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CONTENTSCity University of Seattle 3

External and Internal Scans 4

Organizational Scan Findings 5

2020 Vision 6

2020 Mission 7

CityU Values 7

2020 Strategic Plan Framework 8

2020 Strategic Plan Implementation 9

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City University of Seattle (CityU) was conceived of and developed for the purpose of providing educational opportunities to underserved populations

Our new strategic plan, CityU 2020, continues the construction upon that foundation and allows us to effectively align all we do to ensure student success in the rapidly changing higher education landscape We will execute our strategic plan as an institution focused primarily on the needs of students in the State of Washington, and as a proud affiliate of the National University System Working collaboratively with our partners in the National University System allows us to provide better programs and opportunities for our students, our faculty and staff, and the communities we serve

CityU was founded on the principles that learning is a lifelong process and should be accessible to everyone Accessibility, lifelong learning, and student success are achieved by providing an exceptional student experience, and we will do this with effective strategies that bring our mission and vision to life for all our students and partners:

• Align our programs and services with market needs, particularly in the Pacific Northwest and Canada

• Build on our already nationally renowned graduate programs, to further differentiate the impacts that we are making in students’ lives

• Collaborate with our National University System partners to enhance choice and customization for our students, faculty, and staff

• Capture the locational advantage that Seattle offers and provide more international students the opportunity to experience our city and our university

CityU has a proud history of serving underserved and non-traditional students, who are now growing at a faster rate than what we have typically referred to as the “traditional” student We will continue our history of service to the underserved and adult learner, but it will require continuous innovation that builds on the flexibility and creativity that is already a hallmark of our programs, delivery systems, and student services

As we move toward 2020, our strategic plan strives to ensure student access and success

CITY UNIVERSITY OF SEATTLE - An affiliate of the National University System

President Randy Frisch City University of Seattle

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EXTERNAL AND INTERNAL SCANS

• Environmental Scan - Examines the external landscape and identifies trends that present both opportunities and threats

• Organizational Scan - Assesses internal strengths and weaknesses; incorporates financial and organizational analysis; and includes critical feedback from faculty and staff

ENVIRONMENTAL SCAN FINDINGS

Unpredictable Public FundingOver the past decade, public funding for higher education in the State of Washington has been erratic, impacting public institutions and the number of options from which students may choose This creates opportunity for CityU to serve students who don’t have access.

Evolving Workforce NeedsSeattle is a dynamic marketplace that is the fifth fastest growing economy in the U S Labor market demands in Seattle and across the state are shifting rapidly, prompting the need for new programs and a 21st Century labor force

International StudentsU S -styled higher education is still attractive to international students whose numbers continue to increase. CityU’s service to international populations and its support for English language learners enrich our communities and the experience of our domestic students

Competition and TechnologyThe number of public and private higher education providers in the Pacific Northwest has grown with the region Internet and mobile technologies are but two examples of how today’s students learn and what they desire in their educational experience Innovative models that facilitate access, delivery and success are all ongoing necessities for a differentiated, CityU experience

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ORGANIZATIONAL SCAN FINDINGS

An internal organizational examination allows CityU to align its programs and services with the students and community we serve

PartnershipsCityU has developed and continues to enjoy a number of key partnerships throughout the region, including with several of the state’s premier private employers and its largest military base The University continues to create innovative programs – including competency-based programs — to support its partners

RecognitionThe university has earned a number of high national rankings and enjoys recognition from top accreditation agencies in the fields of business, technology, counseling and education. CityU was named a Top-50 online university by US News and World Report for the third consecutive year in 2016 Such accolades help place CityU at the forefront of our competitive set

Serving our RegionExpansion will come through new programs and educational opportunities that align with the unique needs of our community. Over 57% of adult Seattle residents already hold bachelor’s degrees Many of the members of our community are more interested in study at the graduate level in specialized and rapidly expanding fields.

CompletionCityU’s completion rate is among the highest in the nation. This statistic is a powerful indicator of CityU’s drive to ensure that its students finish the programs in which they enroll.

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2020 VISION

“ To be the destination of choice for accessible, career-focused graduate education in the Pacific Northwest.”

• Serving a dynamic Pacific Northwest market requires CityU to understand the needs of its key stakeholders and to craft educational opportunities that meet those needs

• Education must be relevant for today’s jobs yet innovative to lead workers into the future

• It must be accessible to reach students where they are, yet flexible to fit in with their schedules

• Lastly, a hallmark of a CityU education is that it provides students with expanded global perspectives

CITYU’S VISION IN FOCUS

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CITYU’S MISSION IN ACTION

The realization of the University’s mission is achieved by pursuing and assessing its performance across the following four Core Themes:

• Deliver High Quality, Relevant Education• Ensure Student Access• Strengthen Global Connection• Foster Life-long Learning

2020 MISSION

CityU is a mission-driven organization, committed to student success for serious adult learners. Our mission is targeted, specific, and intended to drive strategic choices.

“ To change lives for good by offering high quality and relevant lifelong education to anyone with the desire to learn.”

CITYU VALUES

Along with the National University System and fellow affiliates, CityU observes a set of values that honor our commitment to deliver an exceptional student experience These values drive our daily contributions and outline the guiding principles for all that we do

• Flexibility - designing and delivering programs convenient for students

• Accessibility - providing educational opportunities to anyone, anywhere

• Innovation - continually creating new opportunities

• Relevance - teaching today what can be applied tomorrow

• Global Perspective - acting locally while thinking globally

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STUDENT VALUE

HIGH CHOICE

HIGH TECH

HIGH TOUCH

CITYU 2020 STRATEGIC PLAN - FRAMEWORK

As an affiliate of the National University System, CityU’s strategic plan shares a deep commitment to the following student value model:

High Touch - Customized to the needs of lifelong learners

High Tech - Innovation woven into everything we do

High Choice - Any Time, Any Place, Any Pace

City University of Seattle Core Theme National University System PrioritiesDeliver High Quality, Relevant Education Growth, Academic Excellence

Ensure Student Access Growth, SustainabilityStrengthen Global Connections Growth, Partnership and Community

Foster Life-long Learning Academic Excellence, Professional Development

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CITYU 2020 STRATEGIC PLAN – IMPLEMENTATION

The CityU 2020 plan is constructed of four strategic pillars to help guide the future of the University over the next five years. The priorities link the mission and vision to the Implementation Plan

EfficiencyThe University will continue to operate much like it does now, but do so more efficiently and at a notable growth rate.

Differentiated Graduate ProgramsThere is a greater opportunity for graduate programs in the Pacific Northwest. Furthermore, there are a number of key job growth categories in the Seattle area where CityU could expand its offerings at the graduate level.

Expansion of Affiliate CollaborationThe University will pursue expanded collaboration with other system affiliates in the areas of academics, business operations, business support, marketing, and student support

Increased International Student PopulationCityU has had success recruiting international students who want to come to the U S to earn an American degree

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CITYU 2020 STRATEGIC PLAN - ACTIONS

CityU’s Strategic Plan 2020 will drive the following actions:

u Place a primary focus on growing enrollments in the Pacific Northwest and Canada

u Continue to offer existing degrees that are focused on high growth areas such as technology, security, health care administration, and business

u Develop new bachelor’s degree programs that align with industry needs as well as lead to differentiated graduate degrees

u Continue to support enrollment growth by maintaining the high level of academic quality that earned CityU high national rankings and prestigious accreditations

u Develop at least one new differentiated graduate program annually in a discipline that is aligned with the evolving job demands of the Pacific Northwest.

u Collaborate with other affiliates in the National University System to establish partnerships enabling students to seamlessly take courses at any affiliate and transfer them back to their home institution

u Increase international student enrollment in Seattle through an expanded network of agents, increased direct recruitment, and the development of pathways for student transfers from international partners

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BOARD OF TRUSTEES

Ms. Stacy Allison Professional Speaker, Author

Mr. Richard Chisholm, Treasurer Managing Director, Higher Education & Nonprofit Group Wells Fargo Securities

Mr. Tom Clevinger Executive, Retired

Ms. Jeanne Connelly, Secretary President Connelly Consulting

Dr. Michael R. Cunningham (Ex Officio) Chancellor The National University System

Mr. Gerald Czarnecki, Chairman Chairman and CEO Deltennium Group, Inc.

Dr. Donald Kripke, Vice Chairman Clinical Associate Professor of Psychiatry School of Medicine, University of California San Diego

Ms. Kim Folsom Serial High Tech Venture Backed Entrepreneur

Mr. Robert Freelen Vice President Public Affairs Emeritus Stanford University

Ms. Rebecca Henderson Group President Randstad Talent Solutions Group

Mr. W. H. Knight, Jr. (Joe) Distinguished Academic in Residence Seattle University School of Law

Ms. Jean Leonard Trustee Emeritus

Dr. Erlinda J. Martinez Higher Education President, Retired

Mr. Michael R. McGill, P.E. President MMS Design Associates

Mr. Herbert Meistrich President Meistrich Capital Resources, Inc

Ms. Joanne M. Pastula Executive, Retired

Mr. Dan Pittard Chairman and CEO Pittard Partners LLC

Mr. Hiep Quach Executive, Retired

Dr. E. Lee Rice CEO and Medical Director Lifewellness Institute

Mr. Carlos Rodriguez Public Affairs and Communications Consultant Rodriguez & Company

Mr. Jay Stone Vice President Van Scoyoc Associates, Inc

Mr. Thomas Topuzes President and CEO Thomas Topuzes & Associates, LLC

CITY UNIVERSITY OF SEATTLE ADMINISTRATION

Randy C. Frisch President

Kurt Kirstein, Ed.D. Provost

Tom Cary, J.D. Dean, School of Management

Kelly Flores, Ed.D. Dean, School of Applied Leadership

Craig Schieber, Ed.D. Dean, Gordon Albright School of Education

and the Division of Arts and Sciences

Matthew Hanusa, M.B.A. Vice President of Enrollment

Management and Marketing

Melissa Mecham, Ed.D. Vice President of Student Services

Arden Henley, Ed.D. Vice President of Canadian Operations

Stephany Keeley, C.P.A. Interim Chief Financial Officer

Kathy Yackey Registrar

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City University of Seattle Administration 521 Wall Street Seattle, WA 98121 www.CityU.edu