27 Best Copywriting Formulas_ How to Tell a Captivating Story Online

8/19/2019 27 Best Copywriting Formulas_ How to Tell a Captivating Story Online

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If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and

Engagement on Social Media

You’ve heard it said that storytelling is an essential element[1] to drawing the reader into

your content and driving more engagement.

So how can you add this element to the blogposts you write?

Can you fit a captivating story [2] into a social media update, even one that’s 140

characters long?

Here’s the great news: There’s a formula for that. Many storytellers and copywriters have

tested out[3] the best intros and segues to draw readers to a piece of content. Their

copywriting formulas just plain work—in blogpost intros, in social updates, in emails,

and anywhere else you might happen to write online.

Here are 27 of the best ones I’ve heard. Give them a try and see how they might make

storytelling a breeze for you.

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[5]

27 Copywriting Formulas That Grab Readers’ Attention

Why might you trot out a copywriting formula each time you need compelling copy?

I think one of my favorite perspectives on it, from someone who knows copywriting

better than anyone, comes from Copyblogger’s Demian Farnworth. His take[6]:

Copywriting is the most productive way to get your writing done.

This is what it means to be an efficient writer: keeping your tools handy. You don’t

have to recreate the wheel every time.

Finding a great formula that works for you—whether it’s a storytelling formula, a

headline formula, or any other—can be a big-time productivity boost.

Take a few of these for a spin and see how they might improve your social media

posts[7] and content.

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1. Before – After – Bridge

Before – Here’s your world…

After – Imagine what it’d be like, having Problem A solved…

Bridge – Here’s how to get there.

This is our current go-to formula for the Buffer blog. Describe a problem, describe a

world where that problem doesn’t exist, then explain how to get there. It’s a super simple

setup, and it can work for blogpost intros, social media updates, email, and anywhere

else that you write (or speak, for that matter).

Example:

[10]

[11]

2. Problem – Agitate – Solve

Identify a problem

Agitate the problem

Solve the problem

You’re looking at one of the most popular copywriting formulas out there. Copyblogger

calls this formula the key to dominating social media[12]. It’s ever-present in copywriting

lists and tips.

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Compared to the first copywriting formula in our list, it’s nearly an identical match with

only one difference: Instead of describing a life without the problem (the “After” part),

PAS describes life if the problem were to persist (the “Agitate” part).

Examples:

[13]

[14]

3. Features – Advantages – Benefits (FAB)

Features – What you or your product can do

Advantages – Why this is helpful

Benefits – What it means for the person reading

This copywriting formula highlights one of my favorite bits of advice on writing: Focus

on benefits, not features. We’ve even taken this advice to the extreme of avoiding the

word “features” when launching new Buffer tools[15].

I also like the way that copywriter Joe Vitale phrases this one[16]:

You get this…and the product does this…so that you get this….

Examples:

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4. The 4 C’s

Clear

Concise

Compelling

Credible

Here’s one of my favorite formulas because it reminds me to stay focused on the goals of

the copy and the benefits to the reader. Keep the writing clear, keep it concise, find a

compelling angle to write from, and write with credibility that what you’re promising can

be trusted to happen.

Example:

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5. The 4 U’s

Useful – Be useful to the reader

Urgent – Provide a sense of urgency

Unique – Convey the idea that the main benefit is somehow unique

Ultra-specific – Be ultra-specific with all of the above

Looking for a way to write a great Twitter headline[21]? Start here. The 4 U’s formula

seems ready-made for social media. The elements of urgency and specificity fit well withthe fast pace of social and the small amount of text. If you can master this one, you can

expect to see great results for your social media marketing [22].

Example:

[23]

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6. Attention – Interest – Desire – Action (AIDA)

Attention – Get the reader’s attention

Interest – Interesting and fresh information that appeals to the reader

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Desire – Benefits of your product/service/idea and proof that it does what you say

Action – Ask for a response

AIDA is one of the most standard copywriting formulas for most any type of marketing

copy. It’s been used for direct mail, television and radio, sales pages, landing pages, and

so much more. Many of the below ideas will play off the elements included here.

My favorite part of AIDA: attention. With blogposts and social media, this can amount to

writing an amazing headline[25].

Example:

[26]

[27]

7. A FOREST

A – Alliteration

F – Facts

O – OpinionsR – Repetition

E – Examples

S – Statistics

T – Threes (Repeat something three times to make it memorable.)

Phew! This is a big one. You’d be hard-pressed to fit this one into a social media update.

But a blogpost? A landing page? Sure thing.

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And for those times when you’re pinched for copy on social media, you can pull elements

out of A FOREST. Post with alliteration or facts or threes. Pick one, and see how it works.

Example:

[28]

[29]

8. The 5 basic objections

1. I don’t have enough time.

2. I don’t have enough money .

3. It won’t work for me.

4. I don’t believe you.

5. I don’t need it.

Chances are that a reader can easily come up with reasons not to read or click or share.

Those reasons will likely fall into one of these five basic buckets[30]

. Keep these in mindas you’re writing. If you can solve all of them, wonderful. If you can solve even one,

great.

Example:

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9. Picture – Promise – Prove – Push (PPPP)

Picture – Paint a picture that gets attention and creates desire

Promise – Describe how your product/service/idea will deliver

Prove – Provide support for your promise

Push – Ask your reader to commit

Many of these formulas involve showing someone a picture of a desirable outcome. What

a great opportunity to deliver happiness to potential readers and customers! The PPPP

follows up this dream with specific ways that the product/service/idea can help, along

with proof that it actually does. The final step—call to action—is crucial, and it can be as

simple as a short URL if you’re trying to fit this formula into a tweet.

Example:

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10. The psychological pull of Open Loops

Create a cliffhanger with your content

Open loops are rooted in psychology. We need closure in our lives, and when we don’t

get this closure, we feel anxiety, which spurs us to get closure, to find out more, to keep

reading.

Felicia Spahr described this phenomena in a post at KISSmetrics[35], pointing out the

prevalence of open loops in Hollywood filmmaking and TV.

Open Loops in TV shows are the equivalent of that cliffhanger that keeps you up at

night, consuming your mind with thinking about what’s going to happen the next

week, or that story line that was never quite explained. Those aren’t just “blips” in a

script. They are put there so that it’s harder for people to get up off the couch than it is to stay and watch “just one more episode.”

Example:

[36]

[37]

11. The Reader’s Digest blueprint

According to famed copywriter John Caples[38], you can take great inspiration from

studying the way that Reader’s Digest articles are composed.

They are fact-packed

They are telegraphic

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They are specific

There are few adjectives

They arouse curiosity

Example:

Copyblogger’s Demian Farnworth and Jerod Morris put this formula to good use[39] in the

way they open blogposts. Here’s what they’ve learned:

Your opening sentence should be short — even as short as one word

The wrong quote can repel readers

A great story begins in the chaotic middle

You borrow liberally from your swipe file

On social media, the Reader’s Digest blueprint might look like this:

[40]

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12. Sonia Simone’s 5 Pieces Every Great Marketing Story Needs

1. You need a hero

2. You need a goal

3. You need conflict

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4. You need a mentor

5. You need a moral

You might pick up on some familiar threads in Copyblogger cofounder Sonia Simone’s

formula[42]. “Conflict” fits with Problem-Agitate-Solve. “Mentor” fits with the new-

world vision of Before-After-Bridge. All five elements together make for greatstorytelling—for a blogpost, a landing page, and many more spots that support a start-

to-end story.

Example:

[43]

[44]

13. Write to one person

Good advertising is written from one person to another.

The above is a quote from Fairfax Cone[45], one of the leading voices in copywriting. His

tip reads more like advice than a formula, but the takeaway is just as good. Who is your

ideal reader? Find out (perhaps using marketing personas[46]), then write to them and

them alone.

Example:

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14. The 3 Reasons Why

Why are you the best?

Why should I believe you?

Why should I buy right now?

This trio of ideas is an expansion on a tried-and-true question that all copywriters strive

to answer: “Why?” Copyblogger’s Brian Clark has a neat way of summing all these

questions up into one big ask:

Why should I buy from you at all when I understand your competition better than you

do, and there’s no difference?

Example:

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15. Star – Story – Solution

Star – The main character of your story

Story – The story itself

Solution – An explanation of how the star wins in the end

This formula doesn’t necessarily need to be linear. You might tell your story and

introduce your star at the same time. And the star can be anything—your

product/service/idea or even the reader.

Example:

[51]

[52]

16. Star – Chain – HookStar – Your product/service/idea

Chain – A series of facts, sources, benefits, and reasons

Hook – The call to action

The key element of this formula is the chain. It is intended to take a reader from



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interested to attentive. The right facts, sources, benefits, and reasons can help get them

there.

Example:

[53]

[54]

17. Awareness – Comprehension – Conviction – Action (ACCA)

Awareness – Present the situation or problem

Comprehension – Help your reader understand how it affects them. Explain that you

have the solution.

Conviction – Create a desire and conviction in your reader to use your solution.

Action – Call to action

Another variation from the above formulas, you might sample this one for its focus on

comprehension. Whereas other formulas describe the situation and tell stories, this one

acts more as a diagnosis: This is what’s happening, and this is how it affects you. When

done right, the comprehension step should lead straight to conviction then action.

Example:

[55]



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18. The 1 – 2 – 3 – 4 Formula for Persuasive Copy

1. What I’ve got for you

2. What it’s going to do for you

3. Who am I?

4. What you need to do next

Another Copyblogger gem[57], this four-question formula has some great ties to the

storytelling opener of previous formulas, with a useful twist. After telling the story and

explaining the benefits, you then get to sell the reader on your authority. Who are you

and why should someone listen to you? Explain that part well enough, and you can

breeze to the call-to-action in the final step.

Example:

[58]

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19. So what?

Every time you state something, ask yourself, “So what?”

Helen Nesterenko, writing at the Eloqua blog [60], has a great way of spinning this one

from a features vs. benefits perspective.

Our knives have the sharpest blades!

So what?

So you can chop ingredients quickly and efficiently, just like the pros!

One way that I’ve looked at this with my Buffer writing is to ask “so what” in order to test

whether a tweet or paragraph or section adds any value to the reader. Why should

someone care about this particular thing I’ve written? Typically, it’ll all come back to

benefits.

Example:

[61]

[62]

20. AICPBSAWN (phew!)

Attention – Biggest benefit, biggest problem you can solve, USP

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Interest – Reason why they should be interested in what you have to say

Credibility – Reason why they should believe you

Prove – Prove what you are claiming is true

Benefits – List them all (use bullets)

Scarcity – Create scarcity

Action – Tell them precisely what to do

Warn – What will happen if they don’t take action

Now – Motivate them to take action now

I’m not sure this one was meant to be an acronym or not. It’s long! Nevertheless, there’re

several good nuggets in here, starting with the first. A unique selling proposition could

probably be a copywriting post all to its own. It’s a big idea, and finding the unique angle

to pitch your product/service/idea is key.

Like the A FOREST formula, you can grab bits and pieces of this one when sharing in the

confined spaces of social media.

Example:

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21. String of Pearls

String together a series of persuasive stories

What does this formula conjure for you? Listicles. List posts have their roots in this

copywriting formula. If listicles don’t fit your marketing strategy, you can go in a

different direction by stringing together testimonials or benefits or any stand-aloneelements that, when combined, make for an overwhelmingly persuasive pitch.

Examples:

[65]

[66]

22. The Fan Dancer

Be specific without actually explaining anything

It took me a bit to wrap my head around this one. What is a “fan dancer”? Well, it’s

nothing really. But it did pique my interest! And that’s the point. The Fan Dancer

formula uses specific details to create curiosity, all the while never revealing any actual

information about what that tantalizing something is. To find out, someone will need

to click or keep reading.

Example:

[67]



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[68]

23. The Approach Formula

Arrive at the problem

Propose a solution

Persuade the listener why your solution will work

Reassure that you and your solution can be trusted

Orchestrate an opportune opportunity to sell

Ask for the order (or response)

You might recognize parts of this formula if you’ve ever had a call from a telemarketer or

a visit from a door-to-door salesman. It’s a soft sell. The formula takes its time to get

around to the “Ask” part, building trust along the way and looking for the best time to

make the final step toward the sale. Slow pitches like these might involve a couple steps

through the marketing funnel or perhaps a piece of long-form content with a variety of

ways for the reader to act.

Example:

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[70]

24. Bob Stone’s Gem

Begin with your strongest benefit

Expand on the most important benefit

Tell exactly and in detail what they are going to get, including all the features and

benefits

Back up your statements with support copy

Tell them what they’ll lose if they don’t act

Sum up the most important benefits

Make your call to action. Tell them to “reply now” and give a good, logical reason why

they should.

Steve Slaunwhite shared this useful formula in his book The Everything Guide to Writing

Copy . You could probably have guessed that the originator of this formula is Bob Stone.

The successful ad man came up with this formula for sales letters and direct response

ads, but it’s been used in a number of different ways since.

Example:

[71]

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25. The 6+1 model

1. Context

2. Attention

3. Desire

4. The gap

5. Solution

6. Call to action

+1. Credibility

From Danny Iny of Smashing Magazine[73], the first six items in this copywriting formula

follow a similar path to the Before-After-Bridge formula, giving the reader a sense of

what life might be like with your product/service/idea. The key element that Danny hasadded: credibility.

You can do all of the above and you’ll be well on your way to a sale, but you still won’t

get it without one more ingredient, added along the way. That ingredient is credibility.

Example:

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[74]

[75]

26. UPWORDS Formula

Universal Picture Words Or Relatable, Descriptive Sentences

This is a neat one from Michel Fortin[76]. He’s found that using common words that

conjure imagery or examples in the minds of readers will help a marketing message have

meaning.

Example:

[77]

[78]

27. OATH Formula

The four stages of your market’s awareness[79] of your product/service/idea.

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Oblivious

Apathetic

Thinking

Hurting

This formula can help guide your copy because it helps you focus on the reader and his or

her needs. What stage are they at in their awareness of your product? The spectrum runs

from the completely unaware (“oblivious”) to those in desperate need of a solution

(“hurting”). Knowing where your audience stands can help determine how you frame

your writing.

Example:

Bonus: Literary Devices

I’ve mentioned Demian Farnworth many times in this article. He and the Copyblogger

team are just so good at explaining the concepts of writing well. And here’s another great

one from Demian: literary devices[80].

These are the styles and formats of the way we write compelling copy. Many of them are

likely done subconsciously. It’s kind of neat to know there’s a name and history behind

them.

Demian lists 12 at his blog [81]. Here are my five favorites:

1. Polysyndeton — Using Extra Conjunctions

“If there be cords or knives or poison or fire or suffocating streams, I’ll not endure it”

– Shakespeare, Othello

2. Chiasmus — Reversal of Structure

“Mankind must put an end to war or war will put an end to mankind.”

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– John F. Kennedy

3. Epizeuxis — Simple Repetion of Words and Phrases

“Never give in — never, never, never, never, in nothing great or small, large or petty,

never give in except to convictions of honour and good sense.”

– Winston Churchill

4. Anaphora — Repetition at the Beginning

“Mad world! Mad kings! Mad composition!”

– William Shakespeare, King John

5. Epistrophe — Repetition at the End

“What lies behind us and what lies before us are tiny compared to what lies within

us.”

– Ralph Waldo Emerson

Conclusion

The best copywriting formula: Yours!

There’s this great quote from David Ogilvy that I think sums up the matter of copywriting

formulas.

Repeat your winners. Scores of great advertisements have been pulled before they’ve

begun to payoff. Readership can actually increase with repetition — up to five

repetitions.

His advice is for advertisement specifically, yet it rings true for the way that we write for

the web, for blogs, and for social media. Find a formula that works for you and your

audience, and continue to go back to it as often as you can.


27/31

1. http://blog.bufferapp.com/power-of-story

2. http://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-

powerful-way-to-activate-our-brains

3. http://blog.bufferapp.com/how-buffer-ab-tests4. https://bufferblog-wpengine.netdna-ssl.com/wp-

content/uploads/2014/10/copywriting-formulas-social-media.png

5. https://bufferblog-wpengine.netdna-ssl.com/wp-

content/uploads/2014/10/copywriting-formulas-social-media.png

6. http://www.copyblogger.com/problem-agitate-solve/

7. https://bufferapp.com/?

utm_source=blog&utm_medium=social&utm_campaign=content-CTA


content/uploads/2014/10/copywriting-formulas-list.png


content/uploads/2014/10/copywriting-formulas-list.png

10. https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-

Shot-2014-10-11-at-12.51.12-PM.png


Shot-2014-10-11-at-12.51.12-PM.png

12. http://www.copyblogger.com/problem-agitate-solve/


Shot-2014-10-11-at-1.02.08-PM.png


Shot-2014-10-11-at-1.02.08-PM.png

Which formulas do you use in your writing? Did you have a favorite one from this

list? Which ones did I leave out?

It’d be awesome to hear from you in the comments!

Image sources: Icon Finder, Blurgrounds [82] , Markus Spiske [83] ,

Links

http://downloads.inspirationhut.net/backgrounds/blurgrounds/blurgrounds-high-resolution-abstract-blurry-backgrounds-vol-5-20-images/https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/copywriting-formulas-list.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/copywriting-formulas-social-media.pnghttp://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brainshttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-12.51.12-PM.pnghttp://blog.bufferapp.com/how-buffer-ab-testshttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/copywriting-formulas-social-media.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.02.08-PM.pnghttps://www.flickr.com/photos/125167502@N02/14441896787/in/set-72157645218200039http://www.copyblogger.com/problem-agitate-solve/https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-12.51.12-PM.pnghttp://www.copyblogger.com/problem-agitate-solve/https://bufferapp.com/?utm_source=blog&utm_medium=social&utm_campaign=content-CTAhttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.02.08-PM.pnghttps://www.iconfinder.com/icons/281089/highlighter_stationery_writting_tool_icon#size=2133http://blog.bufferapp.com/power-of-storyhttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/copywriting-formulas-list.png


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15. http://blog.bufferapp.com/introducing-groups-one-click-social-media-sharing

16. http://www.mrfire.com/articles/0013.html


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Shot-2014-10-11-at-1.04.22-PM.png


Shot-2014-10-11-at-1.07.42-PM.png


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21. http://www.copyblogger.com/twitter-headlines/

22. http://blog.bufferapp.com/social-media-marketing-plan


Shot-2014-10-11-at-1.12.52-PM.png


Shot-2014-10-11-at-1.12.52-PM.png

25. http://blog.bufferapp.com/headline-strategies-psychology


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https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.21.06-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.16.21-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.20.01-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.04.22-PM.pnghttp://blog.bufferapp.com/introducing-groups-one-click-social-media-sharinghttp://blog.bufferapp.com/headline-strategies-psychologyhttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.19.07-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.20.01-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.12.52-PM.pnghttp://www.mrfire.com/articles/0013.htmlhttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.04.22-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.12.52-PM.pnghttp://www.mrfire.com/articles/0013.htmlhttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.16.21-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.07.42-PM.pnghttp://blog.bufferapp.com/social-media-marketing-planhttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.07.42-PM.pnghttp://www.copyblogger.com/twitter-headlines/https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.19.07-PM.png


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38. http://www.copyblogger.com/ideas-from-dead-copywriters/



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42. http://www.copyblogger.com/marketing-stories/


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46. http://blog.bufferapp.com/marketing-personas-beginners-guide


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Shot-2014-10-11-at-1.30.52-PM.png


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http://www.copyblogger.com/ideas-from-dead-copywriters/https://blog.kissmetrics.com/hollywood-secret-to-copy/https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.30.52-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.32.45-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.21.06-PM.pnghttp://blog.bufferapp.com/marketing-personas-beginners-guidehttp://www.copyblogger.com/ideas-from-dead-copywriters/https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.28.37-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.30.52-PM.pnghttp://www.copyblogger.com/ideas-from-dead-copywriters/https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.27.06-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.25.00-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.25.00-PM.pnghttp://www.copyblogger.com/marketing-stories/https://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.28.37-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.22.30-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.22.30-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.32.45-PM.pnghttps://bufferblog-wpengine.netdna-ssl.com/wp-content/uploads/2014/10/Screen-Shot-2014-10-11-at-1.27.06-PM.png


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57. http://www.copyblogger.com/smart-people-1-2-3-4/


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60. https://blog.bufferapp.com/blog.eloqua.com/7-copywriting-formulas-to-support-

online-sales


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81. http://thecopybot.com/2014/06/literary-devices-web-style/?hvid=34sG7A

82. http://downloads.inspirationhut.net/backgrounds/blurgrounds/blurgrounds-high-

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