Content Marketing 4 Challenges in
Robert Katai2016
Content StatsMarketing
76% of marketers
are increasing investment in
content marketing
49% of companies have
an executive who is directly
responsible for an overall content
marketing strategy
38% of marketers
publish content weekly or more often.
ers
Content StatsCreation
25% of marketers don’t
outsource any content creation.
82% of marketers
curate content.
76% of B2B marketers will create more content in 2016 versus 2015.
will be an
year
2016 interestin
g
BIGGEST
but the
challenge will be
Create Less Content With More Impact
Robert Rose, CMI Chief Strategy Officer
Content Marketing
Challenges in 2016
1When there’s too much
CONTENT
Don’t kill the FIRE with too much firewood!
Fire needs to burn!OXYGEN
2When there’s too much
MARKETING
Don’t let a ROBOT do the part that
a HUMAN could do 100 times better
3EVERYWHERE and NOWHERE
each PLATFORM has its own AUDIENCE
needs
desires
language
4What Content Is Best
Audio Video
Text
There is no right answer
here.
Only good questions...
Where is your AUDIENCE?What is your STRATEGY?What is your PURPOSE?What are you BEST AT?
Start Doing TalkingStop
Visual MarketerBrand Evangelist Bannersnack
@katairobi
www.robertkatai.com