CONTENT

WAYS TO ATTRACT

MAGNETICCUSTOMERS WITH

Magnetism. The force of attraction.Your website—the HQ of your marketing—must have attractive power

• Power to “pull” visitors in• Power to keep them there• Power to inspire sharing • Power to bring them back

The process of creating and delivering valuable content to your target customers.

Content marketingContent marketing

On average, B2B marketers employ eight different content marketing tactics

90% expect to grow their business through content marketing

more growth.

Source: Content Marketing Institute & Marketing Profs survey of over 1,000 marketers

More content marketing,

[1] StoriesTales must be told

DiscoveriesAnecdotesCase studiesInteresting experiencesLive and learnHistorical context

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[2] ComparisonsFor better or worse

Product vs. productBefore & afterHe said, she saidOld way, new wayPros & cons

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[3] MistakesNo-no’s you need to know

Things to avoidWays to failDangersMyths

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[4] InterviewsLet someone else get a word in

Interview an expertRound-up opinionsMan on the streetAsk your audienceClient point of view

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[5] InstructionsTeach me something

How to’sShortcuts“Secrets”TutorialsRecipes

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[6] Demonstrations

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

Show and tell timeVideo lessonProduct in useScreen shotsHighlightsTest results

[7] ExamplesPlay a few bars

TypesPhotosBest of’sWorst of’sProven ideas

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[8] Stupid truths

Brilliantly obvious“Yogi” quotes Believe it or notOxymoronsIronic truismsSurprises

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[9] Expose ́sGot some good dirt?

ScandalsSecret plotsLiesReckless reportingBusts

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[10] ThreatsProceed with caution

Bad adviceDangerous territoryOutdated ideasUpcoming changesNew rules

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[11] Findings

Look what I found!Test resultsResearchSolutionsRare footageBusted myths

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[12] Familiar references

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

Borrowed interestCelebrity connectionsHistorical milestonesFact meets fictionEvents & occasionsPlaces

[13] ScoresGot some game?

CompetitionsRankingsFinancialsRecapsWorld records

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[14] ReasonsWhat do you think?

Why to do thingsDon’t waste your time with...ConsiderationsJustifications Explanations

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[15] HumorThe best medicine

Funny storiesSatireJokes & riddles BloopersLife...

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[16] ApplicationsHow do you use this thing?

Creative use cases Different combinationsVarietiesReal world examples

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

It’s been said...Famous quotesFamous peopleFoot-in-the-mouthPanel interviewsWords of wisdom

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[17] Quotes

[18] OpinionsEverybody’s got one

Reviews Opposing viewsEditorialsProposals

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[19] Lessons

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

Learn something new

Wrong & rightProfiles of prosExperimentsGlossariesBest practicesGood habits

[20] NewsNow hear this...

Breaking stories Opinion piecesNew productsEventsTrendsSports angles

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

[21] ListsNumbers rule

TipsIdeasSequencesMust-havesAlternativesName it & number it

21WAYS TO ATTRACT CUSTOMERS WITH MAGNETIC CONTENT

Content marketing

TURN

ITON

Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates.

‣ Free pointers at Feldman Creative‣ Barry’s blog‣ Additional SlideShare resources‣ Articles on Social Media Today

I wrote this stuff for you.