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5170fmodule 3 HCM

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    Amity Business School

    Session outline

    Human capital management defined

    Human capital management and HRM The concept of Human Capital intellectual capital,

    Social Capital and Organizational Capital

    Human capital measurement and

    Approaches to measurement

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    Intellectual capital It consists of the stocks and flows of

    knowledge available to an organization

    Intangible resources, anything thatcontribute for value generating process

    It includes the value of all relationships

    inside and outside the organization

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    Elements ofIntellectual capital Human capital

    Social capital

    Organizational capital

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    The concept of intellectual capital

    It defines the link is concerned with the added value

    people provide for organizations

    Its the differentiator for competitive advantage

    It captures the set of skills rented out by the worker to

    the employer

    It is the most important element of the Intangible assets

    It defines the link between the HR practices and

    business performance in terms of an asset than as a

    business process

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    Human capital The knowledge, skills ,abilities and capacity to

    develop and innovate possessed by people in

    an organization Originated by SCHULTZ, 1961- human factor in

    the organization , distinctive character to the

    organization

    Human capital theory, Elliot , 1991

    Work is a two way exchange of value

    - WORKERS AND EMPLOYERS INVEST IN

    HUMAN CAPITAL

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    Features of Human Capital- The human elements capable of learning,

    changing, innovating which ensures sustenance

    of organization for long run

    It is not owned by the organizations but can besecured through the employment relationship

    It can be developed by training and development

    programmes.

    Employees can make choices and decide when,

    how and where they will contribute (exchange

    value)

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    How employees invest in HC? Workers rent out their skills, abilities,

    behaviours and knowledge

    Expected returns on HC investments =high earnings, greater job satisfaction,

    career prospects, security, increasing

    employability.

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    Cost ofInvsts. Take 3 forms-

    psychological costs

    Social costs foregone market opportunities

    Monetary- direct financial outlays and

    foregone market opportunities

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    When will employee invest inHC?

    Benefits > cost

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    WHE

    N WILL

    EMPLOY

    ERS

    INV

    ESTM

    ENT

    INHUMAN CAPITAL?

    ROI= IMPROVEMENTS IN performance,

    productivity, knowledge, innate skills and

    behaviours

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    Social capital Putman, 1996 defines the features of

    social life- networks, norms and trust- that

    enable participants to act together moreeffectively to pursue shared objectives

    World bank- horizontal associations

    It is the knowledge tied up and developedby relationships among employees,

    partners, customers and suppliers

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    Organizational capital Owned by the organization

    Embedded and institutionalized knowledge

    The institutionalized knowledge possessed by an organization that

    is stored in databases, manuals, etc (Youndt,2000). It is often calledstructural capital(Edvinson and Malone, 1997), but the term

    organizational capital is preferred by Youndt because, he argues, it

    conveys more clearly that this is the knowledge that the organization

    actually owns.

    It is retained with the help ofIT on readily accessible and easily

    extended databases.

    Explicit knowledge recorded and stored in databases, manuals, etc

    Tacit knowledge that has been captured, exchanged as far as

    codified.

    Developed by Knowledge management processes

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    Practical implications Human capital theory and HR practices- it

    focuses on resourcing strategies,

    development strategies and rewardstrategies.

    Social capital theory- helps in usage of

    multidisciplinary project teams and ODinterventions

    Organizational capital theory- Developed byKnowledge management processes

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    Human Capital Management(HCM) It is concerned with obtaining, analyzing and reporting

    on data that informs the direction of value adding

    strategic, investment and operational people

    management decisions at corporate level and at thelevel of frontline managers

    It involves the systematic analysis, measurement and evaluation of

    how people policies and practices create value It provides a bridge between HR and Business strategy.

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    Aim of HCM Determine the impact of people on the business and

    contribution in shareholder value

    Demonstrate that HR practices produce value for

    money( E.g., ROI)

    Provide guidance on future HR and Business Strategies

    Provides diagnostic data that will inform strategies and

    practices designed to improve the effectiveness of

    people management in the organization

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    Overview of HCM

    obtain, analyze and report

    on data that inform

    the direction of HR

    strategies and processes

    Use metrics to prove that

    superior HRM strategies

    and processes deliver

    superior results

    Reinforce that HR strategies

    and processes

    create value through people

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    HCM Drivers Identify the business needs/ drivers

    Determine the process- resources and

    people , factors that add value throughpeople

    Measurements

    Identify the outcomes of measures andrelate them to business drivers

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    The process HCM Obtain data AND Taking measurements

    Reporting

    Drawing conclusions

    Developing Future action

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    PROCESS 1: Human capitalmeasurement

    It is about finding links, correlations and

    ideally causation between different sets Of

    HR data, using statistical techniques.

    Emphasis in actual experiences of the

    employees and not on stated HRProgrammes and policies

    It depends on data/ quantifiable HR

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    DATA IS RAW MATERIAL

    MEASURES ASSEMBLE AND ANALYSE

    RAW MATERIAL.

    Data comes first but you can establish the

    metrics and may indicate the data

    required, ie., look for causal links

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    Types ofData used forMeasurement

    Business performance data

    CSR dataCustomer data

    Demographic data

    People development and performance data

    Employee opinion /Perceptual data

    Non-financial variables

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    Reasons for measurement- Market worth estimated

    - HR planning for monitoring

    - Best use of human capital

    - Achievement of strategic HR goals

    - You cannot manage unless you measure

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    Classification of measures Activity measures

    Performance measures

    Added value measures

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    Approaches of measurement

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    Analytical models

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    The Mercer Organizational Performance Model

    Business Design

    Capital Assets

    Organizational

    architecture

    Shareholder

    ValueHuman Assets

    PeopleWork Processes

    Managerial Structure

    Information & Knowledge

    Decision-Making

    Rewards

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    The sears Roebuck modelAttitude

    about the job

    Attitude

    About the

    company

    Employee

    Behavior

    Employee

    Retention

    Service

    Helpfulness

    Merchandise

    Value

    Customer

    Recommendations

    Customerimpression

    Customer

    Retention

    Return on Assets

    Operating margin

    5 unit increase in

    Employee Attitude1.3 unit increase in

    Customer impression

    0.5%

    increase in

    Revenue

    growth

    Drives Drives

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    EFQMModel/ BEM

    L

    EA

    D

    E

    R

    S

    H

    I

    P

    People

    Management

    Resources

    Policy and

    Strategy

    Processes

    People

    satisfaction

    Customer

    satisfaction

    Impact on

    society

    Business

    Results

    ENABLERS results

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    PROCESS 2: Human capital ReportingHuman Capital reporting is concerned with providing information

    on how well the human capital of an organization Is managed.

    There are two aspects

    External reporting- represent the boards understanding of the linksbetween HCM policies and practices and its business strategy and

    performance.

    - Provides details on composition of workforce, employee retention and

    motivation, skills, competencies and training, remuneration and fair

    employment practice and leadership and succession planning.

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    Human Capital External Reporting

    framework

    Human Capital Strategy

    Acquisition and

    retention

    Learning and

    Development

    Human Capital Management

    Management

    Leadership

    Human Capital Performance

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    Internal reporting- it is linked to externalreporting framework but will focus more on

    practical implications of the data that has

    been assembled and analyzed.

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    PROCESS 3: DRAWING CONCLUSIONSHR and business strategy

    Improving the capability of line managers in

    handling HR issues

    Overall organisation of HR Effort

    PROCESS 4: GETTING INTO ACTION

    Results put in action


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