5 Year Strategic Plan_2012-‐2017 Business Plan Good to Great
June 2012 www.blanchebirger.com
1. Current status and key ques2ons 2. Define our Objec2ves and Key Strategies 3. Elaborate our 6 main Strategies 4. Define our new Mission, Vision & Values 5. DraK the new 5 year strategic plan 6. Communicate the new 5 year strategic plan
Methodology: 2012-‐2017
June 2012 www.blanchebirger.com
Key discussion points:2012-‐2017 Key discussion points arising from past sessions:
• Ascertain our core competences / key values making BB different; • Changes that we are currently facing are structural/systema2c and are not
transitory/temporary; • Reinven2on of our business model is paramount to succeed in future years;
June 2012 www.blanchebirger.com
Current Status:2012-‐2017
SWOT Analysis:
• Strengths: Dedicated Employees, Reputa2on, Goodwill • Weaknesses: Small teams, HR Planning & Recruitment, Processes, Sales &
Marke2ng, BUs are silos, R&D • Opportuni2es: IOI & Africa, Online, Cloud, Solu2ons, Expand core
competences, Develop Brand • Threats: HR turnover, Partners/Suppliers dependency, Changing compe22on
landscape
June 2012 www.blanchebirger.com
Vision To be the recognised brand that con2nuously provides op2mal technological driven services and solu2ons
To always train, empower and mo2vate our people, to be the reference in our deliveries for the benefit of all stakeholders
Mission
• Integrity • Commitment • Professional excellence
Values
June 2012 www.blanchebirger.com
Good to Great
Tag Line
1. Develop an African footprint 2. Become the master technology service & solu2on provider for the Region
3. Transform and grow our business from a par2al service provider to a total
service & solu2on provider
4. Become the employment reference in the industry
5. Adopt Best Management Prac2ces (structure, processes, values)
2017 Objec2ves:
June 2012 www.blanchebirger.com
1. Brand development strategy
2. Go to market strategy
3. Porcolio expansion strategy
4. HR reference strategy 5. Process op2misa2on strategy
6. R&D strategy
2017 Strategies for Success:
June 2012 www.blanchebirger.com
1. Brand development strategy… How to build a unique corporate character to become the trusted interna2onal preferred partner 1. Increase our visibility through Business Magazines & Website
2. Enhance our presence in job fairs and ICT fairs through BB wide engagement
3. Publish corporate newslefer quarterly 4. Capitalize on our 60th anniversary (success stories & case studies)
5. Introduce quality controls on level of our service 6. Ensure our CSR contribu2ons reinforces our corporate character 7. Brand communica2on : Logos, leferheads, business cards, dress code
8. Enlist key opinion leaders
June 2012 www.blanchebirger.com
Responsibility: Jacques H.
1. Territories: i. Direct Master Distributor for Indian Ocean Region with a core
team to support our regional strategy
ii. Indirect model for Africa i.e. resellers, e-‐commerce, social
networking
2. Segment our customer base to increase our revenues/opportuni2es:
i. Core Competencies/ BUs
2. Go to market strategy… Where do we sell = territories & To whom do we sell =Customer segmenta2on
June 2012 www.blanchebirger.com
2. Segment our customer base to increase our revenues/opportuni2es:
ii. Top 20 customers:
MCB&ICPS, SBM, Bank One, Barclays, HSBC, MT/Orange, MUA, SRL,
Total, Pick N Pay, Shoprite, Pick N Eat, Brammer, CMU
SSB, SCAA, C&W, SeyPec
Telma, BPCE, BNI, MadaPetroleum
2. Go to market strategy… Where do we sell = territories & To whom do we sell =Customer segmenta2on
June 2012 www.blanchebirger.com
Responsibility: Patrick B., Djamil D., Michael P., Jean Pierre L., Rahman N.
• Segment our customer porcolio to increase our wallet share and customer
loyalty
• Develop new value added services, soKware & solu2ons to enhance customer
experience:
i. BMS: Remote Services (Incident management, calls/contract
management, facility management, SoKware Monitoring)
ii. BTS: Outsourcing/hos2ng (SAAS, IAAS, PAAS)
iii. BOLT: Online Services (e-‐commerce, social networking, ISP)
iv. SST: Self service solu2ons (ATM, Cards, Cash/CIT, SSCO)
v. ESS: Compliance
vi. BSS: Mobile solu2ons (Applica2ons)
vii. N&S: Security (Physical, Applica2ons)
3. Porcolio expansion strategy… What do we sell = Services, SoKware & Solu2ons & How do we sell = direct, indirect, online
June 2012 www.blanchebirger.com
• Appoint Consultants, Project Managers, Account Managers
• Communicate to company wide
3. Porcolio expansion strategy… What do we sell = Services, SoKware & Solu2ons & How do we sell = direct, indirect, online
June 2012 www.blanchebirger.com
Responsibility: Parwez B., Frederic N., Khalid M.
• Recruitment
i. Plan work force growth
ii. Define our collabora2ve & integrated recruitment process
(internal/outsource)
iii. Invest in marke2ng skills;
• Retain
i. Define career paths
ii. Update job defini2on to reflect evolu2on
iii. Formalise proba2on & confirma2on process
iv. Communicate Pension statements to employees
4. HR reference strategy…
June 2012 www.blanchebirger.com
• Remunerate performance
i. Define salary scales
ii. Review salary structure
iii. Bonus, commissions and profit par2cipa2on
• Mo2vate
i. Welfare program
ii. Regular trainings
iii. Regualr team building events
iv. Invest in sales skills with service/solu2on focus
v. Partner with specialist
4. HR reference strategy…
June 2012 www.blanchebirger.com
• Implement a succession plan
4. HR reference strategy…
June 2012 www.blanchebirger.com
Responsibility: Suraj G., Herve B.
• Enhance our opera2ng processes to increase produc2vity and efficiency
i. Order to delivery, including freight & custom clearance
ii. Stock management
iii. Invoicing
iv. Collec2on & delivery process for spare parts (Outsource?)
• Firm up our organiza2on structure (BUs?)
i. Clarify repor2ng lines
ii. Define roles & responsibili2es
iii. Escala2on matrix
5. Process Op2misa2on Strategy …
June 2012 www.blanchebirger.com
• Communica2on
i. Complaint management/Case studies
ii. Website & mailing
• Improve our ROI i.e. increase revenues & reduce costs
• Secure our assets
5. Process Op2misa2on Strategy …
June 2012 www.blanchebirger.com
Responsibility: Patrick B., Raffick K., Shamil H., Salim A.
• Set up an innova2on Lab which is accessible
i. Cer2fy & MQA approved
ii. Brand it i.e. Birger Idea Lab
iii. Train customers
iv. Partners involvement
• Appoint HR responsible for R&D
• Create a repository for R&D
6. R&D Strategy …
June 2012 www.blanchebirger.com
Responsibility: Vikash V., Anthony C., Pressley P., Brian O.
1. Organiza2on structure/Business model
2. Financial forecast 3. Ac2on plan
7. Implementa2on…
June 2012 www.blanchebirger.com
2017 CORE
STR
ATEG
IES
BRAN
D | GO
TO M
ARKE
T | PO
RTFO
LIO | HR | PR
OCE
SS | R&D
ACCOUNT MANAGERS
Con2nuity Mauri2us Online Manage Online Services Self Service
Disaster Recovery & Business ConXnuity
Web Based Services & Support SAAS, PAAS, IAAS, Insourcing
Hardware & System SoZware
Outsourcing Enterprise Services
Managed Solu2ons (24/7 Service Delivery & Service Support)
Financial Solu2ons (Investment, Financing, Leasing)
Network & Communica2ons
FOOTP
RINT
MAU
RITIUS | RO
DRIGUES | SEYCH
ELLES | CO
MORE
S | MAD
AGAS
CAR
June 2012 www.blanchebirger.com
Blanche, Birger End to End Solu2on Framework
Telecoms Financials Retail Telecoms
1. Communicate 5 year plan: 27th June 2012
2. Budget 2012/13: 26th June 2012 3. Commifees for strategies: Quarterly & Annually
4. Modus Operandi for commifees: 6th August 2012
7.3 Ac2on Plan…
June 2012 www.blanchebirger.com
1. Current status and key ques2ons 2. Define our Objec2ves and Key Strategies 3. Elaborate our 6 main Strategies 4. Define our new Mission, Vision & Values 5. DraK the new 5 year strategic plan 6. Communicate the new 5 year strategic plan
Methodology: 2012-‐2017
June 2012 www.blanchebirger.com
Thank you
June 2012 www.blanchebirger.com