Date post: | 11-Apr-2017 |
Category: |
Business |
Upload: | evan-mcgowan-watson |
View: | 46 times |
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R E M O V I N G A N E G AT I V E S E A R C H R E S U LT: 4 R I S K S
P R E S E N TA T I O N B Y E VA N M C G O W A N - W A T S O N
A R O U N D 8 0 % E M P L O Y E R S ,
3 0 % U N I V E R S I T I E S , A N D 4 0 % L A W
S C H O O L S S E A R C H
A P P L I C A N T S O N L I N E .
J O N E S , M . L . ( N . D . ) . C T R L Z : T H E R I G H T T O B E F O R G O T T E N . 2 0 1 6
B E F O R E A F I R S T D AT E , 4 8 % W O M E N
A N D 3 8 % M E N P E R F O R M
O N L I N E R E S E A R C H O N
T H E I R D AT E .J O N E S , M . L . ( N . D . ) . C T R L Z : T H E R I G H T T O B E F O R G O T T E N . 2 0 1 6
I N T O D AY ’ S D I G I TA L A G E ,
C O M P L I C AT E D C O N C E R N S O F R E P U TAT I O N ,
I D E N T I T Y, A N D M E M O R Y
A R E C O M M O N .
T H A N K S T O S O C I A L M E D I A ,
K E E P I N G P R I VAT E I N F O
O F F L I N E I S N O T A S E A S Y A S I T O N C E
W A S .
A L I F E C A N B E R U I N E D
I N A M AT T E R O F M I N U T E S ,
A N D A P E R S O N ,
F R O Z E N I N T I M E .
J O N E S , M . L . ( N . D . ) . C T R L Z : T H E R I G H T T O B E F O R G O T T E N . 2 0 1 6
W I T H O V E R 5 0 %
A D O L E S C E N T S & T E E N S
E X P E R I E N C I N G S O M E F O R M O F O N L I N E B U L LY I N G ,
O N E T H I N G I S C L E A R :
J O N E S , M . L . ( N . D . ) . C T R L Z : T H E R I G H T T O B E F O R G O T T E N . 2 0 1 6
T H E A B I L I T Y T O R E M O V E C O N T E N T I S I N H I G H D E M A N D .
H O W E V E R , G E T T I N G A N O N L I N E S E A R C H R E S U LT TA K E N D O W N C A N B E
V E R Y D I F F I C U LT AT T I M E S .
T H E R E A R E M A N Y W AY S T O G O A B O U T I T.
M O S T P E O P L E
D I R E C T LY E M A I L T H E
O W N E R A N D R E Q U E S T T O TA K E
D O W N T H E C O N T E N T.
H O W E V E R , T H E R E A R E C O M M O N
R I S K S & I S S U E S
A S S O C I AT E D W I T H T H I S M E T H O D .
H E R E A R E 4 M O S T C O M M O N C O N C E R N S
A S S O C I AT E D W I T H A S K I N G A N O W N E R T O
R E M O V E N E G AT I V E C O N T E N T O N L I N E .
# 1
The owner simply refuses to take it down.
U N L E S S Y O U O W N T H E C O N T E N T
A N D C O N T R O L T H E
S I T E , I T M AY B E A V E R Y
E X P E N S I V E & A R D U O U S P R O C E S S .
P O L I C Y M A K E R S
A R O U N D T H E G L O B E A R E
B E I N G P R E S S E D T O F I G U R E O U T A S Y S T E M AT I C R E S P O N S E T O
T H E T H R E AT O F D I G I TA L
M E M O R Y.J O N E S , M . L . ( N . D . ) . C T R L Z : T H E R I G H T T O B E F O R G O T T E N . 2 0 1 6
A N D I T I S A C O M P L E X
T H R E AT I N V O LV I N G U N C E R TA I N
T E C H N O L O G I C A L A D VA N C E M E N T S ,
D I S R U P T E D N O R M S , A N D
D I V E R G E N T VA L U E S .
J O N E S , M . L . ( N . D . ) . C T R L Z : T H E R I G H T T O B E F O R G O T T E N . 2 0 1 6
Not only does the owner refuse to take down the content, they decide to
make it worse.
# 2
I F Y O U ’ R E D E A L I N G W I T H
S O M E B O D Y W H O H A S I T O U T F O R
Y O U , T H E R E ’ S A LW AY S A R I S K T H I S P E R S O N W I L L M A K E I T
W O R S E B Y R E TA L I AT I N G A N D B E C O M I N G M O R E A C T I V E O N L I N E .
The content doesn’t fit the criteria.
# 3
F O R G O O G L E ’ S R I G H T T O B E
F O R G O T T E N ( I F Y O U ’ R E B A S E D
I N T H E E . U . ) O R A N Y O F
G O O G L E ’ S L E G A L C A U S E S F O R R E M O VA L
I N T H E U S .
H O W E V E R , I F Y O U T H I N K
T H AT T H E S E U N S E E M LY
R E S U LT S D O F I T T H E
C R I T E R I A F O R R E M O VA L ,
T H E N S U B M I T Y O U R R E Q U E S T
A S A P !
The result is still archived.
# 4
E V E N I F T H E C O N T E N T I S
R E M O V E D , I T ’ S S T I L L L I K E LY T H AT T H E U N D E S I R A B L E
R E S U LT W I L L B E A R C H I V E D A N D C O N T I N U E T O
S H O W U P W H E N Y O U R N A M E I S
S E A R C H E D .
W A S T H I S O R M A R T I C L E H E L P F U L ?
E VA N M C G O WA NWAT S O N . C O M
F O R M O R E I N F O , V I S I T:
Evan McGowan-Watson is co-founder of BrandYourself (BY), an online branding and reputation management startup. BY is the first DIY platform that simplifies taking control of Google search results.