The Assigment of Marketing Wine and Related Product.

Created By : Okky, SUGIANTO

1. DESCRIBE YOUR IDEAL WINE BAR- Its name- Location, style- Service- Presentation- How its work- Choose the specific wine- Tell about your self

ITS NAME : is burgundy wine and fine dinning

Brief :Walking in the restaurant is like walking into something

special, others we walk in and we really don't get it. Burgundy wine and fine dining restaurant is all above at the same time. The front entrance isn't supposed to be exactly where it is now. And here we addopt the garden spacefacing the restaurant.

When we walk in for the first time we thought the dessert cart next to the door was the reception desk until the waiter serve a piece of cake from it, and really suprise the waiter will bring us the hygienne liquid hand sanitizer, to greeting us, not only that the other waiter will make the line, and they will presenting the welcome drink for us and it it complimentary from the restaurant

LOCATION AND STYLE :

Located in heart place in jakarta, which is can have the wonderful place to hang over with friend, with couple, families, colleges

Style :i love fine dining restaurant full of

creativity and passion in every dish, and the service is both attentive and informed in taking care of guests like they are their personal butler. Burgundy dine wine and bar has all this, but according my opinion. It's not meant to be a fine dining restaurant. It's supposed to be a bit more casual than that, but they don't do a very good job of disguising it. The food is excellently made from the freshest ingredients

The design :the design of the cubicle

tables in particular are clever with glass separations between each

meaning the tight space of restaurant is fully utilized and

guests don't pay the price of losing their intimacy. For more privacy though, there are private dining

room.

SERVICE :Type of service is formal fine dining,

as we set the table in french style, all including the cutleries,

chinaware, goblet, wine glass, flower vase, table number, candle light,

guest napkin, butter bowl, coffee or tea cup with saucer, and etc.

Step of service is based from the sequence of service :

• Greating the guest• Asking the guest reservation• Escort the guest to their table• Pulling up the chair, ladies first• Speading the napkin• Presenting the menu and drink list.• Pouring the mineral water• Taking the order• Repeating the order

Step of service is based from the sequence of service : (cont..ue)

• Departure to the bar and the kithen• Presenting the guests order beverages first• Adjust the cutleries according the meal that they

ordered• Going back to the kitchen and bringing their meal,

ladies first, host is the last.• Somalier to be come to pouring the wine that the

guests have ordered.• Clear up and presenting the next meal : from

appetizer, soups, salad, main course, dessert

Step of service is based from the sequence of service : (cont..ue)

• Doing as the same point above to adjust the cutleries.• Asking the guests satisfaction « how was your meal

madame, sir ».• Asking if there is any another order from the guest• Waiting the guest, and waiting for the bill, payment,

departure to the cashierBring the change to the guest with black envelope, including the bill.

• Say thank you for the guests visit• Escort them to the exit door

PRESENTATIONS- BEVERAGES

TEA AND COFFEE

Burgundy Tea 35Lemon squash with freshly fruits

Special Tea with Traditional Herbs Aromatic and servedwith the French Press

Burgundy Ice Cream

35Three scoop Ice Cream ( Strawberry, Chocolate and Vanilla)

with Grapes and Oreo

Burgundy Popping Splash35

Choose your own (Blackberry, Blackcurrant, Green Apple, Kiwi,Laychee, Orange, Peach, Raspberry, Strawberry)

Burgundy Chocolate 50

Hot Chocolate, Fresh Milk, Kahlua, Crème De Cacao White

Burgundy Coffee Special55

Espresso, Fresh Milk, Kahlua and Baileys

Burgundy Martini65

Blackberry flavored fruit can be found in this our special cocktail

and it is an excellent citrus that adds a touch of sour to drinks,

Flamed Grand Marnier will Crystallized on your drink

JUICESAvocado 35

Cranberry 35Honeydew 35Pineapple 35

Strawberry Burgundy Squash 35Soursop 35Sunkist 35

SOFTDRINK

Coke 25Coca Cola Zero 25

Green Tea Pokka 25Sprite 25

Soda WaterTonic Water 25

MINERAL WATEREquil 25

Choice of Natural or SparklingAqua 25

TEA ( HOT/ICE )COFFEE (Hot/Iced)

Tea 25Black Coffee 25Lemon Tea 30Espresso 25

Mint Lemon Tea 30Cappucinno 35

Flavored Iced Tea 30Coffee Latte 35Mochaccino 35

Latte Vanilla 35 ( Choices of Lychee, Strawberry, Peach)

FRESH TEA (served with coffee press)Mint Tea 35

Latte Almond 35Blackberry Tea 35Latte Caramel 35

Mint Lemon Tea 35Latte Hazelnut 35

Latte Chocolate Cookies 35Luak 65

COCOA ( HOT/ICE )

Chocolate 30Caramel Seaclaid 60

TRADITIONAL HOT DRINK

Baileys, Chocolate, Caramel syrup and Whipped Cream“Bandrek” Burgundy

A Spicy Blend of Ginger, Palm Sugar, Honey & Fresh Milk

HEALTHY DRINKSFOUNTAINS

Berry Happy 35Cappuccino Float 35

Broccolius 35Iced Chocolate and Chocolate Ice Cream Chocolate Float 35

Melon Float 35Orange Float 35

Strawberry Float 35

It's simply booster Vit C supplement, made from combining Cranberryjuice, Blueberry jam, Strawberry, milk, Honey and tasty Mango fruit.

Simply mixed of fresh broccoli, fresh orange juice, apple and lemon twistto raise Vit A, Vit C and zinc in your body.

The Body Cleanser 35

The main benefits of this healthy juice include revitalization of the body,good for cold and glowing skin, freshly made from 3 parts apple, 1 part

ginger, 3 parts carrot and honey.

The Cholesterol Buster Well known to fight cancer and reduce cholesterol. It also

improves any sort of stomach upset and headache. Simply blend of 2 parts apple, 1 part cucumber, 1 part celery and honey.

Glowing Skin

Black coffee with Fresh Milk and Vanilla Ice CreamFresh Honeydew and Coconut “Kopyor” ice cream

Fresh Orange Juice and Vanilla Ice CreamLocal Fresh Strawberry and Strawberry Ice Cream

Blackberry Float 35Local Fresh Blackberry and Strawberry ice cream

It's a supper supplement to improve the skin texture and moisture SHAKES

content in the skin yet it's also a body heat reducing drink, by combining 2 parts orange, 2 parts cucumber, 1⁄2 part ginger and

Honey

Wildly Catcher (Choice of Strawberry, Vanilla, Chocolate) 35

A wonderful mouth watering juice which is excellent for you kidney and

bladder as well it helps dispelling excess salts from your body by blend of 2 Apples, 1⁄2 Pine apple, 1⁄4 Watermelon, a tiny of salt and honey.

Shakes 35

FLAME COCKTAIL 35

Flamming Lamborgini

The VitamunityThis is an extremely healthy juice with lots content of Vit C, B2 and

increases the cell activity and strengthens body immunity. Fresh blended

of mixed Honeydew, strawberry, watermelon and milk

The Sugar Fighter 35This is a simple but very useful in correcting irregularities in the

of sugar in your blood, freshly made by mixed of Pear, banana and Honey.

Oxidoxie 35A very tasty drink that will act as an antioxidant, clears the body heat,

counteracts toxicity and decrease blood pressure. Mixed and blend well 3 parts mango, 2 parts peer, 2 parts carrot, 2 parts apple.

Flame Coctail of Sambuca into layer of Kahlua, Bailey’s, Galliano,

Vodka, & Blue Curracao on the side

Flamming Bikini 90 Waterfall 90

Flame of Sambuca into mixed of Vodka, Triple Sec& Blue Curracao on the side

Flame of mixed Sambuca & Gin into layered of Kahlua,Creme de Cacao White, Vodka & Gin

BEERS (Bottle)SPECIAL MARTINIS

Bintang 35Carlsberg Guinness Stout Lychee 60

35 The Lychee Martini is a surprisingly full bodied drink Vodka and40 Chocolate

69 fruit flavor blend60 San Mig Light 40 A chocolate Indulgence of a drink made of vodka, crème de cacao

and garnished with a Chocolate kissSan Miguel 40 Kiwi

Corona 60 A Vodka Martini shaken with muddled Fresh Kiwi

Orange 60Peach 60

Espresso 65 Green Apple 65 Strawberry 65

Grape 65 Lolypop 65

Raspberry 65 Mandrin Vodka with a light taste of orange is contributed

by an orange liqueur and orange juice

CLASSIC COCKTAILSJaggerbomb 60

A Cocktail that is Mixed by dropping a shot of Tequila & Vodkainto a glass of Beer

Apeach Vodka and Freshly Peach and liquers

Margarita 60The Classic Gin cocktail with Dry Vermouth,

and green oliveThe most Popular cocktail in North America

with A PopularRefreshing tequila, Triple Sec, and Lime

JuiceBloody Marry

Vanilla Vodka with Kahlua Coffee liqueur, Vanilla syrup

with cold espressoGreen Apple Vodka with more Green Apple

syrup and garnishwith a Green Apple slice

Sky Fall Dry Martini 60Vodka and spicy tomato juice, rimmed with

saltStrawberry Vodka and dash Dry Vermouth

more flavored withour fresh farm strawberry

COFFEE COCKTAILSIrish Coffee 60

Irish Whiskey, Coffee and CreamFrappuchino 60

French Coffee 60STICK CRUSHED

Baileys, Cold Coffee and Cream with Ice Crushed

Currant Vodka with muddled Fresh Grape

Vodka with Vanilla liqueur and Orange Juice, garnished with

lolypop candyRaspberry vodka with muddled Fresh

RaspberrytBrandy, Coffee and Cream

LONG DRINKS 60

Caipirinha 60Made with Vodka, Muddled Lime and Sugar

Brazil's National Cocktail that is made with the Rum,Muddled lime and sugar

Mojito

Singapore Sling 90Sex On The Beach 90

Illusions 90

Long Island Ice Tea Caipiroska 90

This is a smooth, slow, and sweet cocktail. Contains of Gin,Cherry Brandy, DOM Benedictine, Lemon Juice, Sugar and

Soda

SPECIAL MOJITOS Cendana 140

Special Long Drink with 14 kinds of Spirits and top up

with Soda Water

Strawberry 70 Lychee 70 SPIRITS

Lemon 70 APERRITIF

Kiwi 70

Martini Dry 45

Martini Rosso 45

Campari 70

By Bottle

Martini Bianco AppleBy Glass 45

TEQUILA GIN

Gilbey's Gin 45

Gordon Dry Gin 50

Bombay Sapphire 60

Jose Cuervo 50

Gilbey's Distiller Bland 45

WHISKY

Scotch

VODKA

Gilbey's 45

Absolut Apeach 50 JW. Red Label 45

Absolut Blue 50

Chivas Regal 12' Y.O 50

Absolut Kurant 50

Absolut Mandarin 50

JW. Black Label 50

Absolut Raspberry 50

Bourbon Absolut Vanilla 50

Jim Beam White 45

Smirnoff Green Apple 50

Smirnoff Red 50

Jack Daniels 50

Smirnoff Strawberry 50

RUM

COGNAC AND BRANDY

By Glass

Bacardi Light 45

Myer's Dark Rum 45

Bacardi Apple 50

Bacardi Lemon 50

By Bottle

Remy Martin VSOP 1.350

Martell Cordon Bleu 2.800

Beehive brandy 2.800

LIQUERS

By Glass

Kahlua 45

Malibu 45

Midori 45

Galliano 45

Bailey's Irish Cream 50

Cointreau 50

Southern Comfort 50

Sambuca Vaccari 50

Tia Maria 50

Amaretto Disaronno 50

Grand Marnier 50

MENU

APPETIZERS

BURGUNDY FRIES - 25NACHOS - 45

BEEF SAMOSA - 40SESAME SHRIMP ON TOAST - 45

CHICKEN QUESADILLAS - 40LUMPIA SEMARANG - 35

FRIED CALAMARI - 35BARBEQUE CHICKEN WING - 40

SOUPS

CREAM OF MUSHROOM - 35Cream of Champignon

Mushroom, Fresh Herbs and Cream.

PUMPKIN VELOUTE - 35

Tasty Thick Pumpkin Soup with Cream.

HUNGARIAN GOULASH - 35

Spicy Beef, Potato, and Vegetables Broth.

POTATO CREAM - 40Our Signature Potato Soup,

Liason, and Crispy Sweet Potato Chip.

MINISTRONE ALA CASALINGA -

35Traditional Italian Vegetables

Soup.

FRENCH ONION SOUP - 45Consomme based onion soup topped with cheese crouton.

SALADS

CAESAR SALAD - 35

With CHICKEN - 45

GREEK SALAD - 35

PRAWN SALAD - 45

CHICKEN ORIENTAL - 35

HAWAIIAN CHICKEN SALAD - 45

MEATS

our signature – TOURNEDOS ALA BURGUNDY

Seared Tenderloin with Creamy Raisin-Peppercorn sauce and mashed

potato.

US Beef - 240

Australian Beef - 160

BORDEUX FILLET MIGNONFillet Mignon, Potato Macair, Garlic Brocoli

and Gorgonzola Sauce.

US Beef - 220 Australian Beef - 160

ORIENTAL STEAK

Charbroiled 150 grams of „Black Angus‟ Sirloin in mixture of exotic Asian

Spice.

US Beef - 220

Australian Beef - 120

T-BONE STEAK US Beef - 240

Australian Beef - 190

SHORT RIBS

US Beef - 175

Australian Beef - 120

SIRLOIN

US Beef - 195

Australian Beef - 120

POTATOES: French Fries, Mashed, Herbs Potato

or Potato Croquette

Williams

SAUCE: Mushroom, Black Pepper, Pepper-

Corn, BBQ orGorgonzola

MEATS

ROAST BEEF SIRLOIN - 540 (Share for 4 to 6 persons)

LAMB

LAMB CHOPS PROVENCALE - 220

MUTTON SASHHSLIK - 110

POULTRY

BARBEQUE CHICKEN - 65HUNGARIAN CRÈME CHICKEN - 70

CHICKEN CORDON BLEU - 65CHICKEN MUSHROOM - 70

GRILLED DUCK - 85ROAST CHICKEN AL’ENGLAIS -70

FISH AND SEAFOOD GRILLED NORWEGIAN SALMON - 120

PESCE ALA GRIGLIA - 120RED SNAPPER MEUNIERE - 95

PRAWN CONCASSE - 90

INDONESIAN FAVOURITE

NASI GORENG KAMPOENG CIBODAS - 50Traditional Fried Rice served with Fried Egg, SambalGoreng Teri, Crackers,

Satay, Fried chicken piece BEBEK GORENG DAGO GIRI - 60

Traditional Deep Fried Marinated Duck served with Turmeric Rice,SambalMatah or SambalIjo, Sauted Vegetables

IGA BAKAR LALAH LANGEN SARI - 80Charbroiled Beef Ribs Braised in Balinese Sauce served with “Plecing

kacang panjang” and Turmeric Rice or steamed rice SOP BUNTUT (Indonesian Oxtail Soup) - 80

Slow Cooked Ox-Tail in Aromatic Broth served with Rice, Melinjo Crackersand Green Chili Sambal (Choose your style of cooking by Kuah, Bakar, or

Goreng)SOP KONRO - 80

Beef Ribs Braised in Authentic Indonesian Herbs and spices, served withwhite steam rice.

ASIAN DELIGHT

SALMON TERIYAKI - 95Served with Salad and Steamed Rice.

CHICKEN LAKSA - 65Penang style laksa with light curry broth served with chicken, tofu and

bean prouts.KUNGPAO CHICKEN - 65

Stir-fry chicken in Sichuan Kung-Pao sauce serves with steamed rice and vegetables.

FRIED PRAWN WITH SALTED DUCK EGG - 70Davao style deep fried tiger prawn with salted egg yolk of duck curry

leaf, served with steam rice and vegetables.HAINAN CHICKEN RICE - 65

A classic Singaporean dish of delicately slow boiled chicken infused withginger with rice cooked in chicken stock served with and fresh ginger

and soy sauces.

DESSERT

FRIED ICE CREAM - 35Deep fried ice cream, served with

“pineapple couli” sauce.

COLENAK - 25Grilled Fermented Casava, served with

Young Coconut, Spiced PalmSugar Sauce and Kopyor Ice Cream.

BANANA SPRING ROLL - 25

Deep Fried Banana in Spring Roll Wrapper with Cheese and Chocolate

Chips served with Chocolate Chips Ice Cream.

BURGUNDY PANCAKE - 30

Medallions of Raisins Pancake Garnished with Strawberries, Syrup and

topped with Vanilla Ice Cream.

CRÈME BRULEE - 25Trio Crème Brulee, Strawberry, Chocolate

& Ginger.

APPLE STRUDEL - 30Puff pastry, apple, cinnamon, raisin,almon

slice, serve with Fla.

TANGKUBAN PERAHU ERUPTION - 45Vanilla sponge, peuyeum, fruit, strawberry

ice cream and sweet meringue,flamed with triple sec on your table.

CREPE SUZETTE - 40

French crepe with orange sauce, served with vanilla ice cream.

ASSORTED SLICED TROPICAL FRUITS – 25

HOW IT WORKS :

To create and develop food can be maintain the sales of wine, and many variants menu, able to stimulate

the Guests demand of wines, as the concept of our Restaurant is Wine and Fine Dining, not enough only that, we have to stimulate the employee, especially the waiters,

greeter, bartender, to always up selling the wine, and of course the decoration of wines make it more attractively, the

temperature to put wines, the wines display, hygiene and sanitation, and everything must be combine together to

achieve high quality wines, and after the uniqueness and the professionalism of taking care of wine can be a assets and

our strategies to promote our Restaurant, because we have a concept.

CHOOSE THE SPECIFIC WINE

NOTES : PRICES ARE IN IDR RUPIAH, THE CURRENCY BETWEEN EURO AND IDR

IS € 1 : RP. 14.000

See Slide ...

ABOUT THE CREATOR :

Prenom : Okky SigitNom : SUGIANTO

Portable : +33 (0)6 67 15 70 42 

mail : okkysigit@ymail.com

okkysigit.sugianto@etud.univ-angers.fr

Université d'Angers UFR Ingénierie du Tourisme, du Bâtiment et des

ServicesIMIS-ESTHUA

Thank you …