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5 Tips for Social Media Success with Trulia
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Frances Flynn Thorsen
Extreme Value Strategist
Trulia Evangelist
Socialebb Strategies and Solutions
Webinars
Check with me aboutWebinar schedules.I am happy to offerprivate label Truliatraining … beginnerto advanced.
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Social Media Creation and Learning
I created the No Blogger Left Behind coaching program and I am the author of Twitter Soup for the Soul.
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It’s Not About More Time Online
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
It’s how you use the time you have more effectively to make the most of Trulia.
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What is Trulia?
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Trulia is a residential real estate search engine that provides users with:• 3.5 million property listings connecting consumers to agents/brokers • Real estate statistics, trends and other local market data• Online community to connect with local real estate experts
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5 Million Unique Monthly Users
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
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1. Word-of-Mouth (WOM)
95% of Trulia Users Recommend Trulia.com to a Friend. Trulia invests in its product & users!
2. Trulia-on-TOP of Major Search Engines
Trulia’s SEO efforts ensure a page rank of 6 within Google search results.
3. Trulia in the News
Trulia is mentioned in leading media publications daily http://www.trulia.com/news
4. Trulia Powers Real Estate Search
How Do Consumers Know About Trulia?
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Trulia Helps You Reach Consumers
We’ll share 5 specific steps that will help you:
• Establish yourself as a local expert
• Stand out in the crowded online space
• More effectively market your sellers’ homes
• Generate new business online
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
1. Create & Maintain Trulia Voices Professional Profile
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Trulia Voices Profile
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Show contact info, photo, testimonialsand link to properties
• Puts agent photo and contact info on all listings!
• Be found in Trulia Member Search
• SEO benefits
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Find a Pro Directory
Make sure consumers can find you!
• Over 350,000 real estate professionals on agents
• Most complete profiles automatically rank highest
• The more details in your profile, the easier it is to find you by keyword search (e.g. “short sale specialist”)
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com©2009, Trulia Inc.
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Profile Tips & Tricks
www.trulia.com/account/settings
Add Web Sites
Check Completeness
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com©2009, Trulia Inc.
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More Profile Tips & Tricks
www.trulia.com/account/settings
Vanity URL
Contact OK
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com©2009, Trulia Inc.
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Login Is Easy
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
www.trulia.com/voices
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
2. Become Your Neighborhood Expert
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Click here
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Traffic to your property page
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
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Connect on Trulia Voices
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Connect with local buyers, sellers and real estate professionals
• Dialogue with buyers & sellers
• Blogging at the local level to a consumer audience
• Over 35K monthly contributions
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Answer Questions Directly with Q&A
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
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Sign Up for e-mail Alerts
Be the first to know when there’s a question in your area
• Free email alerts to your inbox
• Immediate connection with home buyers & sellers
http://www.trulia.com/voices/alerts/
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New - Trulia Blogs • A built-in audience
of local & national readers
• Realtor Mark Chesnick’s FIRST blog!!!
Trulia Voices Blogs
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
3. Use Trulia Web Widgets & Content
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Trulia Web Widgets
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
www.trulia.com/tools
• Add interesting & unique content to your website
• Add credibility with trusted 3rd party source
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Trulia Stats & Trends
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Stats to share
• Market overview
• List/sold price info
• Heat maps
• Historical trends
• School information
• Community data
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
4. Add Open House Information
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Info Online & On Mobile Devices
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Market Open Houses
• Search filter ONLY for open houses - web and mobile
• As simple as sending an
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
5. Share Stats with Sellers
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Client Listing Report
• Show sellers the value of your services with personalized email updates!
• On-demand access
• Use during listing presentations
www.trulia.com/agents
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com©2009, Trulia Inc.
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View Activity Reports
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
• Show sellers the value of your services
• Use during listing presentations
• To get:• Detail page• “Claim your listing”
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5 Tips to Make the Most of Trulia
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
1. Create & maintain Trulia profile
2. Connect with consumers on Trulia Voices
3. Use Trulia Web widgets & tools
4. Add Open House information
5. Share stats with sellers
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Secret Weapon – Trulia Pro
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Special Branding for Trulia Pro Listings
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Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Secret Weapon – Trulia Pro
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Questions?
Trulia—the Best Place to Start Your Real Estate Searchwww.trulia.com
Frances Flynn [email protected]
Thank you!
Special Trulia Pro coupon codeF44NN
Two Free Months