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3.2 | Verbal Spin-Offs
STEP 1 - LEARN• View this presentation to learn about
direct and indirect verbal spin offs.– Theme development, both visual and verbal, is
used by advertising and marketing professionals.
– Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.
• Two types: • Direct: Feature key words pulled directly from the
theme statement.
• Conceptual: Relies on the concept introduced by the theme rather than on the words.
VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK
• Theme: “After All is Said and Done”
• Spin-offs:• You can say that again• Easier said than done• Been there, done that• Who says?• Goes without saying
• Direct Spin-offs are:• Parallel or repetitive • Easy to understand• Easy to over-use
SAMPLE DIRECT SPIN-OFFS
Dalton Middle School [GA]
DIRECT SPIN-OFF FRONT AND BACK COVER
TABLE OF CONTENTS
Dalton Middle School [GA]
DIRECT SPIN-OFF FRONT AND BACK COVER
Plano East Senior High [TX]
TABLE OF CONTENTS
Plano East Senior High [TX]
Glenbrook South High School [IL]
DIRECT SPIN-OFF FRONT AND BACK COVER
DIVIDERS
Glenbrook South High School [IL]
• Theme: “After All is Said & Done”
• Spin-offs• Anything & Everything• Questions & Answers• Work & Play• Sweat & Tears• You & Me• Dollars & Sense
SAMPLE CONCEPTUAL SPIN-OFFS
STEP 2 - PRACTICE• First
– Second• Third
Iowa City West High School [IA]
CONCEPTUAL SPIN-OFF FRONT AND BACK COVER
ENDSHEETS
Iowa City West High School [IA]
STEP 2 - PRACTICE• First
– Second• Third
Yukon High School [OK]
CONCEPTUAL SPIN-OFF FRONT AND BACK COVER
COVERAGE
Yukon High School [OK]
Yukon High School [OK]
COVERAGE
STEP 2 - PRACTICE• First
– Second• Third
Granite Bay High School [CA]
CONCEPTUAL SPIN-OFF FRONT AND BACK COVER
TABLE OF CONTENTS
Granite Bay High School [CA]
DIVIDER
Granite Bay High School [CA]
Granite Bay High School [CA]
DIVIDERS
STEP 2 - PRACTICE• Complete Start Right Activity 3.2 –
Spinning in all Directions to work on developing a verbal spin-off.