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Lessons3and4:Questionnaire lDesign

Lesson Foc"sIn ths lesson you wilIlearn the for: at of a quest onnaire and how toBy the end ofthe lesson'you should be able to: identior the d ferent parts of a questionnaire foFr questions using ppropr ate open and closed quest ons practice designing questions to gather nformation design a questionnaire fbr a survey proJect

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set appropriate questions

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Parts0fa(Questionna reA good questionnaire shou d have the following parts:

1. Top c/ ie ofhe ques ionn ire2. rod C:0n(eplin wh you re conduc ing he survcy)3. =ns| uc!ions4.Qucslions5. scCmen|ofhank

2 Read the sample questionnaire on the next page Can you identif pads1 5(ab ve) n thesample questionnaire on the neXt page? ou may d scuss your answers with a partne

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r LagEJa e Ce Lm og Kog fr95JFLrref vbca `oa`EdtJGaJoBusy Workers Restaurant

op nn sueyn Lunch T me se rceWe would Iike to nd out what workers think about ourlunCh tir e service We would appreciate itif you couId cOmplete the following quesuonnaire PIease put a uck C/,'where appropHate1 HOW old are you?

1524[ 1 25 34[ 1 35-44I 1 4555[ l over55[ l2 DO you Work?Yes[l frF/e p`ea5e mp Fe rr,e tJesma' lfTr, Fr,eed ofrDe g es naf- Thak yOJ,3 Whatis your type of employment?Fu"11meI l Part Time[ l Casua E l Other[ lfprease spec4 What indust `do you work in?ales[ l r [ l Finance[ l Marketing[ l EduCation[l

Reta"[ l HOspitality E ] other[ l fprease speci 5 HOW often do you have lunch in our restaurant?Every day[ 1 twice a week[ 1 3umesa weekE lOnce a weekE l once a month[ l otherE l(please specify)6 Please rate the qua"ty and quanuty ffood and the service provided by our sta

VerysatisfactorV

Satisfactory NOt sausfact ry VeunsatisfactorvPOrtion sizeTaste

PrlceVarietvWaiting tirneservlce

7 Please lrite your comments or suggestions forimprovement.

#Thank you for your coooperation#

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Laguage Ce Lre og Kog rnsJrtJFeF Vbcat'o a fdtJcaJo2.Questionnaireso Question TypesWhen you design your questionnaire your group wil use two basic types of questions`open andclosed questions,Use the thirteen(13) ords and phrases below to complete the passage to ndout about open and cIosed questions Each option can be used only once Take care to pay attentionto the grammar ofthe words`as wel as the meaning.some words are synonyms(ve simi ar inmeaning)butthe gramF ar or way they are used in the sentence akes one word right and anotherwrong in a pa ucular sentence:

chaHs`analyzing`closed questions`respondent'situauon'exact`picks`Choose`ide'own words`reCord`graphs`disadvantages

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There are two main types of questions that you can use when you design aquestionnaire TDhey are openoended questions and closed questions,

A closed question gives the interViewee(i,e the )a variety of sponsestO choose from The respondent the response that best rnatches their

or opInlon.

Open~ended questions do not give the nterviewee responses to from Theinterviewee is free to answer the question in his or her Theinterviewer r ust recOrd the response that the interviewee gives

openended questions have three r ain First`they require r ore tir e toask and answen second'it is difficuIt to , the exact responses thatinterviewees give to them Third` data fro1openoended questions isdi1F1iCult.This is because you can get aopen ended question,

variety of answers to an

On the other hand`interviewees can respond to eas"y andquickly Closed questions are easier for the interviewer to analyse and turn into

and

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3 Setting Questions for a QuestionnaireTr,e fooNn gEJesJo ae desfg ed Fond otJlr Fr,e drinking F,aD ofsFtrJe rs'

o Ko Fill' Ee ga5 quesons -9.

Dear Student`We are a Iarge drinks anufacturerlocated in HOng Kong e would be gratefu ifyou cOuld take a few minutes to complete this questionnaire about your drinkinghabits YOur answers w"l help us to offer you a w der range of tasty beveragesPlease put a tick( '/9l here appropriate.Thank you for your cooperation

The Great Beverage cOmpany31May20o5

surev of stude"t Dr mkinq~ a-its:n HPlease answer the fo"ow ng questions by ticking where appropriate:1sex Male FelmaIe2^ge l Under18 1 18 21 1 22or aboVe3 at onaty Chinese other E Asian 0ther Asian NOnoAsian

spend eacheek on nonoessentiaIitems?I$100-$250 $251 $500 $501 $1000 $1oo10r more

drunk aIcohol?Yes(ase oo ques o 6 No(ase o ro ques 7)

alcohol? EVeryday TWice a week Three ti1es a Week 0nCe a week0nCe a month 0ther(`/ea5e speo )

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your favourite drink(alc h"c Or non

acoho"c):the morning?midday?the evening?

best place to drink alcoholin the evening?(YOu mayChoose more than one)At home In a bar/pub In a Coffee/tea shopSOmewhere else( /ease speci~)9Where is the best placemay choose r ore than one)At home In a bar/pub In a coffee/tea shop In a restaurantsomewhere else(prea5e spe )

#END OF QUEsTIoNNAIRE#

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4 Writing the Introduction and InstructionsLook at the2sampIe questionnaires in this handout.What infor1 auon d yuneed to inc ude in the introduction to your questionnaire?1

2

3.

Whatinformation do you need to inc ude when instructing respondents tocomplete your questionnaire?1

2.

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5 Tips on Good Quesuonnaire DeslgnListen to the conversation between Tom and Jane They are having dif cultiescompleting the questionnaire because the questions are poorIy designed,

0ur teacher wi"pause the dialogue after each probIem In a sma"group writedown the probIem that Jane and TOr are having with the questionnaire Worktogetherin your group to sOIve the problem'and rewrite the question in thequestionnaire Report your solution to the rest of the cIass,

What:sthe J fficu:tv that Ja"e and To :e"countered?

What:s vo"r so:"tio ?ReWr:te the quest o": the questi "ma:re

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2.What:sthe d:1 :CuItv that Ja e "dT0,encOu"tered

What is your soIution?ReWr:te the q"est o"i"the questio naire

3 Whatis the dff:cu:tv thatJane and T me"c umtered?

What is vour soIut:o"?ReWrite the question:"the quost ":re

4.Wh ts the di1:CuItV that Jme a"d To,e"cou"tered

What:s vour soIutio"?ReWr:te the questi "i"the quest o"na:re

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5 What s the d 1:cu:tv that Ja"e amd T me"cou"tered

What sVur soIutio"?ReWr te the questo":"the quest o m :re

6 What s the dfficuItv that Jame a"d To !encOuntered?

Wh ts Vour solut o" Rewr:te the quest:o" "the quest o""a:re

7 What:sthe d:fficu:tv that Jame a"dT me"co"ntered

What:s vour soI"t o" ReWr:te the quest o":n the quest o"na reJ

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6 Questionna re ActivityNoW its tie for you to practice writing a short questionnaire FOr: a small group(3-4students) ur teacher vvi"giVe you a questionnaire topic and your group wi Iwrite a sho 1questionnaire(5-6questions)

ou need to include the following items in the questionnaire: a short ntroduCtion that includes instructions 1demographic question: 1open question 3-4Closed questions

YOur teacher vvi"g ve you about20minutes to write the questionnaire Then waIkaround the CIass and cOnduct your survey,Each student sh uld conduCt2surveys`i,e,ask2students to help you to answer the questions in the quesu nnaireD

7,Writing the Questionnai e for your G roup Survey Reportou have learnt a Iot about questionnaire design in the last21essons.No s tieto think about w iung the quesuonnaire f r your group survey report someguide"nes and items to be included in your questionnaire are Iisted below:

Give a titIe to the Questionnaire Inc|ude an introduction Who are you and why are you c nducting a survey? IncIude instructions How shoud questions be answered?sh uld an X or a.be used? our questionnaire shou d contain around C,questions

Types of Quest:o"s 2Demographic Questions -5is fo y9ur comDarison20pen-ended questions68cIOsed questions

statement of Thanks

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Questionnaire Checklist

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1, our questionna re contains a title2 The tit e is clear and the grawaris accurate3. We have included an introduction4, Our introduction tells the respondents ho We are what we wantto

knor and why their response w" help.5, The instructions are Clear,6, We have set appropriate and relevant questions.7 our questions are clear and easy to understand8, We have included appropriate options for r u tip e Choice questions9. There is enough space for respondents to f"lin their answers,10J The ayout is c ear and attractive11. We have included a note to thank the respondentD