A strategy & innovation studio

@LSUsocialMatt Boffey

Managing Director

LSU

2016Digital Marketing

Marginalia & Miscellany

LSU Horizon is our insight and innovation network

5,000 entrepreneurs from tech start-ups and digital business backgrounds.

Active in 70 cities, including London, Sydney, Tel Aviv, Shanghai and San Francisco.

LSU Horizon doesn’t just confirm what we know today.

It helps our clients better anticipate tomorrow.

We asked: “What are the the ‘weak signals’ you’ve

picked up in 2016?”

1. Innovation involves more than

just ‘design thinking’

Spectacles are a function of Snap’s vision - not consumer need or problem-solution thinking.

Engineer & Optimise

Vision & Create

2. Bots are entering the creative department

Quality is a function of quantity?

3. Ad people are the most extreme digital consumers

Is the difference between ad folk and joe public another unhelpful bubble?

Does it risk brands becoming out of touch with their consumers?

4. Disruption isn’t about tech,it’s about price

Investors want growth.

Consumers want low prices.

So Uber ‘buys’ market share - is it sustainable?

5. In a world of growing instability, inequality

and insecurity there is only one winner:

dog

cat

53% increase in search interest in ‘dog’ over the last 5 years.

This compares to a 23% increase in search interest in ‘cat’ over the same time period.

Everyone needs to be a hero to someone.

Thanks!@LSUsocial

matt@londonstrategyunit.com