brisbanehairandbeautyexpo.com.au
E x h i b i t o r BROCHURE
30 & 31 JULY 2017
BRISBANE HAIR & BEAUTY EXPO OVERVIEWFollowing a hugely successful 2016 event, the 2017 Brisbane Hair and Beauty Expo will return as Brisbane’s premier hair and beauty trade event on Sunday 30th and Monday 31st July 2017 at the award-winning Brisbane Convention and Exhibition Centre.
The Brisbane Hair and Beauty Expo brings together thousands
of industry professionals under one roof, all actively looking for new inspiration, products, brands, techniques, solutions and networking opportunities – and in 2017, the event will increase from 1 to 1.5 halls in order to accommodate the vast increase in exhibitor demand since the event’s inception in 2015.
Event InformationDATE: Sunday 30th and Monday 31st July 2017
TIME: 10am – 4pm
VENUE: Hall 1 & 2, Brisbane Convention and Exhibition Centre, Southbank, Brisbane, Queensland
TICKETS: General Admission $20 | Student Entry $15 (ticket allows entry across both days)
FORECAST: 6,000+ visitors
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
ABOUT THE EXPOThe 2017 Brisbane Hair and Beauty Expo is a one-stop-shop for thousands of industry professionals looking to enhance their knowledge and skills in an entertaining and informative environment.
Expo highlights include:
• CENTRE STAGE – A snap-shot of cutting-edge education and entertainment
• SPOTLIGHT STAGE – New products, techniques and talent demonstrations in an ‘up-close-and-personal’ environment
• SPECIAL GUESTS – Numerous high-profile industry icons and major names
• THE BARBERSHOP – Featuring ‘jam’ sessions with some serious barbering industry movers-and-shakers
• THE ARENA – NEW IN 2017 – Get amongst the electric atmosphere when some of Australia’s most unique and exciting education and competitions are showcased, complete with tiered stadium seating
• BE(YOU)TIFUL BAR – Be pampered and indulge in some “me” time during a busy day at the Expo
• CHAMPAGNE LOUNGE - Catch up with colleagues and friends over a champagne or coffee
• HAIR AND NAIL COMPETITIONS – Live and pre-done competitions staged on the Expo floor
• MAKEUP & LASH COMPETITIONS – NEW IN 2017 – Live and pre-done competitions showcasing a range of makeup artist’s talents
• EXTENDED EDUCATION PROGRAM – Engaging and informative seminars presented by the best educators and presenters in the country
• NETWORKING EVENING – Stay on after the conclusion of Day 1 for some networking drinks and canapés with fellow exhibitors, sponsors and special guests
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
FACTS AND STATS FROM 2016
2016 Fast FactsNUMBER OF EXHIBITORS: 79 exhibitors over 116 sites
FLOOR SPACE: 5,000m2
TOTAL NUMBER OF ATTENDEES: 5096
EDUCATION ATTENDEES: 368 students
HAIR AND NAIL COMPETITION ENTRIES: 179 competitors
2015 ComparisonNUMBER OF EXHIBITORS: Increase of 50%
TOTAL NUMBER OF ATTENDEES: Increase of 34%
EDUCATION ATTENDEES: Increase of 50%
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
WHY EXHIBITThe 2017 Brisbane Hair and Beauty Expo brings together thousands of industry professionals under one roof, all actively looking for new inspiration, products, brands, techniques, solutions and networking opportunities.
BENEFITS OF BEING AN EXHIBITOR AT THE EXPO INCLUDE THE OPPORTUNITIES TO:
• Stimulate lead generation
• Promote business development
• Generate on-the-spot sales
• Showcase your product, service or brand to thousands of active buyers
• Launch new products
• Meet with your key market, including new potential customers
• Catch up with your existing customer base
• Network with other exhibitors and key industry stakeholders
• Boost your brand’s presence to industry professionals
AS WELL AS TALKING ONE-ON-ONE WITH YOUR TARGETED AUDIENCE, THE EXPO WILL ALSO ALLOW YOU TO:
• Bring together your most active prospects and customers
• Harness all five senses to drive home your messages
• Drive business to other sales channels – e.g. online and retail
• Provide the opportunity to meet more interested buyers than any other sales activity
• Build solid business relationships and generate leads
• Emotionally connect with customers
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
ABOUT THE VISITORSThe 2017 Brisbane Hair and Beauty Expo will attract 6,000+ quality industry visitors, covering a variety of demographic profiles.
HERE ARE THE BREAKDOWNS FROM THE 2016 EXPO:
MEN
WOMENLESS THAN
18
HAIR
DRE
SSER
FAC
EBO
OK
HAIR
PRO
DUC
TS
BRIS
BAN
E
OW
NER
BEAU
TY T
HERA
PIST
EMPL
OYM
ENT
HAIR
TOO
LS &
EQ
UIPM
ENT
SUN
SHIN
E C
OA
ST
STUD
ENT/
APP
REN
TIC
E
APP
REN
TIC
E
WEB
SITE
CO
SMET
ICS
GO
LD C
OA
ST
EMPL
OYE
E
OTH
ER
MAG
AZI
NE
EYEB
ROW
S &
EYE
LASH
ES
NSW
OTH
ER
MA
KEUP
ART
IST
CO
LLEG
E /
SCHO
OL
INST
AGRA
M
ELEC
TRIC
AL
EQUI
PMEN
T
CEN
TRA
L Q
LD
MA
NAG
ER
NA
IL TE
CHN
ICIA
N
GO
OG
LE
FLYE
RS
ORG
AN
IC &
NAT
URA
LS
IPSW
ITC
H +J
IMBO
OM
BA
EDUC
ATO
R
BARB
ER
E-N
EWSL
ETTE
R
HAIR
BIZ
FO
RUM
NA
IL P
ROD
UCTS
& E
QUI
PMEN
T
NO
RTH
QLD
CO
SMET
IC TO
OLS
WES
T Q
LD
EDUC
ATO
R
TAN
NIN
G
SA
MED
ICA
L &
HEA
LTH
VIC
SUPP
LIER
EXTE
NSI
ON
S &
WIG
S
WA
WA
XIN
G
PHIL
LIPI
NES
MED
ICA
L
SPA
PRO
DUC
TS &
EQ
UIPM
ENT
NEW
ZEA
LAN
D
SERV
ICES
ACT
TAN
NIN
G
PIER
CIN
G E
QUI
PMEN
T /
BODY
TAS
CLO
THIN
G
NT
19-25 26-35 36-55 56+
4%
37%30%
45% 57
47.2
14.410.4 7.7 7 6.3 5 2 1.8 0.8 0.7 0.4 0.4 0.2 0.1 0.1
32 31 29 29 25 21 19 18 17 17 16 14 13 10 420% 18%
8%5% 3%
22%
6%
36%
29%
16% 15% 12% 10% 5% 5% 4% 4% 1%
14% 13% 13%10% 7%
2% 2% 2% 1% 1%GENDERSPLIT
VISITORS AGE RANGE VISITORS OCCUPATIONS
VISITORS EMPLOYMENT LEVEL WHAT ARE YOU HERE TO SEE?(BY %)
WHERE DID YOU HEAR ABOUT THE BRISBANE HAIR AND BEAUTY EXPO?
VISITOR LOCATION PROFILE (BY %)
9%
91%
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
MARKETING STRATEGYThe Brisbane Hair and Beauty Expo understands the importance of a fully integrated marketing strategy to ensure the projected number of attendees is achieved.
Based on the proven success of our 2016 event, we will continue to grow and build our marketing and advertising strategy throughout 2017 by including the following activities:
• Advertisements and editorials in a range of key trade publications (print and online)
• A highly effective and ongoing social media campaign on Facebook (11,000+ Likes) and Instagram (2,000+ Followers)
• The use of multiple Facebook Ad and Promoted Posts campaigns plus Google Display Ads
• Distribution of 25,000+ flyers to trade businesses and industry professionals
• Promotion through a range of industry associations, exhibitors and Expo affiliates
• Implementation of a conclusive media and PR strategy
• A regular e-Newsletter to a database of 6,600+ trade businesses and industry professionals
• A fully integrated website - www.brisbanehairandbeautyexpo.com.au
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
SITE PRICES
CORINTHIAN WALL OPTION Black Velcro compatible walls
SYMA WALL OPTION White laminate infill walls
BOTH THESE OPTIONS INCLUDE:
• Two (2) 150 watt spotlights and One (1) 4 amp power point per 3m2
• Charcoal floor carpet
• Front fascia with organisations name and BHBE Logo
• Access to the Exhibitor Lounge
• Two (2) invitations to the Networking Event on Sunday 30 July
• Inclusion in the Exhibitor Program
COST 2m x 3m - $3,300 + GST3m x 3m - $4,750 + GST3m x 6m - $9,000 + GST3m x 9m - $12,825 + GST
Note: Neither of these Shell Scheme Booth Options include tables or chairs. These can be arranged separately through our Expo boothing contractor, Moreton Hire.
SPACE ONLY SITETHIS OPTION INCLUDES:
• One 4 amp power point per 3m2
• Jupiter Blue carpet
• Access to the Exhibitor Lounge
• Two (2) invitations to the Networking Event on Sunday 30 July
• Inclusion in the Exhibitor Program
COST 3m x 6m - $8,550 + GST3m x 9m - $11,745 + GST6m x6m - $14,500 + GST
Note: The Space Only option does not include fascia boards or fascia signage, lights, tables or chairs. These can be arranged separately through our Expo boothing contractor, Moreton Hire.
INSURANCE
As an Exhibitor at the Brisbane Hair and Beauty Expo you must hold Public Liability Insurance. Proof of this must be provided no later than one week before the event. If you do not hold Public Liability you can purchase one off cover for $100 incl GST. This option can be selected on the Booking Form. The organiser bears no responsibility for your goods, for damage/theft of your stock/equipment, or for your legal liability. Any goods are left on site at your own risk.
OR
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
FLOOR PLAN
CHAMPAGNE LOUNGE
BE(YOU)TIFULBAR
NAIL & MAKEUP COMPS
CENTRE STAGE
CAFE
ENTRY / EXIT
THEARENA
THEGRAND STAND
HAIRCOMP
SPOTLIGHTSTAGE
132
131
124
130
129
14
13
12
11
10
9 8 7 6 4 3 2 1 128
123
111 107 103 99
121
109 105 101 97
120
108 104 100 96
122
110 106 102 98
118
119 115
94 90
86
7478 70
6661595450
4234
15
17
19
16
18
21 22 23 24 26 28 3025 27 29 31
38
46
82
114
95 91
84
7377 69
6358565248
4032
36
44
80
117 113
93 89
87
7579 71 134
6765605551
4335
39
47
83
112
92 88
85
7276 68
6462575349
4133
37
45
81
116
127 126 125
BARBERSHOP
PRICING
2m x 3m - $3,300 + GST3m x 3m - $4,750 + GST3m x 6m - $9,000 + GST3m x 9m - $12,825 + GST Space Only3m x 6m - $8,550 + GST3m x 9m - $11,745 + GST6m x6m - $14,500 + GST Storage$125 + GST per sq metre
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
HOW TO BOOK YOUR SITE
1. Select your preferred location from the Floor Plan
2. Contact [email protected] to confirm site availability
3. Complete the Booking Form and forward to [email protected]
4. Once your completed Booking Form has been received, your site will be confirmed via email and a 50% deposit will be invoiced
PAYMENT TERMS
• 50% deposit due on signing and booking
• 50% due on 12 June 2017 (100% due if booking after this date)
GENERAL CONDITIONS Space will be allocated in line with the policy of the Expo and in order of receipt of application. Exhibitors will be required to complete the Booking Form and pay the relevant deposits on their due dates. If you have any queries please contact Major League Marketing on 07 3217 9347 or email [email protected]
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]
CONTACT US For more information or to discuss this opportunity further, please don’t hesitate to contact our team:
REBECCA IDIENS 07 3217 93470423 697 [email protected]
JASON GREENHALGH07 3217 92370400 716 [email protected]
Brisbane Hair and Beauty Expo is owned and managed by Major League Marketing. Major League has been a successful player in the Brisbane events and marketing scene for 17 years and is the creator and former owner and operator of the award winning Brisbane Fitness & Health Expo. This Expo saw growth from 2,500 visitors in its inaugural year in 2011, to 11,000 visitors through its doors in Major League’s final year of ownership in 2014, before the event was sold.Due to this great success, Major League was recognised as the winner of the 2011 Australian Marketing Institute’s Consumer Insight Division Award for the Brisbane Fitness & Health Expo.
Major League is also the creator, owner and operator of the inaugural Brisbane Fashion Weekend hosted in October 2016, which will see over 40+ Australian well-loved and emerging designers and 3000+ visitors encounter Brisbane’s largest Runway to Rack fashion experience.
Visit www.majorleague.com.au for more information on Major League Marketing.
www.brisbanehairandbeautyexpo.com.au
2017 Br isbane Hair and Beauty Expo EXHIBITOR BROCHURE
For more information please contact:Rebecca Idiens P 07 3217 9347 E [email protected]