5 SIMPLE WAYS TOBOOST ENROLLMENTS
PART OF THE MARKETING SERIES
THE GOAL: MINIMAL WORK WITH
MAXIMUM GAINS
#1 KNOW YOUR AUDIENCE
Where do your strengths lie?• Standard Student Base• Teachers• Healthcare• Corporations• Internal Staff• Military• Workforce/Voucher Students
#2 ADD VALUE
• Offer CEUs of other units of measure
• Implement bundles or hybrids (discounts)
• Provide an institution certificate to students
#3 KEEP IT SIMPLE
• ed2go online payment• ed2go online administration
center:– Marketing link– Tracking link
• Carry the entire catalog• Email campaigns• Use social media – Facebook,
Twitter, etc.
#4 Use Your Institution’s Cornerstones
• Print catalog:– Enrollment instructions– Separate “Online Courses” section– Catalog integration
• Website:– Easy to find, minimal clicks– Create an “Online Courses” landing page– Include enrollment instructions and contact info
#5 SET YOURSELF APART
• Students are your customers
• Recurring theme amongst the top 25 ed2go partners
• Supplement with ed2go Student Support
QUESTIONS?
Download the presentation by visiting
www.slideshare.net/ed2go