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50 Cent- In da Club Video Analysis
50 Cent- In da ClubVideo Analysis
Editing The editing in this video is fairly consistent. It is
matched to the beat of the song so the shots change at a constant speed which continues through the whole video.
Camera The camera shots in this video are very
conventional for Hip Hop videos there are low angle shots of 50 Cent although they are made slightly differently by him hanging upside down from the ceiling. This way he is still above the camera. Being higher than the doctor in the room makes sure the focus is on him. He is always at the front or in the centre of the shot because he wants the audience to focus on him.
Theories This video falls under Michael Shores theory of
speed, power, girls and wealth. This is shown by the club scenes where there are a lot of girls and when he is in the gym as it shows how strong and powerful he is.
How is the artist portrayed?
50 cent is shown in this video as being the main focus for the audience. He is always at the front of the shot and the people around him do not move much so they are not paid as much attention to. He is also shown as being very calm in the club when other people are dancing. He is also shown performing the song into a microphone. He wears very conventional clothes for Hip Hop videos as well with the caps and the baggy clothing.
