GOVERNMENTRELATIONSCONFERENCE

S T A T E & L O C A L

2020 SPONSORSHIP INFORMATION AND OPPORTUNITIES

Packet Contents

About This Conference…..page 3

Sponsorship Opportunities Overview.….pages 4-5

Virtual Platform Sneak Peak…..pages 6-7

Platinum Sponsorship Options…..page 8

Premier Sponsorship Options…..page 9

Sponsorship Application…..page 10

PUBLIC AFFAIRS COUNCIL | 2121 K ST. N.W., SUITE 900, WASHINGTON D.C. 20037 | 202.787.5968

ABOUT THE STATE & LOCAL GOVERNMENT RELATIONS CONFERENCE

The Public Affairs Council’s State & Local Government Relations

Conference brings together practitioners, experts and consultants

to discuss fundamentals, emerging trends and advanced strategies

in state and local government relations. Key to this conference are

community-building and networking opportunities where

practitioners and consultants can establish new connections and

gain insights from each other.

Due to COVID-19, this year the conference will be taking place on an interactive, streamlined

virtual platform which will allow for networking and interaction among attendees. It will take

place over two half-days on September 22 and 23, 2020.

Find the conference agenda HERE.

AUDIENCE

In 2019, 200 public affairs professionals participated, with representatives from numerous Fortune 500

companies, trade associations and professional societies in attendance. For the 2020 virtual

conference, we anticipate around 200 may attend.

SPONSOR BENEFITS

Promote and Connect

Sponsoring the State & Local Government Relations Conference allows you to showcase your brand to

attendees. Your name and brand are present during pre-conference marketing and throughout the

conference itself, which gives you ample exposure in front of key public affairs executives and other

decision makers in the state and local government relations (GR) community.

Network and Connect

You will also have the opportunity to network and interact with attendees virtually during the

conference, providing you with valuable exposure to key decision makers and future leaders. Sponsors

receive access to the attendee list, including exclusive access to full contact information, for event-

related communications. Please see our sponsorship policies for additional information.

We Value You

We appreciate what you bring to the state and local GR community and to our conference. We are

dedicated to working with you to ensure that you get the most out of this event.

PUBLIC AFFAIRS COUNCIL | 2121 K ST. N.W., SUITE 900, WASHINGTON D.C. 20037 | 202.787.5968

Overview of Sponsorship Opportunities

Important Instructions When Registering as a Sponsor:

• You must be a Public Affairs Council member in good standing at the time of the meeting in order to take

advantage of the member price** for sponsorships.

o Members have the first option on all sponsorships. Only Members will be allowed to submit

sponsorship applications UNTIL AUGUST 3.

o AUGUST 3 AND AFTER, Non-Members** will be eligible to submit sponsorship applications.

• Upon submission, we will confirm receipt of your sponsorship application. Within 10 business days, you will

be notified as to whether your request for sponsorship can be honored.

• In fairness to all interested sponsors, sponsorship holds and advance registrations are NOT available.

• Sponsorship applications can only be made by submitting a completed form via email to khanley@pac.org.

• Except where noted, sponsorship may not include registration for the entire conference.

*Please click here to view our full sponsor and conference attendee policies

**Please note that acceptance of non-member sponsors is a special exception to the members only policy

related to sponsorship for this conference. This policy may or may not be offered in the future at other

Council conferences.

Benefits Platinum Premier

Free Conference Registration(s) 4 2

Attendee Full Contact Information

& Advanced Release* 10 business days 5 business days

Rotating Banner Ad in Virtual

Conference Space X X

Inclusion in Marketing Emails ALL 2

Recognition on Social Media X X

Introduce a Session X

Brand a Table at Virtual Reception X

Cost

Member* $3,000 $2,000

Non-Member* $4,000 $3,000

PUBLIC AFFAIRS COUNCIL | 2121 K ST. N.W., SUITE 900, WASHINGTON D.C. 20037 | 202.787.5968

Your Sponsorship Options

General Sessions/Breakouts

Maximize your exposure by addressing the audience while they are gathered as a group. The sponsoring

company’s representative will have 1-2 minutes to address the audience and then will introduce the

speaker(s).

Virtual Reception

Maximize your exposure by addressing the audience while they are gathered to network. The sponsoring

company’s representative will have 1-2 minutes to address the audience prior to the start of the reception.

Specialty Cocktail/Mocktail

Prior to the conference, we will be circulating a recipe via e-mail for a specialty cocktail and mocktail to be

enjoyed during our virtual reception. Sponsors of the specialty cocktail will have their logo appear on the

e-mail that will be sent with the recipe prior to the conference.

Brand a Table at the Virtual Reception

Our virtual platform comes with a unique section where people can meet in virtual rooms of up to 10

people to network and connect. Select sponsorship level(s) will have their company name added to a

table. Table assignments will be determined by the Public Affairs Council.

Grand Prize Drawings

Become part of the excitement as conference registrants gather for a grand prize drawing. If sponsored,

we will offer gift cards. The first gift card will be awarded during the Opening Session on day one and be

valued at $50. The grand prize of $100 will be awarded during the Closing Session on the final day.

Participants must be present to win.

Sample Virtual Exhibit Booth

Sample Breakout or Keynote Session Page

Session Agenda View

Sample Networking Table Page

PUBLIC AFFAIRS COUNCIL | 2121 K ST. N.W., SUITE 900, WASHINGTON D.C. 20037 | 202.787.5968

Sponsorship Packages

PLATINUM SPONSOR | Members: $3,000 / Non-Members: $4,000

PLATINUM SPONSORSHIP BENEFITS

• Four (4) free conference registration

• Opportunity to address the conference body with brief remarks (1-2 minutes). Please choose ONE of the options

listed below under PLATINUM SPONSORSHIP OPPORTUNITIES. Your logo will also appear on the agenda for the

opportunity that you select.

Premier sponsorship opportunities may be upgraded to the Platinum level, if desired.

Please contact the Public Affairs Council for more information.

MARKETING BENEFITS

• 10-business day advance release of the participant list, with weekly update(s) leading up to the conference

• Prominent recognition of your sponsorship as part of a rotating banner ad on the main virtual conference page.

The banner will be designed by the Public Affairs Council and will include a general thank you to all Platinum

sponsors.

• Inclusion of the company logo in all conference marketing, with recognition of sponsorship

• Recognition on the Council website with a hyperlink to your organization’s website

• Recognition on social media using the conference hashtag

• A unique sponsor page within the virtual platform where you can provide details about your company including

the option of including a pre-recorded video (all materials must be submitted by the deadline provided by the

Public Affairs Council to guarantee inclusion. More information will be provided once your sponsorship is

confirmed).

• Your company name will appear on a networking lounge table during the virtual reception

PLATINUM SPONSORSHIP OPPORTUNITIES:

Choose ONE of the below opportunities to address the conference body with brief remarks (1-2 minutes):

Live General Session

• Day 1 Opening Session: Where Do We Go from Here [Sept 22]

• Day 2 Opening Session: States Elections Forecast [Sept 23]

• Closing Session: Social Responsibility and Government Relations [Sept 23]

Live Concurrent Session

• Concurrent Session: Using Digital Advocacy for State Success [Sept 22]

• Concurrent Session: Beyond the Legislature [Sept 22]

• Concurrent Session: Here’s Your 2021 Plan [Sept 23]

• Concurrent Session: Coalition & Ally Building [Sept 23]

• Concurrent Session: Ballot Measures Advocacy [Sept 23]

Reception

• Virtual Reception [Sept 22]

Find the conference agenda HERE

We will be happy to consider additional ideas for branded opportunities. Please contact us with your suggestions.

PUBLIC AFFAIRS COUNCIL | 2121 K ST. N.W., SUITE 900, WASHINGTON D.C. 20037 | 202.787.5968

Sponsorship Packages

PREMIER SPONSOR | Member: $2,000 / Non-Member: $3,000

PREMIER SPONSORSHIP BENEFITS

• Two (2) free conference registration

MARKETING BENEFITS

• 5-business day advance release of the participant list

• Prominent recognition of your sponsorship as part of a rotating banner ad on the main virtual conference page.

The banner will be designed by the Public Affairs Council and will include a general thank you to all Premier

sponsors.

• Inclusion of the company logo in two conference marketing e-mails, with recognition of sponsorship

• Recognition on the Council website with a hyperlink to your organization’s website

• Recognition on social media using the conference hashtag

• A unique sponsor page within the virtual platform where you can provide details about your company

including the option of including a pre-recorded video (all materials must be submitted by the deadline provided

by the Public Affairs Council to guarantee inclusion. More information will be provided once your sponsorship is

confirmed)

PREMIER SPONSORSHIP OPPORTUNITIES

Premier sponsorship opportunities are considered branded opportunities and do NOT include the opportunity to make remarks.

For the below opportunities, your logo will appear on the agenda and the individual session page within the virtual platform for

the opportunity selected.

• Pre-Recorded Session: Best Practices for Using Earned and Paid Media

• Pre-Recorded Session: Intro to State Government Relations

• Pre-Recorded Session: State Compliance Overview

• Concurrent Session: Roundtable Breakout Discussions by Industry

• Specialty Cocktail (please note that this opportunity includes an additional marketing e-mail opportunity. Your

logo will be included on the e-mail within which the specialty cocktail recipe will be distributed to attendees)

• Grand Prize Drawing (Sept 22 during the Opening Session) – sponsor will be thanked by the session

moderator prior to the drawing and the announcement of the winners

• Grand Prize Drawing (Sept 23 during the Closing Session) – sponsor will be thanked by the session

moderator prior to the drawing and the announcement of the winners

Find the conference agenda HERE

Upgrade your sponsorship to Platinum for additional sponsorship benefits including

additional complimentary registration(s) and earlier access to the conference participant

list!

Contact us for more details.

We will be happy to consider additional ideas for branded opportunities. Please contact us with your suggestions.

PUBLIC AFFAIRS COUNCIL | 2121 K ST. N.W., SUITE 900, WASHINGTON D.C. 20037 | 202.787.5968

Sponsorship Application

State and Local Government Relations Conference September 22-23, 2020

Submit to: Kristin Hanley | khanley@pac.org | phone: 202.787.5968

SPONSOR INFORMATION

Sponsor Level:

☐ PLATINUM

Member: $3000

Non-Member: $4000

☐ PREMIER

Member: $2000

Non-Member: $3000

Organization:

Contact Name:

Job Title:

Address:

Street Address

City State Zip Code

Phone: Email:

Web Address: Twitter Handle:

SPONSOR OPTIONS Please list your 3 preferred sponsorship opportunities. Upon confirmation of your sponsorship, staff will

work with you to finalize placement.

1.

2.

3.

ADVANCE PAYMENT IS REQUIRED

Payment Type: ☐ AMERICAN EXPRESS ☐ VISA ☐ MASTERCARD ☐ DISCOVER

☐ CHECK (payable to Public Affairs Council)

Card Number:

Expiration

Date:

Signature:

By signing this document, I acknowledge that I have read and agree to abide by the Council’s sponsor policies

which can be viewed at http://pac.org/conferences_policies#sponsors.

CANCELLATIONS: Cancellations received prior to the redemption of any sponsor/exhibitor benefits will receive a full refund.

Cancellations received on or before the materials deadline will receive a refund equal to half of the sponsor/exhibitor fee. No refunds

will be issued after the materials deadline has passed. Cancellations must be submitted in writing to Kristin Hanley at

khanley@pac.org.