of 7
8/20/2019 36238131 Newspaper Project 1
1/15
8/20/2019 36238131 Newspaper Project 1
2/15
Were it left to me to decide whether we should have a government without newspapers, or
newspapers without a goernment , I should not hesitate a moment to prefer the latter. )
Thomas *efferson+ ,-.-
8/20/2019 36238131 Newspaper Project 1
3/15
Literature Review
Origin of Newspaper
The first /rinte! forerunners of the ne#s/a/er a//eare! in
German% in the (ate ,0112s in the form of ne#s /am/h(etsor $roa!si!es+ often high(% sensationa(i3e! in &ontent4
In the Eng(ish5s/eaking #or(!+ the ear(iest /re!e&essors of the ne#s/a/er #ere &orantos+ sma(( ne#s /am/h(ets
/ro!u&e! on(% #hen some eent #orth% of noti&eo&&urre!4 The first su&&essie(% /u$(ishe! tit(e #as The
6eek(% Ne#es of ,7884 It #as fo((o#e! in the ,7012s an!,7912s $% a /(ethora of !ifferent tit(es in the simi(ar
ne#s$ook format4 The first true ne#s/a/er in Eng(ish #asthe Lon!on Ga3ette of ,7774 For a generation it #as the
on(% offi&ia((% san&tione! ne#s/a/er+ though man%/erio!i&a( tit(es #ere in /rint $% the &entur%2s en!4
N!&'()(!* Hi'#*% i+ I+"i):
The ,i'#*% # +!&'()(!*' i+ I+"i) is e;ua((%
interesting4 The intro!u&tion of ne#s/a/ers in In!ia #as
hastene! $% the s/rea!ing sense g(o$a(i3ation amongstthe &ountr%men #ho #ishe! to $e informe! a$out there&ent eents in the #or(!4 It #as !uring the same time
that the first ne#s/a/er of the &ountr% #as intro!u&e! ino(kata?4 The ne#s/a/er tit(e! Calcutta General
Advertise or @i&ke%s Bengal Gazette #as intro!u&e! $% ane&&entri& Irishman &a((e! *ames Augustus @i&ke% !uring
the ,-.1s4 In the %ears to &ome In!ia #as theesta$(ishment of another ne#s/a/er !ai(% in the form ofBombay erald fo((o#e! &(ose(% $% Bombay Courier
8/20/2019 36238131 Newspaper Project 1
4/15
Hi'#*% )+" E.#/ui#+ # I+"i)+ N!&'()(!*'$
A(though there #as a f(urr% of Eng(ish $roa!sheets !uringthe eighteenth &entur%+ ne#s/a/ers in regiona( (anguagesma!e its #a% mu&h (ater !uring the se&on! ha(f of the
nineteenth &entur%4 First on the (ist #ere t#o "enga(ine#s/a/ers &a((e! !amachar "arpan an! Bengal Gazette
#hi(e the first @in!i ne#s/a/er #as !amachar !udha#arshan4 $he indu ne#s/a/er #hi&h #as (aun&he! as a
&om/etitor of %adras %ail $e&ame the first nationa(ne#s/a/er of the &ountr%4 Soon it $e&ame the oi&e of
the nation !uring the esta$(ishment /erio!
8/20/2019 36238131 Newspaper Project 1
5/15
R#/! # +!&'()(!*
!"en is #ig$tier t$an swor%&
Ne#s/a/er is /rimar% sour&e of information'Ne#s/a/ers are more than just a sheet of /a/er (ine! #ithink4 Ne#s/a/er is a me!ium through #hi&h the fa&ts an!
figures of the eents going on aroun! the #or(! rea&heen to the /(a&es #here there is no e(e&tri&it%4 TheirPro!u&tions ho(! a mu&h greater signifi&an&e than/roi!ing /rofit for the &om/an%4
Ne#s/a/ers gie us a me!ium to get information a$outne#s regar!ing em/(o%ment+ matrimon%+ ga!gets+ rea(estate+ s/orts an! the (ist goes on444
The !ai(% ne#s/a/ers eB/ress the interests an!
un!erstan!ing of the /u$(i&4 As a resu(t+ the entire&onseratie &ommunit% 55 from resear&hers to managersto e!u&ators 55 #at&hes the /ress &arefu((%4
A/art from this+ ne#s/a/er in!ustr% gies em/(o%ment to
mi((ions of /eo/(e a&ross the g(o$e4
8/20/2019 36238131 Newspaper Project 1
6/15
So#e fa(ts an% figures)
• 'er% affor!a$(e sour&e of information aai(a$(e C Rs4
8491• Num$er of &om/an% su&h as Amaruja(a takes -1
reenue from a!ertiser an! 1 from &onsumers4• 808 mi((ions ne#s/a/ers are &ir&u(ate! !ai(%
• 7908 !ifferent ne#s/a/ers are /rinte! !ai(%4
& according to survey '(()
Resear($ o*+e(tive
Our o$je&tie is to !esign a ne#s/a/er a&&or!ing to the
taste an! /referen&es of the &onsumers4 Laun&hing of the
ne#s/a/er #i(( $e $ase! on a sure% &on!u&te! to fin! outthe !emogra/hi& an! geogra/hi& segment #hi&h is to $etargete!4
Segmenting an! /ositioning the ne#s/a/er &orre&t(% inthe market #i(( maBimi3e the reenue an! a!! to the
a(ue of the /ro!u&t4
8/20/2019 36238131 Newspaper Project 1
7/15
8/20/2019 36238131 Newspaper Project 1
8/15
8/20/2019 36238131 Newspaper Project 1
9/15
Sam/(e of the so&iet% that #as &hosen to gie the $est
an! the arie! #as
Stu!ents
Offi&e goers
@ouse #ies
Sho/kee/er
@a#kers
8/20/2019 36238131 Newspaper Project 1
10/15
The first gra/h is /(otte! $et#een the /referen&e gien $%
the /eo/(e to arious se&tions of the ne#s/a/ers to the/er&entage of /eo/(e (iking it4
Genera( ne#s+ e!u&ation+ an! entertainment se&tions#ere gien the maBimum /referen&e fo((o#e! $% $usiness
an! e!itoria( se&tions4
8/20/2019 36238131 Newspaper Project 1
11/15
The neBt $ar gra/h is a$out /s%&hogra/hi& fa&tors (ike/ri&e+ !e(ier%+ /a/er ;ua(it% an! &o(our4
Majorit% of the /eo/(e =.9? #ere /arti&u(ar a$out the
!e(ier% of the /a/er an! a er% fe# #ere &on&erne!a$out the &o(our4
Sin&e there are man% /a/ers aai(a$(e in the market the
/eo/(e or &onsumers hae man% o/tions+ so /ri&e !oesmatter to a$out .1 of the /eo/(e4
8/20/2019 36238131 Newspaper Project 1
12/15
No# to (aun&h a su&&essfu( ne#s/a/er in North region #ehae taken u/ fie er% /o/u(ar /a/ers in regions (ikeAgra+ De(hi+ Ga3ia$a!+ Greater Noi!a+ Noi!a4
"asi&a((% the a$oe gra/h !ea(s #ith the geogra/hi&a(
fa&tors4
For eBam/(e in Agra + Amaruja(a is most /o/u(ar4E&onomi&s times+ times of In!ia are /referre! in De(hi4In Ga3ia$a! an! Greater Noi!a Times Of In!ia isora&ious(% rea!4
8/20/2019 36238131 Newspaper Project 1
13/15
Last $ut not the (east in Data ana(%sis se&tion + the othersour&es of (ike Internet+ te(eision an! ra!io #e taken u/4
From the PIE &hart #e &an make out that internet = the
e(e&troni& me!ia? is #i!e(% use! $% the /eo/(e fo((o#e! $%te(eision an! Ra!io
Re(o##en%ation
The front /age shou(! $e sim/(e an! margin shou(! $e a(itt(e more to minimi3e &ongestion4 Gists of im/ortantne#s are to $e gien on the front /age #ith /agenum$ers for eas% eB&ess to the rea!er4 6eather an!
market u/!ate are to $e gien on the $ottom of the front/age4
8/20/2019 36238131 Newspaper Project 1
14/15
In s/orts se&tion the /hotogra/h of /(a%ers #hi(e the% arein a&tion (ooks attra&tie so its shou(! $e the genera(/ra&ti&e
Con(,usion
Fina((% #e hae rea&he! to a &on&(usion that: "%
&onsi!ering the arious as/e&ts an! /arameters mention
in the ;uestionnaire an! the !ata ana(%sis se&tion #e hae!esign our ne#s/a/er4
8/20/2019 36238131 Newspaper Project 1
15/15
"i$(iogra/h%
htt/:$(og4re(easem%a!4&om81,11-ne#s/a/er5histor%5the5origin5of5ne#s/a/ers5in5in!ia5an!5the5#or(!
###4histori&/ages4&omn/rhist4htm
htt/:en4#iki/e!ia4org#ikiNe#s/a/er
http://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://www.historicpages.com/nprhist.htmhttp://en.wikipedia.org/wiki/Newspaperhttp://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://blog.releasemyad.com/2010/07/newspaper-history-the-origin-of-newspapers-in-india-and-the-world/http://www.historicpages.com/nprhist.htmhttp://en.wikipedia.org/wiki/Newspaper
