Date post: | 15-Jan-2017 |
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Data visualisation during the analysis process
Stela Valchovska, Horizon Digital Economy Research Institute, University of Nottingham, February 2015
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Introduction
• Windows users • Qualitative research • Presentation overview • Along the analysis process rather than just final
result outputs • Types of visualisations in NVivo
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Visualisations presented
• Models • Matrix coding queries • Charts and graphs • Connection maps • Cluster analyses of sources and concepts /
themes
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Models
More entrepreneurial For example: - opportunity-driven start-up - full-time self-employed - registered as an agricultural producer - low aspirations for paid employment - relatively large scale - continuous development of enterprise; start-up of additional business activities - using bank loans - hire non-family labour - enter into business partnerships
Less entrepreneurial For example: - income and/or unemployment-driven start-up - full-time or part-time self-employed - not registered as an agricultural producer - preference for employee status - relatively small scale - not investing and developing the enterprise since start-up - reluctant to borrow finance - labour provided only by family / household members
Entrepreneurship continuum
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Models
Mind-sets
Commitment to the sector low high
high
low
Self-employed Businessman
Employee Peasant
Aspirations for self-employment
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Matrix coding query
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Matrix coding query - charts
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Charts and Graphs
Charting a code by attribute values
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Chart – connection map
All sources informing aspirations-related codes
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Clusters
Comparison of cases representing two of the mind-sets
Nodes clustered by coding similarity representing the four mind-sets
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Dataset
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Models
E-commerce line of research – all data sources
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Models
Process of community enterprise setup
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Thank you!