3.02

Marketing Channels and Distribution Decisions In the Sport Industry

Distribution Defined• Distribution is the process of getting

the product to the consumer.

• A Distribution system is the methods and channels used in delivering products from producer to consumer.

• An Intermediary is an individual or organization through which products move from producer to consumer.

Distribution of Products in Sports

• Tangible products are physical objects.

• Intangible products are not physical objects such as services, places, and ideas.

Place

Place

Where ticket outlets can be found is an example of a place decision in

sports and entertainment marketing.

Types of Distribution Intermediaries• Wholesaler—a company that buys

goods in large quantities specifically to resell to retailers

• Retailer—a company that buys goods to resell to consumers

• Agent—a person or a company who facilitates the sale by taking orders for a buyer and placing the order with the producer

• Distributor—a wholesale intermediary

What do you think the distribution channel is for these products?

The Facility is the element of distribution when discussing a

sports complex.

Directv televises NFL Games on Sunday Ticket throughout the country is distributing the sports product.

Expanded bandwidth is changing the face of in-home entertainment by

allowing for delivery of the Internet through television sets.

Identify a sport product of interest to you.

Determine its distribution system, and create a graph to depict the

distribution system.