500” list,Anytime Fitness is the world’s largest and fastest-growing co-ed fitness club franchise, serving over2,000,000 members in 2,400 clubs in 50 statesand 20 countries. Clubs are open 24 hours a day.Join one club and use them all. A proven businessmodel that works in communities large and small.Previous experience in the fitness industry is notneeded to own a successful club. All you need isthe passion to help people and to follow thebusiness model. “One of America’s MostPromising Companies,” according to Forbes.

HISTORY: 2,400 franchised units; 25 company-owned units; in business since 2002; franchisingsince 2002. Anytime Fitness is an undisputedleader of the fitness franchise industry with theresources and experience to help entrepreneursrealize their dreams of owning their ownbusinesses. Forbes named Anytime Fitness one ofAmerica’s Most Promising Companies and a TopFranchise For Your Buck. CNN Money namedAnytime Fitness one of 10 great franchise bets.

CASH INVESTMENT: $56,299-$353,900 start-up cash; $61,599-$215,299 total investmentrequired. Our financial services division will helpyou find financing options, including SBA loansfor qualified individuals.

TRAINING/SUPPORT: One week of mandatorycomprehensive training at our corporateheadquarters in Hastings, MN. On-going supportfrom an experienced team of franchise consult-ants. Additional “vitals” training at numerouslocations throughout the year.

QUALIFICATIONS: Experience in running abusiness and/or in the fitness industry preferred,but not necessary. All that’s truly needed is apassion for helping others improve their livesthrough regular fitness routines.

CONTACT: [email protected]

ARCPOINT LABS(864) 271-3210(864) 297-0727 FAX220 North Main Street, Suite 325, Greenville, SC [email protected]://www.arcpointlabs.com

CONTACT: Randy Loeb, Vice President ofFranchise Development; Felix Mirando, President& CEO

See page 106 for full listing.

ASSISTING HANDS HOME CARE LLC(208) 321-5510(208) 321-5511 FAX5700 E. Franklin Road, #105, Nampa, ID [email protected]://www.assistinghands.com

CONTACT: Lane Kofoed, President & CEO;Diane Wright, Director of Franchise Development

See page 425 for full listing.

ATC HEALTHCARE SERVICES, INC. ATC Healthcare, Inc.(800) 444-4633(516) 750-1694(516) 750-1783 FAX1983 Marcus Avenue, Suite E-122, Lake Success, NY [email protected]://www.atchealthcare.com

CONTACT: Mitchell Pinckney, Vice President -Franchise Development; Irv Braun, Director,Franchise Development

See page 437 for full listing.

BRAIN BALANCE ACHIEVEMENTCENTERS(201) 387-1797(201) 221-8120 FAX2500 Plaza 5, Harborside Financial Center, Jersey City, NJ [email protected]://www.brainbalancecenters.com

TYPE OF BUSINESS: At Brain Balance Centers,we offer a nationwide, drug-free program thathelps kids overcome their learning and behavioraldisabilities and reach their social, academic, andphysical potential. The Brain Balance Program isa groundbreaking, alternative medicine approachto childhood neurological disorders that utilizes acomprehensive array of holistic components toaccelerate a child’s social, physical, and academicachievement. Using the most recent cutting-edgebrain research, we offer each child an individual-ized course of action geared specifically for theirspecial needs.

HISTORY: 70 franchised units; 1 company-owned unit; in business since 2007; franchisingsince 2008. One of the most respected specialistsin childhood neurological disorders in America,Dr. Melillo has been helping children overcomelearning disabilities for over 20 years. He createdBrain Balance in 1994 and began franchising in2008.

CASH INVESTMENT: $55,000 start-up cash;$215,000-$300,000 total investment required.Third party financing available. We are on theSBA registry.

HealtH aidS & ServiceS

Jumbo Logo Sample

Standard Logo Sample

Logo Rates

Jumbo Logo $1,200

Standard Logo $750

Directory Advertorial

$4,000 per edition

Franchisor Brand Spotlight Advertorial

One page $6,000

Two page $9,000

Cover Logo Sample Dominate your primary category by having the very first listing in that category, in addition to your alphabetical listings that will appear in all three categories, which includes:

• Company listing and logo on the first page of category and includes two-thirds page ad

• Logo/mention on “Featured Franchise Opportunities” index page

• First right of refusal on future placements.

We have a display ad size for every budget. Fractional display ads can be placed in the editorial section of the Guide (at the beginning), or within industry categories, so your brand and identity stand out on the page when a prospective franchisee searches categories of opportunities.

Directory Advertorial Samples

Directory Ad

See rates on page 12

Front Cover Logo

$1,500 with purchase

of full page display ad

www.franchise.org

Detailed information for more than

1,300franchises.

All are members of the International Franchise

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Everything you need to start your search for the right franchise for you!

Franchises listed by business category with investment levels and

training/support provided.

FEA

TU

RING FRANCHISE OPPORTUNITIES FOR VETERANS

FALL/WINTER2019

FALL/WIN

TER 2019

THE OFFICIAL GUIDE TO FRANCHISING

CHECK OUT OUR

FEATURED MEMBERS

ON PAGE 72!

Get Excited About Your FutureBe a business owner, reach your goals and experience how exciting life can be when you’re The King of Clean®.

Jani-King offers the best value for your investment:- Initial and ongoing training and education- Local support from your regional office- Administrative assistance - accounting- Advertising and brand awareness- Customized uniform and equipment programs- Ongoing business offerings- Business insurance- Customized technology programs

*Master Franchise territories also available.

©2018 Jani-King International, Inc. | CD818-0115

*Contact Sean Ayres - Executive Vice President: +1.972.991.0900 | [email protected]/franchise

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Page 12: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 12 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

2020 FRANCHISE OPPORTUNITIES GUIDE AD RATES

2020 IFA and Supplier Forum Member Rates

Back Cover* $7,000

Inside Front Cover* $6,500

Inside Back Cover* $6,500

Page 1 (Opp. Cover 2)* $6,500

Page 2* $6,000

Page 5 (Opp. T.O.C.)* $5,000

Two Page Spread $7,000

Full Page $3,750

2/3 Page (Vertical) $3,000

1/2 Page $2,500

1/3 Page $1,650

1/4 Page $1,000

Cover Logo Placement** $1,500

Jumbo Logo (Four color only) $1,200

Standard Logo (Four color only) $750

Directory Advertorial (Full page) $4,000

Franchisor Brand Spotlight Advertorial (One page)

$6,000

Franchisor Brand Spotlight Advertorial (Two page spread)

$9,000

* Premium position.** With purchase of full page ad

Introductory Value PackageStarting at Only $3,000/Year*

• Featured category logo on Franchise.org

• Enhanced company profile on Franchise.org

• Direct link to your franchise development site

• Category logos in the next two Franchise Opportunities Guides®

*Options available for increased exposure

FRANCHISE OPPORTUNITIES GUIDE

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All web offset: Franchise Opportunities Guide® is produced computer-to-plate. Franchise Opportunities Guide® subscribes to the SWOP (Specifications for Offset Publications) standards. Franchise Opportunities Guide® is perfect bound and printed on 40-lb. #5 gloss text and 7pt. #2 gloss cover stock.

Half Page Island

4.5” x 7.375”

Half Page Horizontal

7.25” x 4.5”

Third Page Square

4.5” x 4.5”

Quarter Page

3.5” x 4.5”

Two-thirds Page

4.5” x 9.5”

Third Page Vertical

2.125” x 9.5”

Ad Sizes

Guide Trim Size: 8.25” x 10.875”

(All ad specifications are in inches, width by height. Keep live matter .5” from trim on each side.)

Page Dimensions

Full Page

Live Area: 7.25” x 9.875”Trim: 8.5” x 10.875”Supplied Bleed: 8.5” x 11.125”

Ad Deadlines

2020 Spring/Summer EditionListing Update Deadline: December 20, 2019Logo Deadline: January 10, 2020Editorial Section Deadline: February 18, 2020Editorial Materials Due: March 9, 2020

2020 Fall/Winter EditionListing Update Deadline: June 26, 2020Logo Deadline: July 15, 2020Editorial Section Deadline: August 21, 2020Editorial Materials Due: August 28, 2020

Page 13: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 13 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

Franchisor Chairmen, C-Level Executives

Franchisees (Single & Multi-Unit)

Franchisor Vice Presidents

Franchisor Directors (Marketing & Franchise

Development)Other

32%

24%

21%

12%

11%READERSHIP

For more than 30 years, Franchising World has

been used as a vehicle to protect, enhance,

and promote franchising. No other franchising

publication provides the scope and depth of

information on domestic and international

franchising than Franchising World. Published

eleven times per year, Franchising World follows

in line with IFA’s vision to be the pre-eminent

voice and acknowledged leader for franchising

worldwide. Franchising World readers are comprised

of C-level executives and senior level managers for

1,300+ franchised concepts, single and multi-unit

franchisees, franchise community professionals,

as well as opportunity seekers.

FRANCHISING WORLD

BY THE

NUMBERS

15,000 PER ISSUE (average with

bonus circulations)

Print Circulation

12,000 Franchising World

Digital Edition

2.8% Pass Along Rate (%)

42,000 Total Print Readership

27,000 Total Print and

Digital Circulation

FRANCHISING WORLD

®

Why advertise in Franchising World Magazine?

Your advertisement appears in both print and digital editions

Extended shelf life — three years of archived back issues digitally

Clickable ads linking to your website and live email links to field inquiries

Franchising World is a trusted resource for the franchise community and having ad placement and/or editorial contribution adds to your own credibility

Page 14: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 14 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

FRANCHISING WORLD 2020 CALENDAR

JANUARYWelcome to 2020, Your Best Year YetExclusive industry insights and testimonials from the leaders of the franchise industry, best mentorship strategies, hottest social media trends and Countdown to Convention.

Winning Franchise Team Playbook

• Ad Opportunity: Pre-Convention Promotion for Exhibitors

• Bonus Distribution: FES 2020, Convention 2020

FEBRUARYConvention 2020: Franchising’s Future Starts With Us Key takeaways on 2020’s best business tools and methods and an outlook on the new franchise operations strategies your business needs.

Meet Incoming IFA Chair, Catherine Monson, How to Create Your Dream Team, Convention Award Winners Spotlight

• Bonus Distribution: Convention 2020

MARCHExpanding Horizons: The Multi-Unit IssueThe top tools and strategies for growing your business and insights from multi-unit operators.

Multi-Unit Franchisee Jour-neys to Growth, How to Best Invest, 2020 CFE Graduates, Convention Snapshot, Food & Beverage 2020 Franchise Directory

• Ad Opportunity: Opportunities in Multi-Unit Franchising

• Bonus Distribution: NRA 2020, FUMC 2020, FEW 2020

APRILThe Legal, Policy and Advocacy IssueGiving you the most up to date advocacy efforts, changes in legislation your business needs to know and what your brand can do going forward.

Top Legal Issues on the Radar, 2020 Legal Symposium Preview

• Ad Opportunity: Legal Spotlight

• Bonus Distribution: Legal Sympo-sium 2020, FAN 2020

MAYThe International Issue A look at the world of cross border franchising, trends, developments and best practices for growing and operating your brand overseas.

International Franchisee Testimonials, 2019 Interna-tional Franchise Opportunities Directory

• Ad Opportunity: Franchise Consultants/Broker Toolkit

• Bonus Distribution: IFE 2020, FEW 2020, FES 2021, More than 12 International Events

JUNE/JULYIFA’s 60th Anniversary IssueFranchise operations and development through the years. Celebrating our longstanding franchise members that have revolutionized the franchise industry and showcasing the best business practices.

Exclusive! Vintage cover and photos throughout the magazine.

• Ad Opportunity: Franchise Development and Operations, Best Practices and What’s Going to Make Your Brand Grow

• Bonus Distribution: All IFA Events and All Major Expos throughout next year

AUGUSTThe Industry Trends IssueA special report on the hottest franchise industry trends and resources your business needs now.

Successful Business Insights, Biggest Trends of 2020

• Bonus Distribution: FEW 2020, EFC 2020, IFA Ops 2020

SEPTEMBERThe Marketing & Technology IssueAll the advancements in franchise marketing and technology that will skyrocket your business.

The Best Tech Trends of 2020, Top Marketing Tactics of 2020

• Ad Opportunity: Marketing Toolkit, Franchisees of the Year Spotlight

• Bonus Distribution: FAN 2020, MITCon 2020, EFC 2020, Convention 2021

OCTOBER The 2021 Supplier Source BookHow to maximize your supplier membership and best supplier practices.

FAN Snapshot, IFA Supplier Forum Directory

• Ad Opportunity: Pre-Convention Promotion for Exhibitors

• Bonus Distribution: Convention 2021

NOVEMBERThe Foundation IssueHighlighting the IFA Foundation’s many programs including VetFran, Franchising Gives Back, Diversity and the CFE program.

Veteran Testimonials, 2020 Franchising Gives Back Initia-tives, A Dialogue on Diversity, CFE Program Updates

• Ad Opportunity: VetFran, Franchising Gives Back, Diversity and Women in Franchising Advertorials and Display Ads

• Bonus Distribution: Convention 2021, FEW 2020, FES 2021, IFE 2021, More than 10 foundation events

DECEMBERThe Next Generation of Franchising Spotlight on the emerging leaders in franchising, what new trends your business should be following and a look back on 2020’s biggest industry highlights, tactics and tools.

Young and Thriving: Featured Leaders of 2020, Convention Brochure

• Ad Opportunity: Technology Toolkit, Emerging Brand Spotlight

• Bonus Distribution: FES 2021, IFE 2021, FEW 2021

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08/07/20 09/08/20 09/15/20EDITORIAL AD CLOSE ARTWORK DUE

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10/09/20 11/09/20 11/13/20 FRANCHISING WORLD

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Page 15: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

2 0 2 0 I F A M E D I A K I T 15 Carly Wooley, Senior Manager, Regional Advertising202.662.0788 • [email protected]

Jessica Williams, Senior Manager, Regional Advertising

202.662.0795 • [email protected]

FRANCHISING WORLD

2020 FRANCHISING WORLD AD RATES

2020 4/C Display Ad IFA Member Rates***

Frequency 1x 3x 6x 11xBack Cover* $4,500 $4,300 $4,100 $4,000

Inside Front Cover* $4,000 $3,600 $3,400 $3,100

Inside Back Cover* $3,500 $3,250 $3,000 $2,750

Page 1 (Opp. Cover 2)* $4,000 $3,600 $3,400 $3,100

Page 2* $4,000 $3,600 $3,400 $3,100

Two Page Spread $7,000 $5,000 $4,500 $4,250

Full Page $3,500 $3,175 $3,000 $2,750

2/3 Page (Vertical) $3,000 $2,750 $2,400 $2,100

1/2 Page $2,500 $2,200 $2,000 $1,800

1/3 Page (Vertical or Square) $1,750 $1,500 $1,300 $1,200

1/4 Page $1,350 $1,250 $1,150 $1,000

Pre-Printed Inserts** $5,000 For pre-printed insert specifications, contact your advertising representative.

Bellyband** $8,000 For bellyband specifications, contact your advertising representative.

Franchisor Spotlight Advertorial (IFA Members Only)

Full Page $6,000

Two Page Spread $9,000

* Premium position.** Subject to editorial/content approval by IFA; all inserts to be produced by

advertisers and supplied to the printer. Bellyband only available for specific issues.*** Non-members add 30% premium to published rates.

Material Requirements

All web offset: Franchising World® is produced 100 percent computer-to-plate. Franchising World® subscribes to the SWOP (Specifications for Offset Publications) standards. Franchising World® is printed on 50-lb. #4 gloss text and 100-lb. #3 cover stock.

Ad Sizes

Magazine Trim Size: 8.375” x 10.875”(All ad specifications are in inches, width by height. Keep live matter .375” from trim on each side.)

Page Dimensions

Two Page Spread

Live Area: 15.75” x 9.875”

Trim: 16.75” x 10.875”

Supplied Bleed: 17” x 11.125”

Full Page

Live Area: 7.375” x 9.875”

Trim: 8.375” x 10.875”

Supplied Bleed: 8.625” x 11.125”

Half Page Horizontal

7.375” x 4.625”

Third Page Square

4.875” x 4.625”

Quarter Page

3.5” x 4.875”

Two-thirds Page

4.875” x 9.5”

Third Page Vertical

2.375” x 9.5”

Page 16: 2020 IFA MEDIA KIT - franchise.org · business model worldwide. Working with our members, we educate the public about the positive aspects of the franchise community. TABLE of CONTENTS

International Franchise Association

1900 K Street, NW, Suite 700 | Washington, DC 20006

IFA MEDIA ON ALL PLATFORMS

Franchise Opportunities Guide57K+ READERS

Franchise.org180K+ UNIQUE VISITORS Franchising World

42K+ READERS

PRIME EXPOSUREYOUR WAY

www.franchise.org

Detailed information for more than

1,300franchises.

All are members of the International Franchise

Association.

Everything you need to start your search for the right franchise for you!

Franchises listed by business category with investment levels and

training/support provided.

FEA

TU

RING FRANCHISE OPPORTUNITIES FOR VETERANS

FALL/WINTER2019

FALL/WIN

TER 2019

THE OFFICIAL GUIDE TO FRANCHISING

CHECK OUT OUR

FEATURED MEMBERS

ON PAGE 72!

Get Excited About Your FutureBe a business owner, reach your goals and experience how exciting life can be when you’re The King of Clean®.

Jani-King offers the best value for your investment:- Initial and ongoing training and education- Local support from your regional office- Administrative assistance - accounting- Advertising and brand awareness- Customized uniform and equipment programs- Ongoing business offerings- Business insurance- Customized technology programs

*Master Franchise territories also available.

©2018 Jani-King International, Inc. | CD818-0115

*Contact Sean Ayres - Executive Vice President: +1.972.991.0900 | [email protected]/franchise


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