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4 TIPS FOR STRONGER CALLS TO ACTION 1.Make it Stand Out Change the color, font or size to grab the visitor’s attention 2. Place Above- the-Fold Every page of your website; Studies show that the first place a visitor looks is the upper right hand corner of a website 3. Include Directional Cues The sales path or path to conversion should be obvious to the visitor 4. Explain WHY State the incentive clearly. What will I get for filling out this form? What should I expect?
