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3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf ·...

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3D Printing: A Review and Synthesis Elizabeth Matias Copyright © 2015 Elizabeth Matias and Bharat Rao 1
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Page 1: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

3D Printing:

A Review and Synthesis

Elizabeth Matias

Copyright © 2015 Elizabeth Matias and Bharat Rao 1

Page 2: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Copyright © 2015 Elizabeth Matias and Bharat Rao 2

Page 3: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Outline

• Historical Evolution

• Common Applications

• Research Plan

• Findings

• Implications for Business

• Wrap Up

Copyright © 2015 Elizabeth Matias and Bharat Rao 3

Page 4: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Historical Evolution Part I

19th Century

Topography

Copyright © 2015 Elizabeth Matias and Bharat Rao

1972 Ciraud 1981 Hideo

Kodama

1982 Alan

Hebert

(3M)

4

Page 5: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Historical Evolution Part II

1986 Chuck

Hall (SLA)

Copyright © 2015 Elizabeth Matias and Bharat Rao

1988 Scott

Crump

(FDM)

2005 Adrian

Bowyer

(RepRap

Project)

2009 Bre

Prettis,

Adam

Mayer &

Zach Smith

(MakerBot) 5

Click Here for video clip

Page 6: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Common Applications

• Rapid Prototyping

• Tinkering

• Personal Manufacturing

• Small Batch Production

• On Demand Manufacturing

Copyright © 2015 Elizabeth Matias and Bharat Rao 6

Page 7: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Rapid Prototyping

• Process of designing a 3D model with computer aided design software (CAD), and producing a prototype, typically out of plastic, via 3D printing technology

• Viewable model to envision final product

Copyright © 2015 Elizabeth Matias and Bharat Rao Sample Prototypes 7

Page 8: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Tinkering

• The process of

casually playing

with or futzing with

a product design

in hopes of

improving or

repairing the

product.

Copyright © 2015 Elizabeth Matias and Bharat Rao

Ben Franklin: Michael J Deas

8

Page 9: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Small Batch Production

• Manufacturing

process whereby

an entrepreneur

or business

determines a low

volume of a

particular product

is economically

viable

Copyright © 2015 Elizabeth Matias and Bharat Rao

Etsy

9

Page 10: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Personal Manufacturing

Consumers fill a

personal need,

thereby

executing their

own product

development

cycle.

Copyright © 2015 Elizabeth Matias and Bharat Rao

“eggbot”

10

Page 11: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

On Demand Manufacturing

• Customer

designs or

customizes a

product. Then

orders product,

which is

manufactured

upon order

Copyright © 2015 Elizabeth Matias and Bharat Rao

SOLS

11

Page 12: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Research Plan

• User Types

• Five Factors

• Underlying Assumptions of the study

• Methodology

Copyright © 2015 Elizabeth Matias and Bharat Rao 12

Page 13: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

User Types

Businesses

• Engineers,

designers, architects

• 3DP SMEs

• 10+ year w/ the

technology

Copyright © 2015 Elizabeth Matias and Bharat Rao

Consumers

• Broad demographic

• Students &

professionals

• Potential users &

actual tinkerers

13

Page 14: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Five Factors

• Hardware Familiarity

• Software Familiarity

• Hardware Specifications

• Cost

• Interest in Customization

Copyright © 2015 Elizabeth Matias and Bharat Rao 14

Page 15: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Underlying Assumptions

Businesses

• All users are

interested in

technology for

prototyping

• Exploring other

applications

Copyright © 2015 Elizabeth Matias and Bharat Rao

Consumers

• Half of all consumers

understand basic

concepts

• 10% have utilized the

technology

• 60% are not willing to

pay more than

$299/3DP

15

Page 16: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Methodology

Businesses • 5 Interviews w/ lead

users • NRI

• Cycling Sports Group

• Shapeways

• Richards Manufacturing Co

• Con Edison

Copyright © 2015 Elizabeth Matias and Bharat Rao

Consumers

• Survey administered

via SurveyMonkey

• 66/115 survey

responses

16

Page 17: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Business Findings

Copyright © 2015 Elizabeth Matias and Bharat Rao

Factor NRI

Cycling

Sports

Group

Shapeways Richards Con Edison

Hardware

Application

service for

customers

prototyping,

decal testing

service for

customers prototypes prototypes

Software n/a* PTC Creo

TinkerCad,

Scuptris,

SketchUp

MakerBot

MakerWare

Inventor,

Autodesk

Printer

Model Various

Dimension

SST 1200es

(Stratasys)

Various MakerBot

Replicator 2

Fortus

250mc

(Stratasys)

Cost Various $35,000 Various $2,000 $70,000 * Not answered during interview

17

Page 18: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Business Findings Continued

Copyright © 2015 Elizabeth Matias and Bharat Rao

Stratasys Dimension SST 1200 ES Stratasys Fortus 250 MC

18

Page 19: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Consumer Findings

• 10% have used 3D printers

• Most have basic understanding of 3DP

• Only 45% were not will to pay >$299

• 15% were willing to pay a higher price

for a 3D printer than expected

Copyright © 2015 Elizabeth Matias and Bharat Rao 19

Page 20: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Implications for Business

• Consumer 3D Printing Companies

• 3D Software Companies

• 3D Printing Services

Copyright © 2015 Elizabeth Matias and Bharat Rao 20

Page 21: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Consumer 3D Printing

Companies

Copyright © 2015 Elizabeth Matias and Bharat Rao

• Expand marketing

and education

efforts on 3D

design process

• 3D printer repair

shops (Spivey)

21

Page 22: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

3D Software Companies

Copyright © 2015 Elizabeth Matias and Bharat Rao

3D Digital Scanner & Software

• More user

friendly CAD

software options

• Continue to

improve usability

of existing apps

– Sculptris,

Tinkercad

22

Page 23: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

3D Printing Services

Copyright © 2015 Elizabeth Matias and Bharat Rao

Google & Shapeways

• Continue partnerships like #madeincode, Hasbro, & Wix

• Continue to facilitate 3DP applications – tinkering, personal manufacturing, small batch production, on demand manufacturing

23

Page 24: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Wrap Up

Copyright © 2015 Elizabeth Matias and Bharat Rao

• 3DP is ideal for intricate, complex

designs

• 3DP is new in consumer space

• 3DP is not new for

engineers/designers

• Prevalent application is still prototyping

• Additional user analysis is required to

project tech adoption

24

Page 25: 3D Printing: A Review and Synthesis - IEEEewh.ieee.org/soc/...3DPrinting_ReviewandSynthesis.pdf · A Review and Synthesis ... • Potential users & actual tinkerers 13 . Five Factors

Questions?

Thank You

Copyright © 2015 Elizabeth Matias and Bharat Rao 25

Matias, Elizabeth and Bharat Rao (2015), ‘3D Printing: On its Historical Evolution and the

Implications for Business,’ Portland International Conference on Management of Technology

(PICMET), Portland, Oregon, August 2-6th.


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