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Genuine Fake Watches

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Why

How

What

Starting with why

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@cazyetman

Companies with an authentic purpose do 1025% better than the

S&P 500 -- Firms of Endearment

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What you DO and SAY

=

What you actually BELIEVE

AUTHENTICITY

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DEFINE DEFINE

“Buy a HALF-GALLON of soda – with 800 calories from 56 SPOONFULS OF SUGAR – for $2.99 and a buck goes to juvenile Diabetes Research Foundation”

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What if …

• Barclays: Helping people achieve their ambitions – in the right way

• Starbucks: To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time

• Nestlé: To achieve a profitable business as well as balance the needs of the employees and communities we share

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From this…

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To this…

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