Date post: | 16-Aug-2015 |
Category: |
Marketing |
Upload: | sameer-mathur |
View: | 56 times |
Download: | 6 times |
Channel modification Decisions
• A producer must periodically review and modify its channel design and arrangements
• Adding or dropping a channel needs an incremental analysis
Global channel considerations
• Global expansion of the brand and reaching out to the customers depends only on the channel Design through which the firm is operating