5 Tips to Get the Most Out of Trulia

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5 Tips for Social Media Success with Trulia


Frances Flynn Thorsen

Extreme Value Strategist

Trulia Evangelist

Socialebb Strategies and Solutions

Webinars

Check with me aboutWebinar schedules.I am happy to offerprivate label Truliatraining … beginnerto advanced.


Social Media Creation and Learning

I created the No Blogger Left Behind coaching program and I am the author of Twitter Soup for the Soul.

http://francesflynnthorsen.squarespace.com/journal/2009/7/2/twitter-soup-for-the-soul.html

http://nobloggerelftbehind.com/


It’s Not About More Time Online

Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com

It’s how you use the time you have more effectively to make the most of Trulia.


What is Trulia?


Trulia is a residential real estate search engine that provides users with:• 3.5 million property listings connecting consumers to agents/brokers • Real estate statistics, trends and other local market data• Online community to connect with local real estate experts


5 Million Unique Monthly Users



1. Word-of-Mouth (WOM)

95% of Trulia Users Recommend Trulia.com to a Friend. Trulia invests in its product & users!

2. Trulia-on-TOP of Major Search Engines

Trulia’s SEO efforts ensure a page rank of 6 within Google search results.

3. Trulia in the News

Trulia is mentioned in leading media publications daily http://www.trulia.com/news

4. Trulia Powers Real Estate Search

How Do Consumers Know About Trulia?

http://www.trulia.com/news


Trulia Helps You Reach Consumers

We’ll share 5 specific steps that will help you:

• Establish yourself as a local expert

• Stand out in the crowded online space

• More effectively market your sellers’ homes

• Generate new business online





1. Create & Maintain Trulia Voices Professional Profile


Trulia Voices Profile


Show contact info, photo, testimonialsand link to properties

• Puts agent photo and contact info on all listings!

• Be found in Trulia Member Search

• SEO benefits


Find a Pro Directory

Make sure consumers can find you!

• Over 350,000 real estate professionals on agents

• Most complete profiles automatically rank highest

• The more details in your profile, the easier it is to find you by keyword search (e.g. “short sale specialist”)

Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com©2009, Trulia Inc.


Profile Tips & Tricks

www.trulia.com/account/settings

Add Web Sites

Check Completeness



More Profile Tips & Tricks

www.trulia.com/account/settings

Vanity URL

Contact OK



Login Is Easy


www.trulia.com/voices



2. Become Your Neighborhood Expert



Click here


Traffic to your property page




Connect on Trulia Voices


Connect with local buyers, sellers and real estate professionals

• Dialogue with buyers & sellers

• Blogging at the local level to a consumer audience

• Over 35K monthly contributions


Answer Questions Directly with Q&A



Sign Up for e-mail Alerts

Be the first to know when there’s a question in your area

• Free email alerts to your inbox

• Immediate connection with home buyers & sellers

http://www.trulia.com/voices/alerts/

http://www.trulia.com/voices/alerts/


New - Trulia Blogs • A built-in audience

of local & national readers

• Realtor Mark Chesnick’s FIRST blog!!!

Trulia Voices Blogs



3. Use Trulia Web Widgets & Content


Trulia Web Widgets


www.trulia.com/tools

• Add interesting & unique content to your website

• Add credibility with trusted 3rd party source

http://www.trulia.com/tools


Trulia Stats & Trends


Stats to share

• Market overview

• List/sold price info

• Heat maps

• Historical trends

• School information

• Community data



4. Add Open House Information


Info Online & On Mobile Devices


Market Open Houses

• Search filter ONLY for open houses - web and mobile

• As simple as sending an

email



5. Share Stats with Sellers


Client Listing Report

• Show sellers the value of your services with personalized email updates!

• On-demand access

• Use during listing presentations

www.trulia.com/agents



View Activity Reports


• Show sellers the value of your services

• Use during listing presentations

• To get:• Detail page• “Claim your listing”


5 Tips to Make the Most of Trulia


1. Create & maintain Trulia profile

2. Connect with consumers on Trulia Voices

3. Use Trulia Web widgets & tools

4. Add Open House information

5. Share stats with sellers



Secret Weapon – Trulia Pro

http://info.trulia.com/index.php?s=66&item=126





Special Branding for Trulia Pro Listings



Secret Weapon – Trulia Pro



Questions?


Frances Flynn [email protected]

Thank you!

Special Trulia Pro coupon codeF44NN

Two Free Months



Date post:	09-May-2015
Category:	Real Estate
Upload:	cross-channel-marketing-consultants
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