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District Communications andTarget Markets

For Governors Elect Optimist International

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• To Care

• To Share

• To Make a Difference

Why Communicate?

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Attitude• Our cup runneth over!

• Add One for positive comment

• Subtract One for negative

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Dirty Words Optimist Words

• But What if

• Problem Opportunity

• Difficult Challenging

• Couldn’t Could

• Have to Want to

• Hate Love

• I, Me, My You, We, Our

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Communication as an Extension of Yourself

• To share a part of yourself

• Extension of your– Vision– Dreams– Aspirations– Values

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Where are you and your District going this year?

• Write your Goals and Objectives for the rest of the year.

• (One Sentence preferable)

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Communication Overview Where we are going

• A. HOW: Your Attitude

• B. WHAT: Your Message

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How to Communicate with a Positive Attitude

• “The beatings will stop once the morale improves!”

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Roundtable Discussion(Quick, short answers)

• “How can you show your positive attitude?”

• “How can you show your Enthusiasm?”

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Attitude begins with You

• “You must be the change you expect to see in the World.” – M. Gandhi

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Building Enthusiasm in Your District

• Walk the Walk, Talk the Talk• Think “Carrots”• Recognize • Smile

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Roundtable Discussion(Choose One)

• List ways to make Lieutenant Governors feel important

• List ways to make 2nd Quarter Awards Presentations special

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Roundtable Discussion

• How do you deal with a pessimistic Optimist?

• How does a governor eliminate apathy in district leadership?

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Optimism is like fertilizer,the more you spread it around, the more things grow!

• Communicate!

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Roundtable Discussion

• List many good techniques for Listening

• Short & Quick Answers

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Poem on Listening• Take a moment to listen today, To what your

children are trying to say• Listen today, whatever you do, Or they won’t be

there to listen to you.• Listen to their problems, listen for their needs.• Praise their smallest triumphs, praise their

smallest deeds.• Tolerate their chatter, amplify their laughter.• Find out what’s the matter, find out what they’re

after.• “Seeds of Greatness” by Dennis Waitley

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Changing Behavior with Positive Communication

• Leadership by “pulling,” not pushing

• Spread your Optimism

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Target your Market

• Set Objectives

• Repetition

• Get their Attention

• Use Creativity & Imagination

• Support with Theme, awards, etc.

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What to CommunicateRoundtable Discussion

• Assume your target is the typical grass-roots member, Sally Q. Optimist. What do you want her to think, feel and do? (Objectives)

• List ways you can reach her with your message. (Ask & Recognize)

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Methods of Communication

• One-on-one

• Telephone

• Email

• Personal notes

• Letters

• Tracking forms

• Newsletters

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District Goals & Objectives

• Plans for communication with:– District Secretary/Treasurer– Lieutenant Governors– Committee Chairs– Club Presidents– Club Secretary/Treasurer– Members

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Roundtable Discussion

• What message do you want to send your Lieutenant Governors?

• List creative ways to send this message.

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Anatomy of a Conversation

• Personal greeting

• Identify the need

• Why THEY are being asked

• Expectations & Duties

• Transferring Ownership!

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E-mail

• Fast, easy with limited access

• Be positive

• Be short & sweet

• Be direct

• Action oriented

• Send pertinent copies

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Communicating Idealsof Youth Service

• The “work” of Optimism

• The “heart” of Volunteers

• The “high” of Making a Difference