5 Key Challenges for the Cloud ISV CTO

and How to Beat Them!

David Terrar – D2C & Intellect SaaS Group

Ciklum Seminar26 April 2012

Radisson Blu Portman, London

http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx

http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702

"the fundamental interconnectedness of all things"

Retrofit existing IT

Public CloudNew business modelsNew connectionsUse the data

http://www.microsoft.com/en-us/news/features/2012/mar12/03-05CloudComputingJobs.aspx

http://www.smashingmagazine.com/2011/05/02/a-user-centered-approach-to-mobile-design/

http://darmano.typepad.com/logic_emotion/2012/03/visual_notes.html

The 5 Challenges

• The business model – everything changes• Don’t make me think! – user experience• Go agile – faster, iterations, feedback• Go mobile – phone support and an iPad app• Go Social – in the product AND as a business• (don’t develop it all yourself)• (and don’t forget security)

References

http://en.wikipedia.org/wiki/Crossing_the_Chasm http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx http://www.zdnet.com/blog/btl/cloud-computing-market-241-billion-in-2020/47702http://www.bvp.com/cloud/bvp_cloudscape_full.jpg http://en.wikipedia.org/wiki/Dirk_Gently http://www.prnewswire.com/news-releases/microsoft-cloud-computing-to-create-millions-of-jobs-141397243.html http://en.wikipedia.org/wiki/Business_model http://www.microsoft.com/en-us/news/features/2012/mar12/03-05CloudComputingJobs.aspx http://www.sensible.com/dmmt.html http://www.amazon.co.uk/Dont-Make-Me-Think-Usability/dp/0321344758 http://en.wikipedia.org/wiki/Agile_software_development http://www.smashingmagazine.com/2011/05/02/a-user-centered-approach-to-mobile-design/ http://darmano.typepad.com/logic_emotion/2012/03/visual_notes.html http://www.salesforce.com/chatter/overview/ https://tibco.tibbr.com/tibbr/sessions/new https://www.yammer.com/

These links for reference onlyNot for reading

Contact details

David TerrarD2C & Intellect SaaS Group

p: +44 (0)1727 866309 m: +44 (0)7715 159423

e: dt@d2c.org.ukw: www.d2c.org.ukskype: david_terrartwitter: http://twittter.com/DT @DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com

http://EuroCloud.org.uk http://www.intellectuk.org/ http://cloudindustryforum.org