(4141414)

AMRITPAL

PARITOSH

RAHUL

SANDEEP

SHAILENDER

VARUN

Mega cabs is the part of group Mega. Unlike its competitors Meru cabs which

is owned by venture capitalists. Started its operations in 2001 in India

and ventured into Chd in 2006. Almost 55 cars are on road every time 22% commission is given to the drivers

which excludes their base salary only if they complete their target.

SERVICES OFFERED BY MEGA CABS

24x7 Available Air-conditioned luxury cars Equipped with state-of-the-art GPS-

based communication technology

MARKETING MIX There are 7 P’s of Marketing Mix which

are as follows:-• Product • Price• Place• Promotion

• People• Process• Physical evidence.

PRODUCT Mega Cabs is the first company to

introduce computerised communication & dispatch systems with GPS (Global Positioning System) based online tracking for licensed Radio Taxis in India.

Mostly cabs are Sedan car’s like Indigo, Ikon etc

PRICE Radio taxis fare according to

government has been fixed to Rs 15 to Rs 20

No hidden costs or overcharging. Charged only from your pick up point to

your drop point A Night Surcharge of 25% is levied

between 2300 hrs to 0500 hrs.

PLACE

PEOPLE  Recruiting the right staff and training

them appropriately It is necessary because

Consumers make judgments and deliver perceptions of the service based on the employees they interact with.

Experienced Driver

PROCESS The systems used to assist the

organisation in delivering the serviceCustomer calling at care no. and Cab

reaching in no time at desire customer’s place.

Reaching at customer’s destination point in respect to customers desired time safely.

PHYSICAL EVIDENCE Where is the service being delivered? Consumers will make perceptions based

on their sight of the serviceCondition of the TaxiReceipt

Segmentation Un-defined

Targeting Mass

Positioning Just a call away Trust , Reliability

Payment made to the driver

Cab reaches

the custome

r

Call received

by custome

rcare

Customer care contacts the

nearest Driver through GPRS

Customer Calls

Customer receives SMS

regarding booking ID

Customer Receives SMS of Driver’s Name,

Phone number ,Cab

Number,

WaitsCustomer Uses the Cab

Line of Interaction

Line of Visibility

Internal Interaction

Reaches the

destination

GAP

Customer

Driver/Cab

Arrival of Cab was late

Rash Driving Took lot of time to

reach destination then expected

Way of speaking Meter not working

properly Cleanliness of Cab

GAP

Customer

Customer

Care

Driver/Cab

Delay in informing the Cab driver

Customer care no. not working

Cab is not available or it will take time to reach

GAP

Customer

Online

Operator

Driver/

cab

Website not responding or under construction

Delay in fetching of data from website

Strengths24*7Gps

Training by IDTR

WeaknessPromotions

Area uncoveredTechnical

fault

OpportunityLarge

marketTie-ups with corporate

ThreatsCompetitors

Price of diesel

SWOT

COMPETITORS

Tricity-cabs Tuk-tuk

Auto-Richshaw Others local cabs

FOCUS STRATEGIES

BREADTH OF SERVICE OFFERINGS

NUMBER OF MARKETS SERVED

Narrow

Many

Few

Wide

Service Focused

Unfocused (Everything

for everyone)

Market Focused

Fully Focused (Service and

market focused)

4141414

DRIVER’S ATTITUDE ?

Polite and courteous

26%

Decent enough

36%

Well behaved

24%

Arrogant 14 %

PRICING

Very expensive 26%

Expensive 36%

Affordable 28%

Can’t afford 10%

PROFESSIONAL AND TIMELY SERVICE

Excellent 24%

Good 36%

Average 30%

poor 10%

DRIVER SERVICE1.Routes well known2.Drive safely 3.Dressed neatly4.All the 3 above5.Poor

Drive safely 22%Rout

es well known 16%

Dressed

neatly

12%

All the 3

above

36%

Poor 12%

CAB EXPERIENCE1.Clean n fresh air2.Comfortable3.Both 1 and 24. Bad

Clean and fresh air

26%comfortable 20%

Both 1& 2- 36%

Bad 18 %

OVERALL HOW YOU WILL RATE 4141414 SERVICE1.Excellent2.Good3.Average4.poor

Excellent 16%

Good 42%

Average 34%

poor 8%

RECOMMENDATION Loyalty program should be run Payment should be made by credit

cards Dress code

FUTURE PROSPECTS Venturing in various cities and

international expansion in Sri Lanka

THANK YOU